Video Streaming Global Market Report 2024

Description

Video streaming is the transmission of video content over the internet in real-time, enabling viewers to watch videos without the need to download them beforehand. This innovation grants users access to a diverse array of video content, spanning movies, TV shows, live events, and user-generated material, accessible via multiple devices such as smartphones, tablets, computers, and smart TVs.

The primary elements of video streaming consist of software and content delivery services. Software encompasses instructions or programs facilitating specific tasks on computers or other electronic devices. These include various types such as video-on-demand and live video streaming, featuring diverse revenue models such as subscription, pay-per-view, premium purchases, advertisement-based revenue, among others, catering to a range of end users from residential to commercial sectors.

The video streaming market research report is one of a series of new reports from The Business Research Company that provides video streaming market statistics, including the video streaming industry's global market size, regional shares, competitors with a video streaming market share, detailed video streaming market segments, market trends, and opportunities, and any further data you may need to thrive in the video streaming industry. This video streaming market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.

The video streaming market size has grown exponentially in recent years. It will grow from $575.72 billion in 2023 to $699.91 billion in 2024 at a compound annual growth rate (CAGR) of 21.6%. The growth in the historic period can be attributed to rise in demand for on-demand streaming, increased demand for encoders, increased demand for video streaming services in colleges, universities, and increased usage of videos in corporate training.

The video streaming market size is expected to see exponential growth in the next few years. It will grow to $1,546.27 billion in 2028 at a compound annual growth rate (CAGR) of 21.9%. The increase projected in the forecast period is linked to heightened consumer spending on media and entertainment, augmented sales of mobile phones, expanding internet connectivity, growing acknowledgment of OTT platforms, and the surge in live-streamed content. Significant trends anticipated in the forecast period involve progressions in video streaming technology, the emergence of innovative platforms, the integration of blockchain in video streaming, advancements in AI, and the demand for video streaming software.

The surge in demand for media and entertainment is poised to drive the expansion of the video streaming market in the foreseeable future. Media and entertainment comprise a wide-ranging sector involving the creation, dissemination, and consumption of diverse content aimed at informing, entertaining, and engaging audiences. This heightened demand stems from various factors, including shifts in consumer behavior, the proliferation of content diversity, the influence of social media, and innovative content delivery methods. Video streaming offers flexibility, convenience, and a wide array of content options within media and entertainment platforms, facilitating broader audience outreach, cost-effective distribution, valuable data analytics, multiple revenue streams, and increased viewer interaction. For instance, in January 2024, the Digital Entertainment and Retail Association (ERA) reported a 9.6% growth in UK spending on music streaming subscriptions, vinyl records, and compact discs (CDs) in 2023, up from 5% in 2022. Additionally, the UK entertainment market expanded by 7% throughout 2023. Hence, the escalating consumer investment in media and entertainment fuels the growth of the video streaming market.

Leading companies in the video streaming market are concentrating on pioneering technologies, such as adaptive video optimization technology, to ensure a smooth and optimized streaming experience for users across diverse platforms and devices. Adaptive video optimization technology employs advanced algorithms to dynamically regulate video quality based on factors such as network conditions, device capabilities, and available bandwidth. This guarantees superior viewing experiences by maintaining high-quality video playback, even in challenging network scenarios. For instance, in May 2024, Agora, a US-based provider of video streaming services, introduced Adaptive Video Optimization (AVO) paired with support for the AV1 video codec. This technology harnesses a suite of sophisticated machine-learning algorithms to address prevalent challenges, dynamically adjusting video quality in response to varying network conditions, device specifications, and bandwidth availability. Consequently, it ensures exceptional video quality and optimal performance, even amidst fluctuating network conditions.

In August 2021, Microsoft Corporation, a US-based software company, purchased Peer5 for an undisclosed sum. This acquisition was intended to bolster Microsoft Corporation's business communication platform by enhancing its live streaming capabilities for large-scale virtual events and meetings. Peer5, based in the US, specializes in providing video streaming services.

Major companies operating in the video streaming market are Amazon Prime Video, Netflix Inc., Paramount, Discovery Communications Inc., Hulu LLC, Disney, iQIYI Inc., Apple TV, Viaplay Group AB, DAZN Group, YouTube, Hotstar , Crunchyroll Inc., Tubi Inc., Kaltura Inc., Viki Inc., SonyLIV, Sling TV LLC, Funimation Productions Ltd., Pluto TV , Peacock , BritBox, Acorn TV , Voot, Shudder LLC

North America was the largest region in the video Streaming market in 2023. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the video streaming market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.

