Athleisure Global Market Report 2024

Description

Athleisure encompasses a clothing style that blends athletic wear with casual everyday attire, prioritizing comfort, flexibility, and functionality. This style often blurs the boundaries between gym wear and streetwear, offering garments known for their stretchiness and moisture-wicking properties, suitable for both physical activities and leisure.

The primary categories of athleisure include mass-market and premium options. Mass-market products are produced in large quantities to meet general population demand, usually priced affordably or at lower costs. They include a range of items such as yoga apparel, shirts, leggings, shorts, and more, accessible to consumers through various distribution channels such as online and offline outlets, catering to men, women, and children.

The athleisure market research report is one of a series of new reports from The Business Research Company that provides athleisure market statistics, including the athleisure industry global market size, regional shares, competitors with athleisure market share, detailed athleisure market segments, market trends, and opportunities, and any further data you may need to thrive in the athleisure industry. This athleisure market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenarios of the industry.

The athleisure market size has grown strongly in recent years. It will grow from $395.44 billion in 2023 to $430.75 billion in 2024 at a compound annual growth rate (CAGR) of 8.9%. The historical growth can be attributed to several factors, including a heightened emphasis on health and fitness, the growth of e-commerce, urbanization and globalization trends, the proliferation of celebrity endorsements and influencer culture, and shifts in lifestyle preferences.

The athleisure market size is expected to see strong growth in the next few years. It will grow to $592.23 billion in 2028 at a compound annual growth rate (CAGR) of 8.3%. The anticipated growth in the forecast period can be linked to several factors, such as the rising importance of sustainability and ethical practices, the increasing demand for personalized athleisure wear, the prevalence of chronic lifestyle diseases, and the expanding market presence in emerging economies. Key trends expected during this period encompass technical advancements, innovations in design and technology, the adoption of digital technologies and augmented reality, the integration of fashion and technology, and advancements in fabric technology.

The rise in sports participation is expected to drive the growth of the athleisure market in the coming years. Sports participation encompasses engaging in physical activities or games, ranging from recreational pursuits for enjoyment and fitness to competitive sports played at various levels, requiring physical exertion and skill. The surge in sports participation is attributed to increased awareness of the importance of physical activity for health and well-being, the availability of more accessible facilities and programs, and initiatives promoting inclusivity and diversity in sports. Athleisure wear is utilized in sports due to its comfort, functionality, and versatility, blurring the lines between athletic and casual clothing. For example, according to the National Federation of State High School Associations in September 2023, a total of 78.57 million participants took part in high school sports during the 2022 and 2023 academic years, marking an increase of nearly 240,000 participants and a growth rate of over 3% compared to previous years. Thus, the increasing sports participation is a driving force behind the growth of the athleisure market.

Key players in the athleisure market are focusing on developing eco-friendly or multifunctional clothing, such as bio-based elastane activewear, to offer sustainable activewear options to consumers and capitalize on market opportunities. Bio-based elastane activewear refers to athleisure garments made from sustainable materials derived from natural sources, creating clothing items that are both functional and environmentally friendly. For instance, in November 2022, PANGAIA, a UK-based lifestyle products and accessories provider, introduced Activewear 3.0, the next generation of plant-based activewear. This new range utilizes a 99.99% plant-based EVO Nylon and 30% first-of-its-kind creora, a bio-based elastane sourced from industrial corn, to create a highly sustainable offering. The activewear line includes four key styles in three colorways and is designed to blend nature with high-tech processes and sustainable chemicals to enhance textile functionality.

In October 2023, Anta Sports Products Limited, a China-based sporting goods manufacturer, acquired a majority stake in Maia Active for an undisclosed sum. This acquisition is aimed at bolstering Anta Sports' presence in the women's athleisure market segment and enhancing the group's brand portfolio, solidifying its position in the market. Maia Active is a China-based female athleisure brand specializing in stylish and functional training wear targeted at the local population.

Major companies operating in the athleisure market are Nike Inc., Adidas AG, Hennes And Mauritz AB, The Gap Inc., VF Corporation, PVH Corp., Puma SE, Lululemon Athletica Inc., HanesBrands Inc., Under Armour Inc., ChampionX, ASICS Corporation, Columbia Sportswear Company, Reebok International Limited, Vuori Inc., Sweaty Betty, Patagonia Inc., EILEEN FISHER Inc, Outdoor Voices, Outerknown, Wear Pact LLC, PANGAIA, Ten Thousand Inc., Isaora Inc, Eysom LLC

North America was the largest region in the athleisure market in 2023. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the athleisure market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.

