Anime Global Market Report 2024

Description

Anime is an animated style originating in Japan, now popular globally due to its diverse genres and themes appealing to audiences of all ages. Its evolution and ability to captivate diverse viewers contribute to its lasting popularity and cultural significance.

The primary anime genres include action and adventure, science fiction (sci-fi) and fantasy, romance and drama, sports, and others. Action and adventure emphasize thrilling plots with heroic protagonists facing challenges and physical feats. Anime is created using specialized software and services, presented in formats such as comics, manga, books, and distributed through TV, movies, streaming services, merchandise, and music.

The anime market research report is one of a series of new reports from The Business Research Company that provides anime market statistics, including the anime industry global market size, regional shares, competitors with anime market share, detailed anime market segments, market trends, and opportunities, and any further data you may need to thrive in the anime industry. These anime market research reports deliver a complete perspective of everything you need, with an in-depth analysis of the current and future scenarios of the industry.

The anime market size has grown strongly in recent years. It will grow from $26.00 billion in 2023 to $28.55 billion in 2024 at a compound annual growth rate (CAGR) of 9.8%. The growth observed in the historic period can be attributed to several factors, including the expansion of merchandising, the emergence of streaming and over-the-top (OTT) platforms, a growing number of OTT content streamers, an expanding fan base for anime, and increased production of TV series.

The anime market size is expected to see rapid growth in the next few years. It will grow to $41.94 billion in 2028 at a compound annual growth rate (CAGR) of 10.1%. The anticipated growth in the forecast period can be attributed to the growing demand for sales and popularity of Japanese anime content, an increasing preference for internet-based distribution, rising usage of gaming applications, a surge in media consumption, and heightened interest in anime video games. Major trends expected during this period include the adoption of technologically advanced gadgets and products, a rising demand for VR gaming, integration of AI-driven content, a growing reliance on streaming platforms, and the adoption of digital distribution channels for content.

The anime market is expected to experience growth driven by the increasing penetration of social media. Social media platforms and applications enable users to create, share, and interact with content, as well as connect and communicate with others. This growth in social media penetration is due to its user-friendly interface, accessibility via mobile devices, diverse content offerings, networking capabilities, entertainment value, and effectiveness for marketing and advertising purposes. Social media platforms benefit the anime market by providing a global stage for promotion, engaging with fans, fostering community development, and gathering feedback. For example, Acodez IT Solutions reported that Facebook's daily active users reached 2.08 billion in 2023, marking an increase of 96 million users compared to the previous year. Thus, the expanding presence of social media platforms is fueling growth in the anime market.

Leading companies in the anime market are responding to the growing demand for collectible figures among anime enthusiasts by introducing innovative products such as Nendoroid figurines. These figurines are small, highly detailed, and stylized in a super-deformed manner, typically around 10 cm (3.9 inches) tall. They feature cute designs that depict characters from anime, manga, and video games in a chibi style. For instance, Good Smile Company Inc., a Japan-based manufacturer specializing in hobby products, launched a Nendoroid figurine of Hitori Gotou, a prominent character from the anime series Bocchi the Rock, in January 2023. The figurine showcases Hitori in her school uniform, complete with a guitar, and includes additional accessories such as a guitar strap, music sheet, and microphone.

In May 2024, Toho Co., Ltd., an entertainment company based in Japan, acquired Science SARU, an animation studio, for an undisclosed sum. This acquisition is part of Toho's strategy to strengthen its animation business, improve animation quality, and support the ongoing growth of the anime sector. Science SARU is known for its contributions to the anime industry and its expertise in creating compelling animated content.

Major companies operating in the anime market are Toei Animation Co. Ltd., Sanrio Co. Ltd., Netflix Inc., Bandai Namco Holdings Inc., Kodansha Ltd., Crunchyroll LLC, VIZ Media LLC, MADHOUSE Inc., Production I.G Inc., Right Stuf Inc., Gainax Co. Ltd., Good Smile Company Inc., Wit Studio Inc., Studio Ghibli Inc., Kyoto Animation, Pierrot Co. Ltd., Bones Inc., A-1 Pictures, Tatsunoko Production, kitsus Destiny, Progressive Animation, Atomic Flare, J.C.Staff Co. Ltd., Studio Deen Co. Ltd.

Asia-Pacific was the largest region in the anime market in 2023. Middle East is expected to be the fastest-growing region in the forecast period. The regions covered in the anime market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.

The countries covered in the anime market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

The anime market includes revenues earned by entities by providing merchandising and licensing, dubbing and subtitling, marketing and promotion. The market value includes the value of related goods sold by the service provider or included within the service offering. Only goods and services traded between entities or sold to end consumers are included.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

Anime Global Market Report 2024 from The Business Research Company provides strategists, marketers and senior management with the critical information they need to assess the market.

