Animation Global Market Report 2024

Description

Animation is a technique employed to simulate motion by presenting a sequence of slightly differing images in rapid succession. This method encompasses capturing successive photographs of drawings, models, or puppets to create the illusion of movement.

The primary offerings in the animation sector comprise software and services. Animation software refers to computer programs and applications specifically designed for generating animated graphics or images. These include categories such as two-dimensional (2D) animation, motion graphics, three-dimensional (3D) animation, stop motion, among others. Revenue streams in this industry stem from diverse sources such as over-the-top (OTT) platforms, advertising, ticket sales, and other deployment methods such as on-premise and on-demand. Animation finds applications across various sectors including media and entertainment, automotive, online education, and more.

The animation market research report is one of a series of new reports from The Business Research Company that provides animation market statistics, including the animation industry global market size, regional shares, competitors with an animation market share, detailed animation market segments, market trends, and opportunities, and any further data you may need to thrive in the animation industry. This animation market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.

The animation market size has grown strongly in recent years. It will grow from $355.83 billion in 2023 to $379.83 billion in 2024 at a compound annual growth rate (CAGR) of 6.9%. The growth observed in the historical period can be attributed to several factors, an increased preference for visual storytelling, heightened utilization in film and television productions, expanded integration into video games, heightened adoption in advertising and marketing campaigns, and enhanced application in education and training.

The animation market size is expected to see strong growth in the next few years. It will grow to $499.57 billion in 2028 at a compound annual growth rate (CAGR) of 7.0%. The anticipated growth in the forecast period can be credited to several key drivers, rising demand for animated content across various platforms, the burgeoning popularity of streaming services, the dynamic expansion of the gaming industry, increasing interest in stop-motion animation techniques, and a growing appetite for 3D animation. Moreover, significant trends expected in the forecast period include advancements in animation technologies such as virtual reality (VR) and augmented reality (AR), innovations in computer-generated imagery (CGI), developments in motion capture technology, and improvements in real-time animation tools. These advancements are set to further enhance the capabilities and appeal of animation across industries, pushing the market towards continued expansion and innovation.

The animation market is poised for growth due to increasing demand in media and entertainment, a broad industry encompassing various forms of content creation, distribution, and consumption aimed at informing, entertaining, and engaging audiences. This rising demand is fueled by shifts in consumer behavior, content diversity, social media influence, and innovative content delivery methods. Animation plays a crucial role in enhancing the media and entertainment industry by providing creative solutions, captivating audiences, and pushing the boundaries of storytelling and visual expression. For example, in January 2024, UK spending on music streaming subscriptions, vinyl, and CDs grew significantly, demonstrating the robust growth of the entertainment market.

Leading companies in the animation sector are leveraging generative artificial intelligence (AI) to develop text-to-3D animation, aiming to streamline the creative process. This technology enables the rapid creation of personalized animations tailored to individual preferences, making animation production faster, more accessible, and cost-effective while expanding creative possibilities for animators and storytellers. For instance, in November 2023, DeepMotion, a US-based animation company, introduced MotionGPT, an AI-powered platform that transforms text inputs into detailed 3D character animations. MotionGPT utilizes advancements in natural language processing and generative AI to automatically generate realistic movements, facial expressions, and body language from textual descriptions.

In August 2022, Cinesite, a UK-based animation company, acquired Squeeze Animation Studios to enhance its global presence and expand its animation content and services. Squeeze Animation Studios, based in the US, specializes in 3D character animation for feature films, video game cinematics, and TV series.

Major companies operating in the animation market are Sony Corporation, NVIDIA Corporation, Adobe Systems Inc., Autodesk Inc., Trimble Inc., DreamWorks Animation LLC, Walt Disney Animation Studios, Corel, Newtek Inc., MAXON Computer GmbH, Zco Corporation, Image Metrics Inc., Smith Micro Software Inc., Video Caddy, Animaker Inc., SideFX, Aardman Animations Ltd., Triggerfish Studios, Animation Sharks, Bondware Inc., EIAS3D LLC, Blue Sky Studios, Grafton Animation Studios, Pixologic Inc., Exocortex Technologies Inc.

North America was the largest region in the animation market in 2023. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the animation market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.

