PUBLISHER: The Business Research Company | PRODUCT CODE: 1435587
PUBLISHER: The Business Research Company | PRODUCT CODE: 1435587
A television station is a broadcast facility that transmits audio and usually video content to television receivers within a specific area.
Television stations primarily fall into two categories, public and commercial. Commercial broadcasting involves the transmission of television and radio programs by privately owned corporate media entities. Various platforms, including digital terrestrial broadcast, satellite broadcast, cable television broadcasting services, internet protocol television (IPTV), and over-the-top television (OTT), are utilized, each employing diverse revenue models such as subscription, pay-per-view, on-demand, and advertising.
The television station market research report is one of a series of new reports from The Business Research Company that provides television station market statistics, including television station industry global market size, regional shares, competitors with a television station market share, detailed television station market segments, market trends and opportunities, and any further data you may need to thrive in the television station industry. This television station market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry
The television station market size has grown strongly in recent years. It will grow from $133.28 billion in 2023 to $142.08 billion in 2024 at a compound annual growth rate (CAGR) of 6.6%. The expansion observed in the historical period can be ascribed to local advertising demand, affiliations with networks, network programming, news and public affairs programming, regulatory framework and licensing, as well as community engagement and partnerships.
The television station market size is expected to see strong growth in the next few years. It will grow to $180.83 billion in 2028 at a compound annual growth rate (CAGR) of 6.2%. The anticipated expansion in the forecast period can be linked to the increasing integration of digital advertising, the production and differentiation of local content, viewer interaction, and engagement on social media, as well as the adoption of multichannel distribution and OTT platforms in response to cord-cutting trends. Key trends expected in the forecast period encompass the evolution of hybrid advertising models, emphasis on sustainability and environmentally friendly broadcasting practices, localized and hyper-targeted advertising, collaborative efforts with streaming services for co-productions, and the creation of innovative revenue models and partnerships.
The primary driver behind the global television station market's growth is the increasing demand for high-definition content and advertisements. The surge in popularity of high-quality OTT-TVs such as HBO Go reflects consumers' preference for superior video and content quality. Businesses are strategically focusing on boosting sales through television advertising, given its significant influence in reaching a broader audience and potential customers. Recent data from the Regular Media Survey indicates a notable 7.1% increase in television advertisement sales. Innovative companies, such as iSpot, are exploring novel approaches, such as placing TV banners in diverse domains, to target and monitor advertiser-defined audience segments across the entire TV ecosystem. Therefore, the escalating demand for high-definition content and advertisements is anticipated to propel the growth of the television station market.
The growth of the television station market is further fueled by the increasing penetration of the internet. Internet penetration, a metric expressing the percentage of a specific population with access to and use of the internet, is on the rise. This expansion broadens the reach of streaming platforms, fostering the development of online content and video-on-demand services. Consequently, the television station market benefits from greater accessibility to TV shows, live events, and on-demand programming for a larger audience. For instance, as of September 2023, approximately 93.79% of the United States' population, around 311.3 million individuals, are using the internet, according to Broadband Search. Hence, the increasing penetration of the internet becomes a significant driver for the television station market.
The growth of the television station market is hindered by the lack of unified broadcasting and content regulations. Television broadcasters in India are expressing dissatisfaction with the Indian Telecom Regulatory Authority (TRAI), considering its repeated adjustments and perceived misuse of techniques in its updated regulatory policy. TRAI's reduction of the discount on bouquets on TV channels to 33% and the lowering of the overall retail price (MRP) of channels in those bouquets have faced opposition from broadcasters. They argue that TRAI's claim that subscription service rates are intangible due to bouquet discounts lacks a solid foundation. The regulatory uncertainty stemming from frequent changes in TRAI has adversely affected stakeholders and impeded the growth of the television station market.
The television station market is witnessing a notable trend with the introduction of advanced technologies. ATSC 3.0, the latest version of the Advanced Television Systems Committee Guidelines, outlines the precise transmission and interpretation of TV signals. ATSC 3.0 offers significant advantages in terms of picture quality, incorporating features such as high dynamic range (HDR), wide color gamut (WCG), and high frame rate (HFR). Beyond visual and audio enhancements, ATSC 3.0 facilitates the viewing of videos on handheld devices such as phones, tablets, and even in vehicles. In January 2023, Samsung, a South Korea-based electronics company, introduced its 2023 neo QLED, micro LED, and Samsung OLED lineup, emphasizing robust performance, secure connectivity, and personalized experiences.
A prevailing strategy among major companies in the television station market is engaging in mergers and acquisitions to drive revenues. Such corporate maneuvers in the television station market aim to achieve synergies, streamline operations, and achieve cost efficiencies, all while expanding market reach through combined resources and diversified content offerings. For example, in April 2022, WarnerMedia, a USA-based media company, merged with Discovery, a USA-based cable channel, forming Warner Bros. Discovery. This merger allowed Warner Bros. Discovery to broaden its operational scope.
In August 2022, Nexstar Media Group, a US-based TV station owner, acquired a majority stake (75%) in the CW network for an undisclosed amount. This acquisition positions Nexstar Media Group to pursue diverse content aspirations, given that the CW network is a US-based commercial broadcast network.
Major companies operating in the television station market report are Comcast Corporation, British Broadcasting Corporation, The Walt Disney Company, Time Warner Inc., Viacom International Inc., Cox Media Group, CenturyLink Inc., Fox Corporation, 21st Century Fox Inc., Liberty Media Corporation, Hearst Television Inc., TEGNA Inc., RTL Group, AT & T Inc., CANAL+ GROUP, Nexstar Media Group Inc., National Amusements Inc., Univision Communications Inc., Graham Media Group, Sinclair Broadcast Group, Gray Television Inc., E.W. Scripps Company, Channel Four Television Corporation, Entravision Communications Corporation, A&E Television Networks, Meredith Corporation, Canadian Broadcasting Corporation, Tivo Corporation, Sun Broadcasting Inc., Heartland Media, Raycom Media Inc., Weigel Broadcasting Co.
Western Europe was the largest region in the content streaming market in 2023. Eastern Europe is expected to be the fastest-growing region in the global television station market during the forecast period. The regions covered in the television station market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.
The countries covered in the television station market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain
The television station market includes revenues earned by entities from broadcasting visual programs by television to the public, except cable and other pay television services. A TV station is a business, organization or other enterprise, such as an independent TV operator, that transmits content over terrestrial TV. A television transmission may take place via analog TV signals or, more recently, via digital TV signals. The market value includes the value of related goods sold by the service provider or included within the service offering. Only goods and services traded between entities or sold to end consumers are included.
The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).
The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.
Television Station Global Market Report 2024 from The Business Research Company provides strategists, marketers and senior management with the critical information they need to assess the market.
This report focuses on television station market which is experiencing strong growth. The report gives a guide to the trends which will be shaping the market over the next ten years and beyond.
Where is the largest and fastest growing market for television station ? How does the market relate to the overall economy, demography and other similar markets? What forces will shape the market going forward? The television station market global report from the Business Research Company answers all these questions and many more.
The report covers market characteristics, size and growth, segmentation, regional and country breakdowns, competitive landscape, market shares, trends and strategies for this market. It traces the market's historic and forecast market growth by geography.
The impact of sanctions, supply chain disruptions, and altered demand for goods and services due to the Russian Ukraine war, impacting various macro-economic factors and parameters in the Eastern European region and its subsequent effect on global markets.
The impact of higher inflation in many countries and the resulting spike in interest rates.
The continued but declining impact of covid 19 on supply chains and consumption patterns.