This report focuses on anime market which is experiencing strong growth. The report gives a guide to the trends which will be shaping the market over the next ten years and beyond.

Reasons to Purchase

Gain a truly global perspective with the most comprehensive report available on this market covering 50+ geographies.
Understand how the market has been affected by the COVID-19 and how it is responding as the impact of the virus abates.
Assess the Russia - Ukraine war's impact on agriculture, energy and mineral commodity supply and its direct and indirect impact on the market.
Measure the impact of high global inflation on market growth.
Create regional and country strategies on the basis of local data and analysis.
Identify growth segments for investment.
Outperform competitors using forecast data and the drivers and trends shaping the market.
Understand customers based on the latest market shares.
Benchmark performance against key competitors.
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Report will be updated with the latest data and delivered to you within 3-5 working days of order along with an Excel data sheet for easy data extraction and analysis.
All data from the report will also be delivered in an excel dashboard format.

Where is the largest and fastest growing market for anime ? How does the market relate to the overall economy, demography and other similar markets? What forces will shape the market going forward? The anime market global report from the Business Research Company answers all these questions and many more.

The report covers market characteristics, size and growth, segmentation, regional and country breakdowns, competitive landscape, market shares, trends and strategies for this market. It traces the market's historic and forecast market growth by geography.

The market characteristics section of the report defines and explains the market.
The market size section gives the market size ($b) covering both the historic growth of the market, and forecasting its development.
The forecasts are made after considering the major factors currently impacting the market. These include:

The impact of sanctions, supply chain disruptions, and altered demand for goods and services due to the Russian Ukraine war, impacting various macro-economic factors and parameters in the Eastern European region and its subsequent effect on global markets.

The impact of higher inflation in many countries and the resulting spike in interest rates.

The continued but declining impact of COVID-19 on supply chains and consumption patterns.

Market segmentations break down the market into sub markets.
The regional and country breakdowns section gives an analysis of the market in each geography and the size of the market by geography and compares their historic and forecast growth. It covers the growth trajectory of COVID-19 for all regions, key developed countries and major emerging markets.
The competitive landscape chapter gives a description of the competitive nature of the market, market shares, and a description of the leading companies. Key financial deals which have shaped the market in recent years are identified.
The trends and strategies section analyses the shape of the market as it emerges from the crisis and suggests how companies can grow as the market recovers.

Scope

Markets Covered:1) By Anime Genre: Action And Adventure; Science Fiction (Sci-Fi) And Fantasy; Romance And Drama; Sports; Other Anime Genres
2) By Solution: Anime Creation Software; Anime Creation Services
3) By Publishing: Comics And Manga; Books And Novels
4) By Distribution Channel: Television (T.V.); Movie; Video; Internet Distribution; Merchandising; Music
Companies Mentioned: Toei Animation Co. Ltd.; Sanrio Co. Ltd.; Netflix Inc.; Bandai Namco Holdings Inc.; Kodansha Ltd.
Countries: Australia; Brazil; China; France; Germany; India; Indonesia; Japan; Russia; South Korea; UK; USA; Canada; Italy; Spain
Regions: Asia-Pacific; Western Europe; Eastern Europe; North America; South America; Middle East; Africa
Time series: Five years historic and ten years forecast.
Data: Ratios of market size and growth to related markets, GDP proportions, expenditure per capita,
Data segmentations: country and regional historic and forecast data, market share of competitors, market segments.
Sourcing and Referencing: Data and analysis throughout the report is sourced using end notes.
Delivery format: PDF, Word and Excel Data Dashboard.

Product Code: r18782

1. Executive Summary

2. Anime Market Characteristics

3. Anime Market Trends And Strategies

4. Anime Market - Macro Economic Scenario

4.1. Impact Of High Inflation On The Market
4.2. Ukraine-Russia War Impact On The Market
4.3. COVID-19 Impact On The Market

5. Global Anime Market Size and Growth

5.1. Global Anime Market Drivers and Restraints
- 5.1.1. Drivers Of The Market
- 5.1.2. Restraints Of The Market
5.2. Global Anime Historic Market Size and Growth, 2018 - 2023, Value ($ Billion)
5.3. Global Anime Forecast Market Size and Growth, 2023 - 2028, 2033F, Value ($ Billion)

