Smart TV Global Market Report 2024

Description

Smart TVs are digital televisions linked to the internet, allowing streaming of diverse content from various applications and accessing multiple streaming services. They can also connect wirelessly to other devices and are utilized across households, offices, and educational settings.

These TVs come in various types such as 4K UHD, Full HD, HDTV, and 8K TV. 4K Ultra HD offers a resolution four times higher than Full HD (1080p) TVs. These TVs employ different panel technologies like LCD, LED, OLED, and QLED, serving the needs of households, offices, educational institutions, and other end-users.

The smart TV market research report is one of a series of new reports from The Business Research Company that provides smart TV market statistics, including smart TV industry global market size, regional shares, competitors with a smart TV market share, detailed smart TV market segments, market trends and opportunities, and any further data you may need to thrive in the smart TV industry. This smart TV market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenarios of the industry.

The smart tv market size has grown strongly in recent years. It will grow from $200.18 billion in 2023 to $214.4 billion in 2024 at a compound annual growth rate (CAGR) of 7.1%. The historical surge owes itself to technological progress, the rise of content streaming, user-friendly interfaces, high-caliber displays, and improved internet accessibility. These factors have significantly contributed to the expansion and popularity of smart TVs.

The smart tv market size is expected to see strongly grown in the next few years. It will grow to $279.59 billion in 2028 at a compound annual growth rate (CAGR) of 6.9%. In the upcoming period, the growth is anticipated due to the integration of 5G connectivity, content collaborations, incorporation into smart home systems, and the emergence of gaming and cloud services. Notable trends expected include the prominence of HDR and Dolby Vision, advancements in OLED and QLED technologies, the integration of AI and voice control, as well as further development in smart home integration.

The surge in popularity of video-on-demand (VoD) services stands as a significant driver behind the expanding smart TV market. VoD, an innovative feature of Internet Protocol TV (IPTV), provides users with a vast array of available videos to stream via the Real-Time Streaming Protocol. Recent years have witnessed a tremendous upswing in VoD's popularity, directly influencing higher adoption rates of smart TVs. For instance, data from Netflix Inc. revealed a notable rise in paid memberships, soaring from 221,844,000 in 2021 to 230,747,000 in 2022, highlighting the escalating trend of video-on-demand services fueling the smart TV market.

Moreover, the escalation in internet penetration emerges as a driving force propelling the growth of the smart TV market. Smart TVs leverage the internet to stream content, access applications, and offer interactive features, augmenting the viewing experience with a diverse array of digital entertainment options. Reports from the International Telecommunication Union (ITU) highlighted a global surge in internet users, climbing from 4.9 billion in 2021 to 5.3 billion in 2022, reinforcing the significant impact of increased internet penetration on the smart TV market.

An emerging trend in the smart TV market is the advent of 8K TV technology. With 33 million pixels, 8K TV sets deliver clearer and more precise images compared to their 4K counterparts, offering resolution that is 16 times that of full HD. Notably, Samsung Electronics Co. Ltd. unveiled its 98-inch class Samsung Neo QLED 8K TV in September 2023, featuring stunning picture quality and advanced audio technologies like Dolby Atmos and Cinema Object Tracking Sound, marking a significant advancement in the realm of smart TVs.

Major players in the smart TV market are prioritizing the development of a fusion between mini-LED and Quantum Dot technology to gain a competitive edge. This amalgamation enhances display quality and color accuracy, resulting in a more immersive viewing experience. For instance, in June 2021, launched its Mini LED QLED 4K and Video Call QLED 4K TVs, harnessing the precision of mini-LED backlight display technology for striking contrast control, brightness, and HDR performance, underscoring the drive for innovation in the smart TV sector.

In March 2021, UCFunnel Co. Ltd., a Taiwan-centered company offering comprehensive media marketing solutions, formed a strategic partnership with Express LUCK Technology Ltd. The aim of this alliance is to elevate interactive user engagements and deliver tailored content to audiences. Express LUCK Technology Ltd., a manufacturer of smart TVs based in China, is the collaborative partner in this endeavor.

