Augmented Reality In Automotive Market Forecasts to 2030 - Global Analysis By Vehicle Type, Function, Sensor, Technology, Propulsion, Level of Autonomous Driving, Application, End User and By Geography

According to Stratistics MRC, the Global Augmented Reality In Automotive Market is accounted for $7.46 billion in 2024 and is expected to reach $22.06 billion by 2030 growing at a CAGR of 19.8% during the forecast period. Augmented reality (AR) is transforming the automotive sector by improving driving experiences, safety, and convenience. AR technology allows for features like heads-up displays (HUDs), which project speed, navigation, and hazard alerts directly onto the windshield by fusing digital data with the physical world. This invention makes it possible for drivers to obtain important information without taking their eyes off the road.

According to the U.S. Government Accountability Office (GAO), augmented reality (AR) technologies, including automotive applications like head-up displays (HUDs), are expected to grow rapidly. The GAO reports that AR/VR hardware shipments are projected to rise from 9.7 million units in 2021 to 32.8 million by 2025.

Market Dynamics:

Driver:

Increasing use of connected automobiles

One important factor enabling AR in automotive applications is connected vehicle technology, which is bolstered by IoT and 5G developments. Real-time data sharing between automobiles, infrastructure, and the cloud is made possible by these technologies, opening the door for AR-based features like over-the-air software updates, real-time traffic alerts, and predictive navigation. Additionally, AR's contribution to the development of an intelligent and interactive driving environment is further enhanced by the growth of vehicle-to-everything (V2X) communication.

Restraint:

High costs for development and implementation

Large expenditures in system integration, software, and hardware are needed to develop and integrate AR technologies in automobiles. The production costs of advanced AR head-up displays (HUDs) are raised by their reliance on high-resolution projectors, sensors, and processors. Particularly in the mid-range and budget segments, automakers struggle to balance these expenses while maintaining competitive car prices. Furthermore, frequent software upgrades and maintenance raise operating expenses, which discourages broad adoption, especially from small and mid-sized automakers.

Opportunity:

Growing interest in autonomous cars

The automotive industry offers augmented reality (AR) a substantial opportunity due to the swift progress in autonomous driving technologies. Through interactive infotainment, route visualizations, and immersive displays, augmented reality (AR) systems can improve the passenger experience in self-driving cars. Moreover, autonomous fleets for logistics and ride-sharing are using AR to boost customer engagement and operational efficiency. In order to interpret and visualize complex sensor data in real-time and build safer and more user-friendly systems, augmented reality (AR) will become an essential component as self-driving technology advances.

Threat:

Privacy and data security issues

With the advancement of augmented reality (AR) technology in automotive systems, a substantial amount of data is also generated, including driving patterns, real-time location, and even personal information via smart vehicle features. This raises serious issues with privacy and data security. In order for AR applications to give drivers real-time overlays and updates, large amounts of data must be transferred securely to reduce the possibility of cyber attacks or data breaches. Vulnerabilities in AR systems may allow hackers to access private customer information or even take over car operations. Additionally, data compromise is more likely because of the intricacy of AR technologies in automobiles, which makes them a desirable target for cybercriminals.

Covid-19 Impact:

The COVID-19 pandemic had a mixed effect on the automotive industry's use of augmented reality (AR). On the one hand, production delays, supply chain interruptions, and decreased investment in non-essential technologies caused by the crisis slowed the development and expansion of AR technologies. Pressures on their finances caused automakers to postpone innovation in fields like infotainment systems, safety features, and augmented reality-based navigation. However, the pandemic hastened the transition to digital solutions, where augmented reality (AR) was essential in the development of remote car diagnostics and virtual showrooms.

The AR Head-Up Displays (HUDs) segment is expected to be the largest during the forecast period

The AR Head-Up Displays (HUDs) segment is projected to hold the largest share of the augmented reality (AR) market. These systems enable drivers to access navigation, speed, and safety warnings without taking their eyes off the road by projecting crucial information straight onto the windshield. By increasing situational awareness and decreasing distractions, this technology increases convenience and safety. HUDs are frequently found in luxury and high-end cars due to the growing demand for connected cars and advanced driver-assistance systems (ADAS). Furthermore, consumer's desire for better driving experiences and the increased emphasis on safety are fueling the growth of AR HUD systems, which are now a common sight in the automotive industry.

