SMS Firewall Market Forecasts to 2030 - Global Analysis by SMS Type (Application-to-Person and Person-to-Person ), SMS Traffic, Component, Organization Size, Deployment Mode, End User and By Geography

According to Stratistics MRC, the Global SMS Firewall Market is accounted for $3.43 billion in 2024 and is expected to reach $6.49 billion by 2030 growing at a CAGR of 11.2% during the forecast period. An SMS firewall is a security solution that safeguards mobile networks and consumers from harmful or undesired SMS (Short Message Service) traffic. By blocking spam, phishing attempts, fraud, and unwanted communications, it serves as a barrier between the mobile network and outside messaging sources. Additionally, SMS firewalls aid in thwarting SMS-based threats like flooding and smishing (also known as SMS phishing). The firewall improves security and privacy for both mobile network operators and customers by examining SMS traffic patterns and confirming the authenticity of messages. This guarantees that only legitimate and trustworthy communications reach the end user.

According to the Telecom Regulatory Authority of India, A2P traffic comprises approximately 40% of total SMS traffic in India.

Market Dynamics:

Driver:

Increasing Mobile Traffic

Growing mobile traffic is a major driver of the SMS firewall industry. Strong SMS security is essential as mobile message traffic increases, particularly due to the growth of mobile-based services and apps. SMS firewalls ensure safe communication by shielding consumers from phishing, fraud, and spam. The need for sophisticated SMS firewall solutions to protect against new threats and guarantee dependable services is increased by the rise in mobile traffic, which is fueled by social media, mobile commerce, and authentication services, thus it drives the market expansion.

Restraint:

High Implementation Costs

High installation costs in the SMS firewall market might stymie uptake, especially for small and medium-sized organizations (SMEs) with restricted resources. Businesses may be discouraged from using SMS firewalls because to the high initial cost of infrastructure, software, and integration. The market's overall growth may be slowed and its reach to larger firms with more financial resources may be limited as a result of organizations delaying or forgoing the implementation of such solutions due to continuing maintenance expenses.

Opportunity:

Adoption of IoT and Connected Devices

The expansion of IoT and linked devices is greatly boosting the SMS firewall market. The likelihood of SMS-based cyberattacks, such spam and phishing, grows with the number of connected devices. By safeguarding communication routes and screening harmful messages, SMS firewalls aid in defending against these dangers. Businesses are using SMS firewalls more frequently as IoT devices proliferate in order to protect user data, guaranteeing improved security and thwarting unwanted access.

Threat:

Complex Integration

The complex integration of SMS firewalls with existing telecom infrastructure can hinder market growth. This integration often involves compatibility issues, high costs, and lengthy deployment timelines. Telecom operators may face challenges in aligning firewall solutions with their legacy systems, leading to operational inefficiencies and increased maintenance efforts. Furthermore, the complexity can delay the adoption of advanced security features, deterring smaller operators, ultimately affecting the market's expansion.

Covid-19 Impact:

The COVID-19 pandemic accelerated digital communication, leading to a surge in SMS-based services. including authentication and alerts. This increase in SMS traffic heightened vulnerabilities, driving the demand for SMS firewalls to combat fraud, phishing, and spam. Telecom operators and businesses sought enhanced security solutions to protect users and maintain service integrity. Consequently, the pandemic boosted the SMS Firewall market's growth as security concerns intensified.

The person-to-person (P2P) segment is expected to be the largest during the forecast period

The person-to-person (P2P) segment is expected to be the largest during the forecast period due to increasing the demand for enhanced security solutions. As P2P messages, often used for personal and business communications, are prone to spam, fraud, and security breaches, businesses and telecom operators are focusing on SMS firewalls to ensure message integrity. The rising threat of SMS-based phishing and fraud encourages the adoption of firewall solutions, driving market growth and the need for more sophisticated detection and prevention technologies.