Major companies operating in the smart tv market include Sony Corporation, LG Corporation, TCL Corporation, Koninklijke Philips NV, Haier Electronics Group Co. Ltd., Panasonic Corporation, Samsung Electronics Co. Ltd., Apple Inc., Toshiba Corporation, Insignia Systems Inc., Hisense Group Co. Ltd., Intex Technologies Ltd., Vizio Inc., Haier Group Corporation, Intel Corporation, Microsoft Corporation, Boxee Inc., Cable Television Laboratories Inc., Logitech International SA, Nyxio Technologies Corp., Sharp Corporation, Sichuan Changhong Electric Co. Ltd., Funai Electric Co. Ltd., JVC Kenwood Holdings Inc., Loewe Technology GmbH, Mitsubishi Electric Corporation, NEC Corporation, Onida Electronics, Sanyo Electric Co. Ltd., Seiki Digital, Skyworth Group Ltd., Vestel Elektronik Sanayi ve Ticaret AS, Xiaomi Inc., Grundig Intermedia GmbH, Hisense Kelon Electrical Holdings Co. Ltd.

Asia-Pacific was the largest region in the smart TV market in 2023. North America was the second-largest region in the smart TV market. The regions covered in the smart tv market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa

The countries covered in the smart tv market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Italy, Spain, Canada

The smart TV market consists of sales of 4K ultra-high-definition (UHD) TV, full high-definition (HD) TV, high-definition television (HDTV), and other smart TV. Values in this market are factory gate values, that is the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

Smart TV Global Market Report 2024 from The Business Research Company provides strategists, marketers and senior management with the critical information they need to assess the market.

This report focuses on smart tv market which is experiencing strong growth. The report gives a guide to the trends which will be shaping the market over the next ten years and beyond.

Reasons to Purchase

Gain a truly global perspective with the most comprehensive report available on this market covering 50+ geographies.
Understand how the market has been affected by the coronavirus and how it is responding as the impact of the virus abates.
Assess the Russia - Ukraine war's impact on agriculture, energy and mineral commodity supply and its direct and indirect impact on the market.
Measure the impact of high global inflation on market growth.
Create regional and country strategies on the basis of local data and analysis.
Identify growth segments for investment.
Outperform competitors using forecast data and the drivers and trends shaping the market.
Understand customers based on the latest market shares.
Benchmark performance against key competitors.
Suitable for supporting your internal and external presentations with reliable high quality data and analysis
Report will be updated with the latest data and delivered to you within 3-5 working days of order along with an Excel data sheet for easy data extraction and analysis.
All data from the report will also be delivered in an excel dashboard format.

Where is the largest and fastest growing market for smart tv? How does the market relate to the overall economy, demography and other similar markets? What forces will shape the market going forward? The smart tv market global report from the Business Research Company answers all these questions and many more.

The report covers market characteristics, size and growth, segmentation, regional and country breakdowns, competitive landscape, market shares, trends and strategies for this market. It traces the market's historic and forecast market growth by geography.

Scope

Markets Covered:

1) By Product Type: 4K UHD TV; Full HD TV; HDTV; 8K TV
2) By Panel Type: LCD; LED; OLED; QLED
3) By End User: Home; Offices; Education Institutions; Other End-Users
Companies Mentioned: Sony Corporation; LG Corporation; TCL Corporation; Koninklijke Philips NV; Haier Electronics Group Co. Ltd.
Countries: Australia; Brazil; China; France; Germany; India; Indonesia; Japan; Russia; South Korea; UK; USA; Canada; Italy; Spain
Regions: Asia-Pacific; Western Europe; Eastern Europe; North America; South America; Middle East; Africa
Time series: Five years historic and ten years forecast.
Data: Ratios of market size and growth to related markets, GDP proportions, expenditure per capita,
Data segmentations: country and regional historic and forecast data, market share of competitors, market segments.
Sourcing and Referencing: Data and analysis throughout the report is sourced using end notes.
Delivery format: PDF, Word and Excel Data Dashboard.

