A2 Milk Global Market Report 2024

“A2 Milk Global Market Report 2024 ” from The Business Research Company provides strategists, marketers and senior management with the critical information they need to assess the market.

This report focuses on a2 milk market which is experiencing strong growth. The report gives a guide to the trends which will be shaping the market over the next ten years and beyond.

Reasons to Purchase

• Gain a truly global perspective with the most comprehensive report available on this market covering 50+ geographies.
• Understand how the market has been affected by the COVID-19 and how it is responding as the impact of the virus abates.
• Assess the Russia - Ukraine war's impact on agriculture, energy and mineral commodity supply and its direct and indirect impact on the market.
• Measure the impact of high global inflation on market growth.
• Create regional and country strategies on the basis of local data and analysis.
• Identify growth segments for investment.
• Outperform competitors using forecast data and the drivers and trends shaping the market.
• Understand customers based on the latest market shares.
• Benchmark performance against key competitors.
• Suitable for supporting your internal and external presentations with reliable high quality data and analysis
• Report will be updated with the latest data and delivered to you within 3-5 working days of order along with an Excel data sheet for easy data extraction and analysis.
• All data from the report will also be delivered in an excel dashboard format.

Where is the largest and fastest growing market for a2 milk? How does the market relate to the overall economy, demography and other similar markets? What forces will shape the market going forward? “The a2 milk market global report ” from The Business Research Company answers all these questions and many more.

The report covers market characteristics, size and growth, segmentation, regional and country breakdowns, competitive landscape, market shares, trends and strategies for this market. It traces the market's historic and forecast market growth by geography.

• The market characteristics section of the report defines and explains the market.
• The market size section gives the market size ($b) covering both the historic growth of the market, and forecasting its development.
• The forecasts are made after considering the major factors currently impacting the market. These include:

The impact of sanctions, supply chain disruptions, and altered demand for goods and services due to the Russian Ukraine war, impacting various macro-economic factors and parameters in the Eastern European region and its subsequent effect on global markets.

The impact of higher inflation in many countries and the resulting spike in interest rates.

The continued but declining impact of COVID-19 on supply chains and consumption patterns.

• Market segmentations break down the market into sub markets.
• The regional and country breakdowns section gives an analysis of the market in each geography and the size of the market by geography and compares their historic and forecast growth. It covers the growth trajectory of COVID-19 for all regions, key developed countries and major emerging markets.
• The competitive landscape chapter gives a description of the competitive nature of the market, market shares, and a description of the leading companies. Key financial deals which have shaped the market in recent years are identified.
• The trends and strategies section analyses the shape of the market as it emerges from the crisis and suggests how companies can grow as the market recovers.

Scope

Markets Covered:

• 1) By Form: Liquid; Powder
• 2) By Packaging: Carton Packaging; Glass Bottles; Cans; Plastic Pouches And Bottles
• 3) By Distribution Channel: Supermarkets And Hypermarkets; Convenience Stores; Online Retail; Other Distribution Channels
• 4) By Application: Infant Formula; Milk-Based Beverages; Bakery And Confectionery; Dairy Products
• Companies Mentioned: Anand Milk Union Limited; Erden Creamery Private Limited; Ripley Farms LLC; The a2 Milk Company Limited; Urban Farms Inc.
• Countries: Australia; Brazil; China; France; Germany; India; Indonesia; Japan; Russia; South Korea; UK; USA; Canada; Italy; Spain
• Regions: Asia-Pacific; Western Europe; Eastern Europe; North America; South America; Middle East; Africa
• Time series: Five years historic and ten years forecast.
• Data: Ratios of market size and growth to related markets, GDP proportions, expenditure per capita,
• Data segmentations: country and regional historic and forecast data, market share of competitors, market segments.
• Sourcing and Referencing: Data and analysis throughout the report is sourced using end notes.
• Delivery format: PDF, Word and Excel Data Dashboard.

Executive Summary

A2 milk is a variety of cow's milk that exclusively contains the A2 beta-casein protein, distinguishing it from regular cow's milk, which contains both A1 and A2 beta-casein proteins. This type of milk is often consumed by individuals who experience difficulties digesting regular milk.

A2 milk is available in both liquid and powder forms. In its liquid form, A2 milk serves as a beverage or health drink, packaged in cartons, box packs, glass bottles, cans, plastic pouches, and bottles. Distribution channels for A2 milk include supermarkets, hypermarkets, convenience stores, online retail, and other outlets. This specialized milk is utilized for various applications such as infant formula, milk-based beverages, bakery and confectionery products, as well as in the production of other dairy items.

The A2 milk market research report is one of a series of new reports from The Business Research Company that provides A2 milk market statistics, including the A2 milk industry's global market size, regional shares, competitors with an A2 milk market share, detailed A2 milk market segments, market trends, and opportunities, and any further data you may need to thrive in the A2 milk industry. This A2 milk market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.

The a2 milk market size has grown rapidly in recent years. It will grow from $2.09 billion in 2023 to $2.43 billion in 2024 at a compound annual growth rate (CAGR) of 16.4%. The growth observed in the historical period can be attributed to several factors, including the perceived digestive benefits associated with A2 milk, increased awareness of lactose intolerance, considerations related to dairy allergies, the influence of traditional breeding practices focusing on A2 beta-casein protein, and the overall rise in health consciousness among consumers. These factors collectively contributed to the growth of A2 milk within the specified historic period.

