Digital Badges Global Market Report 2025

Digital badges serve as digital representations of an individual's skills, achievements, or experiences, typically earned in online learning environments, professional development programs, or similar contexts aimed at showcasing competencies or accomplishments.

The primary components of digital badges encompass platforms and services. A digital badge platform functions as an online system facilitating the creation, issuance, and management of digital badges to acknowledge achievements or skills. These badges come in various types, including participation, recognition, achievement, contribution, and certification, catering to a wide array of applications such as military, entertainment, gaming, education, corporate training, healthcare, retail, and sports. These badges are utilized by a diverse range of end users, including individuals, governments, academic institutions, non-profit organizations, and corporations, among others.

Note that the outlook for this market is being affected by rapid changes in trade relations and tariffs globally. The report will be updated prior to delivery to reflect the latest status, including revised forecasts and quantified impact analysis. The report's Recommendations and Conclusions sections will be updated to give strategies for entities dealing with the fast-moving international environment.

The sharp rise in U.S. tariffs and the ensuing trade tensions in spring 2025 are having a significant impact on the information technology sector, especially in hardware manufacturing, data infrastructure, and software deployment. Increased duties on imported semiconductors, circuit boards, and networking equipment have driven up production and operating costs for tech companies, cloud service providers, and data centers. Firms that depend on globally sourced components for laptops, servers, and consumer electronics are grappling with extended lead times and mounting pricing pressures. At the same time, tariffs on specialized software and retaliatory actions by key international markets have disrupted global IT supply chains and dampened foreign demand for U.S.-made technologies. In response, the sector is ramping up investments in domestic chip production, broadening its supplier network, and leveraging AI-powered automation to improve resilience and manage costs more effectively.

The digital badges research report is one of a series of new reports from The Business Research Company that provides digital badges market statistics, including the digital badges industry's global market size, regional shares, competitors with a digital badges market share, detailed digital badges market segments, market trends and opportunities, and any further data you may need to thrive in the digital badges industry. This digital badges market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenarios of the industry.

The digital badges market size has grown exponentially in recent years. It will grow from $0.65 billion in 2024 to $0.81 billion in 2025 at a compound annual growth rate (CAGR) of 23.9%. The growth in the historic period can be attributed to increased adoption in formal education, increased online learning platforms, increased use of mobile devices, rise in gamification of learning, and a surge in digital learning.

The digital badges market size is expected to see exponential growth in the next few years. It will grow to $1.81 billion in 2029 at a compound annual growth rate (CAGR) of 22.4%. The growth in the forecast period can be attributed to increasing adoption in corporate training, the rise of alternative credentialing, focus on lifelong learning, increasing personalized learning pathways, and the globalization of education and workforce. Major trends in the forecast period include blockchain integration, integration with learning management systems, enhanced data analytics and insights, customization and personalization, and integration with talent management systems.

The forecast of 22.4% growth over the next five years reflects a modest reduction of 0.7% from the previous estimate for this market. This reduction is primarily due to the impact of tariffs between the US and other countries. Tariffs on near-field communication (NFC) chips and digital credential tokens could increase production costs, limiting large-scale deployment of digital badges in US academic and corporate environments The effect will also be felt more widely due to reciprocal tariffs and the negative effect on the global economy and trade due to increased trade tensions and restrictions.

The digital badges market is anticipated to experience significant growth due to increased emphasis on professional development and recognition. Professional development involves acquiring and enhancing skills, knowledge, and experiences relevant to one's career, while recognition acknowledges individuals for their achievements and contributions. Digital badges offer a portable and verifiable way to showcase these skills and accomplishments, making them valuable assets for individuals in their careers. For example, a study conducted by Treetop Therapy in 2022 found that 68% of companies incorporate e-learning courses in their employee training programs, indicating the widespread acceptance of online learning for professional advancement. This trend is further supported by the growing adoption of online learning platforms, with over 98% of US firms planning to integrate online learning into their programs by 2022. As a result, the increasing focus on professional development and recognition is driving the growth of the digital badges market.

Leading companies in the digital badges market are concentrating on developing advanced solutions, such as verifiable digital credentials, to enhance user experience and engagement. Verifiable digital credentials are cryptographic representations of qualifications, achievements, or attributes that can be securely verified. These credentials establish trust in digital badges, making them reliable indicators of skills and accomplishments in various domains. For instance, O'Reilly Media Inc. launched a digital badging program in November 2023, allowing IT professionals to demonstrate their skills in high-demand technical roles such as AI. The badges are based on the Open Badges 2.0 standard, providing learners with a transparent record of their achievements that can be easily shared across platforms like LinkedIn and other social media platforms.

In January 2022, Pearson, a UK-based education and publishing company, acquired Credly for $200 million, aiming to bolster its presence in the workforce skills sector. Credly is a US-based platform specializing in issuing, earning, and sharing digital badges and credentials. This acquisition enhances Pearson's capabilities in workforce analysis, learning, and assessment, aligning with the growing demand for credible digital credentials in the professional development landscape.

