Dehydrated Potato Global Market Report 2024

Dehydrated potatoes are processed food items derived from whole, raw potatoes that undergo a series of steps such as cleaning, peeling, slicing, precooking, cooling, mashing, and subsequent drying either through drum-drying (resulting in flakes) or air-drying (resulting in granules). These products can be rehydrated with water and used in various culinary applications, such as mashed or roasted potatoes, or incorporated into soups, stews, casseroles, and sauces.

The primary dehydrated potato forms include flakes, powder, dices, shreds, and other variations. Flakes, specifically, are thin, flat pieces derived from the dehydration process of potatoes. These products come in different natural varieties, including organic and conventional options, and are available in various flavors such as sweet potato and regular potato. Distribution occurs through multiple channels, including supermarkets, hypermarkets, convenience stores, specialty stores, online platforms, and others.

The dehydrated potato market research report is one of a series of new reports from The Business Research Company that provides dehydrated potato market statistics, including dehydrated potato industry global market size, regional shares, competitors with a dehydrated potato market share, detailed dehydrated potato market segments, market trends and opportunities, and any further data you may need to thrive in the dehydrated potato industry. This dehydrated potato market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.

The dehydrated potato market size has grown strongly in recent years. It will grow from $5.82 billion in 2023 to $6.3 billion in 2024 at a compound annual growth rate (CAGR) of 8.1%. The expansion observed during the historic period can be ascribed to several key factors, including the development of military and emergency rations, advancements in food preservation techniques, progress in industrial food processing methods, innovation within the culinary and food industry, the cost-effectiveness of these products, and their capability for long-term storage.

The dehydrated potato market size is expected to see strong growth in the next few years. It will grow to $7.81 billion in 2028 at a compound annual growth rate (CAGR) of 5.5%. The anticipated expansion in the forecast period can be linked to several factors, notably the increasing preferences of health-conscious consumers, a rising demand for emergency and disaster relief provisions, the incorporation of dehydrated potatoes into convenient snack options, the globalization of food markets, and the broadening spectrum of culinary applications. Key trends expected during this period encompass the emergence of health-oriented potato snacks, the integration of dehydrated potatoes into health-focused food items, heightened attention to texture and overall product quality, initiatives geared towards sustainable packaging solutions, and the proliferation of premium and gourmet varieties in the market.

The dehydrated potato market is anticipated to experience substantial growth, primarily driven by the rising demand for ready-to-eat (RTE) products. RTE items are characterized by being cleaned, cooked, and pre-packaged, eliminating the need for additional preparation or cooking. Dehydrated potatoes, known for their ease of rehydration and preparation, offer consumers a convenient and hassle-free cooking experience. A November 2022 report from BUPA, the UK-based health insurance and healthcare company, revealed that 40% of adults in the UK consume ready-made meals weekly. Additionally, a March 2022 report from Krungsri, a Thailand-based bank, highlighted a 6.4% increase in domestic demand for ready-to-eat meals in 2021, amounting to THB 20 billion ($5.67 billion), further supporting the growth of the dehydrated potato market.

The expansion of the dehydrated potato market is also fueled by the growing number of restaurants. Restaurants, as establishments that prepare and serve food and beverages, find value in using dehydrated potatoes due to their extended shelf life, convenience, reduced preparation time, consistent quality, versatility in menu options, year-round availability, and low moisture content, contributing to compactness. Starbucks, for example, achieved substantial growth in Q4 of fiscal year 2021 by opening 538 new stores, marking a 4% increase compared to the previous year. As of the end of Q4 2021, Starbucks had a global store count of 33,833, with 62% of these stores located in the United States and China. This expansion in the number of restaurants, such as Starbucks, is a key factor propelling the growth of the dehydrated potato market.

The adoption of product innovations stands out as a prominent trend, with major industry players actively introducing novel offerings to secure and enhance their market positions. An illustration of this trend occurred in August 2022 when the Texas A&M Potato Breeding Program, a collaborative initiative sponsored by the USDA's National Institute of Food and Agriculture, unveiled two innovative potato varieties targeted at the French fry market. The COTX08063-2Ru potato clone, identified for its high starch and gravity species, was particularly highlighted due to the escalating demand for French fries in Texas, driving increased cultivation of high-starch potatoes renowned for producing quality French fries.

Prominent companies in the dehydrated potato market are strategically developing new products, leveraging tools such as redesigned websites to gain a competitive edge. A case in point is Keystone Potato Products LLC, a US-based company specializing in potato processing, which, in July 2022, launched an updated website. This revamped online platform serves as a showcase for the company's sustainable products and processes, offering an accessible and cost-effective online presence while generating leads from potential clients. Keystone Potato Products' commitment to ecological responsibility throughout the planting and harvesting processes is prominently featured on the website, emphasizing its dedication to environmentally friendly potato products. The company's state-of-the-art potato processing facility produces a diverse range of potato products, including peeled, diced, and flaked items, with a focus on fresh-cut potato goods for both the retail and restaurant industries. This strategic move was facilitated through collaboration with WebFX, a digital marketing firm.