The countries covered in the athleisure market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

The athleisure market consists of sales of pullovers, track jackets and pants, and tank tops. Values in this market are 'factory gate' values, that is, the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors, and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

Athleisure Global Market Report 2024 from The Business Research Company provides strategists, marketers and senior management with the critical information they need to assess the market.

This report focuses on athleisure market which is experiencing strong growth. The report gives a guide to the trends which will be shaping the market over the next ten years and beyond.

Reasons to Purchase

Gain a truly global perspective with the most comprehensive report available on this market covering 50+ geographies.
Understand how the market has been affected by the COVID-19 and how it is responding as the impact of the virus abates.
Assess the Russia - Ukraine war's impact on agriculture, energy and mineral commodity supply and its direct and indirect impact on the market.
Measure the impact of high global inflation on market growth.
Create regional and country strategies on the basis of local data and analysis.
Identify growth segments for investment.
Outperform competitors using forecast data and the drivers and trends shaping the market.
Understand customers based on the latest market shares.
Benchmark performance against key competitors.
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Where is the largest and fastest growing market for athleisure ? How does the market relate to the overall economy, demography and other similar markets? What forces will shape the market going forward? The athleisure market global report from the Business Research Company answers all these questions and many more.

The report covers market characteristics, size and growth, segmentation, regional and country breakdowns, competitive landscape, market shares, trends and strategies for this market. It traces the market's historic and forecast market growth by geography.

The market characteristics section of the report defines and explains the market.
The market size section gives the market size ($b) covering both the historic growth of the market, and forecasting its development.
The forecasts are made after considering the major factors currently impacting the market. These include:

The impact of sanctions, supply chain disruptions, and altered demand for goods and services due to the Russian Ukraine war, impacting various macro-economic factors and parameters in the Eastern European region and its subsequent effect on global markets.

The impact of higher inflation in many countries and the resulting spike in interest rates.

The continued but declining impact of COVID-19 on supply chains and consumption patterns.

Market segmentations break down the market into sub markets.
The regional and country breakdowns section gives an analysis of the market in each geography and the size of the market by geography and compares their historic and forecast growth. It covers the growth trajectory of COVID-19 for all regions, key developed countries and major emerging markets.
The competitive landscape chapter gives a description of the competitive nature of the market, market shares, and a description of the leading companies. Key financial deals which have shaped the market in recent years are identified.
The trends and strategies section analyses the shape of the market as it emerges from the crisis and suggests how companies can grow as the market recovers.

Scope

Markets Covered:1) By Type: Mass; Premium
2) By Product: Yoga Apparels; Shirts; Leggings; Shorts; Other Products
3) By Distribution Channel: Online; Offline
4) By End User: Men; Women; Children
Companies Mentioned: Nike Inc.; Adidas AG; Hennes And Mauritz AB; The Gap Inc.; VF Corporation
Countries: Australia; Brazil; China; France; Germany; India; Indonesia; Japan; Russia; South Korea; UK; USA; Canada; Italy; Spain
Regions: Asia-Pacific; Western Europe; Eastern Europe; North America; South America; Middle East; Africa
Time series: Five years historic and ten years forecast.
Data: Ratios of market size and growth to related markets, GDP proportions, expenditure per capita,
Data segmentations: country and regional historic and forecast data, market share of competitors, market segments.
Sourcing and Referencing: Data and analysis throughout the report is sourced using end notes.
Delivery format: PDF, Word and Excel Data Dashboard.

Product Code: r17875

1. Executive Summary

2. Athleisure Market Characteristics

3. Athleisure Market Trends And Strategies

4. Athleisure Market - Macro Economic Scenario

4.1. Impact Of High Inflation On The Market
4.2. Ukraine-Russia War Impact On The Market
4.3. COVID-19 Impact On The Market

5. Global Athleisure Market Size and Growth

5.1. Global Athleisure Market Drivers and Restraints
- 5.1.1. Drivers Of The Market
- 5.1.2. Restraints Of The Market
5.2. Global Athleisure Historic Market Size and Growth, 2018 - 2023, Value ($ Billion)
5.3. Global Athleisure Forecast Market Size and Growth, 2023 - 2028, 2033F, Value ($ Billion)

