Playout Automation Global Market Report 2024

Description

Playout automation involves the utilization of both software and hardware systems to automate the management and broadcasting of audio and video content across broadcast channels, streaming platforms, and other media distribution channels. These systems streamline broadcasting processes by enabling media organizations to pre-plan their content, manage advertisements, graphics, and overlays, and automate the playout of pre-recorded or live content according to predetermined schedules or playlists.

The primary types of playout automation encompass hardware and software components. Hardware refers to the physical equipment such as servers, switches, routers, and other electronic devices utilized to facilitate the broadcasting of television channels. It finds applications across various sectors including news, entertainment, sports, live telecasts, among others, serving diverse end-users predominantly comprising international and national broadcasters.

The playout automation market research report is one of a series of new reports from The Business Research Company that provides playout automation market statistics, including playout automation industry global market size, regional shares, competitors with a playout automation market share, detailed playout automation market segments, market trends and opportunities, and any further data you may need to thrive in the playout automation industry. This playout automation market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.

The playout automation market size has grown rapidly in recent years. It will grow from $1.08 billion in 2023 to $1.28 billion in 2024 at a compound annual growth rate (CAGR) of 18.9%. The growth observed during the historical period can be attributed to several factors, including the rise of over-the-top (OTT) services, regulatory compliance requirements, the emergence of 24/7 broadcasting, the expansion of multichannel broadcasting, and the increasing demand for cost efficiency.

The playout automation market size is expected to see rapid growth in the next few years. It will grow to $2.59 billion in 2028 at a compound annual growth rate (CAGR) of 19.2%. The forecasted growth can be attributed to several factors expected in the upcoming period, including the increasing demand for broadcast content, the transition towards IP-based workflows, the rising popularity of UHD (Ultra High Definition) and HDR (High Dynamic Range) content, the emergence of cloud-based playout services, and the growing demand for multiplatform content distribution. Key trends anticipated in the forecast period encompass advancements in graphics and branding, the integration of AI (Artificial Intelligence) and ML (Machine Learning) technologies, the development of compliance and monitoring tools, and the enhancement of security and content protection measures.

The growth of the playout automation market is anticipated to be driven by the expansion of the broadcasting industry in the future. The broadcasting industry involves the production, distribution, and transmission of audiovisual content, including television and radio programs, to mass audiences through various platforms and technologies. This industry is on the rise due to an increasing demand for diverse content consumption options and the widespread adoption of digital platforms. Playout automation enhances broadcasting operations by efficiently scheduling and managing the playout of audiovisual content across multiple channels, improving workflow efficiency, and ensuring uninterrupted on-air operation. For example, according to the Canadian Radio-television and Telecommunications Commission (CRTC) in November 2023, broadcasting revenues saw a 1.2% increase from the 2021 to the 2022 broadcast year. Revenue from the Digital Media Broadcasting Unit (DMBU) rose to $5.46 billion in 2022, reflecting approximately an 11.2% growth compared to $4.91 billion in 2021. Similarly, discretionary TV revenue increased to $4.09 billion in 2022, marking a growth of around 3.3% from $3.96 billion in 2021. Thus, the expansion of the broadcasting industry is fueling the growth of the playout automation market.

Key players in the playout automation market are intensifying their focus on developing innovative technological solutions, such as cloud playout solutions, to maintain a competitive advantage. Cloud playout solutions are software-based systems that enable broadcasters and media organizations to manage and automate the playout of audiovisual content using cloud infrastructure. For instance, in March 2024, Brightcove launched Cloud Playout 2.0, a playout automation solution facilitating the curation of linear channel experiences. This updated version simplifies linear channel management and provides a centralized platform for creating, distributing, and monetizing channels. It allows organizations to schedule and deliver channels to owned-and-operated websites and apps, as well as FAST platforms, diversify monetization options, engage audiences, and manage ad pod placement and duration to optimize revenue. This advanced solution streamlines workflows, enabling users to efficiently manage content, schedule programming, and distribute channels within a centralized platform.

In November 2023, Symphony Technology Group (STG) acquired Avid Technology for approximately $1.4 billion, aiming to strengthen Avid's presence in the media and entertainment industry. This acquisition leverages STG's expertise and resources to drive innovation and expand market reach. Avid Technology Inc. is a multimedia company based in the US that provides playout automation through its FastServe Playout and Avid Stream IO solutions.

