Direct Selling Global Market Report 2024

Description

Direct selling is a marketing and retail strategy where goods and services are sold directly to consumers at their homes or other non-retail locations. This method involves a direct sales representative or consultant who conducts personal presentations, demonstrations, and other sales activities without relying on a fixed retail establishment.

Direct selling primarily includes two types single-level marketing and multi-level marketing. Single-level marketing (SLM) is a strategy where sales representatives earn commissions only from their own sales. This approach is used across various sectors, including wellness, cosmetics, and household products, and serves a range of customers from individual buyers to commercial clients.

The direct selling market research report is one of a series of new reports from The Business Research Company that provides direct selling market statistics, including direct selling industry global market size, regional shares, competitors with a direct selling market share, detailed direct selling market segments, market trends, and opportunities, and any further data you may need to thrive in the direct selling industry. This direct selling research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.

The direct selling market size has grown strongly in recent years. It will grow from $183.41 billion in 2023 to $194.83 billion in 2024 at a compound annual growth rate (CAGR) of 6.3%. The expansion during the historical period can be linked to the increase in direct-to-consumer (D2C) distribution, the growing use of online tools, heightened health and beauty awareness, enhanced internet penetration supporting direct sales, and the swift rise of social media.

The direct selling market size is expected to see strong growth in the next few years. It will grow to $252.56 billion in 2028 at a compound annual growth rate (CAGR) of 6.7%. The projected growth period is driven by factors such as improved customer engagement, the rise of e-commerce and online sales, personalized marketing strategies and interactions, a growing demand for sustainable solutions, and higher disposable incomes. Key trends for this period include the broader adoption of digital tools and platforms to boost sales, the use of data analytics for personalized customer experiences, technological advancements such as artificial intelligence (AI) aiding direct selling, innovative branding and advertising techniques, and new product developments.

The rising demand for e-commerce is anticipated to drive the growth of the direct selling market in the future. The e-commerce industry involves buying and selling goods and services over the internet and is becoming increasingly popular due to cost efficiency, social media influence, improved logistics, and evolving consumer behavior. Direct selling offers valuable insights into customer preferences, purchasing habits, and feedback, which can be used to enhance e-commerce strategies such as personalized marketing and product recommendations. For example, in May 2024, the U.S. Census Bureau reported that U.S. retail e-commerce sales for the first quarter of 2024 reached $289.2 billion, a 2.1% (+-0.7%) increase from the fourth quarter of 2023. Consequently, the growing demand for e-commerce is fueling the direct selling market.

Leading companies in the direct selling market are focused on developing innovative products, such as AI chat agents, to improve customer engagement, streamline operations, and offer personalized solutions based on individual customer preferences and behaviors. An AI chat agent is an artificial intelligence-powered conversational tool designed to interact with users in natural language, providing customer service, information, and other interactive functionalities. For instance, in April 2023, Rallyware, a U.S.-based software development company, introduced the AI Chat Agent Set to revolutionize direct selling operations. This advancement aims to enhance the distributor experience and enable companies to better support their independent sales forces with innovative technology.

In September 2023, Avon, a UK-based direct selling company, partnered with Superdrug to expand its distribution. This partnership aims to strengthen Avon's presence in the UK retail market by offering consumers easier access to its popular beauty products through Superdrug's extensive network of stores and online platforms. Superdrug is a UK-based beauty products retailer.

Major companies operating in the direct selling market are Amway Corporation, Herbalife International of America Inc., Isagenix International LLC, Telecom Plus PLC, Belcorp Corporation, Natura and Co Holding SA, Avon Products Inc., Primerica Inc., Forever Living Products International Inc., Nu Skin Enterprises Inc., Atomy Co Ltd., Medifast Inc., eXp World Holdings Inc., Tupperware Brands Corp., Oriflame Cosmetics S.A., USANA Health Science Inc., Juice Plus+ Company LLC, Betterware de Mexico SAPI de CV, PM International AG, Scentsy GB PTY Ltd., DXN Holdings Bhd, Rodan & Fields LLC, Vorwerk Deutschland Stiftung and Co KG

Asia-Pacific was the largest region in the direct selling market in 2023. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the direct selling market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.

The countries covered in the direct selling market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

The direct selling market includes revenues earned by entities by providing pyramid selling, personal selling, network marketing and affiliate marketing. The market value includes the value of related goods sold by the service provider or included within the service offering. Only goods and services traded between entities or sold to end consumers are included.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

Direct Selling Global Market Report 2024 from The Business Research Company provides strategists, marketers and senior management with the critical information they need to assess the market.