The countries covered in the video streaming market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

The video streaming market includes revenues earned by entities by providing services such as video streaming for managed services, video streaming for consulting, subscription video on demand and video streaming for training & support. The market value includes the value of related goods sold by the service provider or included within the service offering. Only goods and services traded between entities or sold to end consumers are included.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

Video Streaming Global Market Report 2024 from The Business Research Company provides strategists, marketers and senior management with the critical information they need to assess the market.

This report focuses on video streaming market which is experiencing strong growth. The report gives a guide to the trends which will be shaping the market over the next ten years and beyond.

Reasons to Purchase

Gain a truly global perspective with the most comprehensive report available on this market covering 50+ geographies.
Understand how the market has been affected by the COVID-19 and how it is responding as the impact of the virus abates.
Assess the Russia - Ukraine war's impact on agriculture, energy and mineral commodity supply and its direct and indirect impact on the market.
Measure the impact of high global inflation on market growth.
Create regional and country strategies on the basis of local data and analysis.
Identify growth segments for investment.
Outperform competitors using forecast data and the drivers and trends shaping the market.
Understand customers based on the latest market shares.
Benchmark performance against key competitors.
Suitable for supporting your internal and external presentations with reliable high quality data and analysis
Report will be updated with the latest data and delivered to you within 3-5 working days of order along with an Excel data sheet for easy data extraction and analysis.
All data from the report will also be delivered in an excel dashboard format.

Where is the largest and fastest growing market for video streaming ? How does the market relate to the overall economy, demography and other similar markets? What forces will shape the market going forward? The video streaming market global report from the Business Research Company answers all these questions and many more.

The report covers market characteristics, size and growth, segmentation, regional and country breakdowns, competitive landscape, market shares, trends and strategies for this market. It traces the market's historic and forecast market growth by geography.

The market characteristics section of the report defines and explains the market.
The market size section gives the market size ($b) covering both the historic growth of the market, and forecasting its development.
The forecasts are made after considering the major factors currently impacting the market. These include:

The impact of sanctions, supply chain disruptions, and altered demand for goods and services due to the Russian Ukraine war, impacting various macro-economic factors and parameters in the Eastern European region and its subsequent effect on global markets.

The impact of higher inflation in many countries and the resulting spike in interest rates.

The continued but declining impact of COVID-19 on supply chains and consumption patterns.

Market segmentations break down the market into sub markets.
The regional and country breakdowns section gives an analysis of the market in each geography and the size of the market by geography and compares their historic and forecast growth. It covers the growth trajectory of COVID-19 for all regions, key developed countries and major emerging markets.
The competitive landscape chapter gives a description of the competitive nature of the market, market shares, and a description of the leading companies. Key financial deals which have shaped the market in recent years are identified.
The trends and strategies section analyses the shape of the market as it emerges from the crisis and suggests how companies can grow as the market recovers.

Scope

Markets Covered:1) By Component: Software; Content Delivery Services
2) By Type: Video On-Demand; Live Video Streaming
3) By Revenue Model: Subscription; Pay Per View; Premium Purchases; Advertisement-Based Revenue Model; Other Revenue Models
4) By End User: Residential; Commercial
Companies Mentioned: Amazon Prime Video; Netflix Inc.; Paramount; Discovery Communications Inc.; Hulu LLC
Countries: Australia; Brazil; China; France; Germany; India; Indonesia; Japan; Russia; South Korea; UK; USA; Canada; Italy; Spain
Regions: Asia-Pacific; Western Europe; Eastern Europe; North America; South America; Middle East; Africa
Time series: Five years historic and ten years forecast.
Data: Ratios of market size and growth to related markets, GDP proportions, expenditure per capita,
Data segmentations: country and regional historic and forecast data, market share of competitors, market segments.
Sourcing and Referencing: Data and analysis throughout the report is sourced using end notes.
Delivery format: PDF, Word and Excel Data Dashboard.

Product Code: r18509

1. Executive Summary

2. Video Streaming Market Characteristics

3. Video Streaming Market Trends And Strategies

4. Video Streaming Market - Macro Economic Scenario

4.1. Impact Of High Inflation On The Market
4.2. Ukraine-Russia War Impact On The Market
4.3. COVID-19 Impact On The Market

5. Global Video Streaming Market Size and Growth

5.1. Global Video Streaming Market Drivers and Restraints
- 5.1.1. Drivers Of The Market
- 5.1.2. Restraints Of The Market
5.2. Global Video Streaming Historic Market Size and Growth, 2018 - 2023, Value ($ Billion)
5.3. Global Video Streaming Forecast Market Size and Growth, 2023 - 2028, 2033F, Value ($ Billion)

