PUBLISHER: The Business Research Company | PRODUCT CODE: 1478529
PUBLISHER: The Business Research Company | PRODUCT CODE: 1478529
Augmented Reality (AR) and Virtual Reality (VR) smart glasses are innovative wearable technologies that overlay digital information onto the physical world or create a completely immersive virtual experience for the user. These devices are utilized by a diverse range of users, including consumers seeking entertainment or personal fitness solutions, professionals and enterprises looking for productivity enhancements and sectors such as education, healthcare, military and defense for specialized applications.
The AR and VR smart glasses market consists of sales, by entities (organizations, sole traders or partnerships), of AR and VR smart glasses that are used in various settings, from casual, everyday environments to professional and industrial applications, depending on their design and intended purpose.
The global AR and VR smart glasses market was valued at $7,100.3 million in 2018 which grew till 2023 at a compound annual growth rate (CAGR) of more than 17.0%.
Rise In Deployment Of 5G Networks
During the historic period, the AR and VR smart glasses market was driven by the increased deployment of 5G networks. The emergence of 5G technology facilitated faster data transfer rates, lower latency and higher bandwidth, which were crucial for delivering seamless and immersive AR/VR experiences. With 5G networks, users could access and stream high-definition content in real-time, enabling more immersive virtual experiences on smart glasses. For example, according to the Connected Nations 2021 Report, an annual report that tracks the UK's progress in the availability of broadband and mobile services published by the Office of Communications (Ofcom), a UK-based government-approved regulatory and competition authority, 5G network investment in the UK was £330 million ($419.33 million) in 2020, an increase of over £150 million ($190.62 million) (88%) in 2019. Therefore, growth in the deployment of 5G networks supported the growth of the AR and VR smart glasses market.
Development Of Next-Generation Smart Glasses Chips For Enhanced Performance
Companies operating in the AR and VR smart glasses market are focusing on the development of next-generation smart glasses chips for enhanced performance, power efficiency and functionality in smart glasses. The next-gen smart glasses chips integrate high-resolution displays, advanced sensors, efficient processors and connectivity for immersive AR/VR experiences, prioritizing performance, power efficiency and functionality. For instance, in November 2023, MediaTek Inc., a Taiwan-based fabless semiconductor company that provides chips for wireless communications, announced a collaboration with Meta Platforms, Inc., a US-based technology company, to develop its next-generation smart glasses chip for AR smart glasses. With this collaboration, MediaTek and Meta will work together to co-develop silicon designed for augmented reality (AR) use cases and glasses. MediaTek contributes experience in creating high-performance, low-power SoCs (system on chips) that can squeeze into tiny spaces, such as the frame of an AR goggle.
The global AR and VR smart glasses market is fairly fragmented, with a large number of players operating in the market. The top ten competitors in the market made up to 25.82% of the total market in 2022.
AR And VR Smart Glasses Global Market Opportunities And Strategies To 2033 from The Business Research Company provides the strategists; marketers and senior management with the critical information they need to assess the global AR and VR smart glasses market as it emerges from the COVID-19 shut down.
Where is the largest and fastest-growing market for AR and VR smart glasses? How does the market relate to the overall economy; demography and other similar markets? What forces will shape the market going forward? The AR and VR smart glasses market global report from The Business Research Company answers all these questions and many more.
The report covers market characteristics; size and growth; segmentation; regional and country breakdowns; competitive landscape; market shares; trends and strategies for this market. It traces the market's history and forecasts market growth by geography. It places the market within the context of the wider AR and VR smart glasses market; and compares it with other markets.
Market Segmentation - Contains the market values (2018-2023) (2023-2028, 2033F) and analysis for each segment by type, by glass type, by application (AR smart glasses), by device type, by product, by end-use and by application in the market. Historic (2018-2023) and forecast (2023-2028) and (2028-2033) market values and growth and market share comparison by region market.