PUBLISHER: The Business Research Company | PRODUCT CODE: 1391025
PUBLISHER: The Business Research Company | PRODUCT CODE: 1391025
Baby Powder Global Market Report 2024
“Baby Powder Global Market Report 2024 ” from The Business Research Company provides strategists, marketers and senior management with the critical information they need to assess the market.
This report focuses on baby powder market which is experiencing strong growth. The report gives a guide to the trends which will be shaping the market over the next ten years and beyond.
Reasons to Purchase
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- Measure the impact of high global inflation on market growth.
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- Benchmark performance against key competitors.
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- All data from the report will also be delivered in an excel dashboard format.
Where is the largest and fastest growing market for baby powder? How does the market relate to the overall economy, demography and other similar markets? What forces will shape the market going forward? “The baby powder market global report ” from The Business Research Company answers all these questions and many more.
The report covers market characteristics, size and growth, segmentation, regional and country breakdowns, competitive landscape, market shares, trends and strategies for this market. It traces the market's historic and forecast market growth by geography.
Scope
Markets Covered:
- 1) By Product: Talc-Based; Talc-Free
- 2) By Distribution Channel: Online; Offline
- 3) By End User: Infant; Toddler
- Companies Mentioned: Johnson & Johnson; Pigeon Corporation; Prestige Brands Holdings Inc.; Burt's Bees; Mothercare
- Countries: Australia; Brazil; China; France; Germany; India; Indonesia; Japan; Russia; South Korea; UK; USA; Canada; Italy; Spain
- Regions: Asia-Pacific; Western Europe; Eastern Europe; North America; South America; Middle East; Africa
- Time series: Five years historic and ten years forecast.
- Data: Ratios of market size and growth to related markets, GDP proportions, expenditure per capita,
- Data segmentations: country and regional historic and forecast data, market share of competitors, market segments.
- Sourcing and Referencing: Data and analysis throughout the report is sourced using end notes.
- Delivery format: PDF, Word and Excel Data Dashboard.
Executive Summary
Baby powder is a fine powder primarily composed of talc or corn starch, applied by sprinkling or rubbing on the skin to absorb moisture and alleviate chafing. This light powder aids in drying and smoothing the skin and is commonly used to prevent diaper rashes in infants.
The main types of baby powder products in the market are talc-based and talc-free. Talc-based products are utilized to prevent rashes and irritation around an infant's bottom and genitals. Talc-based baby powder incorporates talc as its primary ingredient, with talc being a mineral mined from underground deposits in clay. Known for its softness, talc is a key component in the production of various products, including cosmetics and baby powders. Baby powder is available through both online and offline channels and is commonly used for infants and toddlers.
The baby powder market research report is one of a series of new reports from The Business Research Company that provides baby powder market statistics, including global market size, regional shares, competitors with a baby powder market share, detailed baby powder market segments, market trends and opportunities, and any further data you may need to thrive in the baby powder industry. This baby powder market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.
The baby powder market size has grown strongly in recent years. It will grow from $1.44 billion in 2023 to $1.57 billion in 2024 at a compound annual growth rate (CAGR) of 8.7%. The growth observed during the historical period can be attributed to several factors, including an increase in birth rates, changing lifestyles, a heightened awareness of product safety, evolving health and wellness trends, and increased urbanization. These factors collectively contributed to the growth and demand for baby powder during the specified historical timeframe.
The baby powder market size is expected to see strong growth in the next few years. It will grow to $2.27 billion in 2028 at a compound annual growth rate (CAGR) of 9.8%. The anticipated growth in the forecast period can be attributed to the expansion of e-commerce, the rise of digital parenting platforms, an increasing population of working women, and a growing disposable income. Key trends expected during this period include the adoption of talc-free formulations, a focus on natural and organic ingredients, the popularity of hypoallergenic products, the emergence of customizable fragrances, and the use of medical-grade powders. These trends reflect significant considerations in the baby powder market as it adapts to evolving consumer preferences and market dynamics.
The escalating demand for baby hygiene products is playing a significant role in driving the growth of the baby powder market. Baby hygiene involves maintaining the cleanliness and well-being of a baby's skin and genitals. Baby powder, with its moisture-absorbing properties, contributes to preventing sweating and bacterial growth, addressing the need for increased personal hygiene and cleanliness for children, particularly in the context of the ongoing impact of the COVID-19 pandemic. For example, in the United States, where the average monthly cost of center-based care for an infant is $1,230, there is a heightened emphasis on maintaining hygiene, making baby powder a sought-after product in the market.