6. Video Streaming Market Segmentation

6.1. Global Video Streaming Market, Segmentation By Component, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
Software
Content Delivery Services
6.2. Global Video Streaming Market, Segmentation By Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
Video On-Demand
Live Video Streaming
6.3. Global Video Streaming Market, Segmentation By Revenue Model, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
Subscription
Pay Per View
Premium Purchases
Advertisement-Based Revenue Model
Other Revenue Models
6.4. Global Video Streaming Market, Segmentation By End User, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
Residential
Commercial

7. Video Streaming Market Regional And Country Analysis

7.1. Global Video Streaming Market, Split By Region, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
7.2. Global Video Streaming Market, Split By Country, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

8. Asia-Pacific Video Streaming Market

8.1. Asia-Pacific Video Streaming Market Overview
Region Information, Impact Of COVID-19, Market Information, Background Information, Government Initiatives, Regulations, Regulatory Bodies, Major Associations, Taxes Levied, Corporate Tax Structure, Investments, Major Companies
8.2. Asia-Pacific Video Streaming Market, Segmentation By Component, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
8.3. Asia-Pacific Video Streaming Market, Segmentation By Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
8.4. Asia-Pacific Video Streaming Market, Segmentation By End User, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

9. China Video Streaming Market

9.1. China Video Streaming Market Overview
9.2. China Video Streaming Market, Segmentation By Component, Historic and Forecast, 2018-2023, 2023-2028F, 2033F,$ Billion
9.3. China Video Streaming Market, Segmentation By Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F,$ Billion
9.4. China Video Streaming Market, Segmentation By End User, Historic and Forecast, 2018-2023, 2023-2028F, 2033F,$ Billion

10. India Video Streaming Market

10.1. India Video Streaming Market, Segmentation By Component, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
10.2. India Video Streaming Market, Segmentation By Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
10.3. India Video Streaming Market, Segmentation By End User, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

11. Japan Video Streaming Market

11.1. Japan Video Streaming Market Overview
11.2. Japan Video Streaming Market, Segmentation By Component, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
11.3. Japan Video Streaming Market, Segmentation By Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
11.4. Japan Video Streaming Market, Segmentation By End User, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

12. Australia Video Streaming Market

12.1. Australia Video Streaming Market, Segmentation By Component, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
12.2. Australia Video Streaming Market, Segmentation By Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
12.3. Australia Video Streaming Market, Segmentation By End User, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

13. Indonesia Video Streaming Market

13.1. Indonesia Video Streaming Market, Segmentation By Component, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
13.2. Indonesia Video Streaming Market, Segmentation By Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
13.3. Indonesia Video Streaming Market, Segmentation By End User, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

14. South Korea Video Streaming Market

14.1. South Korea Video Streaming Market Overview
14.2. South Korea Video Streaming Market, Segmentation By Component, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
14.3. South Korea Video Streaming Market, Segmentation By Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
14.4. South Korea Video Streaming Market, Segmentation By End User, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

15. Western Europe Video Streaming Market

15.1. Western Europe Video Streaming Market Overview
15.2. Western Europe Video Streaming Market, Segmentation By Component, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
15.3. Western Europe Video Streaming Market, Segmentation By Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
15.4. Western Europe Video Streaming Market, Segmentation By End User, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

16. UK Video Streaming Market

16.1. UK Video Streaming Market, Segmentation By Component, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
16.2. UK Video Streaming Market, Segmentation By Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
16.3. UK Video Streaming Market, Segmentation By End User, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

17. Germany Video Streaming Market

17.1. Germany Video Streaming Market, Segmentation By Component, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
17.2. Germany Video Streaming Market, Segmentation By Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
17.3. Germany Video Streaming Market, Segmentation By End User, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

18. France Video Streaming Market

18.1. France Video Streaming Market, Segmentation By Component, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
18.2. France Video Streaming Market, Segmentation By Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
18.3. France Video Streaming Market, Segmentation By End User, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

19. Italy Video Streaming Market

19.1. Italy Video Streaming Market, Segmentation By Component, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
19.2. Italy Video Streaming Market, Segmentation By Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
19.3. Italy Video Streaming Market, Segmentation By End User, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

20. Spain Video Streaming Market

20.1. Spain Video Streaming Market, Segmentation By Component, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
20.2. Spain Video Streaming Market, Segmentation By Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
20.3. Spain Video Streaming Market, Segmentation By End User, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

21. Eastern Europe Video Streaming Market

21.1. Eastern Europe Video Streaming Market Overview
21.2. Eastern Europe Video Streaming Market, Segmentation By Component, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
21.3. Eastern Europe Video Streaming Market, Segmentation By Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
21.4. Eastern Europe Video Streaming Market, Segmentation By End User, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

