Email Management Software Global Market Report 2024

Description

Email management software is a tool crafted to assist users in efficiently organizing, prioritizing, and overseeing their email communications. Its purpose lies in streamlining email exchanges within organizations, offering functions such as filtering, sorting, archiving, and automation to boost productivity, collaboration, and security in handling sizable email volumes.

The primary categories of email management software encompass cloud-based, on-premises, and other variants. Cloud-based solutions entail software, services, or infrastructure hosted and accessed via the internet, providing scalability, flexibility, and often cost-efficiency compared to on-premises alternatives. These platforms cater to various operating systems such as Windows, macOS, and Linux, serving organizations of different sizes, including large enterprises and small to medium-sized enterprises (SMEs). Email management software serves industry verticals such as banking, financial services and insurance (BFSI), healthcare, information technology (IT) and telecommunications, government, retail, education, travel and hospitality, among others.

The email management software market research report is one of a series of new reports from The Business Research Company that provides email management software market statistics, including the email management software industry global market size, regional shares, competitors with the email management software market share, detailed email management software market segments, market trends, and opportunities, and any further data you may need to thrive in the email management software industry. These email management software market research reports deliver a complete perspective of everything you need, with an in-depth analysis of the current and future scenarios of the industry.

The email management software market size has grown rapidly in recent years. It will grow from $4.14 billion in 2023 to $4.59 billion in 2024 at a compound annual growth rate (CAGR) of 10.9%. The expansion observed in the historical period can be credited to a surge in the necessity for email security, the emergence of cloud-based solutions, an increasing demand for automation, the adoption of private cloud systems, and a decline in software expenses.

The email management software market size is expected to see rapid growth in the next few years. It will grow to $6.97 billion in 2028 at a compound annual growth rate (CAGR) of 11.0%. In the forecast period, growth is anticipated due to escalating demand for compliance, the proliferation of smartphones and tablets, the advancement of machine learning and data analytics, a fiercely competitive market landscape, and the imperative for streamlined customer service. Notable trends expected in the forecast period comprise heightened integration of artificial intelligence, an upsurge in the utilization of email management for customer service purposes, the continued dominance of cloud-based solutions, and an amplified emphasis on data security coupled with integration with CRM tools.

The email management software market is set to experience significant growth, driven by the increasing adoption of cloud computing. Cloud computing offers convenient access to computing services such as storage and processing power over the internet, eliminating the need for local infrastructure. This trend is gaining traction due to its ability to improve operational efficiency, scalability, and cost-effectiveness in today's digital environment. Email management software allows organizations to efficiently organize, filter, and secure email communications, leveraging the scalability and accessibility of cloud-based infrastructure. Survey data from Flexera in April 2023 revealed that 87% of organizations adopted a multi-cloud approach, with 72% opting for hybrid clouds. Additionally, cloud spending by small and medium-sized businesses (SMBs) saw a significant increase, with 52% investing over $1.2 million in 2022, up from 38% in 2021. This growing cloud adoption is a key driver for the email management software market.

Leading companies in this market are focusing on developing advanced technology tools such as GPT-powered artificial intelligence software to gain a competitive edge. These tools integrate advanced language processing capabilities to enhance email management functionalities. For example, Karbon launched Karbon AI in May 2023, which prioritizes improving accountants' email efficiency and client experiences by summarizing email exchanges, modifying tones, evaluating inbox priorities, and generating email drafts. Data privacy and security are maintained through its integration with the Microsoft Azure OpenAI Service.

Ideagen Ltd., a US-based technology firm, completed the acquisition of Mail Manager in February 2022. The financial terms of the deal were not disclosed. This strategic move is anticipated to bolster Ideagen's proficiency in document and email management while broadening its clientele and strengthening its product portfolio and competitive standing. Mail Manager, headquartered in the UK, specializes in offering email management solutions.

Major companies operating in the email management software market are Amazon.com Inc., Google LLC, Microsoft Corporation, IBM Corporation, Cisco Systems Inc., Oracle Corporation, Salesforce.com Inc., GoDaddy Inc., Twilio Inc., Rackspace Technology Inc., NortonLifeLock Inc., HubSpot Inc., Proofpoint Inc., Zoho Corporation Pvt. Ltd., Mimecast Services Limited, Barracuda Networks Inc., The Rocket Science Group LLC, McAfee LLC, Endurance International Group Holdings Inc. , Intermedia.net Inc., Sendinblue SAS, Zimbra, Mailgun Technologies Inc., AWeber Communications Inc., IceWarp Ltd., Proton Technologies AG, FastMail Pty Ltd.

North America was the largest region in the email management software market in 2023. The regions covered in the email management software market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.