The rise in the number of nuclear families is anticipated to be a driving force behind the growth of the baby powder market. Nuclear families, consisting of a married or cohabiting couple and their dependent children, often find baby powder to be a common and essential product for maintaining their baby's hygiene, preventing diaper rash, and managing moisture. The increase in the number of nuclear families, as observed in statistics from Iceland, where there was a rise of 1,632 nuclear families in a year, contributes to the growing demand for baby powder.
To maintain a competitive edge in the market, major companies in the baby powder industry are focusing on product innovation, introducing items like Vivvi and Bloom. Vivvi and Bloom is a talc-free baby powder that incorporates nature-derived ingredients, such as cornstarch or arrowroot powder, making it suitable for babies. Launched by Johnson & Johnson in July 2022, Vivvi and Bloom includes a range of products, including a 2-in-1 body wash and shampoo, body lotion, and massage oil, catering to the diverse needs of parents seeking high-quality and innovative baby powder solutions.
In August 2021, MyGlamm, an Indian-based direct-to-consumer beauty brand and baby care products company, successfully completed the acquisition of BabyChakra for an undisclosed sum. This strategic move is part of MyGlamm's broader expansion strategy into the mother and baby care category, with a specific focus on leveraging and strengthening BabyChakra's established community of mothers. As a prominent online parenting platform and provider of baby powder, BabyChakra's acquisition aligns with MyGlamm's goal to diversify its product offerings and engage with a wider audience.
In October 2021, the Good Glamm Group, a leading India-based provider of beauty and personal care products, finalized the acquisition of The Moms Co. in a transaction valued at $64 million. This strategic acquisition is aimed at facilitating Good Glamm's entry into the competitive market of mom and infant care products. Beyond product expansion, the acquisition is expected to provide The Moms Co. with enhanced distribution channels and scalability, further strengthening its position in the industry. The Moms Co., known for its talc-free baby powder and other related products, complements Good Glamm's portfolio and aligns with its strategic objectives.
Major companies operating in the baby powder market include Johnson & Johnson, Pigeon Corporation, Prestige Brands Holdings Inc., Burt's Bees, Mothercare, PZ Cussons, Himalaya Drug Company Pvt Ltd., Sebapharma GmbH & Co. KG, Kimberly-Clark Corporation, Mee Mee, Chattem Inc., GLUKi Organics, Beiersdorf AG, Church & Dwight Co. Inc., Goodbaby International Holdings Limited, Gerber Products Company, Naterra International Inc., Unilever PLC, Chicco, Artsana USA Inc., Jahwa, Bausch Health Companies Inc., Bathtime Kids, Libero, Lion Corporation, Mamaearth, Mann & Schroder GmbH, Dabur Ltd., Oriflame Cosmetics, Revlon
Asia-Pacific was the largest region in the baby powder market in 2023. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the baby powder market analysis report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East and Africa.
The countries covered in the baby powder market report are: Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA.
The baby powder market consists of sales of cornstarch-based baby powder. Values in this market are 'factory gate' values, that is the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors, and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.
The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD unless otherwise specified).
The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.
Table of Contents
1. Executive Summary
2. Baby Powder Market Characteristics
3. Baby Powder Market Trends And Strategies
4. Baby Powder Market - Macro Economic Scenario
- 4.1. Impact Of High Inflation On The Market
- 4.2. Ukraine-Russia War Impact On The Market
- 4.3. COVID-19 Impact On The Market
5. Global Baby Powder Market Size and Growth
- 5.1. Global Baby Powder Market Drivers and Restraints
- 5.1.1. Drivers Of The Market
- 5.1.2. Restraints Of The Market
- 5.2. Global Baby Powder Historic Market Size and Growth, 2018 - 2023, Value ($ Billion)
- 5.3. Global Baby Powder Forecast Market Size and Growth, 2023 - 2028, 2033F, Value ($ Billion)
6. Baby Powder Market Segmentation
- 6.1. Global Baby Powder Market, Segmentation By Product, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
- Talc-Based
- Talc-Free
- 6.2. Global Baby Powder Market, Segmentation By Distribution Channel, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
- Online
- Offline
- 6.3. Global Baby Powder Market, Segmentation By End User, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
- Infant
- Toddler
7. Baby Powder Market Regional And Country Analysis
- 7.1. Global Baby Powder Market, Split By Region, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
- 7.2. Global Baby Powder Market, Split By Country, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
8. Asia-Pacific Baby Powder Market
- 8.1. Asia-Pacific Baby Powder Market Overview
- Region Information, Impact Of COVID-19, Market Information, Background Information, Government Initiatives, Regulations, Regulatory Bodies, Major Associations, Taxes Levied, Corporate Tax Structure, Investments, Major Companies
