Text Analytics Global Market Report 2025

Description

Text analytics refers to software or tools designed to automatically convert extensive amounts of unstructured text into quantitative data, enabling the identification of insights, trends, and patterns. This technology empowers businesses, governments, researchers, and the media to harness vast content for informed decision-making.

The main types of text analytics include software and services. The text analytics software segment involves the sale of tools that assist users in extracting insights from both structured and unstructured text data through natural language processing. Examples of insights derived include sentiment analysis, key phrases, language, themes and patterns, entities, and more. This software can be deployed on-premise or in the cloud and is applicable to both large enterprises and SMEs. Text analytics solutions find applications across various industries such as BFSI, healthcare, energy and utilities, retail, e-commerce, and others. These solutions are employed for purposes like risk management, fraud detection, business intelligence, social media analysis, and customer care services.

The text analytics market research report is one of a series of new reports from The Business Research Company that provides text analytics market statistics, including text analytics industry global market size, regional shares, competitors with a text analytics market share, detailed text analytics market segments, market trends and opportunities, and any further data you may need to thrive in the text analytics industry. This text analytics market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenarios of the industry.

The text analytics market size has grown rapidly in recent years. It will grow from $10.86 billion in 2024 to $12.75 billion in 2025 at a compound annual growth rate (CAGR) of 17.4%. The growth in the historic period can be attributed to data explosion, demand for actionable insights, customer experience enhancement, regulatory compliance, competitive intelligence.

The text analytics market size is expected to see exponential growth in the next few years. It will grow to $28.19 billion in 2029 at a compound annual growth rate (CAGR) of 21.9%. The growth in the forecast period can be attributed to industry-specific solutions, multilingual text analytics, predictive analytics and forecasting, automated report generation. Major trends in the forecast period include focus on explain ability in AI models, voice-to-text analytics, multilingual text analytics, integration of artificial intelligence and machine learning, automation in text summarization, conversational ai and chatbot enhancement.

The increasing demand for social media analytics is driving the growth of the text analytics market. Social media analytics involves collecting data from social media platforms and blogs and analyzing it to inform business decisions. The rapid expansion of social media, coupled with the rising demand for analytical solutions to enhance decision-making, has led to greater adoption of various text analytics techniques, such as sentiment analysis and event detection. For instance, in February 2023, data published by Meltwater NV, a U.S.-based SaaS media monitoring company, indicated that the number of internet users in the UK reached 66.11 million, with an increase of 224,000 users (a growth of 0.3%) observed from 2022 to 2023. Consequently, the growing demand for social media analytics is anticipated to further propel the growth of the text analytics industry during the forecast period.

The expansion of cloud computing is anticipated to be a driving force in the growth of the text analytics market. Cloud computing, enabling access to computing resources over the internet without physical ownership, has found utility in text analytics for enhancing decision-making processes and harnessing unstructured data. In 2022, the United States contributed to 45% of total cloud service revenues, projected to allocate over $258 billion toward public cloud services in 2023. Increased adoption of hybrid cloud and the use of multiple public clouds further supports the expectation that heightened cloud computing will drive the growth of the text analytics market.

Technological innovation is emerging as a key trend in the text analytics market, with companies focusing on developing advanced solutions to address the specific needs of niche customer sectors worldwide. For example, in September 2024, Explori, a UK-based event measurement company, introduced an AI-powered text analysis tool. This tool automates the coding of open-ended feedback and allows for benchmarking against industry standards, significantly enhancing the efficiency of data analysis for event organizers. This innovation enables users to make quick, data-driven decisions, improving event outcomes and optimizing resource allocation.

Major companies in the text analytics industry are embracing strategic partnerships to deliver essential services. For instance, in September 2022, AppTek and expert. ai collaborated to launch AI-based text analytics for dynamic audio content in multiple languages, combining the natural language understanding expertise of expert. ai with AppTek's proficiency in automatic speech recognition and neural machine translation technologies. This partnership aims to empower organizations to leverage audio content for enhanced intelligent automation and decision-making.

In December 2022, Babel Street Inc., a U.S.-based data analytics and intelligence platform, acquired Rosette for an undisclosed sum. This acquisition aims to enhance Babel Street's open-source intelligence (OSINT) capabilities by incorporating Rosette's advanced text analytics and natural language processing features. This integration will improve Babel Street's offerings in threat intelligence, risk mitigation, and identity management for government and commercial organizations. Rosette is a U.S.-based platform specializing in text analytics.

