Feminine Wipes Global Market Report 2024

Description

“Feminine Wipes Global Market Report 2024 ” from The Business Research Company provides strategists, marketers and senior management with the critical information they need to assess the market.

This report focuses on feminine wipes market which is experiencing strong growth. The report gives a guide to the trends which will be shaping the market over the next ten years and beyond.

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Where is the largest and fastest growing market for feminine wipes? How does the market relate to the overall economy, demography and other similar markets? What forces will shape the market going forward? “The feminine wipes market global report ” from The Business Research Company answers all these questions and many more.

The report covers market characteristics, size and growth, segmentation, regional and country breakdowns, competitive landscape, market shares, trends and strategies for this market. It traces the market's historic and forecast market growth by geography.

Scope

Markets Covered:

1) By Type: Ordinary; Sanitary
2) By Age group: 5 - 15 years; 16 - 30 years; 31 - 45 years; 46 - 60 years; 61 and above
3) By Distribution Channel Outlook: Supermarkets and Hypermarkets; Convenience Stores; Pharmacies and Drugstores; Online; Other Distribution Channels
Companies Mentioned: Albaad Massuot Yitzhak Ltd.; Corman SpA.; LA Fresh Group Inc.; Guy & O'Neill Inc.; Healthy Hoohoo Inc.
Countries: Australia; Brazil; China; France; Germany; India; Indonesia; Japan; Russia; South Korea; UK; USA; Canada; Italy; Spain
Regions: Asia-Pacific; Western Europe; Eastern Europe; North America; South America; Middle East; Africa
Time series: Five years historic and ten years forecast.
Data: Ratios of market size and growth to related markets, GDP proportions, expenditure per capita,
Data segmentations: country and regional historic and forecast data, market share of competitors, market segments.
Sourcing and Referencing: Data and analysis throughout the report is sourced using end notes.
Delivery format: PDF, Word and Excel Data Dashboard.

Executive Summary

Feminine wipes, crafted from materials like cotton, polyester, polypropylene, and cloth, are personal hygiene products designed for women. Infused with soothing agents, these wipes offer a daily solution for women to maintain menstrual hygiene, control odors, and prevent infections. Serving as cleansing cloths, feminine wipes are specifically utilized by women to uphold vaginal hygiene, particularly during menstruation.

Two primary types of feminine wipes exist such as ordinary and sanitary. Ordinary wipes, fashioned from materials such as cotton, wool, polyester, and occasional material blends, are suitable for everyday use. The user demographic spans various age groups, including 5-15 years, 16-30 years, 31-45 years, 46-60 years, and 61 and above. Feminine wipes are distributed through diverse channels, encompassing supermarkets, hypermarkets, convenience stores, pharmacies, drugstores, and online platforms, among other distribution channels.

The feminine wipes market research report is one of a series of new reports from The Business Research Company that provides feminine wipes market statistics, including feminine wipes industry global market size, regional shares, competitors with a feminine wipes market share, detailed feminine wipes market segments, market trends and opportunities, and any further data you may need to thrive in the feminine wipes industry. These feminine wipes market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.

The feminine wipes market size has grown strongly in recent years. It will grow from $2.07 billion in 2023 to $2.24 billion in 2024 at a compound annual growth rate (CAGR) of 8.5%. The growth observed in the historical period can be attributed to factors such as a heightened focus on hygiene and convenience, increased awareness of women's health, the impact of urbanization and busy lifestyles, effective advertising and marketing strategies, and demographic changes.

The feminine wipes market size is expected to see strong growth in the next few years. It will grow to $3.07 billion in 2028 at a compound annual growth rate (CAGR) of 8.2%. Anticipated growth in the forecast period can be attributed to the influence of health and wellness trends, a surge in customization and personalization, the prominence of online retail and subscription services, a preference for eco-friendly packaging, and an emphasis on inclusive product design. Noteworthy trends expected during this period include the adoption of pH-balanced formulas, the popularity of sensitive skin formulas, the introduction of flushable wipes, and a focus on promoting feminine health education.

Increasing awareness about menstrual hygiene among the female population is anticipated to drive the growth of the feminine wipes market. This heightened awareness, promoted by organizations like the World Health Organization, focuses on implementing robust menstrual hygiene measures in schools to safeguard against adverse health outcomes. By protecting dignity, fostering confidence, and enhancing sexual and reproductive health, education on menstrual hygiene contributes to the demand for feminine wipes. The World Health Organization's call for stronger menstrual hygiene measures further underscores the importance of addressing this aspect of women's health, suggesting a positive impact on the feminine wipes market during the forecast period.