- 8.2. Asia-Pacific Baby Powder Market, Segmentation By Product, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
- 8.3. Asia-Pacific Baby Powder Market, Segmentation By Distribution Channel, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
- 8.4. Asia-Pacific Baby Powder Market, Segmentation By End User, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
9. China Baby Powder Market
- 9.1. China Baby Powder Market Overview
- 9.2. China Baby Powder Market, Segmentation By Product, Historic and Forecast, 2018-2023, 2023-2028F, 2033F,$ Billion
- 9.3. China Baby Powder Market, Segmentation By Distribution Channel, Historic and Forecast, 2018-2023, 2023-2028F, 2033F,$ Billion
- 9.4. China Baby Powder Market, Segmentation By End User, Historic and Forecast, 2018-2023, 2023-2028F, 2033F,$ Billion
10. India Baby Powder Market
- 10.1. India Baby Powder Market, Segmentation By Product, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
- 10.2. India Baby Powder Market, Segmentation By Distribution Channel, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
- 10.3. India Baby Powder Market, Segmentation By End User, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
11. Japan Baby Powder Market
- 11.1. Japan Baby Powder Market, Segmentation By Product, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
- 11.2. Japan Baby Powder Market, Segmentation By Distribution Channel, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
- 11.3. Japan Baby Powder Market, Segmentation By End User, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
12. Australia Baby Powder Market
- 12.1. Australia Baby Powder Market, Segmentation By Product, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
- 12.2. Australia Baby Powder Market, Segmentation By Distribution Channel, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
- 12.3. Australia Baby Powder Market, Segmentation By End User, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
13. Indonesia Baby Powder Market
- 13.1. Indonesia Baby Powder Market, Segmentation By Product, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
- 13.2. Indonesia Baby Powder Market, Segmentation By Distribution Channel, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
- 13.3. Indonesia Baby Powder Market, Segmentation By End User, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
14. South Korea Baby Powder Market
- 14.1. South Korea Baby Powder Market, Segmentation By Product, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
- 14.2. South Korea Baby Powder Market, Segmentation By Distribution Channel, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
- 14.3. South Korea Baby Powder Market, Segmentation By End User, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
15. Western Europe Baby Powder Market
- 15.1. Western Europe Baby Powder Market Overview
- 15.2. Western Europe Baby Powder Market, Segmentation By Product, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
- 15.3. Western Europe Baby Powder Market, Segmentation By Distribution Channel, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
- 15.4. Western Europe Baby Powder Market, Segmentation By End User, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
16. UK Baby Powder Market
- 16.1. UK Baby Powder Market, Segmentation By Product, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
- 16.2. UK Baby Powder Market, Segmentation By Distribution Channel, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
- 16.3. UK Baby Powder Market, Segmentation By End User, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
17. Germany Baby Powder Market
- 17.1. Germany Baby Powder Market, Segmentation By Product, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
- 17.2. Germany Baby Powder Market, Segmentation By Distribution Channel, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
- 17.3. Germany Baby Powder Market, Segmentation By End User, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
18. France Baby Powder Market
- 18.5. France Baby Powder Market, Segmentation By Product, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
- 18.6. France Baby Powder Market, Segmentation By Distribution Channel, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
- 18.7. France Baby Powder Market, Segmentation By End User, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
19. Italy Baby Powder Market
- 19.9. Italy Baby Powder Market, Segmentation By Product, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
- 19.10. Italy Baby Powder Market, Segmentation By Distribution Channel, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
- 19.11. Italy Baby Powder Market, Segmentation By End User, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
20. Spain Baby Powder Market
- 20.13. Spain Baby Powder Market, Segmentation By Product, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
- 20.14. Spain Baby Powder Market, Segmentation By Distribution Channel, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
- 20.15. Spain Baby Powder Market, Segmentation By End User, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
21. Eastern Europe Baby Powder Market
- 21.1. Eastern Europe Baby Powder Market Overview
