Sauna Services Global Market Report 2024

Description

Sauna services offer therapeutic experiences within heated, enclosed, wood-lined rooms featuring various seating arrangements, designs, and capacities. The intense heat within saunas promotes detoxification through perspiration, provides relief from aches and pains, and induces deep relaxation, offering numerous physical and mental benefits to bathers.

The primary types of sauna services encompass massage services, food services, luxury locker room services, equipment installation services, and others. Massage services involve techniques such as kneading, rubbing, tapping, and stroking soft tissues of the body, often complemented by sauna sessions to enhance detoxification, muscle warm-up, and tension relief. Saunas are typically classified into traditional or regular saunas, dry saunas, and infrared therapy saunas, available for various applications such as outdoor and indoor settings, catering to both adult and child users.

The sauna services market research report is one of a series of new reports from The Business Research Company that provides sauna services market statistics, including sauna services industry global market size, regional shares, competitors with a sauna services market share, detailed sauna services market segments, market trends and opportunities, and any further data you may need to thrive in the sauna services industry. This sauna services market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.

The sauna services market size has grown rapidly in recent years. It will grow from $0.96 billion in 2023 to $1.07 billion in 2024 at a compound annual growth rate (CAGR) of 11.4%. The growth observed in the historical period can be attributed to several factors, including the increasing recognition of health benefits associated with certain practices, such as those offered by the spa industry, rising endorsements from medical professionals, growing demand from the luxury market segment, and the rapid pace of urbanization.

The sauna services market size is expected to see rapid growth in the next few years. It will grow to $1.65 billion in 2028 at a compound annual growth rate (CAGR) of 11.6%. The anticipated growth in the forecast period can be attributed to increasing awareness of the health benefits associated with saunas, the upward trend in disposable income levels, the expanding wellness tourism sector, heightened stress levels prompting individuals to seek relaxation solutions, and ongoing innovation in sauna technology. Major trends expected during this period include the integration of wellness offerings, customization of sauna experiences, greater incorporation of technology into sauna facilities, the introduction of mobile sauna services, and enhancements through virtual reality (VR) experiences.

The surging popularity of wellness tourism is poised to drive the expansion of the sauna services market in the coming years. Wellness tourism, characterized by travel associated with the pursuit of maintaining or enhancing one's well-being, is fueled by several factors including heightened concerns regarding stress, rising disposable incomes, and a growing emphasis on preventive healthcare. Saunas play a pivotal role in wellness tourism, offering therapeutic benefits such as stress relief, detoxification, and overall well-being promotion. For example, as reported by the Global Wellness Institute in March 2024, the global wellness trip count surged to 819.4 million, witnessing an increase from 608.2 million in 2021, with projections indicating a further 8.3% rise until 2027. This surge in wellness tourism popularity serves as a driving force behind the growth of the sauna services market.

Key players in the sauna services market are leveraging advanced technologies to provide personalized sauna sessions, such as sauna guides and fitness indicators, to elevate the user experience. Sauna guides and fitness indicators revolutionize sauna utilization by delivering tailored insights and predictive analytics, optimizing wellness benefits for each user. For instance, in April 2024, High Tech Health International, Inc., a US-based company specializing in far infrared sauna technology, introduced Sauna Guide. This groundbreaking technology is designed to transform sauna usage by offering unparalleled insights into individual health benefits at a cellular level. Integrated with an innovative feature known as the 'Sauna Fitness' indicator, it interprets key data such as height, weight, and sauna usage history to provide a holistic understanding of the body's response to heat adaptation.

In April 2023, NoHo Partners Plc, a Finland-based restaurant company, acquired Sauna Restaurant Kuuma for an undisclosed sum. This strategic acquisition underscores NoHo Partners' commitment to enhancing and diversifying its restaurant portfolio by integrating an extensive array of offerings from Sauna Restaurant Kuuma. Sauna Restaurant Kuuma, based in Finland, offers a comprehensive range of services including sauna reservations and luxurious facilities featuring sauna amenities, aligning with NoHo Partners' strategic vision to offer unique and compelling experiences to its clientele.

Major companies operating in the sauna services market are Amerec Ltd, Sunlighten Day Spa, Perspire Sauna Studio, Wi Spa LLC, Island Spa And Sauna, Green Lotus Yoga & Healing Center, Am-Finn Sauna and Steam, SaunaWorks Inc., Artesian Spas, The Spa And Sauna Co, SweatHouz, Sky Spa Sauna, King Spa And Sauna, Skywheel Helsinki Oy, Restore Hyper Wellness, Therme Erding Familienbad GmbH, Alpine Sauna And Steam, The Sweat Shack, Spa World Corporation, Steam Sauna Inc., City Sweats, Finnmark Sauna Ltd., The Wellness Spa LLC, Sauna House, Glow Sauna Studios

North America was the largest region in the sauna services market in 2023. Europe is expected to be the fastest-growing region in the forecast period. The regions covered in the sauna services market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.