The expanding population of employed women is poised to be a key driver for the growth of the feminine wipes market. The employed woman population encompasses women actively participating in the workforce, holding paid jobs, and utilizing feminine wipes for personal hygiene, especially during menstruation. The desire to maintain freshness and cleanliness while at work contributes to the growing demand for feminine wipes. For instance, recent statistics from the UK's Office for National Statistics highlight that 15.66 million women aged 16 and over were employed from October to December 2022, indicating a sizable employed woman population. This trend is expected to be a significant factor propelling the growth of the feminine wipes market.

A notable trend in the feminine wipes market is the shifting consumer preferences towards innovative and organic products. Organic feminine wipes, crafted from biodegradable and natural materials without harsh chemicals, have gained popularity among women seeking sustainable and chemical-free options. A survey conducted by Aditi Organic Certifications Pvt Ltd. in India reveals that 62% of consumers, out of the 550 participants surveyed across five metro cities, frequently choose organic products. This growing interest in organic choices signifies a broader trend where consumers prioritize sustainability and natural ingredients in feminine wipes, influencing market dynamics positively.

Leading companies in the feminine wipes market are strategically investing in the development of innovative products, notably tampon and liner systems, aimed at elevating the convenience, comfort, and overall menstrual hygiene for women. These tampon and liner systems present a comprehensive solution, combining tampons for internal use with liners or pads for external protection during menstruation. In a noteworthy example, MOONS Inc., a prominent US-based provider of feminine care products, introduced the duets tampon and liner systems in August 2021. This groundbreaking product features a combination of a slim liner and a capsule tampon packaged in a discreet, soft-touch bag, emphasizing maximum convenience and protection for women during their menstrual cycle.

In a strategic move in January 2021, Reckitt Benckiser, a well-established UK-based manufacturer of health, nutrition, and hygiene consumer goods, successfully acquired Queen V for an undisclosed amount. This acquisition significantly broadens Reckitt Benckiser's portfolio of health and wellness brands. By incorporating Queen V into its product lineup, Reckitt Benckiser enters the women's sexual health, hygiene, and wellness category, reinforcing its presence and diversification in the feminine wipes market. Queen V, a reputable US-based company specializing in vaginal hygiene and wellness, contributes to the expansion and enrichment of Reckitt Benckiser's offerings in the feminine care sector.

Major companies operating in the feminine wipes market include Albaad Massuot Yitzhak Ltd., Corman SpA., LA Fresh Group Inc., Guy & O'Neill Inc., Healthy Hoohoo Inc., The Procter & Gamble Company, Kimberly-Clark Corporation, Edgewell Personal Care Brands LLC, Johnson & Johnson, Unicharm Corporation, Essity AB, Nice-Pak Products Inc., Rockline Industries Limited, Diamond Wipes International Inc., Meridian Industries Inc., Body Wipe Company LLC, DUDE Products Inc., SweetSpot Labs LLC, Goodwipes Products Inc., Rael Inc., The Honey Pot Company Inc., Cora Health Inc., L. Organic Cotton LLC, Maxim Hygiene Products LLC, Natracare LLC, Seventh Generation Inc., The Honest Company Inc., PureTouch Skin Care Inc., Summer's Eve

Asia-Pacific was the largest region in the feminine wipes market in 2023. The regions covered in the feminine wipes market analysis report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, and Africa.

The countries covered in the feminine wipes market report are: Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, and USA.

The feminine wipes market consists of sales of wet wipes pH balanced, vitamin-e & aloe wipes, and toilet wipes. Values in this market are 'factory gate' values, that is the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

Product Code: r9578

1. Executive Summary

2. Feminine Wipes Market Characteristics

3. Feminine Wipes Market Trends And Strategies

4. Feminine Wipes Market - Macro Economic Scenario

4.1. Impact Of High Inflation On The Market
4.2. Ukraine-Russia War Impact On The Market
4.3. COVID-19 Impact On The Market

5. Global Feminine Wipes Market Size and Growth

5.1. Global Feminine Wipes Market Drivers and Restraints
- 5.1.1. Drivers Of The Market
- 5.1.2. Restraints Of The Market
5.2. Global Feminine Wipes Historic Market Size and Growth, 2018 - 2023, Value ($ Billion)
5.3. Global Feminine Wipes Forecast Market Size and Growth, 2023 - 2028, 2033F, Value ($ Billion)

6. Feminine Wipes Market Segmentation

6.1. Global Feminine Wipes Market, Segmentation By Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
Ordinary
Sanitary
6.2. Global Feminine Wipes Market, Segmentation By Age group, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

5 - 15 years

16 - 30 years

31 - 45 years

46 - 60 years

61 and above

6.3. Global Feminine Wipes Market, Segmentation By Distribution Channel Outlook, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
Supermarkets and Hypermarkets
Convenience Stores
Pharmacies and Drugstores
Online
Other Distribution Channels

