PUBLISHER: The Business Research Company | PRODUCT CODE: 1477066
PUBLISHER: The Business Research Company | PRODUCT CODE: 1477066
Sanitary ware refers to general sanitary installations, designed for use in bathrooms and washrooms. Sanitary ware is essential for maintaining hygiene standards in both residential and commercial settings. It is used across the globe in homes, offices, hotels and public buildings, illustrating its universal demand.
The sanitary ware market consists of sales, by entities (organizations, sole traders or partnerships), of sanitary ware products that include bathroom fixtures, designed to be both stylish and durable. The manufacturing of sanitary ware employs different technologies and each technology offers unique benefits in terms of product quality, design flexibility and production efficiency. Sanitary goods are resistant to chemicals and can sustain loads of up to 400 kg. These wares are heated to temperatures above 1200 degrees Celsius, to obtain the required level of hygienic performance for usage in both residential and commercial settings.
The global sanitary ware market was valued at $33,210.74 million in 2018 which grew till 2023 at a compound annual growth rate (CAGR) of more than 3.0%.
Growing Globalization Of Trade
The growing globalization of trade drove the growth of the sanitary ware market during the historic period. Globalization of trade refers to the increasing interconnectedness and interdependence of economies and markets worldwide, facilitating the exchange of goods, services, capital and information across borders. Globalization has facilitated easier access to international markets for manufacturers of sanitary ware products. This expanded reach allows companies to tap into new customer bases and export their products to regions with growing demand, thereby driving overall market growth. Further, globalization enables manufacturers to optimize their supply chains, by sourcing materials, components and labor from different countries, based on cost-effectiveness and availability. This optimization helps companies reduce production costs and improve efficiency, making sanitary ware products more competitive in the global market. According to the United Nations Conference on Trade and Development, a Switzerland-based intergovernmental organization, in 2021, the global trade's total value achieved a historic milestone, amounting to $28.5 trillion, marking a substantial growth of 25% from 2020, and a noteworthy 13% surge, compared to pre-COVID-19 levels. Therefore, the globalization of trade contributed to the growth of the sanitary ware market.
Increasing Focus On Smart Toilets To Improve Convenience
Companies in the sanitary ware market are developing and launching smart and innovative solutions such as smart toilets to improve user convenience. A smart toilet is a technologically advanced toilet, equipped with sensors, devices and digital capabilities, to monitor health metrics, enhance hygiene and provide personalized settings for users. For example, in June 2023, Kohler Co, a US-based manufacturing company, launched the Numi 2.0, a smart toilet that boasts a range of high-tech features, aimed at enhancing user comfort and convenience in the sanitary ware domain. The Numi 2.0 integrates hands-free technology, including a touchless lid, seat and flush, which provides total convenience for users. It also features pre-use bowl misting and automated bidet wand sanitizing, to ensure cleanliness.
The global sanitary ware market is fairly fragmented, with a large number of small players operating in the market. The top ten competitors in the market made up to 24.0% of the total market in 2022
Sanitary Ware Global Market Opportunities And Strategies To 2033 from The Business Research Company provides the strategists; marketers and senior management with the critical information they need to assess the global sanitary ware market as it emerges from the COVID-19 shut down.
Where is the largest and fastest-growing market for sanitary ware? How does the market relate to the overall economy; demography and other similar markets? What forces will shape the market going forward? The sanitary ware market global report from The Business Research Company answers all these questions and many more.
The report covers market characteristics; size and growth; segmentation; regional and country breakdowns; competitive landscape; market shares; trends and strategies for this market. It traces the market's history and forecasts market growth by geography. It places the market within the context of the wider sanitary ware market; and compares it with other markets.
1Executive Summary