6. Athleisure Market Segmentation

6.1. Global Athleisure Market, Segmentation By Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
Mass
Premium
6.2. Global Athleisure Market, Segmentation By Product, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
Yoga Apparels
Shirts
Leggings
Shorts
Other Products
6.3. Global Athleisure Market, Segmentation By Distribution Channel, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
Online
Offline
6.4. Global Athleisure Market, Segmentation By End User, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
Men
Women
Children

7. Athleisure Market Regional And Country Analysis

7.1. Global Athleisure Market, Split By Region, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
7.2. Global Athleisure Market, Split By Country, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

8. Asia-Pacific Athleisure Market

8.1. Asia-Pacific Athleisure Market Overview
Region Information, Impact Of COVID-19, Market Information, Background Information, Government Initiatives, Regulations, Regulatory Bodies, Major Associations, Taxes Levied, Corporate Tax Structure, Investments, Major Companies
8.2. Asia-Pacific Athleisure Market, Segmentation By Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
8.3. Asia-Pacific Athleisure Market, Segmentation By Product, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
8.4. Asia-Pacific Athleisure Market, Segmentation By End User, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

9. China Athleisure Market

9.1. China Athleisure Market Overview
9.2. China Athleisure Market, Segmentation By Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F,$ Billion
9.3. China Athleisure Market, Segmentation By Product, Historic and Forecast, 2018-2023, 2023-2028F, 2033F,$ Billion
9.4. China Athleisure Market, Segmentation By End User, Historic and Forecast, 2018-2023, 2023-2028F, 2033F,$ Billion

10. India Athleisure Market

10.1. India Athleisure Market, Segmentation By Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
10.2. India Athleisure Market, Segmentation By Product, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
10.3. India Athleisure Market, Segmentation By End User, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

11. Japan Athleisure Market

11.1. Japan Athleisure Market Overview
11.2. Japan Athleisure Market, Segmentation By Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
11.3. Japan Athleisure Market, Segmentation By Product, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
11.4. Japan Athleisure Market, Segmentation By End User, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

12. Australia Athleisure Market

12.1. Australia Athleisure Market, Segmentation By Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
12.2. Australia Athleisure Market, Segmentation By Product, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
12.3. Australia Athleisure Market, Segmentation By End User, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

13. Indonesia Athleisure Market

13.1. Indonesia Athleisure Market, Segmentation By Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
13.2. Indonesia Athleisure Market, Segmentation By Product, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
13.3. Indonesia Athleisure Market, Segmentation By End User, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

14. South Korea Athleisure Market

14.1. South Korea Athleisure Market Overview
14.2. South Korea Athleisure Market, Segmentation By Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
14.3. South Korea Athleisure Market, Segmentation By Product, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
14.4. South Korea Athleisure Market, Segmentation By End User, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

15. Western Europe Athleisure Market

15.1. Western Europe Athleisure Market Overview
15.2. Western Europe Athleisure Market, Segmentation By Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
15.3. Western Europe Athleisure Market, Segmentation By Product, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
15.4. Western Europe Athleisure Market, Segmentation By End User, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

16. UK Athleisure Market

16.1. UK Athleisure Market, Segmentation By Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
16.2. UK Athleisure Market, Segmentation By Product, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
16.3. UK Athleisure Market, Segmentation By End User, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

17. Germany Athleisure Market

17.1. Germany Athleisure Market, Segmentation By Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
17.2. Germany Athleisure Market, Segmentation By Product, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
17.3. Germany Athleisure Market, Segmentation By End User, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

18. France Athleisure Market

18.1. France Athleisure Market, Segmentation By Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
18.2. France Athleisure Market, Segmentation By Product, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
18.3. France Athleisure Market, Segmentation By End User, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

19. Italy Athleisure Market

19.1. Italy Athleisure Market, Segmentation By Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
19.2. Italy Athleisure Market, Segmentation By Product, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
19.3. Italy Athleisure Market, Segmentation By End User, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

20. Spain Athleisure Market

20.1. Spain Athleisure Market, Segmentation By Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
20.2. Spain Athleisure Market, Segmentation By Product, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
20.3. Spain Athleisure Market, Segmentation By End User, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

21. Eastern Europe Athleisure Market

21.1. Eastern Europe Athleisure Market Overview
21.2. Eastern Europe Athleisure Market, Segmentation By Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
21.3. Eastern Europe Athleisure Market, Segmentation By Product, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
21.4. Eastern Europe Athleisure Market, Segmentation By End User, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

22. Russia Athleisure Market

22.1. Russia Athleisure Market, Segmentation By Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
22.2. Russia Athleisure Market, Segmentation By Product, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
22.3. Russia Athleisure Market, Segmentation By End User, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