Major companies operating in the playout automation market are iHeartMedia Inc., Grass Valley USA LLC, Harmonic Inc., Ross Video Ltd, Evertz Microsystems Ltd., Imagine Communications, Dalet SA, NVerzion Inc., Amagi Corp., VSN (Video Stream Networks), Aveco, PlayBox Technology, Crispin Corporation, ENCO Systems Inc., Etere Pte Ltd, Axel Technology SRL, Pebble Beach Systems, BroadStream Solutions, Avmeda LLC, Cinegy LLC, Pixel Power Ltd., HARDATA Inc., Florical Systems, 305broadcast

North America was the largest region in the playout automation market in 2023. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the playout automation market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.

The countries covered in the playout automation market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

The playout automation market consists of revenues earned by entities by providing services such as scheduling, content management, seamless playback, redundancy solutions, metadata management, and integration with other broadcast systems. The market value includes the value of related goods sold by the service provider or included within the service offering. The playout automation market also includes sales of playout servers, video servers, automation controllers, switchers, and routers. Values in this market are 'factory gate' values, that is the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors, and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

Playout Automation Global Market Report 2024 from The Business Research Company provides strategists, marketers and senior management with the critical information they need to assess the market.

This report focuses on playout automation market which is experiencing strong growth. The report gives a guide to the trends which will be shaping the market over the next ten years and beyond.

Reasons to Purchase

Gain a truly global perspective with the most comprehensive report available on this market covering 50+ geographies.
Understand how the market has been affected by the COVID-19 and how it is responding as the impact of the virus abates.
Assess the Russia - Ukraine war's impact on agriculture, energy and mineral commodity supply and its direct and indirect impact on the market.
Measure the impact of high global inflation on market growth.
Create regional and country strategies on the basis of local data and analysis.
Identify growth segments for investment.
Outperform competitors using forecast data and the drivers and trends shaping the market.
Understand customers based on the latest market shares.
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Where is the largest and fastest growing market for playout automation? How does the market relate to the overall economy, demography and other similar markets? What forces will shape the market going forward? The playout automation market global report from the Business Research Company answers all these questions and many more.

The report covers market characteristics, size and growth, segmentation, regional and country breakdowns, competitive landscape, market shares, trends and strategies for this market. It traces the market's historic and forecast market growth by geography.

The market characteristics section of the report defines and explains the market.
The market size section gives the market size ($b) covering both the historic growth of the market, and forecasting its development.
The forecasts are made after considering the major factors currently impacting the market. These include:

The impact of sanctions, supply chain disruptions, and altered demand for goods and services due to the Russian Ukraine war, impacting various macro-economic factors and parameters in the Eastern European region and its subsequent effect on global markets.

The impact of higher inflation in many countries and the resulting spike in interest rates.

The continued but declining impact of COVID-19 on supply chains and consumption patterns.

Market segmentations break down the market into sub markets.
The regional and country breakdowns section gives an analysis of the market in each geography and the size of the market by geography and compares their historic and forecast growth. It covers the growth trajectory of COVID-19 for all regions, key developed countries and major emerging markets.
The competitive landscape chapter gives a description of the competitive nature of the market, market shares, and a description of the leading companies. Key financial deals which have shaped the market in recent years are identified.
The trends and strategies section analyses the shape of the market as it emerges from the crisis and suggests how companies can grow as the market recovers.

Scope

Markets Covered:1) By Type: Hardware; Software
2) By Application: News; Entertainment; Sports; Live Telecasts; Other Applications
3) By End-user: International Broadcasters; National Broadcasters
Companies Mentioned: iHeartMedia Inc.; Grass Valley USA LLC; Harmonic Inc.; Ross Video Ltd; Evertz Microsystems Ltd.
Countries: Australia; Brazil; China; France; Germany; India; Indonesia; Japan; Russia; South Korea; UK; USA; Canada; Italy; Spain
Regions: Asia-Pacific; Western Europe; Eastern Europe; North America; South America; Middle East; Africa
Time series: Five years historic and ten years forecast.
Data: Ratios of market size and growth to related markets, GDP proportions, expenditure per capita,
Data segmentations: country and regional historic and forecast data, market share of competitors, market segments.
Sourcing and Referencing: Data and analysis throughout the report is sourced using end notes.
Delivery format: PDF, Word and Excel Data Dashboard.