The national SMS traffic segment is expected to have the highest CAGR during the forecast period

The national SMS traffic segment is expected to have the highest CAGR during the forecast period as mobile communication expands, particularly in emerging nations, so does the amount of SMS messages, increasing the danger of fraud, spam, and security breaches. SMS firewalls are crucial for protecting networks from these dangers. The need for efficient security solutions to guard against harmful and fraudulent SMS activity is increased by the growth of mobile banking, authentication, and marketing services, which further increases SMS traffic.

Region with largest share:

North America is projected to hold the largest market share during the forecast period due to growing worries about security risks including phishing and smishing as well as fraud based on SMS. Businesses and telecom operators are spending money on SMS firewall solutions to shield their consumers and networks from these threats. Furthermore, the need for secure communication channels is increased by the expanding use of digital services, e-commerce, and mobile banking. Regulatory compliance requirements and technological advancements in firewall solutions further contribute to market growth in the region.

Region with highest CAGR:

Asia Pacific is projected to witness the highest CAGR over the forecast period owing to increasing need for mobile network security and the rise in SMS-based fraud, phishing, and spam messages. Regulatory pressure to safeguard user data and ensure secure communication is also a key factor. Additionally, the growing use of mobile payments and mobile banking services has heightened the demand for robust SMS security solutions to protect sensitive transactions.

Key players in the market

Some of the key players in SMS Firewall market include Tata Communications, Cellusys, Comviva, Sinch, AdaptiveMobile Security, Infobip, NetNumber, Syniverse Technologies, Route Mobile, Tyntec, TeleOSS, Mavenir, Nexmo (Vonage), HAUD Systems, Anam Technologies and Mobileum.

Key Developments:

In September 2024, Mobileum Inc. announced the launch of Roaming DNA, a Deep Packet Inspection (DPI) powered roaming solution that delivers network and customer level analytics for Communications Service Providers (CSPs) to deliver consistent, high-quality services when their customers travel internationally.

In August 2024, Mobileum Inc. announced that Grameenphone has selected Mobileum's next-generation revenue assurance and fraud management (RAFM) solution, built on its flagship Active Intelligence Platform (AIP), to conduct its risk management transformation.

In January 2024, Mobileum Inc. announced the addition of a new URL Scanner solution to its Network Security portfolio. This enhancement boosts the effectiveness of Communications Service Providers' ("CSPs") SMS firewalls in blocking fraudulent URLs.

SMS Types Covered:

• Application-to-Person (A2P)
• Person-to-Person (P2P)

SMS Traffics Covered:

• National SMS traffic
• International SMS traffic

Components Covered:

• Solutions
• Services

Organization Sizes Covered:

• Small and Medium Enterprises (SMEs)
• Large Enterprises

Deployment Modes Covered:

• On-Premises
• Cloud-Based

End Users Covered:

• Utilities & Logistics
• Retail & Commerce
• Telecom & IT
• Healthcare and Life Sciences
• Banking, Insurance, and Financial Services
• Travel and Tourism
• Manufacturing and Automotive
• Media and Entertainment
• Other End Users

Regions Covered:

• North America
  • US
  • Canada
  • Mexico
• Europe
  • Germany
  • UK
  • Italy
  • France
  • Spain
  • Rest of Europe
• Asia Pacific
  • Japan
  • China
  • India
  • Australia
  • New Zealand
  • South Korea
  • Rest of Asia Pacific
• South America
  • Argentina
  • Brazil
  • Chile
  • Rest of South America
• Middle East & Africa
  • Saudi Arabia
  • UAE
  • Qatar
  • South Africa
  • Rest of Middle East & Africa

What our report offers:

• Market share assessments for the regional and country-level segments
• Strategic recommendations for the new entrants
• Covers Market data for the years 2022, 2023, 2024, 2026, and 2030
• Market Trends (Drivers, Constraints, Opportunities, Threats, Challenges, Investment Opportunities, and recommendations)
• Strategic recommendations in key business segments based on the market estimations
• Competitive landscaping mapping the key common trends
• Company profiling with detailed strategies, financials, and recent developments
• Supply chain trends mapping the latest technological advancements

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