In August 2023, Gen.G Esports, a leading esports organization based in South Korea, entered into a strategic partnership with Idahoan Foods LLC, a prominent US-based manufacturer of potato products. The collaboration centers around the promotion of Idahoan Foods' innovative snack brand, Idahoan Potato Shreds, targeting gamers at major esports conferences such as DreamHack Atlanta, PAX East, PAX West, and C2E2. The partnership aims to offer gamers a unique culinary experience, enhancing their gaming sessions with the introduction of Idahoan Potato Shreds. To engage the gaming community further, a gamified booth showcasing Idahoan Potato Shreds has been unveiled, providing fans with an interactive and participatory snacking experience. This collaboration aligns with Idahoan Foods' strategic initiative to familiarize the gaming community with the distinctive flavor and convenience of its products, while also supporting Gen.G's mission to establish non-endemic partnerships that deliver unique and memorable experiences for gamers.

Major companies operating in the dehydrated potato market report are Cargill Incorporated, Nestle SA, Pepsico Inc., Kraft Heinz Company, Intersnack Group GmbH & Co. KG, Lamb Weston Holdings Inc., Lamb-Weston/ Meijer V.O.F, Agrana Group, Emsland Group, McCain Foods Limited, Basic American Foods Inc., Aviko BV, Idahoan Foods LLC, Basic American Foods, Lutosa SA, Mydibel SA, Idaho Pacific Corporation, Idaho Supreme Potatoes Inc., Oregon Potato Company, Rixona BV, Augason Farms, JR Short Milling Co, Agrarfrost GmbH & Co. KG, Avebe U.A., Keystone Potato Products LLC, JSC Belaya Dacha Trading, Pacific Valley Foods, Engel Food Solutions, Linquan Hengda Food Co Ltd., Agistin Biotech Pvt. Ltd. , Procordia Food AB

Asia-Pacific was the largest region in the dehydrated potato market in 2023. The regions covered in the dehydrated potato market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa

The countries covered in the dehydrated potato market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Italy, Spain, Canada.

The dehydrated potato market consists of sales of potato slices and potato granules. Values in this market are 'factory gate' values, that is, the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors, and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

Dehydrated Potato Global Market Report 2024 from The Business Research Company provides strategists, marketers and senior management with the critical information they need to assess the market.

This report focuses on dehydrated potato market which is experiencing strong growth. The report gives a guide to the trends which will be shaping the market over the next ten years and beyond.

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Where is the largest and fastest growing market for dehydrated potato ? How does the market relate to the overall economy, demography and other similar markets? What forces will shape the market going forward? The dehydrated potato market global report from the Business Research Company answers all these questions and many more.

The report covers market characteristics, size and growth, segmentation, regional and country breakdowns, competitive landscape, market shares, trends and strategies for this market. It traces the market's historic and forecast market growth by geography.

• The market characteristics section of the report defines and explains the market.
• The market size section gives the market size ($b) covering both the historic growth of the market, and forecasting its development.
• The forecasts are made after considering the major factors currently impacting the market. These include:

The impact of sanctions, supply chain disruptions, and altered demand for goods and services due to the Russian Ukraine war, impacting various macro-economic factors and parameters in the Eastern European region and its subsequent effect on global markets.

The impact of higher inflation in many countries and the resulting spike in interest rates.

The continued but declining impact of covid 19 on supply chains and consumption patterns.

• Market segmentations break down the market into sub markets.
• The regional and country breakdowns section gives an analysis of the market in each geography and the size of the market by geography and compares their historic and forecast growth. It covers the growth trajectory of COVID-19 for all regions, key developed countries and major emerging markets.
• The competitive landscape chapter gives a description of the competitive nature of the market, market shares, and a description of the leading companies. Key financial deals which have shaped the market in recent years are identified.
• The trends and strategies section analyses the shape of the market as it emerges from the crisis and suggests how companies can grow as the market recovers.

Scope

Markets Covered:

• 1) By Form: Flakes; Powder; Dices; Shreds; Other Forms
• 2) By Nature: Organic; Conventional
• 3) By Flavor: Sweet Potato; Regular
• 4) By Distribution Channel: Supermarkets And Hypermarkets; Convenience Stores; Specialty Stores; Online; Other Distribution Channels
• Companies Mentioned: Cargill Incorporated; Nestle SA; Pepsico Inc.; Kraft Heinz Company; Intersnack Group GmbH & Co. KG
• Countries: Australia; Brazil; China; France; Germany; India; Indonesia; Japan; Russia; South Korea; UK; USA; Canada; Italy; Spain
• Regions: Asia-Pacific; Western Europe; Eastern Europe; North America; South America; Middle East; Africa
• Time series: Five years historic and ten years forecast.
• Data: Ratios of market size and growth to related markets, GDP proportions, expenditure per capita,
• Data segmentations: country and regional historic and forecast data, market share of competitors, market segments.
• Sourcing and Referencing: Data and analysis throughout the report is sourced using end notes.
• Delivery format: PDF, Word and Excel Data Dashboard.