Internet of Things (IoT) in Agriculture Market Forecasts to 2030 - Global Analysis By Component (Hardware, Software and Services), Deployment Type (Cloud-Based and On-Premises), Farm Size, Connectivity Technology, Application, End User and By Geography

According to Stratistics MRC, the Global Internet of Things (IoT) in Agriculture Market is accounted for $30.24 billion in 2024 and is expected to reach $82.73 billion by 2030 growing at a CAGR of 12.8% during the forecast period. The Internet of Things (IoT) in agriculture enhances efficiency and productivity by integrating smart devices and sensors into farming practices. IoT solutions enable real-time monitoring of crops, livestock, and equipment, providing valuable data on soil conditions, weather, and plant health. This data-driven approach helps optimize irrigation, fertilization, and pest control, leading to improved yields and resource management.

According to a recent study, food and agribusiness have a massive social, economic, & environmental footprint and represent 10% of the global consumer expenditure.

Market Dynamics:

Driver:

Growing global population

IoT technology facilitates precision farming by offering real-time data on soil conditions, crop health, and climate patterns. This data enables farmers to optimize resource use, enhance yields, and reduce waste. As the population rises, the need for efficient, scalable, and sustainable agricultural practices becomes more urgent. IoT solutions provide these capabilities, leading to greater adoption and growth in the IoT in agriculture market. Additionally, smart farming technologies address labor shortages and improve operational efficiency, further accelerating market expansion.

Restraint:

Lack of technical expertise

Farmers and agricultural workers often lack the necessary skills to operate and maintain IoT systems, leading to underutilization of available tools. This gap results in lower productivity and efficiency gains, discouraging investment in IoT solutions. Additionally, insufficient knowledge restricts the innovation needed to adapt IoT technologies to specific agricultural challenges, further stunting market development.

Opportunity:

Supportive policies and funding for smart farming technologies

Governments and organizations that invest in research, offer subsidies, and implement favourable regulations lower barriers to entry and reduce costs for farmers. This financial backing and policy support encourage the development of advanced IoT solutions, such as sensors and data analytics, which enhance agricultural efficiency and productivity. Consequently, increased access to and investment in IoT technologies drive market expansion, foster innovation, and lead to widespread adoption of smart farming practices.

Threat:

High initial investment

High initial investment in IoT for agriculture involves significant costs for technology, infrastructure, and implementation, which can deter adoption among small to medium-sized farms. The steep upfront expenses create financial barriers and limit accessibility, hampering market growth by restricting the widespread adoption of IoT solutions. As a result, the slow uptake of technology and the reluctance of potential users to invest in costly systems can impede the overall expansion of the IoT agriculture market.

Covid-19 Impact

Covid-19 accelerated the adoption of IoT in agriculture by highlighting the need for remote monitoring and automation due to labor shortages and social distancing requirements. The pandemic underscored the importance of technology in maintaining food supply chains and operational efficiency. However, it also disrupted supply chains and delayed technology deployments. Overall, while covid-19 drove increased interest and investment in IoT solutions, it also posed challenges related to implementation and logistics.

The large farm segment is expected to be the largest during the forecast period

The large farm segment is estimated to be the largest during the forecast period. In large farm applications, IoT technology enhances efficiency through advanced monitoring and automation. IoT devices, including sensors, drones, and automated machinery, provide real-time data on soil health, crop conditions, and equipment performance. This enables precise irrigation, fertilization, and pest management, optimizing resource use and boosting yields. By integrating IoT systems, large farms can streamline operations, reduce labor costs, and improve overall productivity, leading to more sustainable and profitable agricultural practices.

The smart greenhouses segment is expected to have the highest CAGR during the forecast period

The smart greenhouses segment is anticipated to witness the highest CAGR during the forecast period. In smart greenhouses, IoT applications revolutionize climate control and resource management. IoT sensors monitor environmental variables such as temperature, humidity, and light levels, enabling precise adjustments to optimize plant growth. Automated systems manage irrigation, nutrient delivery, and ventilation based on real-time data, reducing water and resource waste. By integrating these technologies, smart greenhouses achieve enhanced crop yields, improved energy efficiency, and reduced labor requirements, leading to more sustainable and productive agricultural practices.