Product Code: r17807

1. Executive Summary

2. Playout Automation Market Characteristics

3. Playout Automation Market Trends And Strategies

4. Playout Automation Market - Macro Economic Scenario

4.1. Impact Of High Inflation On The Market
4.2. Ukraine-Russia War Impact On The Market
4.3. COVID-19 Impact On The Market

5. Global Playout Automation Market Size and Growth

5.1. Global Playout Automation Market Drivers and Restraints
- 5.1.1. Drivers Of The Market
- 5.1.2. Restraints Of The Market
5.2. Global Playout Automation Historic Market Size and Growth, 2018 - 2023, Value ($ Billion)
5.3. Global Playout Automation Forecast Market Size and Growth, 2023 - 2028, 2033F, Value ($ Billion)

6. Playout Automation Market Segmentation

6.1. Global Playout Automation Market, Segmentation By Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
Hardware
Software
6.2. Global Playout Automation Market, Segmentation By Application, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
News
Entertainment
Sports
Live Telecasts
Other Applications
6.3. Global Playout Automation Market, Segmentation By End-user, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
International Broadcasters
National Broadcasters

7. Playout Automation Market Regional And Country Analysis

7.1. Global Playout Automation Market, Split By Region, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
7.2. Global Playout Automation Market, Split By Country, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

8. Asia-Pacific Playout Automation Market

8.1. Asia-Pacific Playout Automation Market Overview
Region Information, Impact Of COVID-19, Market Information, Background Information, Government Initiatives, Regulations, Regulatory Bodies, Major Associations, Taxes Levied, Corporate Tax Structure, Investments, Major Companies
8.2. Asia-Pacific Playout Automation Market, Segmentation By Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
8.3. Asia-Pacific Playout Automation Market, Segmentation By Application, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
8.4. Asia-Pacific Playout Automation Market, Segmentation By End-user, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

9. China Playout Automation Market

9.1. China Playout Automation Market Overview
9.2. China Playout Automation Market, Segmentation By Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F,$ Billion
9.3. China Playout Automation Market, Segmentation By Application, Historic and Forecast, 2018-2023, 2023-2028F, 2033F,$ Billion
9.4. China Playout Automation Market, Segmentation By End-user, Historic and Forecast, 2018-2023, 2023-2028F, 2033F,$ Billion

10. India Playout Automation Market

10.1. India Playout Automation Market, Segmentation By Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
10.2. India Playout Automation Market, Segmentation By Application, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
10.3. India Playout Automation Market, Segmentation By End-user, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

11. Japan Playout Automation Market

11.1. Japan Playout Automation Market Overview
11.2. Japan Playout Automation Market, Segmentation By Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
11.3. Japan Playout Automation Market, Segmentation By Application, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
11.4. Japan Playout Automation Market, Segmentation By End-user, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

12. Australia Playout Automation Market

12.1. Australia Playout Automation Market, Segmentation By Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
12.2. Australia Playout Automation Market, Segmentation By Application, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
12.3. Australia Playout Automation Market, Segmentation By End-user, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

13. Indonesia Playout Automation Market

13.1. Indonesia Playout Automation Market, Segmentation By Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
13.2. Indonesia Playout Automation Market, Segmentation By Application, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
13.3. Indonesia Playout Automation Market, Segmentation By End-user, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

14. South Korea Playout Automation Market

14.1. South Korea Playout Automation Market Overview
14.2. South Korea Playout Automation Market, Segmentation By Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
14.3. South Korea Playout Automation Market, Segmentation By Application, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
14.4. South Korea Playout Automation Market, Segmentation By End-user, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

15. Western Europe Playout Automation Market

15.1. Western Europe Playout Automation Market Overview
15.2. Western Europe Playout Automation Market, Segmentation By Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
15.3. Western Europe Playout Automation Market, Segmentation By Application, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
15.4. Western Europe Playout Automation Market, Segmentation By End-user, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

16. UK Playout Automation Market

16.1. UK Playout Automation Market, Segmentation By Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
16.2. UK Playout Automation Market, Segmentation By Application, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
16.3. UK Playout Automation Market, Segmentation By End-user, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

17. Germany Playout Automation Market

17.1. Germany Playout Automation Market, Segmentation By Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
17.2. Germany Playout Automation Market, Segmentation By Application, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
17.3. Germany Playout Automation Market, Segmentation By End-user, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

18. France Playout Automation Market

18.1. France Playout Automation Market, Segmentation By Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
18.2. France Playout Automation Market, Segmentation By Application, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
18.3. France Playout Automation Market, Segmentation By End-user, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

19. Italy Playout Automation Market

19.1. Italy Playout Automation Market, Segmentation By Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
19.2. Italy Playout Automation Market, Segmentation By Application, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
19.3. Italy Playout Automation Market, Segmentation By End-user, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

20. Spain Playout Automation Market

20.1. Spain Playout Automation Market, Segmentation By Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
20.2. Spain Playout Automation Market, Segmentation By Application, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
20.3. Spain Playout Automation Market, Segmentation By End-user, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

21. Eastern Europe Playout Automation Market

21.1. Eastern Europe Playout Automation Market Overview
21.2. Eastern Europe Playout Automation Market, Segmentation By Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
21.3. Eastern Europe Playout Automation Market, Segmentation By Application, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
21.4. Eastern Europe Playout Automation Market, Segmentation By End-user, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

