Programmatic Advertising Global Market Report 2024

Description

Programmatic advertising involves the automated buying and selling of advertising spaces. This method is designed to enhance advertising efficiency and targeting accuracy by utilizing machine learning and AI optimization to replace human negotiations.

Programmatic advertising utilizes different media types, including audio ads, DOOH (digital out-of-home), digital display, social ads, and video ads. Audio ads involve the automated buying, selling, and delivery of audio content, encompassing digital radio, podcasts, audio articles, and streaming music services. These ads are viewed on mobile and desktop platforms, catering to both small and medium-sized businesses (SMBS) and large enterprises. Programmatic advertising serves end-users in education, media and entertainment, retail, and travel industries.

The programmatic advertising market research report is one of a series of new reports from The Business Research Company that provides programmatic advertising market statistics, including programmatic advertising industry global market size, regional shares, competitors with a programmatic advertising market share, detailed programmatic advertising market segments, market trends and opportunities, and any further data you may need to thrive in the programmatic advertising industry. This programmatic advertising market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.

The programmatic advertising market size has grown exponentially in recent years. It will grow from $9.75 billion in 2023 to $12.46 billion in 2024 at a compound annual growth rate (CAGR) of 27.8%. The growth observed in the historic period can be attributed to several factors, including the adoption of data-driven targeting, the implementation of automation for increased efficiency, audience segmentation strategies, the enforcement of brand safety measures, and the prominence of video and mobile advertising.

The programmatic advertising market size is expected to see exponential growth in the next few years. It will grow to $28.12 billion in 2028 at a compound annual growth rate (CAGR) of 22.6%. The anticipated growth in the forecast period can be credited to the increased utilization of contextual targeting, the adoption of privacy-compliant solutions, the rise of programmatic audio advertising, the evolution of header bidding, and the implementation of unified ID solutions. Key trends expected in the forecast period encompass the utilization of first-party data, enhancements in real-time bidding (RTB), the integration of cross-channel campaign management, the adoption of dynamic creative optimization (DCO), and the implementation of supply path optimization (SPO).

The substantial growth of the mobile industry is anticipated to make a significant contribution to the expansion of the programmatic advertising market. Factors such as the increasing global population, technological advancements, and widespread internet usage are fostering the development of the mobile industry. The internet and mobile devices have become ubiquitous sources of information for millions of people, impacting various aspects of life, including home, school, and work. The growing mobile market, coupled with technological advancements, will boost programmatic advertising by facilitating automation, enhancing data quality, and structuring data in more sophisticated software applications to target the appropriate users at the lowest operational cost. As per The Mobile Economy 2022 report published in February 2022 by the UK-based GSM Association, the global number of mobile internet subscribers is projected to reach 5 billion by 2025, up from 4.2 billion in 2021, representing 60% of the population by 2025 compared to 53% in 2021. Thus, the burgeoning mobile market is poised to drive the growth of the programmatic advertising market.

The rising demand in the retail industry is expected to further propel the growth of the programmatic advertising market. The retail industry, encompassing the sale of goods and services to end consumers, stands to benefit from programmatic advertising's capabilities, including precise targeting based on demographics, behaviors, and interests, real-time optimization, cross-device targeting, ad fraud prevention, agility, flexibility, and efficient allocation of advertising budgets. As an example, a July 2023 report from the UK's Office for National Statistics (ONS) projected a 0.7% increase in retail sales for June 2023. This surge in demand within the retail sector is a key driver propelling the growth of the programmatic advertising market.

The adoption of next-generation technologies is a prominent trend in the programmatic advertising market, driving advancements in areas such as data science, artificial intelligence (AI), machine learning (ML), text Application Programming Interface (API), and Customer Relationship Management (CRM) software. These advanced programmatic advertising solutions, incorporating cutting-edge technologies, bring about comprehensive engagement, enhanced optimization, and increased automation. Major players in the programmatic advertising market are strategically focusing on delivering technologically advanced solutions to attract more customers and fortify their market positions. For example, PandoLogic, a US-based software company, offers pandoIQ, an advanced programmatic job advertising solution for enterprise recruitment. The pandoIQ platform utilizes algorithms based on sophisticated data science, machine learning, and artificial intelligence to intelligently automate and optimize the job advertising process. By eliminating manual processes, data silos, and inefficiencies, it optimizes spending to acquire high-quality candidates more efficiently.