Region with largest share:

The Internet of Things (IoT) market in agriculture across the Asia-Pacific region is estimated to have largest share due to increasing investments in smart farming technologies and a growing focus on improving agricultural productivity. Countries like China, India, and Japan are leading the adoption of IoT solutions, leveraging sensors, drones, and data analytics to enhance crop management and livestock monitoring. Government initiatives and rising demand for food security drive innovation, making the region a significant hub for IoT advancements in agriculture.

Region with highest CAGR:

In North America, the IoT market in agriculture is thriving to have highest CAGR due to advanced technological infrastructure and a strong emphasis on precision farming. The U.S. and Canada lead in integrating IoT solutions such as sensors, drones, and automation technologies to optimize crop yields and resource management. Robust investment in research and development, along with government support for agricultural innovation, drives the growth of IoT applications. This focus on efficiency, sustainability, and data-driven decision-making positions North America as a key player in the global IoT agriculture market.

Key players in the market

Some of the key players profiled in the Internet of Things (IoT) in Agriculture Market include John Deere, AGCO Corporation, Trimble Inc., Raven Industries, AG Leader Technology, Bayer CropScience, BASF SE, IBM Corporation, Cisco Systems, Accenture, Farmers Edge Inc., Hexagon Agriculture, Taranis, Telit Communications, PrecisionHawk, Sentera, CNH Industrial N.V. and Topcon Positioning Systems.

Key Developments:

In August 2024, AGCO Corporation launched new products and farmer-focused solutions at the 2024 Farm Progress Show in Boone, Iowa. The products are the 600 Vario(R) Series Tractor, ErgoSteer(TM), Fendt Lodge(TM), 9S Series Tractor, Mobile Service Truck and Smart Grain Management tools. These new offerings demonstrate AGCO's ongoing efforts to address the evolving needs of the agricultural industry by integrating cutting-edge technology with practical, farmer-centric solutions.

In August 2023, John Deere introduced its innovative ExactShot technology, a significant advancement in precision agriculture. This technology is designed to optimize the planting and fertilization process by targeting the application of fertilizer directly to the area where each seed is planted. Unlike traditional methods that distribute fertilizer uniformly across the entire field, ExactShot only applies fertilizer to the specific spot where the seed is placed. This precise application reduces the amount of fertilizer used by up to 60%.

Components Covered:

• Hardware
• Software
• Services

Deployment Types Covered:

• Cloud-Based
• On-Premises

Farm Sizes Covered:

• Small Farms
• Medium Farms
• Large Farms

Connectivity Technologies Covered:

• Cellular Networks
• LPWAN (Low Power Wide Area Network)
• Satellite Networks
• Wi-Fi
• Bluetooth
• Other Connectivity Technologies

Applications Covered:

• Precision Farming
• Livestock Monitoring
• Smart Greenhouses
• Fish Farming
• Agricultural Drones
• Labour Management
• Other Applications

End Users Covered:

• Agribusiness Companies
• Agricultural Research Institutes
• Government Bodies
• Farmers & Growers
• Other End Users

Regions Covered:

• North America
  • US
  • Canada
  • Mexico
• Europe
  • Germany
  • UK
  • Italy
  • France
  • Spain
  • Rest of Europe
• Asia Pacific
  • Japan
  • China
  • India
  • Australia
  • New Zealand
  • South Korea
  • Rest of Asia Pacific
• South America
  • Argentina
  • Brazil
  • Chile
  • Rest of South America
• Middle East & Africa
  • Saudi Arabia
  • UAE
  • Qatar
  • South Africa
  • Rest of Middle East & Africa

What our report offers:

• Market share assessments for the regional and country-level segments
• Strategic recommendations for the new entrants
• Covers Market data for the years 2022, 2023, 2024, 2026, and 2030
• Market Trends (Drivers, Constraints, Opportunities, Threats, Challenges, Investment Opportunities, and recommendations)
• Strategic recommendations in key business segments based on the market estimations
• Competitive landscaping mapping the key common trends
• Company profiling with detailed strategies, financials, and recent developments
• Supply chain trends mapping the latest technological advancements

Free Customization Offerings:

All the customers of this report will be entitled to receive one of the following free customization options:

• Company Profiling
  • Comprehensive profiling of additional market players (up to 3)
  • SWOT Analysis of key players (up to 3)
• Regional Segmentation
  • Market estimations, Forecasts and CAGR of any prominent country as per the client's interest (Note: Depends on feasibility check)
• Competitive Benchmarking
  • Benchmarking of key players based on product portfolio, geographical presence, and strategic alliances