22. Russia Playout Automation Market

22.1. Russia Playout Automation Market, Segmentation By Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
22.2. Russia Playout Automation Market, Segmentation By Application, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
22.3. Russia Playout Automation Market, Segmentation By End-user, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

23. North America Playout Automation Market

23.1. North America Playout Automation Market Overview
23.2. North America Playout Automation Market, Segmentation By Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
23.3. North America Playout Automation Market, Segmentation By Application, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
23.4. North America Playout Automation Market, Segmentation By End-user, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

24. USA Playout Automation Market

24.1. USA Playout Automation Market Overview
24.2. USA Playout Automation Market, Segmentation By Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
24.3. USA Playout Automation Market, Segmentation By Application, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
24.4. USA Playout Automation Market, Segmentation By End-user, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

25. Canada Playout Automation Market

25.1. Canada Playout Automation Market Overview
25.2. Canada Playout Automation Market, Segmentation By Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
25.3. Canada Playout Automation Market, Segmentation By Application, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
25.4. Canada Playout Automation Market, Segmentation By End-user, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

26. South America Playout Automation Market

26.1. South America Playout Automation Market Overview
26.2. South America Playout Automation Market, Segmentation By Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
26.3. South America Playout Automation Market, Segmentation By Application, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
26.4. South America Playout Automation Market, Segmentation By End-user, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

27. Brazil Playout Automation Market

27.1. Brazil Playout Automation Market, Segmentation By Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
27.2. Brazil Playout Automation Market, Segmentation By Application, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
27.3. Brazil Playout Automation Market, Segmentation By End-user, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

28. Middle East Playout Automation Market

28.1. Middle East Playout Automation Market Overview
28.2. Middle East Playout Automation Market, Segmentation By Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
28.3. Middle East Playout Automation Market, Segmentation By Application, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
28.4. Middle East Playout Automation Market, Segmentation By End-user, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

29. Africa Playout Automation Market

29.1. Africa Playout Automation Market Overview
29.2. Africa Playout Automation Market, Segmentation By Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
29.3. Africa Playout Automation Market, Segmentation By Application, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
29.4. Africa Playout Automation Market, Segmentation By End-user, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

30. Playout Automation Market Competitive Landscape And Company Profiles

30.1. Playout Automation Market Competitive Landscape
30.2. Playout Automation Market Company Profiles
- 30.2.1. iHeartMedia Inc.
  - 30.2.1.1. Overview
  - 30.2.1.2. Products and Services
  - 30.2.1.3. Strategy
  - 30.2.1.4. Financial Performance
- 30.2.2. Grass Valley USA LLC
  - 30.2.2.1. Overview
  - 30.2.2.2. Products and Services
  - 30.2.2.3. Strategy
  - 30.2.2.4. Financial Performance
- 30.2.3. Harmonic Inc.
  - 30.2.3.1. Overview
  - 30.2.3.2. Products and Services
  - 30.2.3.3. Strategy
  - 30.2.3.4. Financial Performance
- 30.2.4. Ross Video Ltd
  - 30.2.4.1. Overview
  - 30.2.4.2. Products and Services
  - 30.2.4.3. Strategy
  - 30.2.4.4. Financial Performance
- 30.2.5. Evertz Microsystems Ltd.
  - 30.2.5.1. Overview
  - 30.2.5.2. Products and Services
  - 30.2.5.3. Strategy
  - 30.2.5.4. Financial Performance

31. Playout Automation Market Other Major And Innovative Companies

31.1. Imagine Communications
31.2. Dalet SA
31.3. NVerzion Inc.
31.4. Amagi Corp.
31.5. VSN (Video Stream Networks)
31.6. Aveco
31.7. PlayBox Technology
31.8. Crispin Corporation
31.9. ENCO Systems Inc.
31.10. Etere Pte Ltd
31.11. Axel Technology SRL
31.12. Pebble Beach Systems
31.13. BroadStream Solutions
31.14. Avmeda LLC
31.15. Cinegy LLC

32. Global Playout Automation Market Competitive Benchmarking

33. Global Playout Automation Market Competitive Dashboard

34. Key Mergers And Acquisitions In The Playout Automation Market

35. Playout Automation Market Future Outlook and Potential Analysis

35.1 Playout Automation Market In 2028 - Countries Offering Most New Opportunities
35.2 Playout Automation Market In 2028 - Segments Offering Most New Opportunities
35.3 Playout Automation Market In 2028 - Growth Strategies
- 35.3.1 Market Trend Based Strategies
- 35.3.2 Competitor Strategies

36. Appendix

36.1. Abbreviations
36.2. Currencies
36.3. Historic And Forecast Inflation Rates
36.4. Research Inquiries
36.5. The Business Research Company
36.6. Copyright And Disclaimer