Major companies operating in the digital badges market report are Siemens AG; Pearson plc; Mozilla Corporation; Skillsoft Corporation; Instructure Inc.; PeopleCert International Ltd.; O'Reilly Media Inc.; International Institute of Business Analysis (IIBA); Parchment Inc.; Ebizon NetInfo Pvt. Ltd.; Accredible Limited; AXELOS Limited; ARMA International; Credly Inc.; Discendum Oy; Badgr by Concentric Sky Inc.; NOCTI Business Solutions; Basno Inc.; Digitary Australia Pty. Ltd.; Learning Vault Pty. Ltd.; Forall Systems Inc; IMS Global Learning Consortium, Inc.; Badge List Pty. Ltd.; BadgeCert Inc.; CertifyMe.Net LLC; Sertifier Inc.; Certif-ID International GmbH; DevSquirrel Technologies Pvt. Ltd.; Hyperstack Pty Ltd; TruScholar Inc.; ForAllSystems Inc.

North America was the largest region in the digital badges market in 2024. Europe is expected to be the fastest-growing region in the forecast period. The regions covered in the digital badges market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.

The countries covered in the digital badges market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

The digital badges market includes revenues earned by entities by providing services such as recognition of achievement, credentialing, verification and authentication, skill development tracking, facilitating collaboration, and professional development within communities of practice. The market value includes the value of related goods sold by the service provider or included within the service offering. Only goods and services traded between entities or sold to end consumers are included.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

Digital Badges Global Market Report 2025 from The Business Research Company provides strategists, marketers and senior management with the critical information they need to assess the market.

This report focuses on digital badges market which is experiencing strong growth. The report gives a guide to the trends which will be shaping the market over the next ten years and beyond.

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Where is the largest and fastest growing market for digital badges ? How does the market relate to the overall economy, demography and other similar markets? What forces will shape the market going forward, including technological disruption, regulatory shifts, and changing consumer preferences? The digital badges market global report from the Business Research Company answers all these questions and many more.

The report covers market characteristics, size and growth, segmentation, regional and country breakdowns, competitive landscape, market shares, trends and strategies for this market. It traces the market's historic and forecast market growth by geography.

• The market characteristics section of the report defines and explains the market.
• The market size section gives the market size ($b) covering both the historic growth of the market, and forecasting its development.
• The forecasts are made after considering the major factors currently impacting the market. These include:

The forecasts are made after considering the major factors currently impacting the market. These include the technological advancements such as AI and automation, Russia-Ukraine war, trade tariffs (government-imposed import/export duties), elevated inflation and interest rates.

• Market segmentations break down the market into sub markets.
• The regional and country breakdowns section gives an analysis of the market in each geography and the size of the market by geography and compares their historic and forecast growth.
• The competitive landscape chapter gives a description of the competitive nature of the market, market shares, and a description of the leading companies. Key financial deals which have shaped the market in recent years are identified.
• The trends and strategies section analyses the shape of the market as it emerges from the crisis and suggests how companies can grow as the market recovers.

Scope

• Markets Covered:1) By Component: Platform; Services
• 2) By Type: Participation; Recognition; Achievement; Contribution; Certification
• 3) By Application: Military; Entertainment; Games; Education; Corporate Training; Healthcare; Retail; Sports; Other Applications
• 4) By End-User: Individuals; Government; Academic Institutions; Non-profit Organizations; Corporate; Other End-Users
• Subsegments:
• 1) By Platform: Badge Creation And Design Tools; Badge Management Platforms; Badge Issuance Systems; Badge Display And Sharing Platforms
• 2) By Services: Consulting Services; Implementation Services; Support And Maintenance Services
• Companies Mentioned: Siemens AG; Pearson plc; Mozilla Corporation; Skillsoft Corporation; Instructure Inc.; PeopleCert International Ltd.; O'Reilly Media Inc.; International Institute of Business Analysis (IIBA); Parchment Inc.; Ebizon NetInfo Pvt. Ltd.; Accredible Limited; AXELOS Limited; ARMA International; Credly Inc.; Discendum Oy; Badgr by Concentric Sky Inc.; NOCTI Business Solutions; Basno Inc.; Digitary Australia Pty. Ltd.; Learning Vault Pty. Ltd.; Forall Systems Inc; IMS Global Learning Consortium, Inc.; Badge List Pty. Ltd.; BadgeCert Inc.; CertifyMe.Net LLC; Sertifier Inc.; Certif-ID International GmbH; DevSquirrel Technologies Pvt. Ltd.; Hyperstack Pty Ltd; TruScholar Inc.; ForAllSystems Inc.
• Countries: Australia; Brazil; China; France; Germany; India; Indonesia; Japan; Russia; South Korea; UK; USA; Canada; Italy; Spain
• Regions: Asia-Pacific; Western Europe; Eastern Europe; North America; South America; Middle East; Africa
• Time Series: Five years historic and ten years forecast.
• Data: Ratios of market size and growth to related markets, GDP proportions, expenditure per capita,
• Data Segmentations: country and regional historic and forecast data, market share of competitors, market segments.
• Sourcing and Referencing: Data and analysis throughout the report is sourced using end notes.
• Delivery Format: PDF, Word and Excel Data Dashboard.