The a2 milk market size is expected to see rapid growth in the next few years. It will grow to $4.2 billion in 2028 at a compound annual growth rate (CAGR) of 14.7%. The anticipated growth in the forecast period can be attributed to various factors, including consumer preferences for natural products, the expansion of distribution channels, government support and regulations, heightened awareness of A2 protein types, and the diversification of A2 milk producers into non-dairy products. Noteworthy trends expected in the forecast period encompass the implementation of effective marketing and branding strategies, forming partnerships with retailers, conducting research on potential health benefits, collaborations within the dairy industry, and innovations in packaging and product formats. These trends collectively contribute to the evolving landscape of A2 milk in the forecasted period.

The surging incidence of lactose intolerance is acting as a catalyst in propelling the A2 milk market forward. Lactose intolerance, a condition characterized by the body's inability to fully digest lactose, the sugar present in milk and other dairy products, has spurred interest in A2 milk. A2 milk, containing only A2 beta-casein protein, is deemed more suitable for individuals with lactose intolerance compared to A1 milk. As reported by the National Institutes of Health (NIH) in 2023, approximately 65% of the global population grappled with lactose intolerance. Specific regional statistics noted that 50% to 80% of South Americans, 100% of American Indians, and roughly 60% to 80% of Ashkenazi Jews and Africans experienced lactose intolerance. Consequently, the escalating prevalence of lactose intolerance is a significant driver of the A2 milk market.

The burgeoning infant population is projected to fuel the expansion of the A2 milk market in the foreseeable future. The term 'infant population' denotes the count of newborns within a defined demographic or geographic area, encompassing those from birth to one year of age. A2 milk is favored for infants, offering a natural and potentially more digestible option during the early stages of a child's development. Data from the Centers for Disease Control and Prevention in September 2023 revealed a total of 3,664,292 infant births in 2021, with a birth rate of 11.0 per 1,000 populations. Consequently, the escalating number of infants represents a significant impetus driving the growth of the A2 milk market.

Leading firms in the A2 milk market are directing their efforts towards developing innovative products, such as a2 Milk Grassfed Whole Milk and a2 Milk Grassfed 2% Reduced Fat Milk, aiming to gain a competitive advantage. These A2 milk offerings are sourced from cows that naturally produce solely the A2 protein. In April 2023, The a2 Milk Company Limited, a New Zealand-based dairy company, introduced the a2 Milk Grassfed Whole Milk and a2 Milk Grassfed 2% Reduced Fat Milk. Endorsed as Grassfed and Certified Regenerative by AGW (A Greener World), a US-based non-profit organization advocating verified farming practices, these products merge the digestive advantages of A2 Milk with grassfed milk. This provides health-conscious consumers with a novel dairy option.

Leading entities in the A2 milk market are dedicated to innovating their product line, exemplified by the introduction of A2 Shishu Milk, tailored to gain a competitive advantage. A2 Shishu Milk is an infant milk formula specially formulated for the health and well-being of infants and children. For instance, in August 2022, Swadeshi VIP, an India-based food and beverage manufacturing company, unveiled A2 Shishu Milk. This product is enriched with A2 beta-casein protein, along with essential nutrients such as Calcium, Vitamin A, Phosphorus, and Potassium. A2 Shishu Milk serves as a supplementary choice for infants and children aged from 0 to 6 months, devised with a formula promoting good health for infants.

In August 2021, the a2 Milk Company (a2MC), a prominent New Zealand-based dairy producer specializing in A2 type milk products, acquired a 75% stake in Mataura Valley Milk (MVM) for $268.5 million. This strategic acquisition bolsters the a2 Milk Company's product range and extends geographical diversification for its product line. Mataura Valley Milk (MVM) is a New Zealand-based producer renowned for its nutritional products derived from A2 milk.

Major companies operating in the a2 milk market report are Anand Milk Union Limited, Erden Creamery Private Limited, Ripley Farms LLC, The a2 Milk Company Limited, Urban Farms Inc., Vinamilk, Nestle S.A., Vedaaz Organics Pvt. Ltd., Vrindavan Dairy LLP, Sids Farm Private Limited, Happy Milk, Indus Milk, Humpy A2, Alexandre Family Farm, Indigau, Synlait Milk Limited, Freedom Foods Group Limited, Fonterra Co-operative Group Limited, Lion Pty Limited, Parmalat S.p.A., Westland Milk Products, Murray Goulburn Co-operative Co. Limited, Bellamy's Organic, Milk New Zealand Corporation, Jersey Dairy, Organic Valley, Brownes Dairy, Bubs Australia, Natrel, Snow Brand Milk Products Co. Ltd

Asia-Pacific was the largest region in the A2 milk market in 2023. The regions covered in the a2 milk market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa

The countries covered in the a2 milk market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

The A2 milk market consists of sales of skim A2 milk and whole A2 milk. Values in this market are 'factory gate' values, that is the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors, and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.