This report focuses on direct selling market which is experiencing strong growth. The report gives a guide to the trends which will be shaping the market over the next ten years and beyond.

Reasons to Purchase

Gain a truly global perspective with the most comprehensive report available on this market covering 50+ geographies.
Understand how the market has been affected by the COVID-19 and how it is responding as the impact of the virus abates.
Assess the Russia - Ukraine war's impact on agriculture, energy and mineral commodity supply and its direct and indirect impact on the market.
Measure the impact of high global inflation on market growth.
Create regional and country strategies on the basis of local data and analysis.
Identify growth segments for investment.
Outperform competitors using forecast data and the drivers and trends shaping the market.
Understand customers based on the latest market shares.
Benchmark performance against key competitors.
Suitable for supporting your internal and external presentations with reliable high quality data and analysis
Report will be updated with the latest data and delivered to you within 3-5 working days of order along with an Excel data sheet for easy data extraction and analysis.
All data from the report will also be delivered in an excel dashboard format.

Where is the largest and fastest growing market for direct selling ? How does the market relate to the overall economy, demography and other similar markets? What forces will shape the market going forward? The direct selling market global report from the Business Research Company answers all these questions and many more.

The report covers market characteristics, size and growth, segmentation, regional and country breakdowns, competitive landscape, market shares, trends and strategies for this market. It traces the market's historic and forecast market growth by geography.

The market characteristics section of the report defines and explains the market.
The market size section gives the market size ($b) covering both the historic growth of the market, and forecasting its development.
The forecasts are made after considering the major factors currently impacting the market. These include:

The impact of sanctions, supply chain disruptions, and altered demand for goods and services due to the Russian Ukraine war, impacting various macro-economic factors and parameters in the Eastern European region and its subsequent effect on global markets.

The impact of higher inflation in many countries and the resulting spike in interest rates.

The continued but declining impact of COVID-19 on supply chains and consumption patterns.

Market segmentations break down the market into sub markets.
The regional and country breakdowns section gives an analysis of the market in each geography and the size of the market by geography and compares their historic and forecast growth. It covers the growth trajectory of COVID-19 for all regions, key developed countries and major emerging markets.
The competitive landscape chapter gives a description of the competitive nature of the market, market shares, and a description of the leading companies. Key financial deals which have shaped the market in recent years are identified.
The trends and strategies section analyses the shape of the market as it emerges from the crisis and suggests how companies can grow as the market recovers.

Scope

Markets Covered:1) By Type: Single-Level Marketing; Multi-Level Marketing
2) By Application: Wellness; Cosmetics; Household Goods; Other Applications
3) By End-User: Individual Customers; Commercial Customers
Companies Mentioned: Amway Corporation; Herbalife International of America Inc.; Isagenix International LLC; Telecom Plus PLC; Belcorp Corporation
Countries: Australia; Brazil; China; France; Germany; India; Indonesia; Japan; Russia; South Korea; UK; USA; Canada; Italy; Spain
Regions: Asia-Pacific; Western Europe; Eastern Europe; North America; South America; Middle East; Africa
Time series: Five years historic and ten years forecast.
Data: Ratios of market size and growth to related markets, GDP proportions, expenditure per capita,
Data segmentations: country and regional historic and forecast data, market share of competitors, market segments.
Sourcing and Referencing: Data and analysis throughout the report is sourced using end notes.
Delivery format: PDF, Word and Excel Data Dashboard.

Product Code: r19649

1. Executive Summary

2. Direct Selling Market Characteristics

3. Direct Selling Market Trends And Strategies

4. Direct Selling Market - Macro Economic Scenario

4.1. Impact Of High Inflation On The Market
4.2. Ukraine-Russia War Impact On The Market
4.3. COVID-19 Impact On The Market

5. Global Direct Selling Market Size and Growth

5.1. Global Direct Selling Market Drivers and Restraints
- 5.1.1. Drivers Of The Market
- 5.1.2. Restraints Of The Market
5.2. Global Direct Selling Historic Market Size and Growth, 2018 - 2023, Value ($ Billion)
5.3. Global Direct Selling Forecast Market Size and Growth, 2023 - 2028, 2033F, Value ($ Billion)

6. Direct Selling Market Segmentation

6.1. Global Direct Selling Market, Segmentation By Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
Single-Level Marketing
Multi-Level Marketing
6.2. Global Direct Selling Market, Segmentation By Application, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
Wellness
Cosmetics
Household Goods
Other Applications
6.3. Global Direct Selling Market, Segmentation By End-User, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
Individual Customers
Commercial Customers