Major companies operating in the text analytics market include International Business Machines Corporation, Microsoft Corporation, SAP SE, SAS Institute Inc., Lexalytics Inc., Luminoso Technologies Inc., Clarabridge Inc., Micro Focus International PLC, OpenText Corporation, RapidMiner Inc., Infegy Inc., Medallia Inc., Megaputer Intelligence Inc., Oracle Corporation, TIBCO Software Inc., Bitext Innovations SL, Basis Technology Corporation, MeaningCloud LLC, KNIME. com AG, Averbis GmbH, bizAmica Software Pvt. Ltd., Kingland Systems, Capgemini SE, NICE Ltd., Verint Systems Inc., Amazon Web Services Inc., Expert System S. p. A., Aylien Ltd., Provalis Research, Linguamatics Ltd.

North America was the largest region in the text analytics market in 2024. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the text analytics market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa

The countries covered in the text analytics market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Italy, Canada, Spain.

The text analytics market includes revenues earned by entities by providing solutions that understand, analyze, and derive insights from unstructured text into quantitative data by utilizing sentiment analysis, topic modeling, named entity recognition, term frequency, and event extraction techniques. The market value includes the value of related goods sold by the service provider or included within the service offering. Only goods and services traded between entities or sold to end consumers are included.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

Text Analytics Global Market Report 2025 from The Business Research Company provides strategists, marketers and senior management with the critical information they need to assess the market.

This report focuses on text analytics market which is experiencing strong growth. The report gives a guide to the trends which will be shaping the market over the next ten years and beyond.

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Where is the largest and fastest growing market for text analytics ? How does the market relate to the overall economy, demography and other similar markets? What forces will shape the market going forward? The text analytics market global report from the Business Research Company answers all these questions and many more.

The report covers market characteristics, size and growth, segmentation, regional and country breakdowns, competitive landscape, market shares, trends and strategies for this market. It traces the market's historic and forecast market growth by geography.

The market characteristics section of the report defines and explains the market.
The market size section gives the market size ($b) covering both the historic growth of the market, and forecasting its development.
The forecasts are made after considering the major factors currently impacting the market. These include:

The forecasts are made after considering the major factors currently impacting the market. These include the Russia-Ukraine war, rising inflation, higher interest rates, and the legacy of the COVID-19 pandemic.

Market segmentations break down the market into sub markets.
The regional and country breakdowns section gives an analysis of the market in each geography and the size of the market by geography and compares their historic and forecast growth. It covers the growth trajectory of COVID-19 for all regions, key developed countries and major emerging markets.
The competitive landscape chapter gives a description of the competitive nature of the market, market shares, and a description of the leading companies. Key financial deals which have shaped the market in recent years are identified.
The trends and strategies section analyses the shape of the market as it emerges from the crisis and suggests how companies can grow as the market recovers.

Scope

Markets Covered:1) By Component: Software; Services
2) By Deployment: On-premise; Cloud
3) By Enterprise Size: Large Enterprises; Small And medium Enterprises (SME's)
Subsegments:
1) By Software: Text Analytics Platforms; Natural Language Processing (NLP) Tools; Sentiment Analysis Software; Data Mining Software; Visualization Tools
2) By Services: Consulting Services; Integration Services; Support And Maintenance Services; Training And Education Services
Companies Mentioned: International Business Machines Corporation; Microsoft Corporation; SAP SE; SAS Institute Inc.; Lexalytics Inc.
Countries: Australia; Brazil; China; France; Germany; India; Indonesia; Japan; Russia; South Korea; UK; USA; Canada; Italy; Spain
Regions: Asia-Pacific; Western Europe; Eastern Europe; North America; South America; Middle East; Africa
Time series: Five years historic and ten years forecast.
Data: Ratios of market size and growth to related markets, GDP proportions, expenditure per capita,
Data segmentations: country and regional historic and forecast data, market share of competitors, market segments.
Sourcing and Referencing: Data and analysis throughout the report is sourced using end notes.
Delivery format: PDF, Word and Excel Data Dashboard.

Product Code: r22208

1. Executive Summary

2. Text Analytics Market Characteristics

3. Text Analytics Market Trends And Strategies

4. Text Analytics Market - Macro Economic Scenario Including The Impact Of Interest Rates, Inflation, Geopolitics And Covid And Recovery On The Market

5. Global Text Analytics Growth Analysis And Strategic Analysis Framework

5.1. Global Text Analytics PESTEL Analysis (Political, Social, Technological, Environmental and Legal Factors, Drivers and Restraints)
5.2. Analysis Of End Use Industries
5.3. Global Text Analytics Market Growth Rate Analysis
5.4. Global Text Analytics Historic Market Size and Growth, 2019 - 2024, Value ($ Billion)
5.5. Global Text Analytics Forecast Market Size and Growth, 2024 - 2029, 2034F, Value ($ Billion)
5.6. Global Text Analytics Total Addressable Market (TAM)