22. Russia Video Streaming Market

22.1. Russia Video Streaming Market, Segmentation By Component, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
22.2. Russia Video Streaming Market, Segmentation By Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
22.3. Russia Video Streaming Market, Segmentation By End User, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

23. North America Video Streaming Market

23.1. North America Video Streaming Market Overview
23.2. North America Video Streaming Market, Segmentation By Component, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
23.3. North America Video Streaming Market, Segmentation By Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
23.4. North America Video Streaming Market, Segmentation By End User, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

24. USA Video Streaming Market

24.1. USA Video Streaming Market Overview
24.2. USA Video Streaming Market, Segmentation By Component, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
24.3. USA Video Streaming Market, Segmentation By Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
24.4. USA Video Streaming Market, Segmentation By End User, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

25. Canada Video Streaming Market

25.1. Canada Video Streaming Market Overview
25.2. Canada Video Streaming Market, Segmentation By Component, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
25.3. Canada Video Streaming Market, Segmentation By Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
25.4. Canada Video Streaming Market, Segmentation By End User, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

26. South America Video Streaming Market

26.1. South America Video Streaming Market Overview
26.2. South America Video Streaming Market, Segmentation By Component, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
26.3. South America Video Streaming Market, Segmentation By Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
26.4. South America Video Streaming Market, Segmentation By End User, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

27. Brazil Video Streaming Market

27.1. Brazil Video Streaming Market, Segmentation By Component, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
27.2. Brazil Video Streaming Market, Segmentation By Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
27.3. Brazil Video Streaming Market, Segmentation By End User, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

28. Middle East Video Streaming Market

28.1. Middle East Video Streaming Market Overview
28.2. Middle East Video Streaming Market, Segmentation By Component, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
28.3. Middle East Video Streaming Market, Segmentation By Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
28.4. Middle East Video Streaming Market, Segmentation By End User, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

29. Africa Video Streaming Market

29.1. Africa Video Streaming Market Overview
29.2. Africa Video Streaming Market, Segmentation By Component, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
29.3. Africa Video Streaming Market, Segmentation By Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
29.4. Africa Video Streaming Market, Segmentation By End User, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

30. Video Streaming Market Competitive Landscape And Company Profiles

30.1. Video Streaming Market Competitive Landscape
30.2. Video Streaming Market Company Profiles
- 30.2.1. Amazon Prime Video
  - 30.2.1.1. Overview
  - 30.2.1.2. Products and Services
  - 30.2.1.3. Strategy
  - 30.2.1.4. Financial Performance
- 30.2.2. Netflix Inc.
  - 30.2.2.1. Overview
  - 30.2.2.2. Products and Services
  - 30.2.2.3. Strategy
  - 30.2.2.4. Financial Performance
- 30.2.3. Paramount
  - 30.2.3.1. Overview
  - 30.2.3.2. Products and Services
  - 30.2.3.3. Strategy
  - 30.2.3.4. Financial Performance
- 30.2.4. Discovery Communications Inc.
  - 30.2.4.1. Overview
  - 30.2.4.2. Products and Services
  - 30.2.4.3. Strategy
  - 30.2.4.4. Financial Performance
- 30.2.5. Hulu LLC
  - 30.2.5.1. Overview
  - 30.2.5.2. Products and Services
  - 30.2.5.3. Strategy
  - 30.2.5.4. Financial Performance

31. Video Streaming Market Other Major And Innovative Companies

31.1. Disney
31.2. iQIYI Inc.
31.3. Apple TV
31.4. Viaplay Group AB
31.5. DAZN Group
31.6. YouTube
31.7. Hotstar
31.8. Crunchyroll Inc.
31.9. Tubi Inc.
31.10. Kaltura Inc.
31.11. Viki Inc.
31.12. SonyLIV
31.13. Sling TV LLC
31.14. Funimation Productions Ltd.
31.15. Pluto TV

32. Global Video Streaming Market Competitive Benchmarking

33. Global Video Streaming Market Competitive Dashboard

34. Key Mergers And Acquisitions In The Video Streaming Market

35. Video Streaming Market Future Outlook and Potential Analysis

35.1 Video Streaming Market In 2028 - Countries Offering Most New Opportunities
35.2 Video Streaming Market In 2028 - Segments Offering Most New Opportunities
35.3 Video Streaming Market In 2028 - Growth Strategies
- 35.3.1 Market Trend Based Strategies
- 35.3.2 Competitor Strategies

36. Appendix

36.1. Abbreviations
36.2. Currencies
36.3. Historic And Forecast Inflation Rates
36.4. Research Inquiries
36.5. The Business Research Company
36.6. Copyright And Disclaimer