The countries covered in the sauna services market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

The sauna services market includes revenues earned by entities by providing sauna services such as infrared saunas, portable saunas, steam rooms, and traditional sauna services. The market value includes the value of related goods sold by the service provider or included within the service offering. Only goods and services traded between entities or sold to end consumers are included.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

Sauna Services Global Market Report 2024 from The Business Research Company provides strategists, marketers and senior management with the critical information they need to assess the market.

This report focuses on sauna services market which is experiencing strong growth. The report gives a guide to the trends which will be shaping the market over the next ten years and beyond.

Reasons to Purchase

Gain a truly global perspective with the most comprehensive report available on this market covering 50+ geographies.
Understand how the market has been affected by the COVID-19 and how it is responding as the impact of the virus abates.
Assess the Russia - Ukraine war's impact on agriculture, energy and mineral commodity supply and its direct and indirect impact on the market.
Measure the impact of high global inflation on market growth.
Create regional and country strategies on the basis of local data and analysis.
Identify growth segments for investment.
Outperform competitors using forecast data and the drivers and trends shaping the market.
Understand customers based on the latest market shares.
Benchmark performance against key competitors.
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Where is the largest and fastest growing market for sauna services ? How does the market relate to the overall economy, demography and other similar markets? What forces will shape the market going forward? The sauna services market global report from the Business Research Company answers all these questions and many more.

The report covers market characteristics, size and growth, segmentation, regional and country breakdowns, competitive landscape, market shares, trends and strategies for this market. It traces the market's historic and forecast market growth by geography.

The market characteristics section of the report defines and explains the market.
The market size section gives the market size ($b) covering both the historic growth of the market, and forecasting its development.
The forecasts are made after considering the major factors currently impacting the market. These include:

The impact of sanctions, supply chain disruptions, and altered demand for goods and services due to the Russian Ukraine war, impacting various macro-economic factors and parameters in the Eastern European region and its subsequent effect on global markets.

The impact of higher inflation in many countries and the resulting spike in interest rates.

The continued but declining impact of COVID-19 on supply chains and consumption patterns.

Market segmentations break down the market into sub markets.
The regional and country breakdowns section gives an analysis of the market in each geography and the size of the market by geography and compares their historic and forecast growth. It covers the growth trajectory of COVID-19 for all regions, key developed countries and major emerging markets.
The competitive landscape chapter gives a description of the competitive nature of the market, market shares, and a description of the leading companies. Key financial deals which have shaped the market in recent years are identified.
The trends and strategies section analyses the shape of the market as it emerges from the crisis and suggests how companies can grow as the market recovers.

Scope

Markets Covered:1) By Type: Massage Service; Food Service; Luxury Locker Rooms Service; Equipment Installation Service; Other Type
2) By Sauna: Traditional Or Regular Sauna; Dry Sauna; Infrared Therapy Sauna
3) By Application: Outdoor Saunas; Indoor Saunas
4) By End User: Adults; Children
Companies Mentioned: Amerec Ltd; Sunlighten Day Spa; Perspire Sauna Studio; Wi Spa LLC; Island Spa And Sauna
Countries: Australia; Brazil; China; France; Germany; India; Indonesia; Japan; Russia; South Korea; UK; USA; Canada; Italy; Spain
Regions: Asia-Pacific; Western Europe; Eastern Europe; North America; South America; Middle East; Africa
Time series: Five years historic and ten years forecast.
Data: Ratios of market size and growth to related markets, GDP proportions, expenditure per capita,
Data segmentations: country and regional historic and forecast data, market share of competitors, market segments.
Sourcing and Referencing: Data and analysis throughout the report is sourced using end notes.
Delivery format: PDF, Word and Excel Data Dashboard.

Product Code: r18030

1. Executive Summary

2. Sauna Services Market Characteristics

3. Sauna Services Market Trends And Strategies

4. Sauna Services Market - Macro Economic Scenario

4.1. Impact Of High Inflation On The Market
4.2. Ukraine-Russia War Impact On The Market
4.3. COVID-19 Impact On The Market

5. Global Sauna Services Market Size and Growth

5.1. Global Sauna Services Market Drivers and Restraints
- 5.1.1. Drivers Of The Market
- 5.1.2. Restraints Of The Market
5.2. Global Sauna Services Historic Market Size and Growth, 2018 - 2023, Value ($ Billion)
5.3. Global Sauna Services Forecast Market Size and Growth, 2023 - 2028, 2033F, Value ($ Billion)