The Car Dealerships segment is expected to have the highest CAGR during the forecast period

In the automotive industry, the Car Dealerships segment is anticipated to have the highest CAGR for augmented reality (AR). By offering immersive virtual showrooms, interactive vehicle displays, and virtual test drives, augmented reality is revolutionizing the way auto dealerships interact with prospective customers. Without the need for physical inventory, this improves the customer experience by enabling them to investigate car features in a more engaging and educational way. Moreover, car dealerships are using augmented reality (AR) technologies more frequently to draw in and keep customers as a result of the growing demand for individualized shopping experiences and the retail industry's shift toward digitalization.

Region with largest share:

Due to large investments in technology, high rates of AR technology adoption by automakers, and rising demand for improved driver assistance and navigation systems, the North American region is expected to hold the largest share of the Augmented Reality (AR) market in the automotive industry. With major automakers incorporating augmented reality features like augmented reality heads-up displays (AR HUDs) into their cars; the United States stands out as a major player in this region. Additionally, the region's leadership position is being maintained by its strong emphasis on research and development as well as a supportive regulatory environment for automotive innovations.

Region with highest CAGR:

During the forecast period, the augmented reality in the automotive market is anticipated to grow at the highest CAGR in the Asia-Pacific region. This expansion is fueled by the growing need for cutting-edge automotive technologies, like AR-assisted vehicle design, prototyping, and improvements to the customer experience. Leading this trend are nations like China and India, which have made large investments in augmented reality technology. Furthermore, the introduction of AR head-up displays is one example of China's innovations, whereas India is rapidly implementing augmented reality in Advanced Driver Assistance Systems (ADAS) in response to the country's increasing need for safety features in automobiles.

Key players in the market

Some of the key players in Augmented Reality In Automotive market include Continental AG, Audi AG, Hyundai Motor Company, Jaguar Cars, Daimler AG, WayRay AG, Texas Instruments Incorporated, BMW Group, Volkswagen AG, Denso Corporation, Panasonic Corporation, Visteon Corporation, Bosch GmbH and Novac Technology Solutions.

Key Developments:

In September 2024, Hyundai Motor Company and General Motors have signed an agreement to explore future collaboration across key strategic areas. GM and Hyundai will look for ways to leverage their complementary scale and strengths to reduce costs and bring a wider range of vehicles and technologies to customers faster.

In September 2024, Continental and Vitesco Technologies have reached an agreement based on their corporate separation agreement regarding the appropriate allocation of costs and liabilities from the investigations in connection with the supply of engine control units and engine control software. Vitesco Technologies will pay Continental €125 million.

In August 2024, Texas Instruments (TI) and the U.S. Department of Commerce have signed a non-binding Preliminary Memorandum of Terms for up to $1.6 billion in proposed direct funding under the CHIPS and Science Act to support three 300mm wafer fabs already under construction in Texas and Utah.

Vehicle Types Covered:

• Passenger Cars
• Commercial Vehicles

Functions Covered:

• Standard AR HUD
• AR HUD Based Navigation
• AR HUD Based Adaptive Cruise Control
• AR HUD Based Lane Departure Warning

Sensors Covered:

• Radar
• LiDAR
• CCD/CMOS Image Sensor
• Sensor Fusion

Technologies Covered:

• TFT-LCD
• OLED (Organic Light Emitting Diode)
• DLP (Digital Light Processing)
• Micro LED
• Other Technologies

Propulsions Covered:

• Battery Electric Vehicle
• Hybrid Electric Vehicles (HEVs)
• Plug-in Hybrid Electric Vehicles (PHEVs)
• Compressed Natural Gas (CNG) Vehicles
• Solar Electric Vehicles
• Other Propulsions

Level of Autonomous Drivings Covered:

• Non-Autonomous
• Autonomous

Applications Covered:

• AR Navigation Systems
• AR Head-Up Displays (HUDs)
• AR Windshields
• AR-enhanced Rearview Mirrors
• AR in Vehicle Showrooms
• AR for Vehicle Customization
• AR Maintenance and Repair Assistance
• AR Training for Technicians

End Users Covered:

• Automotive Manufacturers
• Car Dealerships
• Service Centers
• Consumers

Regions Covered:

• North America
  • US
  • Canada
  • Mexico
• Europe
  • Germany
  • UK
  • Italy
  • France
  • Spain
  • Rest of Europe
• Asia Pacific
  • Japan
  • China
  • India
  • Australia
  • New Zealand
  • South Korea
  • Rest of Asia Pacific
• South America
  • Argentina
  • Brazil
  • Chile
  • Rest of South America
• Middle East & Africa
  • Saudi Arabia
  • UAE
  • Qatar
  • South Africa
  • Rest of Middle East & Africa

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• Market share assessments for the regional and country-level segments
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