Collaborations and partnerships are another strategic approach adopted by major companies in the programmatic advertising market to develop new products and reinforce their market presence. Such collaborations foster innovation, harness complementary expertise, and expedite the development and commercialization of advanced solutions by combining resources and capabilities. In October 2023, Maplebear Inc., a US-based delivery company, partnered with The Trade Desk Inc., a US-based technology company operating a demand-side platform (DSP) for digital advertising. This collaboration enables Consumer Packaged Goods (CPG) advertisers to reach audiences ready for a purchase, enhancing the data-driven nature of their media buys on The Trade Desk platform. Leveraging category-based purchase data from Instacart, companies can create expansive, highly motivated audiences that accurately reflect the shopping habits of Instacart's Marketplace customers. CPG brand partners gain the ability to reach a broader audience beyond the Instacart platform by placing advertising online and through other media channels using The Trade Desk's demand-side platform. The collaboration aims to provide innovative avenues for marketers to reach large audiences and encourage purchases.

In October 2021, Grove Inc., a US-based innovator in hemp, health, and wellness, acquired Interactive Offers for an undisclosed amount. This strategic move allowed Grove to establish a robust market presence in the programmatic advertising industry and incorporate a unique in-house advertising platform to scale its current and future offerings. Interactive Offers, a US-based programmatic advertising company, contributed to Grove's expansion into this dynamic market.

Major companies operating in the programmatic advertising market report are Adobe Advertising Cloud, AdReady Inc., NextRoll Inc., Magnite Inc., Baidu Inc., Google Ad Manager, The Trade Desk Inc., MediaMath Inc., XandrInc., Criteo S.A., Verizon Media Ventures Inc., HABIB EXCHANGE CO., PubMatic Inc., OpenX Software Ltd., Outbrain Inc., Taboola Inc., SpotX Inc., Sizmek Inc., Roku Inc., Quantcast Corporation, IgnitionOne Inc., Adform A/S, Kochava Inc., Centro Basis Technologies Inc., SmartyAds Inc., Viant Technology LLC, Mediaocean LLC, Zeta Global Holdinngs Corp, Beeswax Corporation, LiveRamp Holdings Inc., Amobee Inc

North America was the largest region in the programmatic advertising market share in 2023. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the programmatic advertising market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.

The countries covered in the programmatic advertising market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

The programmatic advertising market includes revenues earned by entities by providing native ads, audience insights, 3rd party data, optimization. The market value includes the value of related goods sold by the service provider or included within the service offering. Only goods and services traded between entities or sold to end consumers are included.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

Programmatic Advertising Global Market Report 2024 from The Business Research Company provides strategists, marketers and senior management with the critical information they need to assess the market.

This report focuses on programmatic advertising market which is experiencing strong growth. The report gives a guide to the trends which will be shaping the market over the next ten years and beyond.

Reasons to Purchase

Gain a truly global perspective with the most comprehensive report available on this market covering 50+ geographies.
Understand how the market has been affected by the coronavirus and how it is responding as the impact of the virus abates.
Assess the Russia - Ukraine war's impact on agriculture, energy and mineral commodity supply and its direct and indirect impact on the market.
Measure the impact of high global inflation on market growth.
Create regional and country strategies on the basis of local data and analysis.
Identify growth segments for investment.
Outperform competitors using forecast data and the drivers and trends shaping the market.
Understand customers based on the latest market shares.
Benchmark performance against key competitors.
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Where is the largest and fastest growing market for programmatic advertising ? How does the market relate to the overall economy, demography and other similar markets? What forces will shape the market going forward? The programmatic advertising market global report from the Business Research Company answers all these questions and many more.

The report covers market characteristics, size and growth, segmentation, regional and country breakdowns, competitive landscape, market shares, trends and strategies for this market. It traces the market's historic and forecast market growth by geography.

The market characteristics section of the report defines and explains the market.
The market size section gives the market size ($b) covering both the historic growth of the market, and forecasting its development.
The forecasts are made after considering the major factors currently impacting the market. These include:

The impact of sanctions, supply chain disruptions, and altered demand for goods and services due to the Russian Ukraine war, impacting various macro-economic factors and parameters in the Eastern European region and its subsequent effect on global markets.

