Complete nutrition products refer to a diverse range of dietary supplements and meal replacements designed to provide a balanced mix of essential nutrients. These products are formulated to support various dietary needs and lifestyle choices, offering a convenient solution for individuals seeking nutritious, balanced meals on the go.
The complete nutrition products market consists of sales, by entities (organizations, sole traders or partnerships), of complete nutrition products that are used by a broad spectrum of consumers, including infants, children, adults and the elderly, each with unique nutritional requirements and preferences.
The global complete nutrition products market was valued at $4,188.22 million in 2018 which grew till 2023 at a compound annual growth rate (CAGR) of more than 5.0%.
Rising Changes In Lifestyle And Food Habits
Rising changes in lifestyle and food habits drove the growth of the complete nutrition products market during the historic period. Lifestyle changes refer to shifts in the way individuals or communities live, behave, and make choices in various aspects of their daily lives. Food habits, also known as eating habits or dietary habits, refer to the regular choices and practices individuals or communities adopt when it comes to food consumption. Changes in lifestyle and food habits are increasing due to a variety of factors, reflecting the dynamic nature of societies, economies, and individual preferences. Complete nutrition products are well-positioned to capitalize on changes in lifestyle and food habits due to their convenience, versatility, and alignment with evolving consumer preferences. For instance, in July 2022, according to reports published by Food Insight, a US-based non-profit organization, 52% of Food and Health Survey participants followed a specific diet or eating pattern, up from 39% in 2021. The top choices were clean eating (16%), mindful eating (14%), and calorie counting (13%). Therefore, rising changes in lifestyle and food habits supported the growth of the complete nutrition products market.
New Product Launches With Focus On Plant Protein Powders
Companies in the complete nutrition products market are focusing on new product launches, such as plant protein powder, a dietary supplement derived from various plant sources that provides a concentrated and convenient form of plant-based proteins. For example, in October 2022, Tata Consumer Products, an India-based fast-moving consumer goods company, launched GoFit plant protein powder, boasting a plant-based composition to meet the rising demand for plant-centric supplements and emphasizing health and wellness in alignment with contemporary preferences for products supporting a healthy lifestyle. The product strategically aids Tata Consumer Products in market diversification, tapping into the growing demand for high-quality, plant-based nutritional supplements, and reinforces its position as an innovative player meeting evolving consumer needs.
The global complete nutrition products market is concentrated, with a few large players operating in the market. The top ten competitors in the market made up to 47.8% of the total market in 2022.
Complete Nutrition Products Global Market Opportunities And Strategies To 2033 from The Business Research Company provides the strategists; marketers and senior management with the critical information they need to assess the global complete nutrition products market as it emerges from the COVID-19 shut down.
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Where is the largest and fastest-growing market for complete nutrition products? How does the market relate to the overall economy; demography and other similar markets? What forces will shape the market going forward? The complete nutrition products market global report from The Business Research Company answers all these questions and many more.
The report covers market characteristics; size and growth; segmentation; regional and country breakdowns; competitive landscape; market shares; trends and strategies for this market. It traces the market's history and forecasts market growth by geography. It places the market within the context of the wider complete nutrition products market; and compares it with other markets.
The report covers the following chapters
- Introduction and Market Characteristics- Brief introduction to the segmentations covered in the market, definitions and explanations about the segment by product, by distribution channel and by end-user..
- Key Trends- Highlights the major trends shaping the global market. This section also highlights likely future developments in the market..
- Macro-Economic Scenario- The report provides an analysis of the impact of the COVID-19 pandemic, impact of the Russia-Ukraine war and impact of rising inflation on global and regional markets, providing strategic insights for businesses in the complete nutrition products market.
- Global Market Size And Growth- Global historic (2018-2023) and forecast (2023-2028, 2033F) market values and drivers and restraints that support and control the growth of the market in the historic and forecast periods.
- Regional And Country Analysis - Historic (2018-2023) and forecast (2023-2028, 2033F) market values and growth and market share comparison by region and country.
- Market Segmentation- Contains the market values (2018-2023) (2023-2028, 2033F) and analysis for each segment by product, by distribution channel and by end-user market. Historic (2018-2023) and forecast (2023-2028) and (2028-2033) market values and growth and market share comparison by region market.
- Regional Market Size and Growth- Regional market size (2023), historic (2018-2023) and forecast (2023-2028, 2033F) market values and growth and market share comparison of countries within the region. This report includes information on all the regions Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East and Africa and major countries within each region.
- Competitive Landscape- Details on the competitive landscape of the market, estimated market shares and company profiles of the leading players.
- Competitive Benchmarking - Briefs on the financials comparison between major players in the market.
- Competitive Dashboard - Briefs on competitive dashboard of major players.
- Key Mergers and Acquisitions- Information on recent mergers and acquisitions in the market is covered in the report. This section gives key financial details of mergers and acquisitions which have shaped the market in recent years.
- Market Opportunities And Strategies- Describes market opportunities and strategies based on findings of the research, with information on growth opportunities across countries, segments and strategies to be followed in those markets.
- Conclusions And Recommendations-This section includes recommendations for complete nutrition products providers in terms of product/service offerings geographic expansion, marketing strategies and target groups.
- Appendix- This section includes details on the NAICS codes covered, abbreviations and currencies codes used in this report.
Markets Covered:
- 1) By Product: Powder; (Ready-To-Drink) RTD Shakes; Bars
- 2) By Distribution Channel: Supermarkets & Hypermarkets; Convenience Stores; Online Platforms; Other Channels
- 3) By End User: Infant And Toddlers (0-4); Children And Teens (5-18); Adults (19-60); Elderly (60+)
- Companies Mentioned: Danone; Abbott Laboratories; Nestle S.A.; Amway; Herbalife Nutrition Ltd.
- Countries: China; Australia; India; Indonesia; Japan; South Korea; USA; Canada; Brazil; France; Germany; Italy; Spain; UK; Russia
- Regions: Asia-Pacific; Western Europe; Eastern Europe; North America; South America; Middle East; Africa
- Time-series: Five years historic and ten years forecast.
- Data: Ratios of market size and growth to related markets; GDP proportions; expenditure per capita; complete nutrition products indicators comparison.
- Data segmentations: country and regional historic and forecast data; market share of competitors; market segments.
- Sourcing and Referencing: Data and analysis throughout the report is sourced using end notes.