6. Text Analytics Market Segmentation

6.1. Global Text Analytics Market, Segmentation By Component, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
Software
Services
6.2. Global Text Analytics Market, Segmentation By Deployment, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
On-Premises
Cloud
6.3. Global Text Analytics Market, Segmentation By Enterprise Size, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
Large Enterprises
Small and medium Enterprises (SME's)
6.4. Global Text Analytics Market, Sub-Segmentation Of Software, By Component, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
Text Analytics Platforms
Natural Language Processing (NLP) Tools
Sentiment Analysis Software
Data Mining Software
Visualization Tools
6.5. Global Text Analytics Market, Sub-Segmentation Of Services, By Component, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
Consulting Services
Integration Services
Support And Maintenance Services
Training And Education Services

7. Text Analytics Market Regional And Country Analysis

7.1. Global Text Analytics Market, Split By Region, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
7.2. Global Text Analytics Market, Split By Country, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

8. Asia-Pacific Text Analytics Market

8.1. Asia-Pacific Text Analytics Market Overview
Region Information, Market Information, Background Information, Government Initiatives, Regulations, Regulatory Bodies, Major Associations, Taxes Levied, Corporate Tax Structure, Investments, Major Companies
8.2. Asia-Pacific Text Analytics Market, Segmentation By Component, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
8.3. Asia-Pacific Text Analytics Market, Segmentation By Deployment, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
8.4. Asia-Pacific Text Analytics Market, Segmentation By Enterprise Size, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

9. China Text Analytics Market

9.1. China Text Analytics Market Overview
9.2. China Text Analytics Market, Segmentation By Component, Historic and Forecast, 2019-2024, 2024-2029F, 2034F,$ Billion
9.3. China Text Analytics Market, Segmentation By Deployment, Historic and Forecast, 2019-2024, 2024-2029F, 2034F,$ Billion
9.4. China Text Analytics Market, Segmentation By Enterprise Size, Historic and Forecast, 2019-2024, 2024-2029F, 2034F,$ Billion

10. India Text Analytics Market

10.1. India Text Analytics Market, Segmentation By Component, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
10.2. India Text Analytics Market, Segmentation By Deployment, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
10.3. India Text Analytics Market, Segmentation By Enterprise Size, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

11. Japan Text Analytics Market

11.1. Japan Text Analytics Market Overview
11.2. Japan Text Analytics Market, Segmentation By Component, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
11.3. Japan Text Analytics Market, Segmentation By Deployment, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
11.4. Japan Text Analytics Market, Segmentation By Enterprise Size, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

12. Australia Text Analytics Market

12.1. Australia Text Analytics Market, Segmentation By Component, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
12.2. Australia Text Analytics Market, Segmentation By Deployment, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
12.3. Australia Text Analytics Market, Segmentation By Enterprise Size, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

13. Indonesia Text Analytics Market

13.1. Indonesia Text Analytics Market, Segmentation By Component, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
13.2. Indonesia Text Analytics Market, Segmentation By Deployment, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
13.3. Indonesia Text Analytics Market, Segmentation By Enterprise Size, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

14. South Korea Text Analytics Market

14.1. South Korea Text Analytics Market Overview
14.2. South Korea Text Analytics Market, Segmentation By Component, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
14.3. South Korea Text Analytics Market, Segmentation By Deployment, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
14.4. South Korea Text Analytics Market, Segmentation By Enterprise Size, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

15. Western Europe Text Analytics Market

15.1. Western Europe Text Analytics Market Overview
15.2. Western Europe Text Analytics Market, Segmentation By Component, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
15.3. Western Europe Text Analytics Market, Segmentation By Deployment, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
15.4. Western Europe Text Analytics Market, Segmentation By Enterprise Size, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

16. UK Text Analytics Market

16.1. UK Text Analytics Market, Segmentation By Component, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
16.2. UK Text Analytics Market, Segmentation By Deployment, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
16.3. UK Text Analytics Market, Segmentation By Enterprise Size, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

17. Germany Text Analytics Market

17.1. Germany Text Analytics Market, Segmentation By Component, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
17.2. Germany Text Analytics Market, Segmentation By Deployment, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
17.3. Germany Text Analytics Market, Segmentation By Enterprise Size, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

18. France Text Analytics Market

18.1. France Text Analytics Market, Segmentation By Component, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
18.2. France Text Analytics Market, Segmentation By Deployment, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
18.3. France Text Analytics Market, Segmentation By Enterprise Size, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

19. Italy Text Analytics Market

19.1. Italy Text Analytics Market, Segmentation By Component, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
19.2. Italy Text Analytics Market, Segmentation By Deployment, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
19.3. Italy Text Analytics Market, Segmentation By Enterprise Size, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

20. Spain Text Analytics Market

20.1. Spain Text Analytics Market, Segmentation By Component, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
20.2. Spain Text Analytics Market, Segmentation By Deployment, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
20.3. Spain Text Analytics Market, Segmentation By Enterprise Size, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