7. Direct Selling Market Regional And Country Analysis

7.1. Global Direct Selling Market, Split By Region, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
7.2. Global Direct Selling Market, Split By Country, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

8. Asia-Pacific Direct Selling Market

8.1. Asia-Pacific Direct Selling Market Overview
Region Information, Impact Of COVID-19, Market Information, Background Information, Government Initiatives, Regulations, Regulatory Bodies, Major Associations, Taxes Levied, Corporate Tax Structure, Investments, Major Companies
8.2. Asia-Pacific Direct Selling Market, Segmentation By Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
8.3. Asia-Pacific Direct Selling Market, Segmentation By Application, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
8.4. Asia-Pacific Direct Selling Market, Segmentation By End-User, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

9. China Direct Selling Market

9.1. China Direct Selling Market Overview
9.2. China Direct Selling Market, Segmentation By Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F,$ Billion
9.3. China Direct Selling Market, Segmentation By Application, Historic and Forecast, 2018-2023, 2023-2028F, 2033F,$ Billion
9.4. China Direct Selling Market, Segmentation By End-User, Historic and Forecast, 2018-2023, 2023-2028F, 2033F,$ Billion

10. India Direct Selling Market

10.1. India Direct Selling Market, Segmentation By Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
10.2. India Direct Selling Market, Segmentation By Application, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
10.3. India Direct Selling Market, Segmentation By End-User, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

11. Japan Direct Selling Market

11.1. Japan Direct Selling Market Overview
11.2. Japan Direct Selling Market, Segmentation By Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
11.3. Japan Direct Selling Market, Segmentation By Application, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
11.4. Japan Direct Selling Market, Segmentation By End-User, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

12. Australia Direct Selling Market

12.1. Australia Direct Selling Market, Segmentation By Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
12.2. Australia Direct Selling Market, Segmentation By Application, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
12.3. Australia Direct Selling Market, Segmentation By End-User, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

13. Indonesia Direct Selling Market

13.1. Indonesia Direct Selling Market, Segmentation By Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
13.2. Indonesia Direct Selling Market, Segmentation By Application, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
13.3. Indonesia Direct Selling Market, Segmentation By End-User, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

14. South Korea Direct Selling Market

14.1. South Korea Direct Selling Market Overview
14.2. South Korea Direct Selling Market, Segmentation By Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
14.3. South Korea Direct Selling Market, Segmentation By Application, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
14.4. South Korea Direct Selling Market, Segmentation By End-User, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

15. Western Europe Direct Selling Market

15.1. Western Europe Direct Selling Market Overview
15.2. Western Europe Direct Selling Market, Segmentation By Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
15.3. Western Europe Direct Selling Market, Segmentation By Application, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
15.4. Western Europe Direct Selling Market, Segmentation By End-User, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

16. UK Direct Selling Market

16.1. UK Direct Selling Market, Segmentation By Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
16.2. UK Direct Selling Market, Segmentation By Application, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
16.3. UK Direct Selling Market, Segmentation By End-User, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

17. Germany Direct Selling Market

17.1. Germany Direct Selling Market, Segmentation By Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
17.2. Germany Direct Selling Market, Segmentation By Application, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
17.3. Germany Direct Selling Market, Segmentation By End-User, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

18. France Direct Selling Market

18.1. France Direct Selling Market, Segmentation By Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
18.2. France Direct Selling Market, Segmentation By Application, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
18.3. France Direct Selling Market, Segmentation By End-User, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

19. Italy Direct Selling Market

19.1. Italy Direct Selling Market, Segmentation By Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
19.2. Italy Direct Selling Market, Segmentation By Application, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
19.3. Italy Direct Selling Market, Segmentation By End-User, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

20. Spain Direct Selling Market

20.1. Spain Direct Selling Market, Segmentation By Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
20.2. Spain Direct Selling Market, Segmentation By Application, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
20.3. Spain Direct Selling Market, Segmentation By End-User, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

21. Eastern Europe Direct Selling Market

21.1. Eastern Europe Direct Selling Market Overview
21.2. Eastern Europe Direct Selling Market, Segmentation By Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
21.3. Eastern Europe Direct Selling Market, Segmentation By Application, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
21.4. Eastern Europe Direct Selling Market, Segmentation By End-User, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

22. Russia Direct Selling Market

22.1. Russia Direct Selling Market, Segmentation By Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
22.2. Russia Direct Selling Market, Segmentation By Application, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
22.3. Russia Direct Selling Market, Segmentation By End-User, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