7. Feminine Wipes Market Regional And Country Analysis

7.1. Global Feminine Wipes Market, Split By Region, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
7.2. Global Feminine Wipes Market, Split By Country, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

8. Asia-Pacific Feminine Wipes Market

8.1. Asia-Pacific Feminine Wipes Market Overview
Region Information, Impact Of COVID-19, Market Information, Background Information, Government Initiatives, Regulations, Regulatory Bodies, Major Associations, Taxes Levied, Corporate Tax Structure, Investments, Major Companies
8.2. Asia-Pacific Feminine Wipes Market, Segmentation By Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
8.3. Asia-Pacific Feminine Wipes Market, Segmentation By Age group, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
8.4. Asia-Pacific Feminine Wipes Market, Segmentation By Distribution Channel Outlook, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

9. China Feminine Wipes Market

9.1. China Feminine Wipes Market Overview
9.2. China Feminine Wipes Market, Segmentation By Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F,$ Billion
9.3. China Feminine Wipes Market, Segmentation By Age group, Historic and Forecast, 2018-2023, 2023-2028F, 2033F,$ Billion
9.4. China Feminine Wipes Market, Segmentation By Distribution Channel Outlook, Historic and Forecast, 2018-2023, 2023-2028F, 2033F,$ Billion

10. India Feminine Wipes Market

10.1. India Feminine Wipes Market, Segmentation By Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
10.2. India Feminine Wipes Market, Segmentation By Age group, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
10.3. India Feminine Wipes Market, Segmentation By Distribution Channel Outlook, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

11. Japan Feminine Wipes Market

11.1. Japan Feminine Wipes Market, Segmentation By Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
11.2. Japan Feminine Wipes Market, Segmentation By Age group, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
11.3. Japan Feminine Wipes Market, Segmentation By Distribution Channel Outlook, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

12. Australia Feminine Wipes Market

12.1. Australia Feminine Wipes Market, Segmentation By Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
12.2. Australia Feminine Wipes Market, Segmentation By Age group, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
12.3. Australia Feminine Wipes Market, Segmentation By Distribution Channel Outlook, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

13. Indonesia Feminine Wipes Market

13.1. Indonesia Feminine Wipes Market, Segmentation By Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
13.2. Indonesia Feminine Wipes Market, Segmentation By Age group, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
13.3. Indonesia Feminine Wipes Market, Segmentation By Distribution Channel Outlook, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

14. South Korea Feminine Wipes Market

14.1. South Korea Feminine Wipes Market, Segmentation By Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
14.2. South Korea Feminine Wipes Market, Segmentation By Age group, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
14.3. South Korea Feminine Wipes Market, Segmentation By Distribution Channel Outlook, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

15. Western Europe Feminine Wipes Market

15.1. Western Europe Feminine Wipes Market Overview
15.2. Western Europe Feminine Wipes Market, Segmentation By Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
15.3. Western Europe Feminine Wipes Market, Segmentation By Age group, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
15.4. Western Europe Feminine Wipes Market, Segmentation By Distribution Channel Outlook, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

16. UK Feminine Wipes Market

16.1. UK Feminine Wipes Market, Segmentation By Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
16.2. UK Feminine Wipes Market, Segmentation By Age group, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
16.3. UK Feminine Wipes Market, Segmentation By Distribution Channel Outlook, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

17. Germany Feminine Wipes Market

17.1. Germany Feminine Wipes Market, Segmentation By Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
17.2. Germany Feminine Wipes Market, Segmentation By Age group, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
17.3. Germany Feminine Wipes Market, Segmentation By Distribution Channel Outlook, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

18. France Feminine Wipes Market

18.5. France Feminine Wipes Market, Segmentation By Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
18.6. France Feminine Wipes Market, Segmentation By Age group, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
18.7. France Feminine Wipes Market, Segmentation By Distribution Channel Outlook, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

19. Italy Feminine Wipes Market

19.9. Italy Feminine Wipes Market, Segmentation By Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
19.10. Italy Feminine Wipes Market, Segmentation By Age group, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
19.11. Italy Feminine Wipes Market, Segmentation By Distribution Channel Outlook, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

20. Spain Feminine Wipes Market

20.13. Spain Feminine Wipes Market, Segmentation By Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
20.14. Spain Feminine Wipes Market, Segmentation By Age group, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
20.15. Spain Feminine Wipes Market, Segmentation By Distribution Channel Outlook, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

21. Eastern Europe Feminine Wipes Market

21.1. Eastern Europe Feminine Wipes Market Overview
21.2. Eastern Europe Feminine Wipes Market, Segmentation By Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
21.3. Eastern Europe Feminine Wipes Market, Segmentation By Age group, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
21.4. Eastern Europe Feminine Wipes Market, Segmentation By Distribution Channel Outlook, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