The countries covered in the email management software market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

The email management software market consists of revenues earned by entities providing services such as email organization, communication management, and distribution technologies tailored for the efficient handling of electronic mail. The market value includes the value of related goods sold by the service provider or included within the service offering. Only goods and services traded between entities or sold to end consumers are included.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

Email Management Software Global Market Report 2024 from The Business Research Company provides strategists, marketers and senior management with the critical information they need to assess the market.

This report focuses on email management software market which is experiencing strong growth. The report gives a guide to the trends which will be shaping the market over the next ten years and beyond.

Reasons to Purchase

Gain a truly global perspective with the most comprehensive report available on this market covering 50+ geographies.
Understand how the market has been affected by the COVID-19 and how it is responding as the impact of the virus abates.
Assess the Russia - Ukraine war's impact on agriculture, energy and mineral commodity supply and its direct and indirect impact on the market.
Measure the impact of high global inflation on market growth.
Create regional and country strategies on the basis of local data and analysis.
Identify growth segments for investment.
Outperform competitors using forecast data and the drivers and trends shaping the market.
Understand customers based on the latest market shares.
Benchmark performance against key competitors.
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Where is the largest and fastest growing market for email management software ? How does the market relate to the overall economy, demography and other similar markets? What forces will shape the market going forward? The email management software market global report from the Business Research Company answers all these questions and many more.

The report covers market characteristics, size and growth, segmentation, regional and country breakdowns, competitive landscape, market shares, trends and strategies for this market. It traces the market's historic and forecast market growth by geography.

The market characteristics section of the report defines and explains the market.
The market size section gives the market size ($b) covering both the historic growth of the market, and forecasting its development.
The forecasts are made after considering the major factors currently impacting the market. These include:

The impact of sanctions, supply chain disruptions, and altered demand for goods and services due to the Russian Ukraine war, impacting various macro-economic factors and parameters in the Eastern European region and its subsequent effect on global markets.

The impact of higher inflation in many countries and the resulting spike in interest rates.

The continued but declining impact of COVID-19 on supply chains and consumption patterns.

Market segmentations break down the market into sub markets.
The regional and country breakdowns section gives an analysis of the market in each geography and the size of the market by geography and compares their historic and forecast growth. It covers the growth trajectory of COVID-19 for all regions, key developed countries and major emerging markets.
The competitive landscape chapter gives a description of the competitive nature of the market, market shares, and a description of the leading companies. Key financial deals which have shaped the market in recent years are identified.
The trends and strategies section analyses the shape of the market as it emerges from the crisis and suggests how companies can grow as the market recovers.

Scope

Markets Covered:1) By Type: Cloud-Based; On-Premises; Other Types
2) By Platform: Windows; Macintosh Operating System; Linux
3) By Organization Size: Large Enterprises; Small And Medium-sized Enterprises (SMEs)
4) By Industry Vertical: Banking, Financial Services And Insurance (BFSI); Healthcare; Information Technology (IT) And Telecommunication; Government; Retail; Education; Travel And Hospitality; Other Industrial Verticals
Companies Mentioned: Amazon.com Inc.; Google LLC; Microsoft Corporation; IBM Corporation; Cisco Systems Inc.
Countries: Australia; Brazil; China; France; Germany; India; Indonesia; Japan; Russia; South Korea; UK; USA; Canada; Italy; Spain
Regions: Asia-Pacific; Western Europe; Eastern Europe; North America; South America; Middle East; Africa
Time series: Five years historic and ten years forecast.
Data: Ratios of market size and growth to related markets, GDP proportions, expenditure per capita,
Data segmentations: country and regional historic and forecast data, market share of competitors, market segments.
Sourcing and Referencing: Data and analysis throughout the report is sourced using end notes.
Delivery format: PDF, Word and Excel Data Dashboard.

Product Code: r18596

1. Executive Summary

2. Email Management Software Market Characteristics

3. Email Management Software Market Trends And Strategies

4. Email Management Software Market - Macro Economic Scenario

4.1. Impact Of High Inflation On The Market
4.2. Ukraine-Russia War Impact On The Market
4.3. COVID-19 Impact On The Market

5. Global Email Management Software Market Size and Growth

5.1. Global Email Management Software Market Drivers and Restraints
- 5.1.1. Drivers Of The Market
- 5.1.2. Restraints Of The Market
5.2. Global Email Management Software Historic Market Size and Growth, 2018 - 2023, Value ($ Billion)
5.3. Global Email Management Software Forecast Market Size and Growth, 2023 - 2028, 2033F, Value ($ Billion)

6. Email Management Software Market Segmentation

6.1. Global Email Management Software Market, Segmentation By Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
Cloud-Based
On-Premises
Other Types
6.2. Global Email Management Software Market, Segmentation By Platform, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
Windows
Macintosh Operating System
Linux
6.3. Global Email Management Software Market, Segmentation By Organization Size, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
Large Enterprises
Small And Medium-sized Enterprises (SMEs)
6.4. Global Email Management Software Market, Segmentation By Industry Vertical, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
Banking, Financial Services And Insurance (BFSI)
Healthcare
Information Technology (IT) And Telecommunication
Government
Retail
Education
Travel And Hospitality
Other Industrial Verticals