The impact of higher inflation in many countries and the resulting spike in interest rates.

The continued but declining impact of covid 19 on supply chains and consumption patterns.

Market segmentations break down the market into sub markets.
The regional and country breakdowns section gives an analysis of the market in each geography and the size of the market by geography and compares their historic and forecast growth. It covers the growth trajectory of COVID-19 for all regions, key developed countries and major emerging markets.
The competitive landscape chapter gives a description of the competitive nature of the market, market shares, and a description of the leading companies. Key financial deals which have shaped the market in recent years are identified.
The trends and strategies section analyses the shape of the market as it emerges from the crisis and suggests how companies can grow as the market recovers.

Scope

Markets Covered:

1) By Media Type: Audio Ads; DOOH; Digital Display; Social Ads; Video Ads
2) By Device: Mobile; Desktop
3) By Enterprise Size: SMBs; Large Enterprises
4) By End User: Education; Media And Entertainment; Retail; Travel
Companies Mentioned: Adobe Advertising Cloud; AdReady Inc.; NextRoll Inc; Magnite Inc; Baidu Inc
Countries: Australia; Brazil; China; France; Germany; India; Indonesia; Japan; Russia; South Korea; UK; USA; Canada; Italy; Spain
Regions: Asia-Pacific; Western Europe; Eastern Europe; North America; South America; Middle East; Africa
Time series: Five years historic and ten years forecast.
Data: Ratios of market size and growth to related markets, GDP proportions, expenditure per capita,
Data segmentations: country and regional historic and forecast data, market share of competitors, market segments.
Sourcing and Referencing: Data and analysis throughout the report is sourced using end notes.
Delivery format: PDF, Word and Excel Data Dashboard.

Product Code: r15954

1. Executive Summary

2. Programmatic Advertising Market Characteristics

3. Programmatic Advertising Market Trends And Strategies

4. Programmatic Advertising Market - Macro Economic Scenario

4.1. Impact Of High Inflation On The Market
4.2. Ukraine-Russia War Impact On The Market
4.3. COVID-19 Impact On The Market

5. Global Programmatic Advertising Market Size and Growth

5.1. Global Programmatic Advertising Market Drivers and Restraints
- 5.1.1. Drivers Of The Market
- 5.1.2. Restraints Of The Market
5.2. Global Programmatic Advertising Historic Market Size and Growth, 2018 - 2023, Value ($ Billion)
5.3. Global Programmatic Advertising Forecast Market Size and Growth, 2023 - 2028, 2033F, Value ($ Billion)

6. Programmatic Advertising Market Segmentation

6.1. Global Programmatic Advertising Market, Segmentation By Media Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
Audio Ads
DOOH
Digital Display
Social Ads
Video Ads
6.2. Global Programmatic Advertising Market, Segmentation By Device, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
Mobile
Desktop
6.3. Global Programmatic Advertising Market, Segmentation By Enterprise Size, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
SMBs
Large Enterprises
6.4. Global Programmatic Advertising Market, Segmentation By End User, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
Education
Media And Entertainment
Retail
Travel

7. Programmatic Advertising Market Regional And Country Analysis

7.1. Global Programmatic Advertising Market, Split By Region, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
7.2. Global Programmatic Advertising Market, Split By Country, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

8. Asia-Pacific Programmatic Advertising Market

8.1. Asia-Pacific Programmatic Advertising Market Overview
Region Information, Impact Of COVID-19, Market Information, Background Information, Government Initiatives, Regulations, Regulatory Bodies, Major Associations, Taxes Levied, Corporate Tax Structure, Investments, Major Companies
8.2. Asia-Pacific Programmatic Advertising Market, Segmentation By Media Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
8.3. Asia-Pacific Programmatic Advertising Market, Segmentation By Device, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
8.4. Asia-Pacific Programmatic Advertising Market, Segmentation By End User, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

9. China Programmatic Advertising Market

9.1. China Programmatic Advertising Market Overview
9.2. China Programmatic Advertising Market, Segmentation By Media Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F,$ Billion
9.3. China Programmatic Advertising Market, Segmentation By Device, Historic and Forecast, 2018-2023, 2023-2028F, 2033F,$ Billion
9.4. China Programmatic Advertising Market, Segmentation By End User, Historic and Forecast, 2018-2023, 2023-2028F, 2033F,$ Billion

