PUBLISHER: The Business Research Company | PRODUCT CODE: 1543823
PUBLISHER: The Business Research Company | PRODUCT CODE: 1543823
Immunity boosting food products are those that contain nutrients known to support the immune system, helping the body to fight off infections and diseases more effectively. These foods are rich in vitamins, minerals, antioxidants and other compounds that contribute to immune health.
The immunity boosting food products market consists of sales of immunity boosting food and beverages and food supplements and related services by entities (organizations, sole traders and partnerships) that manufacture/produce immunity boosting food and beverage products and food supplements used to boost the body's immune system.
The global immunity boosting food products market was valued at $16,380.2 million in 2018 which grew till 2023 at a compound annual growth rate (CAGR) of more than 8.0%.
Increased Disposable Income Per Capita
Increased disposable incomes per capita fueled the growth of the immunity boosting food products market during the historic period. Increased disposable incomes empowered consumers to afford premium health and wellness products, including immunity boosting foods. Rising incomes spurred a heightened focus on personal health, driving demand for products offering perceived benefits like immune support. This economic trend also fueled a preference for high-quality, niche items in the market, expanding beyond traditional health enthusiasts to a broader demographic seeking preventive health solutions. For instance, in November 2023, according to the Bureau of Economic Analysis (BEA), a US-based government agency that provides official macroeconomic and industry statistics, disposable personal income per capita in the United States increased to $61,047 in November 2023 from $57,339 in November 2022. Additionally, disposable personal income in India increased to 272,995,370 INR million ($3,283,241.61 million) in 2022, from 238,573,760 INR million ($2,869,262.20 million) in 2021. Therefore, increased disposable incomes per capita drove the growth of the immunity boosting food products market.
Introduction Of Lactose-Free And Healthy Alternatives To Meet Changing Needs
Major companies in the market are focusing on the introduction of lactose-free and healthy alternatives to meet evolving consumer preferences and dietary needs. As more individuals seek alternatives due to lactose intolerance or health considerations, such products cater to a growing market segment. These alternatives typically offer nutritional benefits similar to those of traditional options, often fortified with vitamins, minerals and proteins. For instance, in April 2024, Yeo Hiap Seng Limited, a Singapore-based food and beverage company, launched Yeo's Immuno Soy Milk, fortified with vitamin B6 and zinc to support the immune system. Endorsed as a healthier choice in Singapore and Malaysia, the beverage offers a lactose-free, nutritious alternative for breakfast. High in protein and calcium, soy milk is available in original and chocolate flavors, with plans for additional varieties in the future. This new product line marks a significant achievement for Yeo's, reflecting our commitment to using quality ingredients to create beverages that nourish and satisfy our customers while upholding our brand heritage.
The global immunity boosting food products market is fragmented, with a large number of small players operating in the market. The top ten competitors in the market made up to 9.71% of the total market in 2023.
Immunity Boosting Food Products Global Market Opportunities And Strategies To 2033 from The Business Research Company provides the strategists; marketers and senior management with the critical information they need to assess the global immunity boosting food products market as it emerges from the COVID-19 shut down.
Where is the largest and fastest-growing market for immunity boosting food products? How does the market relate to the overall economy; demography and other similar markets? What forces will shape the market going forward? The immunity boosting food products market global report from The Business Research Company answers all these questions and many more.
The report covers market characteristics; size and growth; segmentation; regional and country breakdowns; competitive landscape; market shares; trends and strategies for this market. It traces the market's history and forecasts market growth by geography. It places the market within the context of the wider immunity boosting food products market; and compares it with other markets.