6. Sauna Services Market Segmentation

6.1. Global Sauna Services Market, Segmentation By Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
Massage Service
Food Service
Luxury Locker Rooms Service
Equipment Installation Service
Other Type
6.2. Global Sauna Services Market, Segmentation By Sauna, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
Traditional Or Regular Sauna
Dry Sauna
Infrared Therapy Sauna
6.3. Global Sauna Services Market, Segmentation By Application, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
Outdoor Saunas
Indoor Saunas
6.4. Global Sauna Services Market, Segmentation By End User, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
Adults
Children

7. Sauna Services Market Regional And Country Analysis

7.1. Global Sauna Services Market, Split By Region, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
7.2. Global Sauna Services Market, Split By Country, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

8. Asia-Pacific Sauna Services Market

8.1. Asia-Pacific Sauna Services Market Overview
Region Information, Impact Of COVID-19, Market Information, Background Information, Government Initiatives, Regulations, Regulatory Bodies, Major Associations, Taxes Levied, Corporate Tax Structure, Investments, Major Companies
8.2. Asia-Pacific Sauna Services Market, Segmentation By Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
8.3. Asia-Pacific Sauna Services Market, Segmentation By Application, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
8.4. Asia-Pacific Sauna Services Market, Segmentation By End User, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

9. China Sauna Services Market

9.1. China Sauna Services Market Overview
9.2. China Sauna Services Market, Segmentation By Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F,$ Billion
9.3. China Sauna Services Market, Segmentation By Application, Historic and Forecast, 2018-2023, 2023-2028F, 2033F,$ Billion
9.4. China Sauna Services Market, Segmentation By End User, Historic and Forecast, 2018-2023, 2023-2028F, 2033F,$ Billion

10. India Sauna Services Market

10.1. India Sauna Services Market, Segmentation By Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
10.2. India Sauna Services Market, Segmentation By Application, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
10.3. India Sauna Services Market, Segmentation By End User, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

11. Japan Sauna Services Market

11.1. Japan Sauna Services Market Overview
11.2. Japan Sauna Services Market, Segmentation By Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
11.3. Japan Sauna Services Market, Segmentation By Application, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
11.4. Japan Sauna Services Market, Segmentation By End User, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

12. Australia Sauna Services Market

12.1. Australia Sauna Services Market, Segmentation By Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
12.2. Australia Sauna Services Market, Segmentation By Application, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
12.3. Australia Sauna Services Market, Segmentation By End User, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

13. Indonesia Sauna Services Market

13.1. Indonesia Sauna Services Market, Segmentation By Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
13.2. Indonesia Sauna Services Market, Segmentation By Application, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
13.3. Indonesia Sauna Services Market, Segmentation By End User, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

14. South Korea Sauna Services Market

14.1. South Korea Sauna Services Market Overview
14.2. South Korea Sauna Services Market, Segmentation By Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
14.3. South Korea Sauna Services Market, Segmentation By Application, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
14.4. South Korea Sauna Services Market, Segmentation By End User, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

15. Western Europe Sauna Services Market

15.1. Western Europe Sauna Services Market Overview
15.2. Western Europe Sauna Services Market, Segmentation By Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
15.3. Western Europe Sauna Services Market, Segmentation By Application, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
15.4. Western Europe Sauna Services Market, Segmentation By End User, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

16. UK Sauna Services Market

16.1. UK Sauna Services Market, Segmentation By Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
16.2. UK Sauna Services Market, Segmentation By Application, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
16.3. UK Sauna Services Market, Segmentation By End User, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

17. Germany Sauna Services Market

17.1. Germany Sauna Services Market, Segmentation By Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
17.2. Germany Sauna Services Market, Segmentation By Application, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
17.3. Germany Sauna Services Market, Segmentation By End User, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

18. France Sauna Services Market

18.1. France Sauna Services Market, Segmentation By Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
18.2. France Sauna Services Market, Segmentation By Application, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
18.3. France Sauna Services Market, Segmentation By End User, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

19. Italy Sauna Services Market

19.1. Italy Sauna Services Market, Segmentation By Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
19.2. Italy Sauna Services Market, Segmentation By Application, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
19.3. Italy Sauna Services Market, Segmentation By End User, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

20. Spain Sauna Services Market

20.1. Spain Sauna Services Market, Segmentation By Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
20.2. Spain Sauna Services Market, Segmentation By Application, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
20.3. Spain Sauna Services Market, Segmentation By End User, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

21. Eastern Europe Sauna Services Market

21.1. Eastern Europe Sauna Services Market Overview
21.2. Eastern Europe Sauna Services Market, Segmentation By Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
21.3. Eastern Europe Sauna Services Market, Segmentation By Application, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
21.4. Eastern Europe Sauna Services Market, Segmentation By End User, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

