PUBLISHER: The Business Research Company | PRODUCT CODE: 1436233
PUBLISHER: The Business Research Company | PRODUCT CODE: 1436233
Electrolyte drinks contain water, glucose, and electrolyte elements such as sodium and potassium. These drinks are utilized to enhance athletic performance, aid in rehydration during illness, support better recovery, promote healthy cell function, and assist in rebuilding damaged tissues.
Electrolyte drinks come in various types, namely isotonic, hypotonic, and hypertonic. Isotonic beverages, with their low salt content, facilitate efficient rehydration and aid the body in quickly absorbing water. These drinks are ideal for fueling and hydrating the body during intense physical activities that involve significant perspiration. Packaging options for these drinks include pet bottles, cartons, and beverage cans. Sports and medical centers commonly use these products, which are distributed through various channels such as hypermarkets, supermarkets, drug stores, convenience stores, online platforms, and more.
The electrolyte drinks market research report is one of a series of new reports from The Business Research Company that provides electrolyte drinks market statistics, including electrolyte drinks industry global market size, regional shares, competitors with a electrolyte drinks market share, detailed electrolyte drinks market segments, market trends and opportunities, and any further data you may need to thrive in the electrolyte drinks industry. This electrolyte drinks market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.
The electrolyte drinks market size has grown strongly in recent years. It will grow from $29.61 billion in 2023 to $31.54 billion in 2024 at a compound annual growth rate (CAGR) of 6.5%. The growth observed in the historical period can be attributed to sports and fitness trends, health and wellness awareness, the rising incidence of dehydration, marketing and endorsements, and the expansion of fitness culture.
The electrolyte drinks market size is expected to see strong growth in the next few years. It will grow to $41.12 billion in 2028 at a compound annual growth rate (CAGR) of 6.9%. The anticipated growth in the forecast period can be attributed to the rising demand for natural ingredients, an expanding consumer base, partnerships with health institutions, environmental sustainability, and global health crises. Major trends in the forecast period include functional ingredients and nutrients, natural and clean label products, innovative flavor profiles, sustainable packaging, and sports-specific electrolyte formulations.
The anticipated surge in sports activities is expected to drive the growth of the electrolyte drinks market in the future. Sports, defined as human activities focused on effort and skill, often involving competition or social engagement, are subject to officially established regulations and behavioral norms. Athletes commonly use electrolyte drinks to address rehydration, maintain electrolyte balance, and support energy levels lost during intense physical exertion, thereby enhancing endurance and stamina. In May 2022, the Sports & Fitness Industry Association (SFIA), a US-based trade association for sports and fitness brands, reported a 1.3 percent increase in sports and activity participation in 2021 compared to 2020. This uptick in sports engagement is a key driver behind the growth of the electrolyte drinks market.
The anticipated increase in dehydration cases is expected to drive the growth of the electrolyte drinks market in the future. Dehydration, characterized by a deficit in the body's fluid balance, occurs when the body loses more fluid than it takes in. Electrolyte drinks play a crucial role in helping individuals maintain adequate hydration levels, especially during exercise or in hot weather conditions. These beverages are formulated with a balanced mix of sodium, potassium, and other essential minerals to replenish electrolytes lost during dehydration. For example, in November 2022, Quench Inc., a US-based water technology company, reported that 75% of adults in the U.S. suffer from chronic dehydration, consuming only an average of 2.5 cups a day. This escalating incidence of dehydration is a key factor propelling the growth of the electrolyte drinks market.
To bolster their market presence, major companies in the electrolyte drinks sector are actively pursuing product innovations. In October 2022, Nutrabolt, a US-based nutrition brand, introduced XTEND Healthy Hydration aimed at enhancing hydration and amino acid recovery for individuals leading an active lifestyle. XTEND Healthy Hydration offers a diverse range of flavors, including lemon-lime, strawberry banana, and raspberry lemonade. This product not only delivers a sugar-free hydration boost but also serves as a valuable source of vitamins D and B. It employs a novel approach to efficiently transport amino acids, thereby supplying six essential electrolytes to boost hydration.