Product Code: r13275

1. Executive Summary

2. Smart TV Market Characteristics

3. Smart TV Market Trends And Strategies

4. Smart TV Market - Macro Economic Scenario

4.1. Impact Of High Inflation On the Market
4.2. Ukraine-Russia War Impact On the Market
4.3. COVID-19 Impact On the Market

5. Global Smart TV Market Size and Growth

5.1. Global Smart TV Market Drivers and Restraints
- 5.1.1. Drivers Of The Market
- 5.1.2. Restraints Of The Market
5.2. Global Smart TV Historic Market Size and Growth, 2018 - 2023, Value ($ Billion)
5.3. Global Smart TV Forecast Market Size and Growth, 2023 - 2028, 2033F, Value ($ Billion)

6. Smart TV Market Segmentation

6.1. Global Smart TV Market, Segmentation By Product Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
4K UHD TV
Full HD TV
HDTV
8K TV
6.2. Global Smart TV Market, Segmentation By Panel Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
LCD
LED
OLED
QLED
6.3. Global Smart TV Market, Segmentation By End User, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
Home
Offices
Education Institutions
Other End-Users

7. Smart TV Market Regional And Country Analysis

7.1. Global Smart TV Market, Split By Region, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
7.2. Global Smart TV Market, Split By Country, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

8. Asia-Pacific Smart TV Market

8.1. Asia-Pacific Smart TV Market Overview
Region Information, Impact Of COVID-19, Market Information, Background Information, Government Initiatives, Regulations, Regulatory Bodies, Major Associations, Taxes Levied, Corporate Tax Structure, Investments, Major Companies
8.2. Asia-Pacific Smart TV Market, Segmentation By Product Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
8.3. Asia-Pacific Smart TV Market, Segmentation By Panel Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
8.4. Asia-Pacific Smart TV Market, Segmentation By End User, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

9. China Smart TV Market

9.1. China Smart TV Market Overview
9.2. China Smart TV Market, Segmentation By Product Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F,$ Billion
9.3. China Smart TV Market, Segmentation By Panel Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F,$ Billion
9.4. China Smart TV Market, Segmentation By End User, Historic and Forecast, 2018-2023, 2023-2028F, 2033F,$ Billion

10. India Smart TV Market

10.1. India Smart TV Market, Segmentation By Product Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
10.2. India Smart TV Market, Segmentation By Panel Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
10.3. India Smart TV Market, Segmentation By End User, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

11. Japan Smart TV Market

11.1. Japan Smart TV Market Overview
11.2. Japan Smart TV Market, Segmentation By Product Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
11.3. Japan Smart TV Market, Segmentation By Panel Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
11.4. Japan Smart TV Market, Segmentation By End User, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

12. Australia Smart TV Market

12.1. Australia Smart TV Market, Segmentation By Product Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
12.2. Australia Smart TV Market, Segmentation By Panel Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
12.3. Australia Smart TV Market, Segmentation By End User, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

13. Indonesia Smart TV Market

13.1. Indonesia Smart TV Market, Segmentation By Product Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
13.2. Indonesia Smart TV Market, Segmentation By Panel Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
13.3. Indonesia Smart TV Market, Segmentation By End User, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

14. South Korea Smart TV Market

14.1. South Korea Smart TV Market Overview
14.2. South Korea Smart TV Market, Segmentation By Product Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
14.3. South Korea Smart TV Market, Segmentation By Panel Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
14.4. South Korea Smart TV Market, Segmentation By End User, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

15. Western Europe Smart TV Market

15.1. Western Europe Smart TV Market Overview
15.2. Western Europe Smart TV Market, Segmentation By Product Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
15.3. Western Europe Smart TV Market, Segmentation By Panel Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
15.4. Western Europe Smart TV Market, Segmentation By End User, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

16. UK Smart TV Market

16.1. UK Smart TV Market, Segmentation By Product Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
16.2. UK Smart TV Market, Segmentation By Panel Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
16.3. UK Smart TV Market, Segmentation By End User, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

17. Germany Smart TV Market

17.1. Germany Smart TV Market, Segmentation By Product Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
17.2. Germany Smart TV Market, Segmentation By Panel Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
17.3. Germany Smart TV Market, Segmentation By End User, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

18. France Smart TV Market

18.1. France Smart TV Market, Segmentation By Product Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
18.2. France Smart TV Market, Segmentation By Panel Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
18.3. France Smart TV Market, Segmentation By End User, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

19. Italy Smart TV Market

19.1. Italy Smart TV Market, Segmentation By Product Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
19.2. Italy Smart TV Market, Segmentation By Panel Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
19.3. Italy Smart TV Market, Segmentation By End User, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

20. Spain Smart TV Market

20.1. Spain Smart TV Market, Segmentation By Product Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
20.2. Spain Smart TV Market, Segmentation By Panel Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
20.3. Spain Smart TV Market, Segmentation By End User, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