The countries covered in the animation market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

The animation market consists of revenues earned by entities by providing services such as architectural visualization, and product visualization. The market value includes the value of related goods sold by the service provider or included within the service offering. The animation market also includes sales of powerful computers, graphics processing units (GPUs), digitizing tablets, and motion capture systems. Values in this market are 'factory gate' values, that is the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

Animation Global Market Report 2024 from The Business Research Company provides strategists, marketers and senior management with the critical information they need to assess the market.

This report focuses on animation market which is experiencing strong growth. The report gives a guide to the trends which will be shaping the market over the next ten years and beyond.

Reasons to Purchase

Gain a truly global perspective with the most comprehensive report available on this market covering 50+ geographies.
Understand how the market has been affected by the COVID-19 and how it is responding as the impact of the virus abates.
Assess the Russia - Ukraine war's impact on agriculture, energy and mineral commodity supply and its direct and indirect impact on the market.
Measure the impact of high global inflation on market growth.
Create regional and country strategies on the basis of local data and analysis.
Identify growth segments for investment.
Outperform competitors using forecast data and the drivers and trends shaping the market.
Understand customers based on the latest market shares.
Benchmark performance against key competitors.
Suitable for supporting your internal and external presentations with reliable high quality data and analysis
Report will be updated with the latest data and delivered to you within 3-5 working days of order along with an Excel data sheet for easy data extraction and analysis.
All data from the report will also be delivered in an excel dashboard format.

Where is the largest and fastest growing market for animation ? How does the market relate to the overall economy, demography and other similar markets? What forces will shape the market going forward? The animation market global report from the Business Research Company answers all these questions and many more.

The report covers market characteristics, size and growth, segmentation, regional and country breakdowns, competitive landscape, market shares, trends and strategies for this market. It traces the market's historic and forecast market growth by geography.

The market characteristics section of the report defines and explains the market.
The market size section gives the market size ($b) covering both the historic growth of the market, and forecasting its development.
The forecasts are made after considering the major factors currently impacting the market. These include:

The impact of sanctions, supply chain disruptions, and altered demand for goods and services due to the Russian Ukraine war, impacting various macro-economic factors and parameters in the Eastern European region and its subsequent effect on global markets.

The impact of higher inflation in many countries and the resulting spike in interest rates.

The continued but declining impact of COVID-19 on supply chains and consumption patterns.

Market segmentations break down the market into sub markets.
The regional and country breakdowns section gives an analysis of the market in each geography and the size of the market by geography and compares their historic and forecast growth. It covers the growth trajectory of COVID-19 for all regions, key developed countries and major emerging markets.
The competitive landscape chapter gives a description of the competitive nature of the market, market shares, and a description of the leading companies. Key financial deals which have shaped the market in recent years are identified.
The trends and strategies section analyses the shape of the market as it emerges from the crisis and suggests how companies can grow as the market recovers.

Scope

Markets Covered:1) By Offering: Software; Services
2) By Type: Two Dimensional (2D) Animation; Motion Graphics; Three Dimensional (3D) Animation; Stop Motion; Other Types
3) By Revenue Stream: Over-The-Top (OTT); Advertising; Sale Of Tickets; Other Revenue Streams
4) By Deployment: On-Premise; On-Demand
5) By Application: Media And Entertainment; Automotive; Online Education; Other Applications
Companies Mentioned: Sony Corporation; NVIDIA Corporation; Adobe Systems Inc.; Autodesk Inc.; Trimble Inc.
Countries: Australia; Brazil; China; France; Germany; India; Indonesia; Japan; Russia; South Korea; UK; USA; Canada; Italy; Spain
Regions: Asia-Pacific; Western Europe; Eastern Europe; North America; South America; Middle East; Africa
Time series: Five years historic and ten years forecast.
Data: Ratios of market size and growth to related markets, GDP proportions, expenditure per capita,
Data segmentations: country and regional historic and forecast data, market share of competitors, market segments.
Sourcing and Referencing: Data and analysis throughout the report is sourced using end notes.
Delivery format: PDF, Word and Excel Data Dashboard.

