Yoga Mat Global Market Report 2024

A yoga mat is a specially designed mat, typically 3.175 mm thick, used to provide comfort, balance, and support during yoga practice and prevent slipping of hands and feet.

The main materials used to manufacture yoga mats include natural rubber, polyvinyl chloride (PVC), polyurethane, thermoplastic elastomer, and others. These mats are widely available for purchase through various channels, including e-commerce platforms, supermarkets, hypermarkets, and specialty stores. They are commonly used by yoga and fitness clubs, households, and other individuals for practicing yoga and fitness activities.

The yoga mat market research report is one of a series of new reports from The Business Research Company that provides yoga mat market statistics, including yoga mat industry global market size, regional shares, competitors with a yoga mat market share, detailed yoga mat market segments, market trends and opportunities, and any further data you may need to thrive in the yoga mat industry. This yoga mat market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.

The yoga mat market size has grown strongly in recent years. It will grow from $12.4 billion in 2023 to $13.33 billion in 2024 at a compound annual growth rate (CAGR) of 7.5%. The growth in the historic period can be attributed to increasing health awareness, rising popularity of yoga, changing lifestyle trends, influence of social media, and increased disposable income.

The yoga mat market size is expected to see strong growth in the next few years. It will grow to $18.23 billion in 2028 at a compound annual growth rate (CAGR) of 8.1%. The anticipated growth in the forecast period is driven by the ongoing health and wellness trends, the expansion of the yoga and fitness industry, innovations in material and design for yoga products, the growth of e-commerce, and increased promotional activities and partnerships in the industry. Major trends expected in this period include the popularity of biodegradable and recyclable yoga mats, customization options for personalized yoga experiences, an emphasis on anti-microbial and hygienic properties in yoga products, the incorporation of natural and organic components in yoga products, and an alignment with overall wellness and mindfulness trends.

The escalating popularity of yoga is anticipated to fuel the growth of the yoga mat market in the upcoming forecast period. The global upsurge in yoga practice has resulted in heightened demand for specialized equipment and accessories, notably yoga mats. For instance, as reported by Yoga Earth in September 2023, 61% of individuals engaged in yoga sought increased flexibility, while 56% pursued yoga for stress relief, and over 30% began practicing yoga to alleviate symptoms of depression. This growing interest in yoga and its multifaceted benefits serves as a driving force behind the increased demand for the yoga mat market, as practitioners seek quality mats to support their practice and enhance their experience.

The surge in health and wellness awareness is expected to fuel the growth of the yoga mat market in the projected period. Within the realm of health and wellness consciousness, yoga mats serve as fundamental tools, supporting physical, mental, and emotional well-being. These mats provide a comfortable surface for yoga and mindfulness practices, aiding in the improvement of flexibility, balance, and overall holistic health. Health and wellness consciousness denotes an individual's heightened awareness and comprehension of their overall well-being, encompassing the adoption of behaviors and lifestyle choices that contribute to maintaining good health. For example, as per a Nutrisystem poll conducted in October 2022 among 2,000 U.S. adults aged 30 and above, over 70% indicated an increased level of health consciousness. Consequently, the growing emphasis on health and wellness consciousness is driving the surge in demand for yoga mats within the market.

The launch of eco-friendly products is a significant trend in the yoga mat market, with major companies focusing on manufacturing environmentally friendly mats to attract more customers and remain competitive. For example, in July 2023, First Mats, a UK-based floor matting supplier, introduced a new range of eco-friendly logo mats made from ECONYL, a regenerated nylon yarn. These mats represent an evolution of their popular logo mats and are created from discarded nylon waste, such as fishing nets, effectively turning waste into a valuable resource. Additionally, the mats are produced with phthalate-free rubber and contain 34% recycled nitrile rubber content, further enhancing their eco-friendly credentials.

Leading companies in the yoga mat market are focusing on innovative products, such as smart yoga mats, designed to enhance the yoga experience by providing advanced features. The smart yoga mat is equipped with technology that allows it to record one's daily practice and provide real-time feedback on postures and alignment. It also offers step-by-step guidance on entering postures, personalized yoga programs, and posture analysis with progress reports after each session. For example, in August 2021, YogiFi, an India-based manufacturing company, introduced smart yoga mats embedded with patented sensor technology and AI-powered features. These mats can be paired with the YogiFi app, which offers real-time feedback on postures and alignment, step-by-step guidance on entering postures, and personalized yoga programs.

