PUBLISHER: The Business Research Company | PRODUCT CODE: 1486825
PUBLISHER: The Business Research Company | PRODUCT CODE: 1486825
Live streaming pay-per-view (PPV) encompasses digital services enabling content providers to monetize live broadcasts by charging viewers a fee to access specific events or content online.
The live streaming pay-per-view market consists of sales, by entities (organizations, sole traders and partnerships), of live streaming pay-per-view solutions and services that are utilized across various sectors, such as sports, media, entertainment and education, providing a real-time viewing experience that can be accessed globally. The technology behind live streaming PPV involves broadcasting live content through the internet, where it can be watched on numerous devices such as smartphones, tablets, computers and smart TVs (televisions), effectively broadening the reach and engagement beyond traditional venue limits.
The global live streaming pay-per-view market was valued at $681.64 million in 2018 which grew till 2023 at a compound annual growth rate (CAGR) of more than 15.0%.
Increased Internet Penetration
Increased internet penetration boosted the growth of the live streaming pay-per-view market in the historic period. The increase in internet access broadened the potential audience for live streaming pay-per-view events, overcoming previous geographical constraints. Enhanced accessibility enabled consumers to conveniently access events from home or on mobile devices, without the need for physical presence. This convenience drove higher consumer engagement and adoption, expanding market reach and revenue opportunities for organizers. For instance, in October 2022, according to DataReportal, a Singapore-based online reference library, a total of 5.07 billion people around the world used the internet, equivalent to 63.5% of the world's total population. Internet users continue to grow too, with the data indicating that the world's connected population grew by more than 170 million in the past 12 months. Additionally, according to the ITU (International Telecommunication Union), globally, the percentage of households with internet access increased from 54.7% in 2018 to 57% in 2019. About 4.5 billion people had access to the internet in 2019. Initiatives such as Internet.org by Facebook also contributed to the rise in internet penetration. Therefore, the increase in internet penetration drove the growth of the live streaming pay-per-view market during this period.
Launch Of Innovative Platforms To Improve Consumer Experience
Companies in the live streaming pay-per-view market are developing new product solutions to improve consumer experience. For example, in April 2024, TPT Global Tech, a US-based Internet service provider offering media content, announced the beta testing phase of its innovative mobile TV broadcasting application, VuMe Live PPV. The innovative platform VuMe Live PPV aims to transform the way consumers watch live events via pay-per-view (PPV) options straight on their mobile phones. The software promises to stream live events such as concerts, sporting events and exclusive broadcasts in a flawless and high-quality manner. Additionally, in October 2023, Veeps Inc., a US-based live streaming service provider, launched Veeps All Access, a new subscription service that gives fans unlimited access to all of the live shows, on-demand content and special artist exclusives on Veeps so they can enjoy live music and entertainment from popular artists and iconic venues every day. With the help of All Access's formidable platform partners, they offer their customers live music like never before. The monthly fee for All Access is $11.99 or $120 for a yearly pass.
The global live streaming pay-per-view market is fairly fragmented, with a large number of players operating in the market. The top ten competitors in the market made up 24.74% of the total market in 2022.
Live Streaming Pay-Per-View Global Market Opportunities And Strategies To 2033 from The Business Research Company provides the strategists; marketers and senior management with the critical information they need to assess the global live streaming pay-per-view market as it emerges from the COVID-19 shut down.
Where is the largest and fastest-growing market for live streaming pay-per-view? How does the market relate to the overall economy; demography and other similar markets? What forces will shape the market going forward? The live streaming pay-per-view market global report from The Business Research Company answers all these questions and many more.
The report covers market characteristics; size and growth; segmentation; regional and country breakdowns; competitive landscape; market shares; trends and strategies for this market. It traces the market's history and forecasts market growth by geography. It places the market within the context of the wider live streaming pay-per-view market; and compares it with other markets.
Competitive Landscape- Details on the competitive landscape of the market, estimated market shares and company profiles of the leading players.