The sports market consists of sales of sports services and related goods by entities (organizations, sole traders and partnerships) that offer spectator sports and participatory sports. Spectator sports include teams or clubs and independent athletes that present sporting events before a paying audience. Team owners of participants that enter competitive events or other spectator sport events, and sports trainers who provide specialized services to support participants in sports events or competitions are part of this industry. The establishments that operate race tracks are also included in this industry.
The sports market includes revenues generated by entities that provide live sporting events before a paying audience or entities that operate golf courses and country clubs, skiing facilities, marinas, fitness and recreational sports centers and bowling centers.
The global sports market was valued at $405,393.0 million in 2018 which grew till 2023 at a compound annual growth rate (CAGR) of more than 3.0%.
Increase In Internet Accessible Devices
The rising penetration of mobile, tablet and other electronics and the emergence of affordable internet in developing countries, drove the sports market in the historic period. Increased sales of internet accessible electronic devices, such as smartphones and tablets, led to an increase in online viewership of sports content. For example, Hotstar, an Indian subscription video-on-demand over-the-top streaming service and the official broadcaster of the Indian Premier League (IPL), a men's Twenty20 cricket league, saw a 12% growth in UVs (unique visitors) from February to March 2022, reaching 141 million users (across Desktop and Mobile devices). This further grew by 2% in April 2022, to 144 million. Further, UVs to Dream11, an Indian fantasy sports platform, grew by 115% from 11.6 million in February 2022, to 25 million in March 2022, to 32 million in April 2022. Therefore, the increase in internet accessible devices drove the revenues of the sports market.
Usage Of Mobile Ticketing For Hassle-Free Ticket Purchase Experience
Major companies in the sports market are offering mobile ticketing facilities to provide hassle-free ticket purchase experience. Mobile ticketing is the process where customers can buy and validate the tickets using mobile phones. It gives owners, organizers and hosts the ability to create, manage and promote a fully scalable, paid, or free ticketed live sporting event, performance or function. For example, in May 2023, Sports Illustrated Tickets (SI Tickets), a US-based disruptive platform that takes a revolutionary approach to fan ticketing for both sports and entertainment, announced the launch of 'Box Office by SI Tickets,' a self-service event management and primary ticketing solution built in partnership with web3 leader, ConsenSys, a US-based blockchain software technology company and powered by Polygon's blockchain technology.
The global sports market is highly fragmented, with a large number of players operating in the market. The top ten competitors in the market made up to 2.72% of the total market in 2022.
Sports Global Market Opportunities And Strategies To 2033 from The Business Research Company provides the strategists; marketers and senior management with the critical information they need to assess the global sports market as it emerges from the COVID-19 shut down.
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Where is the largest and fastest-growing market for sports? How does the market relate to the overall economy; demography and other similar markets? What forces will shape the market going forward? The sports market global report from The Business Research Company answers all these questions and many more.
The report covers market characteristics; size and growth; segmentation; regional and country breakdowns; competitive landscape; market shares; trends and strategies for this market. It traces the market's history and forecasts market growth by geography. It places the market within the context of the wider sports market; and compares it with other markets.
The report covers the following chapters
- Introduction And Market Characteristics - Brief introduction to the segmentations covered in the market, definitions and explanations about the segment by type, by revenue source and by ownership.
- Product Analysis - The product analysis section of the report describes the leading products in the sports market, along with key features and differentiators for those products.
- Supply Chain - The supply chain section of the report defines and explains the key players in the sports industry supply chain.
- Customer Information - The chapter covers recent customer trends/preferences in the global sports market.
- Key Trends - Highlights the major trends shaping the global market. This section also highlights likely future developments in the market.
Macro-Economic Scenario - The report provides an analysis of the impact of the COVID-19 pandemic, impact of the Russia-Ukraine war and impact of rising inflation on global and regional markets, providing strategic insights for businesses in the sports market.
- Global Market Size And Growth - Global historic (2018-2023) and forecast (2023-2028, 2033F) market values and drivers and restraints that support and control the growth of the market in the historic and forecast periods.
- Regional And Country Analysis - Historic (2018-2023) and forecast (2023-2028, 2033F) market values and growth and market share comparison by region and country.
- Market Segmentation - Contains the market values (2018-2023) (2023-2028, 2033F) and analysis for each segment by type by revenue source and by ownership in the market. Historic (2018-2023) and forecast (2023-2028) and (2028-2033) market values and growth and market share comparison by region market.
- Regional Market Size And Growth - Regional market size (2023), historic (2018-2023) and forecast (2023-2028, 2033F) market values and growth and market share comparison of countries within the region. This report includes information on all the regions Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East and Africa and major countries within each region.
- Competitive Landscape - Details on the competitive landscape of the market, estimated market shares and company profiles of the leading players.
- Other Major And Innovative Companies - Details on the company profiles of other major and innovative companies in the market.
- Competitive Benchmarking - Briefs on the financials comparison between major players in the market.
- Future Outlook And Potential Analysis - Contains information on growth opportunities across countries, segments and strategies to be followed in those markets. It gives an understanding of where there is significant business to be gained by competitors in the next five years.
- Key Mergers And Acquisitions - Information on recent mergers and acquisitions in the market covered in the report. This section gives key financial details of mergers and acquisitions, which have shaped the market in recent years.
- Market Background: Recreation Market - This chapter describes the recreation market of which the sports market is a segment. This chapter includes the global recreation market characteristics and (2018-23, 2028F) values and regional analyses for the recreation market.
- Appendix - This section includes details on the NAICS codes covered, abbreviations and currencies codes used in this report.
Scope
Markets Covered:
- 1) By Type: Spectator Sports; Participatory Sports
- 2) By Revenue Source: Media Rights; Merchandising; Tickets And Sponsorship
- 3) By Ownership: Chained; Standalone
- Companies Mentioned: Liberty Media Corporation; Life Time Group Holdings; Futbol Club Barcelona; Topgolf Callaway Brands Corp; MARUHAN Corporation
- Countries: Australia; China; India; Indonesia; Japan; South Korea; Bangladesh; Thailand; Vietnam; Malaysia; Singapore; Philippines; Hong Kong; New Zealand; USA; Canada; Mexico; Brazil; Chile; Argentina; Colombia; Peru; France; Germany; UK; Austria; Belgium; Denmark; Finland; Ireland; Italy; Netherlands; Norway; Portugal; Spain; Sweden; Switzerland; Russia; Czech Republic; Poland; Romania Ukraine; Russia; Czech Republic; Poland; Romania; Ukraine; Egypt; Nigeria; South Africa
- Regions: Asia-Pacific; Western Europe; Eastern Europe; North America; South America; Middle East; Africa
- Time-series: Five years historic and ten years forecast.
- Data: Ratios of market size and growth to related markets; GDP proportions; expenditure per capita; sports market indicators comparison.
- Data segmentations: country and regional historic and forecast data; market share of competitors; market segments.
- Sourcing and Referencing: Data and analysis throughout the report is sourced using end notes.