- 21.2. Eastern Europe Baby Powder Market, Segmentation By Product, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
- 21.3. Eastern Europe Baby Powder Market, Segmentation By Distribution Channel, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
- 21.4. Eastern Europe Baby Powder Market, Segmentation By End User, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
22. Russia Baby Powder Market
- 22.1. Russia Baby Powder Market, Segmentation By Product, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
- 22.2. Russia Baby Powder Market, Segmentation By Distribution Channel, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
- 22.3. Russia Baby Powder Market, Segmentation By End User, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
23. North America Baby Powder Market
- 23.1. North America Baby Powder Market Overview
- 23.2. North America Baby Powder Market, Segmentation By Product, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
- 23.3. North America Baby Powder Market, Segmentation By Distribution Channel, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
- 23.4. North America Baby Powder Market, Segmentation By End User, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
24. USA Baby Powder Market
- 24.1. USA Baby Powder Market Overview
- 24.2. USA Baby Powder Market, Segmentation By Product, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
- 24.3. USA Baby Powder Market, Segmentation By Distribution Channel, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
- 24.4. USA Baby Powder Market, Segmentation By End User, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
25. Canada Baby Powder Market
- 25.1. Canada Baby Powder Market Overview
- 25.2. Canada Baby Powder Market, Segmentation By Product, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
- 25.3. Canada Baby Powder Market, Segmentation By Distribution Channel, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
- 25.4. Canada Baby Powder Market, Segmentation By End User, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
26. South America Baby Powder Market
- 26.1. South America Baby Powder Market Overview
- 26.2. South America Baby Powder Market, Segmentation By Product, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
- 26.3. South America Baby Powder Market, Segmentation By Distribution Channel, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
- 26.4. South America Baby Powder Market, Segmentation By End User, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
27. Brazil Baby Powder Market
- 27.1. Brazil Baby Powder Market, Segmentation By Product, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
- 27.2. Brazil Baby Powder Market, Segmentation By Distribution Channel, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
- 27.3. Brazil Baby Powder Market, Segmentation By End User, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
28. Middle East Baby Powder Market
- 28.1. Middle East Baby Powder Market Overview
- 28.2. Middle East Baby Powder Market, Segmentation By Product, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
- 28.3. Middle East Baby Powder Market, Segmentation By Distribution Channel, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
- 28.4. Middle East Baby Powder Market, Segmentation By End User, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
29. Africa Baby Powder Market
- 29.1. Africa Baby Powder Market Overview
- 29.2. Africa Baby Powder Market, Segmentation By Product, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
- 29.3. Africa Baby Powder Market, Segmentation By Distribution Channel, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
- 29.4. Africa Baby Powder Market, Segmentation By End User, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
30. Baby Powder Market Competitive Landscape And Company Profiles
- 30.1. Baby Powder Market Competitive Landscape
- 30.2. Baby Powder Market Company Profiles
- 30.2.1. Johnson & Johnson
- 30.2.1.1. Overview
- 30.2.1.2. Products and Services
- 30.2.1.3. Strategy
- 30.2.1.4. Financial Performance
- 30.2.2. Pigeon Corporation
- 30.2.2.1. Overview
- 30.2.2.2. Products and Services
- 30.2.2.3. Strategy
- 30.2.2.4. Financial Performance
- 30.2.3. Prestige Brands Holdings Inc.
- 30.2.3.1. Overview
- 30.2.3.2. Products and Services
- 30.2.3.3. Strategy
- 30.2.3.4. Financial Performance
- 30.2.4. Burt's Bees
- 30.2.4.1. Overview
- 30.2.4.2. Products and Services
- 30.2.4.3. Strategy
- 30.2.4.4. Financial Performance
- 30.2.5. Mothercare
- 30.2.5.1. Overview
- 30.2.5.2. Products and Services
- 30.2.5.3. Strategy
- 30.2.5.4. Financial Performance
- 30.2.1. Johnson & Johnson
31. Global Baby Powder Market Competitive Benchmarking
32. Global Baby Powder Market Competitive Dashboard
33. Key Mergers And Acquisitions In The Baby Powder Market
34. Baby Powder Market Future Outlook and Potential Analysis
- 34.1 Baby Powder Market In 2028 - Countries Offering Most New Opportunities
- 34.2 Baby Powder Market In 2028 - Segments Offering Most New Opportunities
- 34.3 Baby Powder Market In 2028 - Growth Strategies
- 34.3.1 Market Trend Based Strategies
- 34.3.2 Competitor Strategies
35. Appendix
- 35.1. Abbreviations
- 35.2. Currencies
- 35.3. Historic And Forecast Inflation Rates
- 35.4. Research Inquiries
- 35.5. The Business Research Company
- 35.6. Copyright And Disclaimer
