A film refers to a collection of moving pictures that are displayed on a screen and generally have sound to tell a story. A video refers to a recording of a movie or television show that may be seen on a television.
The film and video market consists of sales of products and services related to film and video by entities (organizations, sole traders and partnerships) that produce or distribute motion pictures, videos, television programs or commercials, exhibit motion pictures or provide postproduction and related services. The film and video market includes film and video production, film and video distribution, post-production services, film and video theatres and other film and video industries.
The global film and video market was valued at $245.80 billion in 2018 which grew till 2023 at a compound annual growth rate (CAGR) of more than 3.00%.
Increased Numbers Of Television Channels
Increased numbers of television (TV) channels contributed to the growth of the film and video market during the historic period. A television channel refers to a television station, for the production and transmission of television broadcasts. The rise in the number of television channels globally, increased the demand for the production and distribution of video and film content. The rise in new commercial broadband networks and the expansion of products and services of existing broadband entities led to a significant rise in the number of television channels across all nations in the world. For instance, in May 2021, according to the Radio Television Digital News Association (RTDNA), a US-based membership organization of radio, television and online news channels, there were 1,116 TV stations that broadcast local news in 2020, breaking the previous record of 1,098 in 2019 by 18. Local news was carried by 406 more TV stations, an increase of 13 from 2019. Similarly, according to Telecom Regulatory Authority of India's (Trai) Performance Indicator Report 2019, published by Telecom Regulatory Authority of India, an India-based government agency, the number of pay channels in 2019 increased to 328, compared to 308 in 2018. This rise in the number of TV channels drove the demand for film and video content during this period.
Introduction Of Motion Capture Technology For Film And Video Animation Processes
Motion capture technology is gaining popularity in the film and video market. Film and video production companies are increasingly adopting motion capture technology to reduce the costs associated with key frame-based animations. Motion capture is the process of recording a live motion event and translating it into actionable data that allows a 3D recreation of the performance. To achieve this, performers need to wear reflective markers all over their body. These are then interpreted by a computer and turned into digital 3D models. Through this technology, real time results are achieved faster and it also reduces the cost of key-frame animation. For instance, in August 2023, Movella, a US-based software publisher, introduced Obskur, an all-in-one platform that provides virtual streamers, with access to body tracking technology normally only available to the film and game development industries. Similarly, in April 2023, Planar, a US-based visualization technology provider, and OptiTrack, a US-based developer of advanced 3D tracking systems, announced a diverse portfolio of new and improved advanced broadcast technologies.
The global film and video market is fairly fragmented, with a large number of players operating in the market. The top ten competitors in the market made up to 20.00% of the total market in 2022.
Film And Video Global Market Opportunities And Strategies To 2033 from The Business Research Company provides the strategists; marketers and senior management with the critical information they need to assess the global film And video market as it emerges from the COVID-19 shut down.
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Where is the largest and fastest-growing market for film and video? How does the market relate to the overall economy; demography and other similar markets? What forces will shape the market going forward? The film and video market global report from The Business Research Company answers all these questions and many more.
The report covers market characteristics; size and growth; segmentation; regional and country breakdowns; competitive landscape; market shares; trends and strategies for this market. It traces the market's history and forecasts market growth by geography. It places the market within the context of the wider film and video market; and compares it with other markets.
The report covers the following chapters
- Introduction and Market Characteristics- Characteristics Brief introduction to the segmentations covered in the market, definitions and explanations about the segment by type, by genre and by application.
- Product Analysis -The product analysis section of the report describes the leading products in the film and video market, along with key features and differentiators for those products
- Supply Chain -The supply chain section of the report defines and explains the key players in the film and video industry supply chain
- Customer Information - The chapter covers recent customer trends/preferences in the global film and video market.
- Key Trends - Highlights the major trends shaping the global market. This section also highlights likely future developments in the market.
- Macro-Economic Scenario - The report provides an analysis of the impact of the COVID-19 pandemic, impact of the Russia-Ukraine war and impact of rising inflation on global and regional markets, providing strategic insights for businesses in the film and video market.
- Global Market Size and Growth - Global historic (2018-2023) and forecast (2023-2028, 2033F) market values and drivers and restraints that support and control the growth of the market in the historic and forecast periods.
- Regional And Country Analysis - Historic (2018-2023) and forecast (2023-2028, 2033F) market values and growth and market share comparison by region and country.
- Market Segmentation - Contains the market values (2018-2023) (2023-2028, 2033F) and analysis for each segment by type, by genre and by application in the market. Historic (2018-2023) and forecast (2023-2028) and (2028-2033) market values and growth and market share comparison by region market.
- Regional Market Size And Growth - Regional market size (2023), historic (2018-2023) and forecast (2023-2028, 2033F) market values and growth and market share comparison of countries within the region. This report includes information on all the regions Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East and Africa and major countries within each region.
- Competitive Landscape - Details on the competitive landscape of the market, estimated market shares and company profiles of the leading players.
- Key Mergers And Acquisitions- Information on recent mergers and acquisitions in the market covered in the report. This section gives key financial details of mergers and acquisitions, which have shaped the market in recent years.
- Market Opportunities And Strategies - Describes market opportunities and strategies based on findings of the research, with information on growth opportunities across countries, segments and strategies to be followed in those markets.
Conclusions And Recommendations - This section includes recommendations for film and video providers in terms of product/service offerings geographic expansion, marketing strategies and target groups.
- Market Background- Film And Music Market This chapter describes the film and music market of which the film and video market is a segment. This chapter includes the global film and music market characteristics and (2018-23, 2028F) values and regional analyses for the film and music market.
- Appendix - This section includes details on the NAICS codes covered, abbreviations and currencies codes used in this report.
Scope
Markets Covered:
- 1) By Type: Film And Video Production; Film And Video Distribution; Post-Production Services; Film And Video Theatres; Other Film And Video Industries
- 2) By Genre: Action; Horror; Comedy; Documentary; Drama; Others
- 3) By Application: Film Company; Film Studio; Other Applications
- Companies Mentioned: The Walt Disney Company; WARNER BROS. DISCOVERY, INC; Comcast Corporation; Paramount Global; Vivendi SA
- Countries: China; Australia; India; Indonesia; Japan; South Korea; USA; Brazil; France; Germany; UK; Russia; Czech Republic; Poland; Romania; Ukraine; Austria; Belgium; Denmark; Finland; Ireland; Italy; Netherlands; Norway; Portugal; Spain; Sweden; Switzerland; Egypt; Nigeria; South Africa; Iran; Israel; Saudi Arabia; Turkey; UAE; Argentina; Chile; Colombia; Peru; Canada; Mexico; Vietnam; Thailand; Singapore; Philippines; New Zealand; Malaysia; Hong Kong
- Regions: Asia-Pacific; Western Europe; Eastern Europe; North America; South America; Middle East; Africa
- Time-series: Five years historic and ten years forecast.
- Data: Ratios of market size and growth to related markets; GDP proportions; expenditure per capita; film and video indicators comparison.
- Data segmentations: country and regional historic and forecast data; market share of competitors; market segments.
- Sourcing and Referencing: Data and analysis throughout the report is sourced using end notes.