21. Eastern Europe Smart TV Market

21.1. Eastern Europe Smart TV Market Overview
21.2. Eastern Europe Smart TV Market, Segmentation By Product Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
21.3. Eastern Europe Smart TV Market, Segmentation By Panel Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
21.4. Eastern Europe Smart TV Market, Segmentation By End User, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

22. Russia Smart TV Market

22.1. Russia Smart TV Market, Segmentation By Product Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
22.2. Russia Smart TV Market, Segmentation By Panel Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
22.3. Russia Smart TV Market, Segmentation By End User, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

23. North America Smart TV Market

23.1. North America Smart TV Market Overview
23.2. North America Smart TV Market, Segmentation By Product Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
23.3. North America Smart TV Market, Segmentation By Panel Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
23.4. North America Smart TV Market, Segmentation By End User, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

24. USA Smart TV Market

24.1. USA Smart TV Market Overview
24.2. USA Smart TV Market, Segmentation By Product Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
24.3. USA Smart TV Market, Segmentation By Panel Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
24.4. USA Smart TV Market, Segmentation By End User, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

25. Canada Smart TV Market

25.1. Canada Smart TV Market Overview
25.2. Canada Smart TV Market, Segmentation By Product Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
25.3. Canada Smart TV Market, Segmentation By Panel Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
25.4. Canada Smart TV Market, Segmentation By End User, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

26. South America Smart TV Market

26.1. South America Smart TV Market Overview
26.2. South America Smart TV Market, Segmentation By Product Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
26.3. South America Smart TV Market, Segmentation By Panel Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
26.4. South America Smart TV Market, Segmentation By End User, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

27. Brazil Smart TV Market

27.1. Brazil Smart TV Market, Segmentation By Product Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
27.2. Brazil Smart TV Market, Segmentation By Panel Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
27.3. Brazil Smart TV Market, Segmentation By End User, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

28. Middle East Smart TV Market

28.1. Middle East Smart TV Market Overview
28.2. Middle East Smart TV Market, Segmentation By Product Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
28.3. Middle East Smart TV Market, Segmentation By Panel Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
28.4. Middle East Smart TV Market, Segmentation By End User, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

29. Africa Smart TV Market

29.1. Africa Smart TV Market Overview
29.2. Africa Smart TV Market, Segmentation By Product Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
29.3. Africa Smart TV Market, Segmentation By Panel Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
29.4. Africa Smart TV Market, Segmentation By End User, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

30. Smart TV Market Competitive Landscape And Company Profiles

30.1. Smart TV Market Competitive Landscape
30.2. Smart TV Market Company Profiles
- 30.2.1. Sony Corporation
  - 30.2.1.1. Overview
  - 30.2.1.2. Products and Services
  - 30.2.1.3. Strategy
  - 30.2.1.4. Financial Performance
- 30.2.2. LG Corporation
  - 30.2.2.1. Overview
  - 30.2.2.2. Products and Services
  - 30.2.2.3. Strategy
  - 30.2.2.4. Financial Performance
- 30.2.3. TCL Corporation
  - 30.2.3.1. Overview
  - 30.2.3.2. Products and Services
  - 30.2.3.3. Strategy
  - 30.2.3.4. Financial Performance
- 30.2.4. Koninklijke Philips NV
  - 30.2.4.1. Overview
  - 30.2.4.2. Products and Services
  - 30.2.4.3. Strategy
  - 30.2.4.4. Financial Performance
- 30.2.5. Haier Electronics Group Co. Ltd
  - 30.2.5.1. Overview
  - 30.2.5.2. Products and Services
  - 30.2.5.3. Strategy
  - 30.2.5.4. Financial Performance

31. Global Smart TV Market Competitive Benchmarking

32. Global Smart TV Market Competitive Dashboard

33. Key Mergers And Acquisitions In The Smart TV Market

34. Smart TV Market Future Outlook and Potential Analysis

34.1 Smart TV Market In 2028 - Countries Offering Most New Opportunities
34.2 Smart TV Market In 2028 - Segments Offering Most New Opportunities
34.3 Smart TV Market In 2028 - Growth Strategies
- 34.3.1 Market Trend Based Strategies
- 34.3.2 Competitor Strategies

35. Appendix

35.1. Abbreviations
35.2. Currencies
35.3. Historic And Forecast Inflation Rates
35.4. Research Inquiries
35.5. The Business Research Company
35.6. Copyright And Disclaimer