Product Code: r18781

1. Executive Summary

2. Animation Market Characteristics

3. Animation Market Trends And Strategies

4. Animation Market - Macro Economic Scenario

4.1. Impact Of High Inflation On The Market
4.2. Ukraine-Russia War Impact On The Market
4.3. COVID-19 Impact On The Market

5. Global Animation Market Size and Growth

5.1. Global Animation Market Drivers and Restraints
- 5.1.1. Drivers Of The Market
- 5.1.2. Restraints Of The Market
5.2. Global Animation Historic Market Size and Growth, 2018 - 2023, Value ($ Billion)
5.3. Global Animation Forecast Market Size and Growth, 2023 - 2028, 2033F, Value ($ Billion)

6. Animation Market Segmentation

6.1. Global Animation Market, Segmentation By Offering, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
Software
Services
6.2. Global Animation Market, Segmentation By Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
2D Animation
Motion Graphics
3D Animation
Stop Motion
Other Types
6.3. Global Animation Market, Segmentation By Revenue Stream, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
Over-The-Top (OTT)
Advertising
Sale Of Tickets
Other Revenue Streams
6.4. Global Animation Market, Segmentation By Deployment, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
On-Premise
On-Demand
6.5. Global Animation Market, Segmentation By Application, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
Media And Entertainment
Automotive
Online Education
Other Applications

7. Animation Market Regional And Country Analysis

7.1. Global Animation Market, Split By Region, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
7.2. Global Animation Market, Split By Country, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

8. Asia-Pacific Animation Market

8.1. Asia-Pacific Animation Market Overview
Region Information, Impact Of COVID-19, Market Information, Background Information, Government Initiatives, Regulations, Regulatory Bodies, Major Associations, Taxes Levied, Corporate Tax Structure, Investments, Major Companies
8.2. Asia-Pacific Animation Market, Segmentation By Offering, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
8.3. Asia-Pacific Animation Market, Segmentation By Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
8.4. Asia-Pacific Animation Market, Segmentation By Application, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

9. China Animation Market

9.1. China Animation Market Overview
9.2. China Animation Market, Segmentation By Offering, Historic and Forecast, 2018-2023, 2023-2028F, 2033F,$ Billion
9.3. China Animation Market, Segmentation By Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F,$ Billion
9.4. China Animation Market, Segmentation By Application, Historic and Forecast, 2018-2023, 2023-2028F, 2033F,$ Billion

10. India Animation Market

10.1. India Animation Market, Segmentation By Offering, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
10.2. India Animation Market, Segmentation By Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
10.3. India Animation Market, Segmentation By Application, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

11. Japan Animation Market

11.1. Japan Animation Market Overview
11.2. Japan Animation Market, Segmentation By Offering, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
11.3. Japan Animation Market, Segmentation By Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
11.4. Japan Animation Market, Segmentation By Application, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

12. Australia Animation Market

12.1. Australia Animation Market, Segmentation By Offering, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
12.2. Australia Animation Market, Segmentation By Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
12.3. Australia Animation Market, Segmentation By Application, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

13. Indonesia Animation Market

13.1. Indonesia Animation Market, Segmentation By Offering, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
13.2. Indonesia Animation Market, Segmentation By Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
13.3. Indonesia Animation Market, Segmentation By Application, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

14. South Korea Animation Market

14.1. South Korea Animation Market Overview
14.2. South Korea Animation Market, Segmentation By Offering, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
14.3. South Korea Animation Market, Segmentation By Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
14.4. South Korea Animation Market, Segmentation By Application, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

15. Western Europe Animation Market

15.1. Western Europe Animation Market Overview
15.2. Western Europe Animation Market, Segmentation By Offering, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
15.3. Western Europe Animation Market, Segmentation By Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
15.4. Western Europe Animation Market, Segmentation By Application, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

16. UK Animation Market

16.1. UK Animation Market, Segmentation By Offering, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
16.2. UK Animation Market, Segmentation By Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
16.3. UK Animation Market, Segmentation By Application, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

17. Germany Animation Market

17.1. Germany Animation Market, Segmentation By Offering, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
17.2. Germany Animation Market, Segmentation By Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
17.3. Germany Animation Market, Segmentation By Application, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

18. France Animation Market

18.1. France Animation Market, Segmentation By Offering, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
18.2. France Animation Market, Segmentation By Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
18.3. France Animation Market, Segmentation By Application, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

19. Italy Animation Market

19.1. Italy Animation Market, Segmentation By Offering, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
19.2. Italy Animation Market, Segmentation By Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
19.3. Italy Animation Market, Segmentation By Application, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

20. Spain Animation Market

20.1. Spain Animation Market, Segmentation By Offering, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
20.2. Spain Animation Market, Segmentation By Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
20.3. Spain Animation Market, Segmentation By Application, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

21. Eastern Europe Animation Market

21.1. Eastern Europe Animation Market Overview
21.2. Eastern Europe Animation Market, Segmentation By Offering, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
21.3. Eastern Europe Animation Market, Segmentation By Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
21.4. Eastern Europe Animation Market, Segmentation By Application, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

