PUBLISHER: Stratistics Market Research Consulting | PRODUCT CODE: 1587735
PUBLISHER: Stratistics Market Research Consulting | PRODUCT CODE: 1587735
According to Stratistics MRC, the Global Beer Cans Market is accounted for $13.55 billion in 2024 and is expected to reach $19.36 billion by 2030 growing at a CAGR of 6.1% during the forecast period. Beer cans are lightweight, portable containers made of aluminum or steel used for packaging beer. They offer several advantages in the market, including ease of transportation, durability, and cost-effectiveness. Cans are also better for the environment, as they are highly recyclable and reduce the risk of light exposure, which can degrade beer quality, they chill faster and are safer for outdoor activities compared to glass bottles, making them a popular choice among consumers and breweries.
According to the data published by National Center for Biotechnology Information, it was projects that the amount of aluminum used globally in packaging applications will be 14.7 million tons in 2022 and rise to 15.2 million tons by 2023, representing a growth of almost 3.3%.
Growing demand for sustainable packaging
Growing customer awareness of environmental issues and a move toward eco-friendly practices are the main drivers of the beer can market's increasing demand for sustainable packaging. Customers are opting for items with high recyclability and minimal waste because they are more aware of how packaging affects the environment. Cans made of aluminum fit these tastes because they are infinitely recyclable. The demand for recyclable materials like aluminum is further increased by government rules that encourage sustainable behaviors and limit the use of plastic. Beer cans are becoming more and more popular as a sustainable packaging option in the market as a result of breweries implementing green measures to lessen their carbon footprints.
Fluctuations in aluminum prices
Considering aluminum is the main component used in the production of beer cans, changes in the price of aluminum has a substantial effect on the market. Factors including shifts in supply and demand, energy prices, and geopolitical conflicts that impact mining and refining can all have an impact on price volatility. Increased production costs due to rising aluminum prices could result in increased beer can pricing, which could have an impact on the profitability of can and brewery makers. Smaller craft breweries with narrower profit margins are also impacted by these swings, which forces them to think about alternate packaging options or absorb expenses. In order to sustain constant manufacturing costs in the market, aluminum prices must remain stable.
Rising craft beer industry
Craft breweries are increasingly choosing cans for packaging, which has greatly increased the beer can market. Cans provide craft brewers with a flexible and affordable way to display their distinctive branding through eye-catching designs that appeal to consumers. In comparison to bottles, they are also lighter, which facilitates storage and transportation. Furthermore, cans preserve the freshness and flavour of craft beer by protecting it from light and oxygen. The industry's acceptance of cans is fuelled by their recyclable nature, which further fits with craft breweries' eco-conscious philosophy.
Competition from glass bottles and draft beer
Draft beer and glass bottles, which certain consumers prefer for their traditional drinking experience and luxury appeal, are fierce competitors in the beer can industry. Glass bottles, which are frequently linked to specialty or high-end beers, provide the impression that the beer tastes better, especially to people who think the material better protects beer quality. The freshness and flavor character of draft beer, which is delivered straight from the taps, make it popular in pubs and restaurants. The beer can business is under pressure from this competition since some consumers value the visual appeal and sensory experience that glass bottles and draft options provide more than the practicality of cans.
Covid-19 Impact
Primarily due to the changes in consumer behaviour and distribution channels, the COVID-19 epidemic drastically changed the beer can industry. The closure of bars and restaurants resulted in a significant surge in off-premise sales, which in turn increased demand for canned beer as consumers looked for easy options to enjoy at home. Many brewers experienced shortages as a result of the strain this boom placed on aluminum supplies. Craft breweries that depended on taproom sales also had trouble adjusting to this new environment, which led several of them to switch to canning their goods. Overall, the pandemic changed the dynamics of the beer can business by speeding up movements toward convenient and sustainable packaging.
The steel cans segment is expected to be the largest during the forecast period
The steel cans segment is estimated to be the largest. Steel cans have a lower carbon footprint than conventional packaging materials and are eternally recyclable, making sustainability a key motivator. Safety is also important because steel cans are resistant to tampering and can survive hostile environments. Steel cans are lightweight, portable, and simple to open and close, thus convenience is also important. Furthermore, steel cans are flexible in terms of branding and design, enabling brewers to produce distinctive and striking packaging.
The craft breweries segment is expected to have the highest CAGR during the forecast period
The craft breweries segment is anticipated to witness the highest CAGR during the forecast period. Their emphasis on innovation and quality frequently fits in nicely with steel cans' qualities, which offer a barrier-free environment that preserves the beer's purity. Another important consideration is sustainability, since steel cans are eternally recyclable and artisan breweries frequently emphasize environmentally friendly methods. Craft breweries may experiment with various can sizes, forms, and designs because to the versatility of steel cans, which helps them stand out in a congested market. Craft beers are often packaged in steel cans because they are convenient for both customers and retailers.
Asia Pacific is expected to have the largest market share during the forecast period due to rising disposable incomes, quick urbanization, and the rising demand for ready-to-drink beverages. Beer cans are quite popular because consumers in nations like China, India, and Japan are choosing more and more portable, convenient packaging. The demand for recyclable materials like aluminum has also increased as a result of government initiatives supporting sustainable packaging and growing environmental consciousness. Beer cans are becoming more popular as brewers look for economical and environmentally friendly packaging choices due to the region's growing craft beer industry.
North America is projected to witness the highest CAGR over the forecast period, owing to the growing need for environmentally friendly packaging, as both customers and breweries place a higher value on recyclable, eco-friendly solutions like aluminum cans. Another important factor is the expanding craft beer market, where breweries are increasingly employing cans to preserve beer quality and brand their products at a lower cost. Their appeal throughout the region is further increased by the practicality of cans for outdoor events and activities as well as advancements in lightweight and robust can designs.
Key players in the market
Some of the key players profiled in the Beer Cans Market include RPC Group Plc, Toyoseikan Group Holdings, Silgan Holdings, Nampak, Huhtamaki, CCL Industries, DS Smith Plc, Crown Holdings, Inc., Ball Corporation, Ardagh Group, BWAY Corporation, Canpack, and Trivium Packaging.
In December 2022, Crown Holdings, Inc. announced a collaboration with Aquarius, a refreshing beverage brand produced by Coca-Cola and its dedicated print and reprographics studio, on an intelligent and engaging promotional campaign in Spain. In contrast, Aquarius is available in standard 330ml aluminum cans.
In October 2022, Ball Corporation announced the portfolio expansion of its infinitely recyclable ball aluminum cup with the launch of two new, smaller sizes (9-ounce and 12-ounce cup sizes). The Ball Aluminum Cup available for food service customers is now composed of 90% recycled content, making it the cup with the highest recycled content rate of any beverage packaging in its category
In September 2022, Crown Holdings, Inc announced the company Research & Development (R&D) achieved a 4% global average reduction in our standard 12 oz. (330 ml) can weight, and light weighting efforts add to metal's superior properties in terms of recyclability. The benefits are compounded as the material circulates through the process repeatedly.
Note: Tables for North America, Europe, APAC, South America, and Middle East & Africa Regions are also represented in the same manner as above.