21. Eastern Europe Text Analytics Market

21.1. Eastern Europe Text Analytics Market Overview
21.2. Eastern Europe Text Analytics Market, Segmentation By Component, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
21.3. Eastern Europe Text Analytics Market, Segmentation By Deployment, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
21.4. Eastern Europe Text Analytics Market, Segmentation By Enterprise Size, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

22. Russia Text Analytics Market

22.1. Russia Text Analytics Market, Segmentation By Component, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
22.2. Russia Text Analytics Market, Segmentation By Deployment, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
22.3. Russia Text Analytics Market, Segmentation By Enterprise Size, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

23. North America Text Analytics Market

23.1. North America Text Analytics Market Overview
23.2. North America Text Analytics Market, Segmentation By Component, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
23.3. North America Text Analytics Market, Segmentation By Deployment, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
23.4. North America Text Analytics Market, Segmentation By Enterprise Size, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

24. USA Text Analytics Market

24.1. USA Text Analytics Market Overview
24.2. USA Text Analytics Market, Segmentation By Component, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
24.3. USA Text Analytics Market, Segmentation By Deployment, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
24.4. USA Text Analytics Market, Segmentation By Enterprise Size, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

25. Canada Text Analytics Market

25.1. Canada Text Analytics Market Overview
25.2. Canada Text Analytics Market, Segmentation By Component, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
25.3. Canada Text Analytics Market, Segmentation By Deployment, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
25.4. Canada Text Analytics Market, Segmentation By Enterprise Size, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

26. South America Text Analytics Market

26.1. South America Text Analytics Market Overview
26.2. South America Text Analytics Market, Segmentation By Component, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
26.3. South America Text Analytics Market, Segmentation By Deployment, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
26.4. South America Text Analytics Market, Segmentation By Enterprise Size, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

27. Brazil Text Analytics Market

27.1. Brazil Text Analytics Market, Segmentation By Component, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
27.2. Brazil Text Analytics Market, Segmentation By Deployment, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
27.3. Brazil Text Analytics Market, Segmentation By Enterprise Size, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

28. Middle East Text Analytics Market

28.1. Middle East Text Analytics Market Overview
28.2. Middle East Text Analytics Market, Segmentation By Component, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
28.3. Middle East Text Analytics Market, Segmentation By Deployment, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
28.4. Middle East Text Analytics Market, Segmentation By Enterprise Size, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

29. Africa Text Analytics Market

29.1. Africa Text Analytics Market Overview
29.2. Africa Text Analytics Market, Segmentation By Component, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
29.3. Africa Text Analytics Market, Segmentation By Deployment, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
29.4. Africa Text Analytics Market, Segmentation By Enterprise Size, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

30. Text Analytics Market Competitive Landscape And Company Profiles

30.1. Text Analytics Market Competitive Landscape
30.2. Text Analytics Market Company Profiles
- 30.2.1. International Business Machines Corporation Overview, Products and Services, Strategy and Financial Analysis
- 30.2.2. Microsoft Corporation Overview, Products and Services, Strategy and Financial Analysis
- 30.2.3. SAP SE Overview, Products and Services, Strategy and Financial Analysis
- 30.2.4. SAS Institute Inc. Overview, Products and Services, Strategy and Financial Analysis
- 30.2.5. Lexalytics Inc. Overview, Products and Services, Strategy and Financial Analysis

31. Text Analytics Market Other Major And Innovative Companies

31.1. Luminoso Technologies Inc.
31.2. Clarabridge Inc.
31.3. Micro Focus International PLC
31.4. OpenText Corporation
31.5. RapidMiner Inc.
31.6. Infegy Inc.
31.7. Medallia Inc.
31.8. Megaputer Intelligence Inc.
31.9. Oracle Corporation
31.10. TIBCO Software Inc.
31.11. Bitext Innovations SL
31.12. Basis Technology Corporation
31.13. MeaningCloud LLC
31.14. KNIME. com AG
31.15. Averbis GmbH

32. Global Text Analytics Market Competitive Benchmarking And Dashboard

33. Key Mergers And Acquisitions In The Text Analytics Market

34. Recent Developments In The Text Analytics Market

35. Text Analytics Market High Potential Countries, Segments and Strategies

35.1 Text Analytics Market In 2029 - Countries Offering Most New Opportunities
35.2 Text Analytics Market In 2029 - Segments Offering Most New Opportunities
35.3 Text Analytics Market In 2029 - Growth Strategies
- 35.3.1 Market Trend Based Strategies
- 35.3.2 Competitor Strategies

36. Appendix

36.1. Abbreviations
36.2. Currencies
36.3. Historic And Forecast Inflation Rates
36.4. Research Inquiries
36.5. The Business Research Company
36.6. Copyright And Disclaimer