23. North America Athleisure Market

23.1. North America Athleisure Market Overview
23.2. North America Athleisure Market, Segmentation By Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
23.3. North America Athleisure Market, Segmentation By Product, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
23.4. North America Athleisure Market, Segmentation By End User, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

24. USA Athleisure Market

24.1. USA Athleisure Market Overview
24.2. USA Athleisure Market, Segmentation By Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
24.3. USA Athleisure Market, Segmentation By Product, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
24.4. USA Athleisure Market, Segmentation By End User, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

25. Canada Athleisure Market

25.1. Canada Athleisure Market Overview
25.2. Canada Athleisure Market, Segmentation By Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
25.3. Canada Athleisure Market, Segmentation By Product, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
25.4. Canada Athleisure Market, Segmentation By End User, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

26. South America Athleisure Market

26.1. South America Athleisure Market Overview
26.2. South America Athleisure Market, Segmentation By Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
26.3. South America Athleisure Market, Segmentation By Product, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
26.4. South America Athleisure Market, Segmentation By End User, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

27. Brazil Athleisure Market

27.1. Brazil Athleisure Market, Segmentation By Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
27.2. Brazil Athleisure Market, Segmentation By Product, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
27.3. Brazil Athleisure Market, Segmentation By End User, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

28. Middle East Athleisure Market

28.1. Middle East Athleisure Market Overview
28.2. Middle East Athleisure Market, Segmentation By Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
28.3. Middle East Athleisure Market, Segmentation By Product, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
28.4. Middle East Athleisure Market, Segmentation By End User, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

29. Africa Athleisure Market

29.1. Africa Athleisure Market Overview
29.2. Africa Athleisure Market, Segmentation By Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
29.3. Africa Athleisure Market, Segmentation By Product, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
29.4. Africa Athleisure Market, Segmentation By End User, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

30. Athleisure Market Competitive Landscape And Company Profiles

30.1. Athleisure Market Competitive Landscape
30.2. Athleisure Market Company Profiles
- 30.2.1. Nike Inc.
  - 30.2.1.1. Overview
  - 30.2.1.2. Products and Services
  - 30.2.1.3. Strategy
  - 30.2.1.4. Financial Performance
- 30.2.2. Adidas AG
  - 30.2.2.1. Overview
  - 30.2.2.2. Products and Services
  - 30.2.2.3. Strategy
  - 30.2.2.4. Financial Performance
- 30.2.3. Hennes And Mauritz AB
  - 30.2.3.1. Overview
  - 30.2.3.2. Products and Services
  - 30.2.3.3. Strategy
  - 30.2.3.4. Financial Performance
- 30.2.4. The Gap Inc.
  - 30.2.4.1. Overview
  - 30.2.4.2. Products and Services
  - 30.2.4.3. Strategy
  - 30.2.4.4. Financial Performance
- 30.2.5. VF Corporation
  - 30.2.5.1. Overview
  - 30.2.5.2. Products and Services
  - 30.2.5.3. Strategy
  - 30.2.5.4. Financial Performance

31. Athleisure Market Other Major And Innovative Companies

31.1. PVH Corp.
31.2. Puma SE
31.3. Lululemon Athletica Inc.
31.4. HanesBrands Inc.
31.5. Under Armour Inc.
31.6. ChampionX
31.7. ASICS Corporation
31.8. Columbia Sportswear Company
31.9. Reebok International Limited
31.10. Vuori Inc.
31.11. Sweaty Betty
31.12. Patagonia Inc.
31.13. EILEEN FISHER Inc
31.14. Outdoor Voices
31.15. Outerknown

32. Global Athleisure Market Competitive Benchmarking

33. Global Athleisure Market Competitive Dashboard

34. Key Mergers And Acquisitions In The Athleisure Market

35. Athleisure Market Future Outlook and Potential Analysis

35.1 Athleisure Market In 2028 - Countries Offering Most New Opportunities
35.2 Athleisure Market In 2028 - Segments Offering Most New Opportunities
35.3 Athleisure Market In 2028 - Growth Strategies
- 35.3.1 Market Trend Based Strategies
- 35.3.2 Competitor Strategies

36. Appendix

36.1. Abbreviations
36.2. Currencies
36.3. Historic And Forecast Inflation Rates
36.4. Research Inquiries
36.5. The Business Research Company
36.6. Copyright And Disclaimer