10. India Programmatic Advertising Market

10.1. India Programmatic Advertising Market, Segmentation By Media Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
10.2. India Programmatic Advertising Market, Segmentation By Device, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
10.3. India Programmatic Advertising Market, Segmentation By End User, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

11. Japan Programmatic Advertising Market

11.1. Japan Programmatic Advertising Market Overview
11.2. Japan Programmatic Advertising Market, Segmentation By Media Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
11.3. Japan Programmatic Advertising Market, Segmentation By Device, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
11.4. Japan Programmatic Advertising Market, Segmentation By End User, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

12. Australia Programmatic Advertising Market

12.1. Australia Programmatic Advertising Market, Segmentation By Media Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
12.2. Australia Programmatic Advertising Market, Segmentation By Device, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
12.3. Australia Programmatic Advertising Market, Segmentation By End User, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

13. Indonesia Programmatic Advertising Market

13.1. Indonesia Programmatic Advertising Market, Segmentation By Media Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
13.2. Indonesia Programmatic Advertising Market, Segmentation By Device, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
13.3. Indonesia Programmatic Advertising Market, Segmentation By End User, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

14. South Korea Programmatic Advertising Market

14.1. South Korea Programmatic Advertising Market Overview
14.2. South Korea Programmatic Advertising Market, Segmentation By Media Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
14.3. South Korea Programmatic Advertising Market, Segmentation By Device, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
14.4. South Korea Programmatic Advertising Market, Segmentation By End User, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

15. Western Europe Programmatic Advertising Market

15.1. Western Europe Programmatic Advertising Market Overview
15.2. Western Europe Programmatic Advertising Market, Segmentation By Media Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
15.3. Western Europe Programmatic Advertising Market, Segmentation By Device, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
15.4. Western Europe Programmatic Advertising Market, Segmentation By End User, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

16. UK Programmatic Advertising Market

16.1. UK Programmatic Advertising Market, Segmentation By Media Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
16.2. UK Programmatic Advertising Market, Segmentation By Device, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
16.3. UK Programmatic Advertising Market, Segmentation By End User, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

17. Germany Programmatic Advertising Market

17.1. Germany Programmatic Advertising Market, Segmentation By Media Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
17.2. Germany Programmatic Advertising Market, Segmentation By Device, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
17.3. Germany Programmatic Advertising Market, Segmentation By End User, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

18. France Programmatic Advertising Market

18.1. France Programmatic Advertising Market, Segmentation By Media Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
18.2. France Programmatic Advertising Market, Segmentation By Device, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
18.3. France Programmatic Advertising Market, Segmentation By End User, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

19. Italy Programmatic Advertising Market

19.1. Italy Programmatic Advertising Market, Segmentation By Media Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
19.2. Italy Programmatic Advertising Market, Segmentation By Device, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
19.3. Italy Programmatic Advertising Market, Segmentation By End User, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

20. Spain Programmatic Advertising Market

20.1. Spain Programmatic Advertising Market, Segmentation By Media Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
20.2. Spain Programmatic Advertising Market, Segmentation By Device, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
20.3. Spain Programmatic Advertising Market, Segmentation By End User, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

21. Eastern Europe Programmatic Advertising Market

21.1. Eastern Europe Programmatic Advertising Market Overview
21.2. Eastern Europe Programmatic Advertising Market, Segmentation By Media Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
21.3. Eastern Europe Programmatic Advertising Market, Segmentation By Device, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
21.4. Eastern Europe Programmatic Advertising Market, Segmentation By End User, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

22. Russia Programmatic Advertising Market

22.1. Russia Programmatic Advertising Market, Segmentation By Media Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
22.2. Russia Programmatic Advertising Market, Segmentation By Device, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
22.3. Russia Programmatic Advertising Market, Segmentation By End User, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

23. North America Programmatic Advertising Market

23.1. North America Programmatic Advertising Market Overview
23.2. North America Programmatic Advertising Market, Segmentation By Media Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
23.3. North America Programmatic Advertising Market, Segmentation By Device, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
23.4. North America Programmatic Advertising Market, Segmentation By End User, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

24. USA Programmatic Advertising Market

24.1. USA Programmatic Advertising Market Overview
24.2. USA Programmatic Advertising Market, Segmentation By Media Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
24.3. USA Programmatic Advertising Market, Segmentation By Device, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
24.4. USA Programmatic Advertising Market, Segmentation By End User, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

