Buy Now Pay Later (BNPL) is a financing option that allows consumers to purchase goods or services upfront while deferring payment through installments, typically without interest if paid within a specified period.
The buy now pay later market consists of sales of buy now pay later services by entities (organizations, sole traders and partnerships) specializing in financial services that allow consumers to make immediate purchases and defer payment over time through installment plans.
The global buy now pay later market was valued at $26,995.8 million in 2018 which grew till 2023 at a compound annual growth rate (CAGR) of more than 57.0%.
Increasing Government Support And Regulatory Initiatives
Government support propelled the buy now pay later market's growth during the historic period. Governments worldwide implemented favorable policies, regulatory sandboxes and financial incentives to encourage innovation and investment in the sector, recognizing the transformative potential of BNPL. For example, in February 2023, the UK government-initiated steps to regulate BNPL services by bringing them under the oversight of the Financial Conduct Authority (FCA). This move was part of a broader effort to ensure consumer protection and address concerns about rising consumer debt linked to BNPL products, which gained popularity during the COVID-19 pandemic. The proposed regulations aim to incorporate existing Consumer Credit Act requirements, particularly concerning the content of agreements and the handling of arrears, defaults and forbearance. Therefore, the increasing government support and regulatory initiatives drove the growth of the buy now pay later market.
Use Of AI-Powered Buy Now Pay Later (BNPL) Services For Providing User-Friendly Experience
Companies in the buy now pay later market are focusing on artificial intelligence (AI) to bring intelligence, efficiency and personalization to BNPL services. The use of AI technology not only facilitates seamless transactions but also contributes to risk management, fraud prevention and the creation of a tailored and user-friendly experience for consumers. For example, in March 2024, Klarna, a Swedish fintech company that offers BNPL services, launched an AI tool that significantly boosts its customer service operations, handling the workload of 700 full-time agents. This AI technology is vital for enhancing consumer satisfaction and loyalty in a competitive market. The AI assistant efficiently manages a variety of customer inquiries related to Klarna's BNPL services, such as refunds, payment schedules and dispute resolutions. By automating these processes, Klarna delivers faster and more efficient service, essential for users who depend on BNPL options for their purchases.
The global buy now pay later market is highly fragmented, with a large number of small players operating in the market. The top ten competitors in the market made up to 2.45% of the total market in 2023.
Buy Now Pay Later Global Market Opportunities And Strategies To 2033 from The Business Research Company provides the strategists; marketers and senior management with the critical information they need to assess the global buy now pay later market as it emerges from the COVID-19 shut down.
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Where is the largest and fastest-growing market for buy now pay later? How does the market relate to the overall economy; demography and other similar markets? What forces will shape the market going forward? The buy now pay later market global report from The Business Research Company answers all these questions and many more.
The report covers market characteristics; size and growth; segmentation; regional and country breakdowns; competitive landscape; market shares; trends and strategies for this market. It traces the market's history and forecasts market growth by geography. It places the market within the context of the wider buy now pay later market; and compares it with other markets.
The report covers the following chapters
- Introduction and Market Characteristics- Brief introduction to the segmentations covered in the market, definitions and explanations about the segment by channel, by enterprise size and by end-use.
- Key Trends- Highlights the major trends shaping the global market. This section also highlights likely future developments in the market.
- Macro-Economic Scenario- The report provides an analysis of the impact of the COVID-19 pandemic, impact of the Russia-Ukraine war and impact of rising inflation on global and regional markets, providing strategic insights for businesses in the buy now pay later market.
- Global Market Size And Growth- Global historic (2018-2023) and forecast (2023-2028, 2033F) market values and drivers and restraints that support and control the growth of the market in the historic and forecast periods.
- Regional And Country Analysis- Historic (2018-2023) and forecast (2023-2028, 2033F) market values and growth and market share comparison by region and country.
- Market Segmentation- Contains the market values (2018-2023) (2023-2028, 2033F) and analysis for each segment by channel, by enterprise size and by end-use in the market. Historic (2018-2023) and forecast (2023-2028) and (2028-2033) market values and growth and market share comparison by region market.
- Regional Market Size and Growth- Regional market size (2023), historic (2018-2023) and forecast (2023-2028, 2033F) market values and growth and market share comparison of countries within the region. This report includes information on all the regions Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East and Africa and major countries within each region.
- Competitive Landscape- Details on the competitive landscape of the market, estimated market shares and company profiles of the leading players.
- Competitive Benchmarking- Briefs on the financials comparison between major players in the market.
- Competitive Dashboard- Briefs on competitive dashboard of major players.
- Key Mergers and Acquisitions- Information on recent mergers and acquisitions in the market is covered in the report. This section gives key financial details of mergers and acquisitions which have shaped the market in recent years.
- Market Opportunities And Strategies- Describes market opportunities and strategies based on findings of the research, with information on growth opportunities across countries, segments and strategies to be followed in those markets.
- Conclusions And Recommendations- This section includes recommendations for buy now pay later providers in terms of product/service offerings geographic expansion, marketing strategies and target groups.
- Appendix- This section includes details on the NAICS codes covered, abbreviations and currencies codes used in this report.
Markets Covered:
- 1) By Channel: Online; POS
- 2) By Enterprise Size: Large Enterprises; Small And Medium Enterprises
- 3) By End User: Consumer Electronics; Fashion And Garment; Healthcare; Leisure And Entertainment; Retail; Other End-Uses
- Companies Mentioned: Block, Inc.; Affirm Holdings Inc.; PayPal Holdings Inc.; Klarna Bank AB; Mastercard Incorporated
- Countries: China; Australia; India; Indonesia; Japan; South Korea; USA; Canada; Brazil; France; Germany; Italy; Spain; UK; Russia
- Regions: Asia-Pacific; Western Europe; Eastern Europe; North America; South America; Middle East; Africa
- Time-series: Five years historic and ten years forecast.
- Data: Ratios of market size and growth to related markets; GDP proportions; expenditure per capita; buy now pay later indicators comparison.
- Data segmentations: country and regional historic and forecast data; market share of competitors; market segments.
- Sourcing and Referencing: Data and analysis throughout the report is sourced using end notes.