22. Russia Sauna Services Market

22.1. Russia Sauna Services Market, Segmentation By Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
22.2. Russia Sauna Services Market, Segmentation By Application, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
22.3. Russia Sauna Services Market, Segmentation By End User, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

23. North America Sauna Services Market

23.1. North America Sauna Services Market Overview
23.2. North America Sauna Services Market, Segmentation By Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
23.3. North America Sauna Services Market, Segmentation By Application, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
23.4. North America Sauna Services Market, Segmentation By End User, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

24. USA Sauna Services Market

24.1. USA Sauna Services Market Overview
24.2. USA Sauna Services Market, Segmentation By Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
24.3. USA Sauna Services Market, Segmentation By Application, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
24.4. USA Sauna Services Market, Segmentation By End User, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

25. Canada Sauna Services Market

25.1. Canada Sauna Services Market Overview
25.2. Canada Sauna Services Market, Segmentation By Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
25.3. Canada Sauna Services Market, Segmentation By Application, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
25.4. Canada Sauna Services Market, Segmentation By End User, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

26. South America Sauna Services Market

26.1. South America Sauna Services Market Overview
26.2. South America Sauna Services Market, Segmentation By Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
26.3. South America Sauna Services Market, Segmentation By Application, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
26.4. South America Sauna Services Market, Segmentation By End User, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

27. Brazil Sauna Services Market

27.1. Brazil Sauna Services Market, Segmentation By Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
27.2. Brazil Sauna Services Market, Segmentation By Application, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
27.3. Brazil Sauna Services Market, Segmentation By End User, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

28. Middle East Sauna Services Market

28.1. Middle East Sauna Services Market Overview
28.2. Middle East Sauna Services Market, Segmentation By Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
28.3. Middle East Sauna Services Market, Segmentation By Application, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
28.4. Middle East Sauna Services Market, Segmentation By End User, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

29. Africa Sauna Services Market

29.1. Africa Sauna Services Market Overview
29.2. Africa Sauna Services Market, Segmentation By Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
29.3. Africa Sauna Services Market, Segmentation By Application, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
29.4. Africa Sauna Services Market, Segmentation By End User, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

30. Sauna Services Market Competitive Landscape And Company Profiles

30.1. Sauna Services Market Competitive Landscape
30.2. Sauna Services Market Company Profiles
- 30.2.1. Amerec Ltd
  - 30.2.1.1. Overview
  - 30.2.1.2. Products and Services
  - 30.2.1.3. Strategy
  - 30.2.1.4. Financial Performance
- 30.2.2. Sunlighten Day Spa
  - 30.2.2.1. Overview
  - 30.2.2.2. Products and Services
  - 30.2.2.3. Strategy
  - 30.2.2.4. Financial Performance
- 30.2.3. Perspire Sauna Studio
  - 30.2.3.1. Overview
  - 30.2.3.2. Products and Services
  - 30.2.3.3. Strategy
  - 30.2.3.4. Financial Performance
- 30.2.4. Wi Spa LLC
  - 30.2.4.1. Overview
  - 30.2.4.2. Products and Services
  - 30.2.4.3. Strategy
  - 30.2.4.4. Financial Performance
- 30.2.5. Island Spa And Sauna
  - 30.2.5.1. Overview
  - 30.2.5.2. Products and Services
  - 30.2.5.3. Strategy
  - 30.2.5.4. Financial Performance

31. Sauna Services Market Other Major And Innovative Companies

31.1. Green Lotus Yoga & Healing Center
31.2. Am-Finn Sauna and Steam
31.3. SaunaWorks Inc.
31.4. Artesian Spas
31.5. The Spa And Sauna Co
31.6. SweatHouz
31.7. Sky Spa Sauna
31.8. King Spa And Sauna
31.9. Skywheel Helsinki Oy
31.10. Restore Hyper Wellness
31.11. Therme Erding Familienbad GmbH
31.12. Alpine Sauna And Steam
31.13. The Sweat Shack
31.14. Spa World Corporation
31.15. Steam Sauna Inc.

32. Global Sauna Services Market Competitive Benchmarking

33. Global Sauna Services Market Competitive Dashboard

34. Key Mergers And Acquisitions In The Sauna Services Market

35. Sauna Services Market Future Outlook and Potential Analysis

35.1 Sauna Services Market In 2028 - Countries Offering Most New Opportunities
35.2 Sauna Services Market In 2028 - Segments Offering Most New Opportunities
35.3 Sauna Services Market In 2028 - Growth Strategies
- 35.3.1 Market Trend Based Strategies
- 35.3.2 Competitor Strategies

36. Appendix

36.1. Abbreviations
36.2. Currencies
36.3. Historic And Forecast Inflation Rates
36.4. Research Inquiries
36.5. The Business Research Company
36.6. Copyright And Disclaimer