Major players in the electrolyte drinks market are actively engaged in creating innovative products, such as electrolyte drinks with a cricket theme, to assist individuals in maintaining optimal hydration levels. A cricket-themed electrolyte drink is a specially formulated beverage enriched with electrolytes to replenish essential salts and keep cricket enthusiasts hydrated. In September 2023, Reliance Consumer Products Limited, a retail sector player based in India, introduced Campa Cricket, an electrolyte-infused drink. This crisp, lemon-flavored carbonated beverage, dedicated to India's ardent cricket fans, provides a fizzy and refreshing experience while cheering for their favorite players or going about daily activities. Campa Cricket is available in various configurations, including a 250-ml pack priced at Rs 20 or a 500-ml sharing pack for Rs 30.
In November 2021, The Coca-Cola Company, a renowned US-based beverage company, completed the acquisition of Bodyarmor SuperDrink in a deal valued at $5.6 billion. This strategic move enabled Coca-Cola to diversify its product portfolio away from traditional sweetened carbonated drinks such as Sprite, Fanta, and cola, catering to the preferences of customers who seek alternatives. Bodyarmor SuperDrink, the acquired brand, is a prominent US-based electrolyte drink, contributing to Coca-Cola's expansion into the growing market for healthier beverage options.
Major companies operating in the electrolyte drinks market report are PepsiCo Inc., Abbott Laboratories, The Coca-Cola Company, GSK PLC, Danone S.A., Red Bull GmbH, Schweppes Australia Pty Ltd., Pocari Sweat (Otsuka Pharmaceutical Co. Ltd.), BODYARMOR, Lucozade Ribena Suntory Limited, GU Energy Labs, Liquid IV, Nuun Hydration, Vega Sport, Biolyte, LyteZone, Hi-Lyte, LifeAID Beverage Co., Hydrant Inc., Kill Cliff, Skratch Labs, Drip Drop Hydration Inc., AQUAhydrate, Hydralyte, Ultima Replenisher, PURE Sports Nutrition, Tailwind Nutrition, NOOMA, REIZE Energy Drink, SOS Hydration Inc., 4 Purpose Energy, BeMixed, Clean Cause, Cure Hydration, Electrolyte Water Co., LMNT (Elemental Labs), ORAL I.V., OXIGEN Water, SOS Kids, Tailwind Nutrition, The Perfect Sports Drink, VAYA, ZeroWater, ZYM Catapult
North America was the largest region in the electrolyte drinks market in 2023. Asia-Pacific is expected to be the fastest-growing region in the global electrolyte drinks market report during the forecast period. The regions covered in the electrolyte drinks market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.
The countries covered in the electrolyte drinks market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.
The electrolyte drinks market consists of sales of coconut water, milk, sports drinks, fruit juices, electrolyte-infused waters, electrolyte tablets, and smoothies. Values in this market are 'factory gate' values, that is the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors, and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.
The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).
The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.
Electrolyte Drinks Global Market Report 2024 from The Business Research Company provides strategists, marketers and senior management with the critical information they need to assess the market.
This report focuses on electrolyte drinks market which is experiencing strong growth. The report gives a guide to the trends which will be shaping the market over the next ten years and beyond.
Where is the largest and fastest growing market for electrolyte drinks ? How does the market relate to the overall economy, demography and other similar markets? What forces will shape the market going forward? The electrolyte drinks market global report from the Business Research Company answers all these questions and many more.
The report covers market characteristics, size and growth, segmentation, regional and country breakdowns, competitive landscape, market shares, trends and strategies for this market. It traces the market's historic and forecast market growth by geography.
The impact of sanctions, supply chain disruptions, and altered demand for goods and services due to the Russian Ukraine war, impacting various macro-economic factors and parameters in the Eastern European region and its subsequent effect on global markets.
The impact of higher inflation in many countries and the resulting spike in interest rates.
The continued but declining impact of covid 19 on supply chains and consumption patterns.