6. Anime Market Segmentation

6.1. Global Anime Market, Segmentation By Anime Genre, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
Action And Adventure
Science Fiction (Sci-Fi) And Fantasy
Romance And Drama
Sports
Other Anime Genres
6.2. Global Anime Market, Segmentation By Solution, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
Anime Creation Software
Anime Creation Services
6.3. Global Anime Market, Segmentation By Publishing, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
Comics And Manga
Books And Novels
6.4. Global Anime Market, Segmentation By Distribution Channel, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
Television (T.V.)
Movie
Video
Internet Distribution
Merchandising
Music

7. Anime Market Regional And Country Analysis

7.1. Global Anime Market, Split By Region, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
7.2. Global Anime Market, Split By Country, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

8. Asia-Pacific Anime Market

8.1. Asia-Pacific Anime Market Overview
Region Information, Impact Of COVID-19, Market Information, Background Information, Government Initiatives, Regulations, Regulatory Bodies, Major Associations, Taxes Levied, Corporate Tax Structure, Investments, Major Companies
8.2. Asia-Pacific Anime Market, Segmentation By Anime Genre, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
8.3. Asia-Pacific Anime Market, Segmentation By Publishing, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
8.4. Asia-Pacific Anime Market, Segmentation By Distribution Channel, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

9. China Anime Market

9.1. China Anime Market Overview
9.2. China Anime Market, Segmentation By Anime Genre, Historic and Forecast, 2018-2023, 2023-2028F, 2033F,$ Billion
9.3. China Anime Market, Segmentation By Publishing, Historic and Forecast, 2018-2023, 2023-2028F, 2033F,$ Billion
9.4. China Anime Market, Segmentation By Distribution Channel, Historic and Forecast, 2018-2023, 2023-2028F, 2033F,$ Billion

10. India Anime Market

10.1. India Anime Market, Segmentation By Anime Genre, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
10.2. India Anime Market, Segmentation By Publishing, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
10.3. India Anime Market, Segmentation By Distribution Channel, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

11. Japan Anime Market

11.1. Japan Anime Market Overview
11.2. Japan Anime Market, Segmentation By Anime Genre, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
11.3. Japan Anime Market, Segmentation By Publishing, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
11.4. Japan Anime Market, Segmentation By Distribution Channel, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

12. Australia Anime Market

12.1. Australia Anime Market, Segmentation By Anime Genre, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
12.2. Australia Anime Market, Segmentation By Publishing, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
12.3. Australia Anime Market, Segmentation By Distribution Channel, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

13. Indonesia Anime Market

13.1. Indonesia Anime Market, Segmentation By Anime Genre, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
13.2. Indonesia Anime Market, Segmentation By Publishing, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
13.3. Indonesia Anime Market, Segmentation By Distribution Channel, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

14. South Korea Anime Market

14.1. South Korea Anime Market Overview
14.2. South Korea Anime Market, Segmentation By Anime Genre, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
14.3. South Korea Anime Market, Segmentation By Publishing, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
14.4. South Korea Anime Market, Segmentation By Distribution Channel, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

15. Western Europe Anime Market

15.1. Western Europe Anime Market Overview
15.2. Western Europe Anime Market, Segmentation By Anime Genre, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
15.3. Western Europe Anime Market, Segmentation By Publishing, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
15.4. Western Europe Anime Market, Segmentation By Distribution Channel, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

16. UK Anime Market

16.1. UK Anime Market, Segmentation By Anime Genre, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
16.2. UK Anime Market, Segmentation By Publishing, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
16.3. UK Anime Market, Segmentation By Distribution Channel, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

17. Germany Anime Market

17.1. Germany Anime Market, Segmentation By Anime Genre, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
17.2. Germany Anime Market, Segmentation By Publishing, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
17.3. Germany Anime Market, Segmentation By Distribution Channel, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

18. France Anime Market

18.1. France Anime Market, Segmentation By Anime Genre, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
18.2. France Anime Market, Segmentation By Publishing, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
18.3. France Anime Market, Segmentation By Distribution Channel, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

19. Italy Anime Market

19.1. Italy Anime Market, Segmentation By Anime Genre, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
19.2. Italy Anime Market, Segmentation By Publishing, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
19.3. Italy Anime Market, Segmentation By Distribution Channel, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

20. Spain Anime Market

20.1. Spain Anime Market, Segmentation By Anime Genre, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
20.2. Spain Anime Market, Segmentation By Publishing, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
20.3. Spain Anime Market, Segmentation By Distribution Channel, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

21. Eastern Europe Anime Market

21.1. Eastern Europe Anime Market Overview
21.2. Eastern Europe Anime Market, Segmentation By Anime Genre, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
21.3. Eastern Europe Anime Market, Segmentation By Publishing, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
21.4. Eastern Europe Anime Market, Segmentation By Distribution Channel, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