7. Email Management Software Market Regional And Country Analysis

7.1. Global Email Management Software Market, Split By Region, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
7.2. Global Email Management Software Market, Split By Country, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

8. Asia-Pacific Email Management Software Market

8.1. Asia-Pacific Email Management Software Market Overview
Region Information, Impact Of COVID-19, Market Information, Background Information, Government Initiatives, Regulations, Regulatory Bodies, Major Associations, Taxes Levied, Corporate Tax Structure, Investments, Major Companies
8.2. Asia-Pacific Email Management Software Market, Segmentation By Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
8.3. Asia-Pacific Email Management Software Market, Segmentation By Platform, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
8.4. Asia-Pacific Email Management Software Market, Segmentation By Industry Vertical, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

9. China Email Management Software Market

9.1. China Email Management Software Market Overview
9.2. China Email Management Software Market, Segmentation By Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F,$ Billion
9.3. China Email Management Software Market, Segmentation By Platform, Historic and Forecast, 2018-2023, 2023-2028F, 2033F,$ Billion
9.4. China Email Management Software Market, Segmentation By Industry Vertical, Historic and Forecast, 2018-2023, 2023-2028F, 2033F,$ Billion

10. India Email Management Software Market

10.1. India Email Management Software Market, Segmentation By Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
10.2. India Email Management Software Market, Segmentation By Platform, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
10.3. India Email Management Software Market, Segmentation By Industry Vertical, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

11. Japan Email Management Software Market

11.1. Japan Email Management Software Market Overview
11.2. Japan Email Management Software Market, Segmentation By Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
11.3. Japan Email Management Software Market, Segmentation By Platform, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
11.4. Japan Email Management Software Market, Segmentation By Industry Vertical, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

12. Australia Email Management Software Market

12.1. Australia Email Management Software Market, Segmentation By Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
12.2. Australia Email Management Software Market, Segmentation By Platform, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
12.3. Australia Email Management Software Market, Segmentation By Industry Vertical, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

13. Indonesia Email Management Software Market

13.1. Indonesia Email Management Software Market, Segmentation By Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
13.2. Indonesia Email Management Software Market, Segmentation By Platform, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
13.3. Indonesia Email Management Software Market, Segmentation By Industry Vertical, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

14. South Korea Email Management Software Market

14.1. South Korea Email Management Software Market Overview
14.2. South Korea Email Management Software Market, Segmentation By Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
14.3. South Korea Email Management Software Market, Segmentation By Platform, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
14.4. South Korea Email Management Software Market, Segmentation By Industry Vertical, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

15. Western Europe Email Management Software Market

15.1. Western Europe Email Management Software Market Overview
15.2. Western Europe Email Management Software Market, Segmentation By Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
15.3. Western Europe Email Management Software Market, Segmentation By Platform, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
15.4. Western Europe Email Management Software Market, Segmentation By Industry Vertical, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

16. UK Email Management Software Market

16.1. UK Email Management Software Market, Segmentation By Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
16.2. UK Email Management Software Market, Segmentation By Platform, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
16.3. UK Email Management Software Market, Segmentation By Industry Vertical, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

17. Germany Email Management Software Market

17.1. Germany Email Management Software Market, Segmentation By Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
17.2. Germany Email Management Software Market, Segmentation By Platform, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
17.3. Germany Email Management Software Market, Segmentation By Industry Vertical, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

18. France Email Management Software Market

18.1. France Email Management Software Market, Segmentation By Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
18.2. France Email Management Software Market, Segmentation By Platform, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
18.3. France Email Management Software Market, Segmentation By Industry Vertical, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

19. Italy Email Management Software Market

19.1. Italy Email Management Software Market, Segmentation By Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
19.2. Italy Email Management Software Market, Segmentation By Platform, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
19.3. Italy Email Management Software Market, Segmentation By Industry Vertical, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

20. Spain Email Management Software Market

20.1. Spain Email Management Software Market, Segmentation By Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
20.2. Spain Email Management Software Market, Segmentation By Platform, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
20.3. Spain Email Management Software Market, Segmentation By Industry Vertical, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

21. Eastern Europe Email Management Software Market

21.1. Eastern Europe Email Management Software Market Overview
21.2. Eastern Europe Email Management Software Market, Segmentation By Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
21.3. Eastern Europe Email Management Software Market, Segmentation By Platform, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
21.4. Eastern Europe Email Management Software Market, Segmentation By Industry Vertical, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