22. Russia Feminine Wipes Market

22.1. Russia Feminine Wipes Market, Segmentation By Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
22.2. Russia Feminine Wipes Market, Segmentation By Age group, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
22.3. Russia Feminine Wipes Market, Segmentation By Distribution Channel Outlook, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

23. North America Feminine Wipes Market

23.1. North America Feminine Wipes Market Overview
23.2. North America Feminine Wipes Market, Segmentation By Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
23.3. North America Feminine Wipes Market, Segmentation By Age group, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
23.4. North America Feminine Wipes Market, Segmentation By Distribution Channel Outlook, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

24. USA Feminine Wipes Market

24.1. USA Feminine Wipes Market Overview
24.2. USA Feminine Wipes Market, Segmentation By Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
24.3. USA Feminine Wipes Market, Segmentation By Age group, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
24.4. USA Feminine Wipes Market, Segmentation By Distribution Channel Outlook, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

25. Canada Feminine Wipes Market

25.1. Canada Feminine Wipes Market Overview
25.2. Canada Feminine Wipes Market, Segmentation By Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
25.3. Canada Feminine Wipes Market, Segmentation By Age group, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
25.4. Canada Feminine Wipes Market, Segmentation By Distribution Channel Outlook, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

26. South America Feminine Wipes Market

26.1. South America Feminine Wipes Market Overview
26.2. South America Feminine Wipes Market, Segmentation By Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
26.3. South America Feminine Wipes Market, Segmentation By Age group, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
26.4. South America Feminine Wipes Market, Segmentation By Distribution Channel Outlook, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

27. Brazil Feminine Wipes Market

27.1. Brazil Feminine Wipes Market, Segmentation By Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
27.2. Brazil Feminine Wipes Market, Segmentation By Age group, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
27.3. Brazil Feminine Wipes Market, Segmentation By Distribution Channel Outlook, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

28. Middle East Feminine Wipes Market

28.1. Middle East Feminine Wipes Market Overview
28.2. Middle East Feminine Wipes Market, Segmentation By Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
28.3. Middle East Feminine Wipes Market, Segmentation By Age group, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
28.4. Middle East Feminine Wipes Market, Segmentation By Distribution Channel Outlook, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

29. Africa Feminine Wipes Market

29.1. Africa Feminine Wipes Market Overview
29.2. Africa Feminine Wipes Market, Segmentation By Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
29.3. Africa Feminine Wipes Market, Segmentation By Age group, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
29.4. Africa Feminine Wipes Market, Segmentation By Distribution Channel Outlook, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

30. Feminine Wipes Market Competitive Landscape And Company Profiles

30.1. Feminine Wipes Market Competitive Landscape
30.2. Feminine Wipes Market Company Profiles
- 30.2.1. Albaad Massuot Yitzhak Ltd.
  - 30.2.1.1. Overview
  - 30.2.1.2. Products and Services
  - 30.2.1.3. Strategy
  - 30.2.1.4. Financial Performance
- 30.2.2. Corman SpA.
  - 30.2.2.1. Overview
  - 30.2.2.2. Products and Services
  - 30.2.2.3. Strategy
  - 30.2.2.4. Financial Performance
- 30.2.3. LA Fresh Group Inc.
  - 30.2.3.1. Overview
  - 30.2.3.2. Products and Services
  - 30.2.3.3. Strategy
  - 30.2.3.4. Financial Performance
- 30.2.4. Guy & O'Neill Inc.
  - 30.2.4.1. Overview
  - 30.2.4.2. Products and Services
  - 30.2.4.3. Strategy
  - 30.2.4.4. Financial Performance
- 30.2.5. Healthy Hoohoo Inc.
  - 30.2.5.1. Overview
  - 30.2.5.2. Products and Services
  - 30.2.5.3. Strategy
  - 30.2.5.4. Financial Performance

31. Global Feminine Wipes Market Competitive Benchmarking

32. Global Feminine Wipes Market Competitive Dashboard

33. Key Mergers And Acquisitions In The Feminine Wipes Market

34. Feminine Wipes Market Future Outlook and Potential Analysis

34.1 Feminine Wipes Market In 2028 - Countries Offering Most New Opportunities
34.2 Feminine Wipes Market In 2028 - Segments Offering Most New Opportunities
34.3 Feminine Wipes Market In 2028 - Growth Strategies
34.3.1 Market Trend Based Strategies
34.3.2 Competitor Strategies

35. Appendix

35.1. Abbreviations
35.2. Currencies
35.3. Historic And Forecast Inflation Rates
35.4. Research Inquiries
35.5. The Business Research Company
35.6. Copyright And Disclaimer