25. Canada Programmatic Advertising Market

25.1. Canada Programmatic Advertising Market Overview
25.2. Canada Programmatic Advertising Market, Segmentation By Media Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
25.3. Canada Programmatic Advertising Market, Segmentation By Device, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
25.4. Canada Programmatic Advertising Market, Segmentation By End User, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

26. South America Programmatic Advertising Market

26.1. South America Programmatic Advertising Market Overview
26.2. South America Programmatic Advertising Market, Segmentation By Media Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
26.3. South America Programmatic Advertising Market, Segmentation By Device, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
26.4. South America Programmatic Advertising Market, Segmentation By End User, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

27. Brazil Programmatic Advertising Market

27.1. Brazil Programmatic Advertising Market, Segmentation By Media Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
27.2. Brazil Programmatic Advertising Market, Segmentation By Device, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
27.3. Brazil Programmatic Advertising Market, Segmentation By End User, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

28. Middle East Programmatic Advertising Market

28.1. Middle East Programmatic Advertising Market Overview
28.2. Middle East Programmatic Advertising Market, Segmentation By Media Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
28.3. Middle East Programmatic Advertising Market, Segmentation By Device, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
28.4. Middle East Programmatic Advertising Market, Segmentation By End User, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

29. Africa Programmatic Advertising Market

29.1. Africa Programmatic Advertising Market Overview
29.2. Africa Programmatic Advertising Market, Segmentation By Media Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
29.3. Africa Programmatic Advertising Market, Segmentation By Device, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
29.4. Africa Programmatic Advertising Market, Segmentation By End User, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

30. Programmatic Advertising Market Competitive Landscape And Company Profiles

30.1. Programmatic Advertising Market Competitive Landscape
30.2. Programmatic Advertising Market Company Profiles
- 30.2.1. Adobe Advertising Cloud
  - 30.2.1.1. Overview
  - 30.2.1.2. Products and Services
  - 30.2.1.3. Strategy
  - 30.2.1.4. Financial Performance
- 30.2.2. AdReady Inc.
  - 30.2.2.1. Overview
  - 30.2.2.2. Products and Services
  - 30.2.2.3. Strategy
  - 30.2.2.4. Financial Performance
- 30.2.3. NextRoll Inc
  - 30.2.3.1. Overview
  - 30.2.3.2. Products and Services
  - 30.2.3.3. Strategy
  - 30.2.3.4. Financial Performance
- 30.2.4. Magnite Inc
  - 30.2.4.1. Overview
  - 30.2.4.2. Products and Services
  - 30.2.4.3. Strategy
  - 30.2.4.4. Financial Performance
- 30.2.5. Baidu Inc
  - 30.2.5.1. Overview
  - 30.2.5.2. Products and Services
  - 30.2.5.3. Strategy
  - 30.2.5.4. Financial Performance

31. Programmatic Advertising Market Other Major And Innovative Companies

31.1. Google Ad Manager
31.2. The Trade Desk Inc.
31.3. MediaMath Inc
31.4. XandrInc
31.5. Criteo S.A.
31.6. Verizon Media Ventures Inc.
31.7. HABIB EXCHANGE CO.
31.8. PubMatic Inc
31.9. OpenX Software Ltd.
31.10. Outbrain Inc.
31.11. Taboola Inc.
31.12. SpotX Inc.
31.13. Sizmek Inc
31.14. Roku Inc
31.15. Quantcast Corporation

32. Global Programmatic Advertising Market Competitive Benchmarking

33. Global Programmatic Advertising Market Competitive Dashboard

34. Key Mergers And Acquisitions In The Programmatic Advertising Market

35. Programmatic Advertising Market Future Outlook and Potential Analysis

35.1 Programmatic Advertising Market In 2028 - Countries Offering Most New Opportunities
35.2 Programmatic Advertising Market In 2028 - Segments Offering Most New Opportunities
35.3 Programmatic Advertising Market In 2028 - Growth Strategies
- 35.3.1 Market Trend Based Strategies
- 35.3.2 Competitor Strategies

36. Appendix

36.1. Abbreviations
36.2. Currencies
36.3. Historic And Forecast Inflation Rates
36.4. Research Inquiries
36.5. The Business Research Company
36.6. Copyright And Disclaimer