22. Russia Email Management Software Market

22.1. Russia Email Management Software Market, Segmentation By Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
22.2. Russia Email Management Software Market, Segmentation By Platform, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
22.3. Russia Email Management Software Market, Segmentation By Industry Vertical, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

23. North America Email Management Software Market

23.1. North America Email Management Software Market Overview
23.2. North America Email Management Software Market, Segmentation By Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
23.3. North America Email Management Software Market, Segmentation By Platform, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
23.4. North America Email Management Software Market, Segmentation By Industry Vertical, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

24. USA Email Management Software Market

24.1. USA Email Management Software Market Overview
24.2. USA Email Management Software Market, Segmentation By Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
24.3. USA Email Management Software Market, Segmentation By Platform, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
24.4. USA Email Management Software Market, Segmentation By Industry Vertical, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

25. Canada Email Management Software Market

25.1. Canada Email Management Software Market Overview
25.2. Canada Email Management Software Market, Segmentation By Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
25.3. Canada Email Management Software Market, Segmentation By Platform, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
25.4. Canada Email Management Software Market, Segmentation By Industry Vertical, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

26. South America Email Management Software Market

26.1. South America Email Management Software Market Overview
26.2. South America Email Management Software Market, Segmentation By Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
26.3. South America Email Management Software Market, Segmentation By Platform, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
26.4. South America Email Management Software Market, Segmentation By Industry Vertical, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

27. Brazil Email Management Software Market

27.1. Brazil Email Management Software Market, Segmentation By Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
27.2. Brazil Email Management Software Market, Segmentation By Platform, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
27.3. Brazil Email Management Software Market, Segmentation By Industry Vertical, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

28. Middle East Email Management Software Market

28.1. Middle East Email Management Software Market Overview
28.2. Middle East Email Management Software Market, Segmentation By Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
28.3. Middle East Email Management Software Market, Segmentation By Platform, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
28.4. Middle East Email Management Software Market, Segmentation By Industry Vertical, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

29. Africa Email Management Software Market

29.1. Africa Email Management Software Market Overview
29.2. Africa Email Management Software Market, Segmentation By Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
29.3. Africa Email Management Software Market, Segmentation By Platform, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
29.4. Africa Email Management Software Market, Segmentation By Industry Vertical, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

30. Email Management Software Market Competitive Landscape And Company Profiles

30.1. Email Management Software Market Competitive Landscape
30.2. Email Management Software Market Company Profiles
- 30.2.1. Amazon.com Inc.
  - 30.2.1.1. Overview
  - 30.2.1.2. Products and Services
  - 30.2.1.3. Strategy
  - 30.2.1.4. Financial Performance
- 30.2.2. Google LLC
  - 30.2.2.1. Overview
  - 30.2.2.2. Products and Services
  - 30.2.2.3. Strategy
  - 30.2.2.4. Financial Performance
- 30.2.3. Microsoft Corporation
  - 30.2.3.1. Overview
  - 30.2.3.2. Products and Services
  - 30.2.3.3. Strategy
  - 30.2.3.4. Financial Performance
- 30.2.4. IBM Corporation
  - 30.2.4.1. Overview
  - 30.2.4.2. Products and Services
  - 30.2.4.3. Strategy
  - 30.2.4.4. Financial Performance
- 30.2.5. Cisco Systems Inc.
  - 30.2.5.1. Overview
  - 30.2.5.2. Products and Services
  - 30.2.5.3. Strategy
  - 30.2.5.4. Financial Performance

31. Email Management Software Market Other Major And Innovative Companies

31.1. Oracle Corporation
31.2. Salesforce.com Inc.
31.3. GoDaddy Inc.
31.4. Twilio Inc.
31.5. Rackspace Technology Inc.
31.6. NortonLifeLock Inc.
31.7. HubSpot Inc.
31.8. Proofpoint Inc.
31.9. Zoho Corporation Pvt. Ltd.
31.10. Mimecast Services Limited
31.11. Barracuda Networks Inc.
31.12. The Rocket Science Group LLC
31.13. McAfee LLC
31.14. Endurance International Group Holdings Inc.
31.15. Intermedia.net Inc.

32. Global Email Management Software Market Competitive Benchmarking

33. Global Email Management Software Market Competitive Dashboard

34. Key Mergers And Acquisitions In The Email Management Software Market

35. Email Management Software Market Future Outlook and Potential Analysis

35.1 Email Management Software Market In 2028 - Countries Offering Most New Opportunities
35.2 Email Management Software Market In 2028 - Segments Offering Most New Opportunities
35.3 Email Management Software Market In 2028 - Growth Strategies
- 35.3.1 Market Trend Based Strategies
- 35.3.2 Competitor Strategies

36. Appendix

36.1. Abbreviations
36.2. Currencies
36.3. Historic And Forecast Inflation Rates
36.4. Research Inquiries
36.5. The Business Research Company
36.6. Copyright And Disclaimer