22. Russia Animation Market

22.1. Russia Animation Market, Segmentation By Offering, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
22.2. Russia Animation Market, Segmentation By Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
22.3. Russia Animation Market, Segmentation By Application, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

23. North America Animation Market

23.1. North America Animation Market Overview
23.2. North America Animation Market, Segmentation By Offering, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
23.3. North America Animation Market, Segmentation By Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
23.4. North America Animation Market, Segmentation By Application, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

24. USA Animation Market

24.1. USA Animation Market Overview
24.2. USA Animation Market, Segmentation By Offering, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
24.3. USA Animation Market, Segmentation By Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
24.4. USA Animation Market, Segmentation By Application, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

25. Canada Animation Market

25.1. Canada Animation Market Overview
25.2. Canada Animation Market, Segmentation By Offering, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
25.3. Canada Animation Market, Segmentation By Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
25.4. Canada Animation Market, Segmentation By Application, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

26. South America Animation Market

26.1. South America Animation Market Overview
26.2. South America Animation Market, Segmentation By Offering, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
26.3. South America Animation Market, Segmentation By Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
26.4. South America Animation Market, Segmentation By Application, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

27. Brazil Animation Market

27.1. Brazil Animation Market, Segmentation By Offering, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
27.2. Brazil Animation Market, Segmentation By Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
27.3. Brazil Animation Market, Segmentation By Application, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

28. Middle East Animation Market

28.1. Middle East Animation Market Overview
28.2. Middle East Animation Market, Segmentation By Offering, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
28.3. Middle East Animation Market, Segmentation By Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
28.4. Middle East Animation Market, Segmentation By Application, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

29. Africa Animation Market

29.1. Africa Animation Market Overview
29.2. Africa Animation Market, Segmentation By Offering, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
29.3. Africa Animation Market, Segmentation By Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
29.4. Africa Animation Market, Segmentation By Application, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

30. Animation Market Competitive Landscape And Company Profiles

30.1. Animation Market Competitive Landscape
30.2. Animation Market Company Profiles
- 30.2.1. Sony Corporation
  - 30.2.1.1. Overview
  - 30.2.1.2. Products and Services
  - 30.2.1.3. Strategy
  - 30.2.1.4. Financial Performance
- 30.2.2. NVIDIA Corporation
  - 30.2.2.1. Overview
  - 30.2.2.2. Products and Services
  - 30.2.2.3. Strategy
  - 30.2.2.4. Financial Performance
- 30.2.3. Adobe Systems Inc.
  - 30.2.3.1. Overview
  - 30.2.3.2. Products and Services
  - 30.2.3.3. Strategy
  - 30.2.3.4. Financial Performance
- 30.2.4. Autodesk Inc.
  - 30.2.4.1. Overview
  - 30.2.4.2. Products and Services
  - 30.2.4.3. Strategy
  - 30.2.4.4. Financial Performance
- 30.2.5. Trimble Inc.
  - 30.2.5.1. Overview
  - 30.2.5.2. Products and Services
  - 30.2.5.3. Strategy
  - 30.2.5.4. Financial Performance

31. Animation Market Other Major And Innovative Companies

31.1. DreamWorks Animation LLC
31.2. Walt Disney Animation Studios
31.3. Corel
31.4. Newtek Inc.
31.5. MAXON Computer GmbH
31.6. Zco Corporation
31.7. Image Metrics Inc.
31.8. Smith Micro Software Inc.
31.9. Video Caddy
31.10. Animaker Inc.
31.11. SideFX
31.12. Aardman Animations Ltd.
31.13. Triggerfish Studios
31.14. Animation Sharks
31.15. Bondware Inc.

32. Global Animation Market Competitive Benchmarking

33. Global Animation Market Competitive Dashboard

34. Key Mergers And Acquisitions In The Animation Market

35. Animation Market Future Outlook and Potential Analysis

35.1 Animation Market In 2028 - Countries Offering Most New Opportunities
35.2 Animation Market In 2028 - Segments Offering Most New Opportunities
35.3 Animation Market In 2028 - Growth Strategies
- 35.3.1 Market Trend Based Strategies
- 35.3.2 Competitor Strategies

36. Appendix

36.1. Abbreviations
36.2. Currencies
36.3. Historic And Forecast Inflation Rates
36.4. Research Inquiries
36.5. The Business Research Company
36.6. Copyright And Disclaimer