22. Russia Anime Market

22.1. Russia Anime Market, Segmentation By Anime Genre, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
22.2. Russia Anime Market, Segmentation By Publishing, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
22.3. Russia Anime Market, Segmentation By Distribution Channel, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

23. North America Anime Market

23.1. North America Anime Market Overview
23.2. North America Anime Market, Segmentation By Anime Genre, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
23.3. North America Anime Market, Segmentation By Publishing, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
23.4. North America Anime Market, Segmentation By Distribution Channel, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

24. USA Anime Market

24.1. USA Anime Market Overview
24.2. USA Anime Market, Segmentation By Anime Genre, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
24.3. USA Anime Market, Segmentation By Publishing, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
24.4. USA Anime Market, Segmentation By Distribution Channel, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

25. Canada Anime Market

25.1. Canada Anime Market Overview
25.2. Canada Anime Market, Segmentation By Anime Genre, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
25.3. Canada Anime Market, Segmentation By Publishing, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
25.4. Canada Anime Market, Segmentation By Distribution Channel, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

26. South America Anime Market

26.1. South America Anime Market Overview
26.2. South America Anime Market, Segmentation By Anime Genre, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
26.3. South America Anime Market, Segmentation By Publishing, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
26.4. South America Anime Market, Segmentation By Distribution Channel, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

27. Brazil Anime Market

27.1. Brazil Anime Market, Segmentation By Anime Genre, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
27.2. Brazil Anime Market, Segmentation By Publishing, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
27.3. Brazil Anime Market, Segmentation By Distribution Channel, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

28. Middle East Anime Market

28.1. Middle East Anime Market Overview
28.2. Middle East Anime Market, Segmentation By Anime Genre, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
28.3. Middle East Anime Market, Segmentation By Publishing, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
28.4. Middle East Anime Market, Segmentation By Distribution Channel, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

29. Africa Anime Market

29.1. Africa Anime Market Overview
29.2. Africa Anime Market, Segmentation By Anime Genre, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
29.3. Africa Anime Market, Segmentation By Publishing, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
29.4. Africa Anime Market, Segmentation By Distribution Channel, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

30. Anime Market Competitive Landscape And Company Profiles

30.1. Anime Market Competitive Landscape
30.2. Anime Market Company Profiles
- 30.2.1. Toei Animation Co. Ltd.
  - 30.2.1.1. Overview
  - 30.2.1.2. Products and Services
  - 30.2.1.3. Strategy
  - 30.2.1.4. Financial Performance
- 30.2.2. Sanrio Co. Ltd.
  - 30.2.2.1. Overview
  - 30.2.2.2. Products and Services
  - 30.2.2.3. Strategy
  - 30.2.2.4. Financial Performance
- 30.2.3. Netflix Inc.
  - 30.2.3.1. Overview
  - 30.2.3.2. Products and Services
  - 30.2.3.3. Strategy
  - 30.2.3.4. Financial Performance
- 30.2.4. Bandai Namco Holdings Inc.
  - 30.2.4.1. Overview
  - 30.2.4.2. Products and Services
  - 30.2.4.3. Strategy
  - 30.2.4.4. Financial Performance
- 30.2.5. Kodansha Ltd.
  - 30.2.5.1. Overview
  - 30.2.5.2. Products and Services
  - 30.2.5.3. Strategy
  - 30.2.5.4. Financial Performance

31. Anime Market Other Major And Innovative Companies

31.1. Crunchyroll LLC
31.2. VIZ Media LLC
31.3. MADHOUSE Inc.
31.4. Production I.G Inc.
31.5. Right Stuf Inc.
31.6. Gainax Co. Ltd.
31.7. Good Smile Company Inc.
31.8. Wit Studio Inc.
31.9. Studio Ghibli Inc.
31.10. Kyoto Animation
31.11. Pierrot Co. Ltd.
31.12. Bones Inc.
31.13. A-1 Pictures
31.14. Tatsunoko Production
31.15. kitsus Destiny

32. Global Anime Market Competitive Benchmarking

33. Global Anime Market Competitive Dashboard

34. Key Mergers And Acquisitions In The Anime Market

35. Anime Market Future Outlook and Potential Analysis

35.1 Anime Market In 2028 - Countries Offering Most New Opportunities
35.2 Anime Market In 2028 - Segments Offering Most New Opportunities
35.3 Anime Market In 2028 - Growth Strategies
- 35.3.1 Market Trend Based Strategies
- 35.3.2 Competitor Strategies

36. Appendix

36.1. Abbreviations
36.2. Currencies
36.3. Historic And Forecast Inflation Rates
36.4. Research Inquiries
36.5. The Business Research Company
36.6. Copyright And Disclaimer