23. North America Direct Selling Market

23.1. North America Direct Selling Market Overview
23.2. North America Direct Selling Market, Segmentation By Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
23.3. North America Direct Selling Market, Segmentation By Application, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
23.4. North America Direct Selling Market, Segmentation By End-User, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

24. USA Direct Selling Market

24.1. USA Direct Selling Market Overview
24.2. USA Direct Selling Market, Segmentation By Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
24.3. USA Direct Selling Market, Segmentation By Application, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
24.4. USA Direct Selling Market, Segmentation By End-User, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

25. Canada Direct Selling Market

25.1. Canada Direct Selling Market Overview
25.2. Canada Direct Selling Market, Segmentation By Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
25.3. Canada Direct Selling Market, Segmentation By Application, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
25.4. Canada Direct Selling Market, Segmentation By End-User, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

26. South America Direct Selling Market

26.1. South America Direct Selling Market Overview
26.2. South America Direct Selling Market, Segmentation By Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
26.3. South America Direct Selling Market, Segmentation By Application, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
26.4. South America Direct Selling Market, Segmentation By End-User, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

27. Brazil Direct Selling Market

27.1. Brazil Direct Selling Market, Segmentation By Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
27.2. Brazil Direct Selling Market, Segmentation By Application, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
27.3. Brazil Direct Selling Market, Segmentation By End-User, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

28. Middle East Direct Selling Market

28.1. Middle East Direct Selling Market Overview
28.2. Middle East Direct Selling Market, Segmentation By Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
28.3. Middle East Direct Selling Market, Segmentation By Application, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
28.4. Middle East Direct Selling Market, Segmentation By End-User, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

29. Africa Direct Selling Market

29.1. Africa Direct Selling Market Overview
29.2. Africa Direct Selling Market, Segmentation By Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
29.3. Africa Direct Selling Market, Segmentation By Application, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
29.4. Africa Direct Selling Market, Segmentation By End-User, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

30. Direct Selling Market Competitive Landscape And Company Profiles

30.1. Direct Selling Market Competitive Landscape
30.2. Direct Selling Market Company Profiles
- 30.2.1. Amway Corporation
  - 30.2.1.1. Overview
  - 30.2.1.2. Products and Services
  - 30.2.1.3. Strategy
  - 30.2.1.4. Financial Performance
- 30.2.2. Herbalife International of America Inc.
  - 30.2.2.1. Overview
  - 30.2.2.2. Products and Services
  - 30.2.2.3. Strategy
  - 30.2.2.4. Financial Performance
- 30.2.3. Isagenix International LLC
  - 30.2.3.1. Overview
  - 30.2.3.2. Products and Services
  - 30.2.3.3. Strategy
  - 30.2.3.4. Financial Performance
- 30.2.4. Telecom Plus PLC
  - 30.2.4.1. Overview
  - 30.2.4.2. Products and Services
  - 30.2.4.3. Strategy
  - 30.2.4.4. Financial Performance
- 30.2.5. Belcorp Corporation
  - 30.2.5.1. Overview
  - 30.2.5.2. Products and Services
  - 30.2.5.3. Strategy
  - 30.2.5.4. Financial Performance

31. Direct Selling Market Other Major And Innovative Companies

31.1. Natura and Co Holding SA
31.2. Avon Products Inc.
31.3. Primerica Inc.
31.4. Forever Living Products International Inc.
31.5. Nu Skin Enterprises Inc.
31.6. Atomy Co Ltd.
31.7. Medifast Inc.
31.8. eXp World Holdings Inc.
31.9. Tupperware Brands Corp.
31.10. Oriflame Cosmetics S.A.
31.11. USANA Health Science Inc.
31.12. Juice Plus+ Company LLC
31.13. Betterware de Mexico SAPI de CV
31.14. PM International AG
31.15. Scentsy GB PTY Ltd.

32. Global Direct Selling Market Competitive Benchmarking

33. Global Direct Selling Market Competitive Dashboard

34. Key Mergers And Acquisitions In The Direct Selling Market

35. Direct Selling Market Future Outlook and Potential Analysis

35.1 Direct Selling Market In 2028 - Countries Offering Most New Opportunities
35.2 Direct Selling Market In 2028 - Segments Offering Most New Opportunities
35.3 Direct Selling Market In 2028 - Growth Strategies
- 35.3.1 Market Trend Based Strategies
- 35.3.2 Competitor Strategies

36. Appendix

36.1. Abbreviations
36.2. Currencies
36.3. Historic And Forecast Inflation Rates
36.4. Research Inquiries
36.5. The Business Research Company
36.6. Copyright And Disclaimer