Electric kick scooters are compact, battery-powered vehicles designed for personal transportation. These scooters are primarily used by individuals for commuting short distances within urban areas, recreational activities and as an eco-friendly alternative to traditional vehicles. They consist of a deck, handlebar and motor powered by rechargeable batteries. Electric kick scooters can be easily operated by standing on the deck and using the handlebars for steering, with acceleration and braking typically controlled via hand controls.
The electric kick-scooter market consists of sales, by entities (organizations, sole traders and partnerships), of electric scooters, electric mopeds and seated e-scooters.
The global electric kick scooter market was valued at $1,553.46 million in 2018 which grew till 2023 at a compound annual growth rate (CAGR) of more than 13.0%.
Government Support
Government support propelled the growth of the electric kick scooter market in the historic period. The governments of various countries are taking various initiatives to reduce carbon emissions and fuel consumption, supporting the growth of the overall electric vehicle industry. For example, in August 2022, the government of France increased the amount of the subsidy it provides to persons who switch from gas-powered cars to electric bikes to up to €4,000 (approximately $3,976) per person. The money is intended as a financial incentive for people to switch from their polluting modes of transportation to cleaner, more ecologically friendly ones. Further, in May 2022, the UK government announced plans to establish a new independent vehicle category and legalize e-scooters, also known as lighter, smaller, zero-emission vehicles, to give the transportation industry in the UK a significant boost. This innovative move recognizes how shared e-scooter programs have successfully shown how they can be safely combined with other modes of public transportation, such as bicycles and walking, to provide people with carbon-free, safe, inexpensive and practical transportation options. Therefore, favorable government support drove the growth of the electric bikes and scooters market in the historic period.
Use Of Artificial Intelligence (AI) To Improve E-Kick Scooter Safety
The use of artificial intelligence (AI) is a key trend in the electric kick scooter market. AI is being used to allow e-kick scooters to track their riders surroundings and make decisions for them in real-time. For example, in May 2023, Tier, a German shared micro mobility provider, launched AI technology in the UK, which aims to improve the safety and sustainability of its e-kick scooters and reduce costs. The system, described as a 'Parrot' e-scooter brain, is capable of recognizing 'anti-social' riding behaviors, without requiring the use of complex and fragile cameras or computer vision. Parrot can detect where and how a Tier e-scooter is being ridden, based on data from on-board sensors, which are analyzed by AI and then notify unsafe riders.
The global electric kick scooter market is fairly fragmented, with a large number of small players in the market. The top ten competitors in the market made up to 20.55% of the total market in 2022.
Electric Kick Scooter Global Market Opportunities And Strategies To 2033 from The Business Research Company provides the strategists; marketers and senior management with the critical information they need to assess the global electric kick scooter market as it emerges from the COVID-19 shut down.
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Where is the largest and fastest-growing market for electric kick scooter? How does the market relate to the overall economy; demography and other similar markets? What forces will shape the market going forward? The electric kick scooter market global report from The Business Research Company answers all these questions and many more.
The report covers market characteristics; size and growth; segmentation; regional and country breakdowns; competitive landscape; market shares; trends and strategies for this market. It traces the market's history and forecasts market growth by geography. It places the market within the context of the wider electric kick scooter market; and compares it with other markets.
The report covers the following chapters
- Introduction and Market Characteristics- Brief introduction to the segmentations covered in the market, definitions and explanations about the segment by type by battery type, by voltage, by application and by end user.
- Key Trends- Highlights the major trends shaping the global market. This section also highlights likely future developments in the market.
- Macro-Economic Scenario- The report provides an analysis of the impact of the COVID-19 pandemic, impact of the Russia-Ukraine war and impact of rising inflation on global and regional markets, providing strategic insights for businesses in the electric kick scooter market.
- Global Market Size And Growth- Global historic (2018-2023) and forecast (2023-2028, 2033F) market values and drivers and restraints that support and control the growth of the market in the historic and forecast periods.
- Regional And Country Analysis- Historic (2018-2023) and forecast (2023-2028, 2033F) market values and growth and market share comparison by region and country.
- Market Segmentation- Contains the market values (2018-2023) (2023-2028, 2033F) and analysis for each segment by type by battery type, by voltage, by application and by end user in the market. Historic (2018-2023) and forecast (2023-2028) and (2028-2033) market values and growth and market share comparison by region market.
- Regional Market Size and Growth- Regional market size (2023), historic (2018-2023) and forecast (2023-2028, 2033F) market values and growth and market share comparison of countries within the region. This report includes information on all the regions Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East and Africa and major countries within each region.
- Competitive Landscape- Details on the competitive landscape of the market, estimated market shares and company profiles of the leading players.
- Other Major And Innovative Companies Details on the company profiles of other major and innovative companies in the market.
- Competitive Benchmarking- Briefs on the financials comparison between major players in the market.
- Competitive Dashboard- Briefs on competitive dashboard of major players.
- Key Mergers and Acquisitions- Information on recent mergers and acquisitions in the market is covered in the report. This section gives key financial details of mergers and acquisitions which have shaped the market in recent years.
- Market Opportunities And Strategies- Describes market opportunities and strategies based on findings of the research, with information on growth opportunities across countries, segments and strategies to be followed in those markets.
- Conclusions And Recommendations- This section includes recommendations for electric kick scooter providers in terms of product/service offerings geographic expansion, marketing strategies and target groups.
- Appendix- This section includes details on the NAICS codes covered, abbreviations and currencies codes used in this report.
Markets Covered:
- 1) By Type: Foldable/Regular Kick Scooters; Off-Road/All-Terrain Scooters; Other types
- 2) By Battery Type: Sealed Lead Acid (SLA); Lithium Ion (Li-Ion); Other Battery Types
- 3) By Voltage: Up To 24V; 24V To 48V; More Than 48V
- 4) By Application: Personal; Rental
- 5) By End User: Kids; Adults
- Companies Mentioned: Xiaomi Corporation; Niu International; Lime; Jiangsu Xinri E-Vehicle Co. Ltd.; YADEA Technology Group Co. Ltd.
- Countries: China; Australia; India; Indonesia; Japan; South Korea; USA; Canada; Brazil; France; Germany; Italy; Spain; UK; Russia
- Regions: Asia-Pacific; Western Europe; Eastern Europe; North America; South America; Middle East; Africa
- Time-series: Five years historic and ten years forecast.
- Data: Ratios of market size and growth to related markets; GDP proportions; expenditure per capita; electric kick scooter indicators comparison.
- Data segmentations: country and regional historic and forecast data; market share of competitors; market segments.
- Sourcing and Referencing: Data and analysis throughout the report is sourced using end notes.