Major companies in the yoga mat market are increasingly adopting a strategic partnership approach to enhance multi-device experiences, making them more personalized and intuitive. Strategic partnerships involve companies leveraging each other's strengths and resources to achieve mutual benefits and success. For example, in June 2023, YogiFi, an India-based manufacturing company, formed a partnership with Samsung Electronics Co. Ltd., a South Korea-based electronics company. Through this collaboration, the companies aim to enhance accessibility to yoga for consumers by integrating Samsung's smart TVs with YogiFi's AI-enabled yoga mat and app. The YogiFi smart mat is equipped with sensors that track yoga poses and postures, providing real-time feedback on a paired Samsung smart TV. This strategic partnership leverages Samsung's expertise in smart TV technology and YogiFi's innovative approach to yoga practice, offering consumers an enhanced and interactive yoga experience.

Major companies operating in the yoga mat market report are Cargill Incorporated, Adidas AG, Ingredion Incorporated, Lululemon Athletica Inc., Microcell Composite Company, Zhejiang Huakang Pharmaceutical Co. Ltd., Alo Yoga Inc., prAna Living LLC, Ningbo Mylon Rubber & Plastic Co. Ltd., Gaiam Brands LLC, Manduka LLC, Suga International Holdings Limited, Fabrication Enterprises Inc., Khataland LLC, Body-Solid Inc., Liforme Ltd., Hugger Mugger Yoga Products, Yoga Direct LLC, Roquette Freres, Barefoot Yoga Co., Winboss International Co. Ltd., Elysian Enterprise Co. Ltd., Ecofit Networks Inc., Trimax Sports Inc., JadeYoga LLC, Xiamen Sanfan Sports Products Co. Ltd., Accessory Arcade, Hefei Bodyup Sports Co. Ltd., La Vie Boheme Yoga LLC, Ecoyoga Ltd., eupromed GmbH

Asia-Pacific was the largest region in the yoga mat market in 2023. The regions covered in the yoga mat market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.

The countries covered in the yoga mat market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

The yoga mat market consists of sales of jute, cotton, hemp fiber, cork, and polybutylene terephthalate. Values in this market are 'factory gate' values, that is the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

Yoga Mat Global Market Report 2024 from The Business Research Company provides strategists, marketers and senior management with the critical information they need to assess the market.

This report focuses on yoga mat market which is experiencing strong growth. The report gives a guide to the trends which will be shaping the market over the next ten years and beyond.

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Where is the largest and fastest growing market for yoga mat ? How does the market relate to the overall economy, demography and other similar markets? What forces will shape the market going forward? The yoga mat market global report from the Business Research Company answers all these questions and many more.

The report covers market characteristics, size and growth, segmentation, regional and country breakdowns, competitive landscape, market shares, trends and strategies for this market. It traces the market's historic and forecast market growth by geography.

• The market characteristics section of the report defines and explains the market.
• The market size section gives the market size ($b) covering both the historic growth of the market, and forecasting its development.
• The forecasts are made after considering the major factors currently impacting the market. These include:

The impact of sanctions, supply chain disruptions, and altered demand for goods and services due to the Russian Ukraine war, impacting various macro-economic factors and parameters in the Eastern European region and its subsequent effect on global markets.

The impact of higher inflation in many countries and the resulting spike in interest rates.

The continued but declining impact of covid 19 on supply chains and consumption patterns.

• Market segmentations break down the market into sub markets.
• The regional and country breakdowns section gives an analysis of the market in each geography and the size of the market by geography and compares their historic and forecast growth. It covers the growth trajectory of COVID-19 for all regions, key developed countries and major emerging markets.
• The competitive landscape chapter gives a description of the competitive nature of the market, market shares, and a description of the leading companies. Key financial deals which have shaped the market in recent years are identified.
• The trends and strategies section analyses the shape of the market as it emerges from the crisis and suggests how companies can grow as the market recovers.

Scope

Markets Covered:

• 1) By Material: Natural Rubber; Polyvinyl Chloride; Polyurethane; Thermoplastic Elastomer; Other Materials
• 2) By Distribution Channel: E- Commerce; Supermarket and Hypermarket; Specialty Store
• 3) By End User: Yoga & Fitness clubs; Household; Other End-Users
• Companies Mentioned: Cargill Incorporated; Adidas AG; Ingredion Incorporated; Lululemon Athletica Inc.; Microcell Composite Company
• Countries: Australia; Brazil; China; France; Germany; India; Indonesia; Japan; Russia; South Korea; UK; USA; Canada; Italy; Spain
• Regions: Asia-Pacific; Western Europe; Eastern Europe; North America; South America; Middle East; Africa
• Time series: Five years historic and ten years forecast.
• Data: Ratios of market size and growth to related markets, GDP proportions, expenditure per capita,
• Data segmentations: country and regional historic and forecast data, market share of competitors, market segments.
• Sourcing and Referencing: Data and analysis throughout the report is sourced using end notes.
• Delivery format: PDF, Word and Excel Data Dashboard.