Packaging Tape Printing Market Forecasts to 2030 - Global Analysis By Product, Printing Ink Type, Material, Tape Width, Application, End User and By Geography

According to Stratistics MRC, the Global Packaging Tape Printing Market is accounted for $19.52 billion in 2024 and is expected to reach $36.74 billion by 2030 growing at a CAGR of 7.4% during the forecast period. Packaging tape printing involves applying customized designs, logos, and messages onto adhesive tapes used for sealing and securing packages. This process enhances the functionality of packaging tapes by integrating branding, product information, and security features. By utilizing advanced printing technologies, companies can create visually appealing and informative tapes that improve brand visibility, ensure tamper-evidence, and contribute to effective product protection and presentation throughout the supply chain.

According to the Indian Paper Manufacturers Association, the Indian paper industry contributes around 5% of global paper production. Per capita, paper consumption in India is around 15kg.

Market Dynamics:

Driver:

E-commerce growth

As online shopping volumes rise, businesses seek to enhance their packaging for better brand visibility and customer experience. Customized printed tapes help reinforce brand identity, provide product information, and ensure secure delivery, which are crucial in the competitive e-commerce landscape. Additionally, the need for tamper-evident and protective packaging drives the adoption of printed tapes. The expansion of e-commerce not only boosts the volume of packaging tape usage but also encourages innovation in tape design and functionality.

Restraint:

Volatility in raw material prices

Volatility in raw material prices, such as adhesives, inks, and substrates, causes fluctuations in production costs. This unpredictability can lead to higher prices for printed tapes, impacting profitability and pricing strategies for manufacturers. It also complicates budgeting and financial planning for companies in the market. The uncertainty can deter investment in new technologies and innovation, slow down market expansion, and force businesses to either absorb costs or pass them on to consumers, potentially affecting demand and growth.

Opportunity:

Escalating demand for personalized packaging solutions

Personalized packaging enhances brand identity and customer engagement, leading to greater use of printed tapes for unique designs, logos, and promotional messages. This trend is particularly strong in sectors like e-commerce and retail, where distinct packaging can differentiate products and strengthen brand presence. Additionally, personalized tapes often feature security and tamper-evident elements, meeting consumer expectations for both aesthetics and protection. As businesses strive to stand out, the need for customized printed packaging tapes continues to rise.

Threat:

High initial costs

High initial costs in packaging tape printing stem from expenses related to specialized printing equipment, setup for custom designs, and material procurement. These costs can be prohibitive for smaller businesses and start-ups, limiting their ability to invest in custom-printed tapes. Consequently, smaller players may miss out on opportunities to enhance brand visibility and product security, while larger companies may dominate, potentially stifling innovation and broader market expansion.

Covid-19 Impact

The covid-19 pandemic significantly impacted the packaging tape printing market by accelerating e-commerce growth, leading to increased demand for customized packaging solutions. However, supply chain disruptions and raw material shortages posed challenges, causing delays and price fluctuations. Companies also focused more on secure and tamper-evident packaging due to heightened safety concerns. While the market faced short-term setbacks, the shift towards online shopping and the emphasis on secure packaging ultimately drove long-term growth.

The branding segment is expected to be the largest during the forecast period

The branding segment is estimated to have a lucrative growth. In the branding application of packaging tape printing, customized tapes serve as a powerful marketing tool by showcasing company logos, brand colors, and unique designs. This enhances brand visibility and recognition during shipping and handling. Printed tapes not only secure packages but also reinforce brand identity, turning each package into a marketing asset. Effective branding through packaging tapes helps create a consistent brand image, fosters customer loyalty, and distinguishes products in competitive markets.

The consumer goods segment is expected to have the highest CAGR during the forecast period

The consumer goods segment is anticipated to witness the highest CAGR growth during the forecast period. In the consumer goods sector, packaging tape printing is vital for branding and product differentiation. Customized printed tapes enhance brand visibility and convey important information, such as product details and safety instructions. They also contribute to tamper-evidence, ensuring product integrity. This application is especially significant in the retail industry, where eye-catching designs and clear labeling can influence consumer choice. They serve as a marketing tool, promoting brand identity and increasing consumer trust in the product.

Region with largest share:

The packaging tape printing market in the Asia-Pacific region is experiencing robust growth, driven by the rapid expansion of e-commerce, manufacturing, and logistics sectors. Countries like China, India, and Japan are major contributors, with increasing demand for customized and branded packaging solutions. The region's booming retail industry and rising consumer awareness about product safety further fuel market expansion. Additionally, advancements in printing technologies and the availability of cost-effective raw materials enhance the market's competitiveness, making Asia-Pacific a key player in the global packaging tape printing industry.

Region with highest CAGR:

The packaging tape printing market in North America is witnessing steady growth, driven by the strong presence of e-commerce, retail, and manufacturing industries. The demand for customized and branded packaging solutions is high, with companies focusing on enhancing brand visibility and product security. The region's advanced printing technologies and emphasis on sustainable packaging materials contribute to market expansion. The United States and Canada are key players, benefiting from well-established supply chains and the rising trend of using tamper-evident and eco-friendly printed tapes in packaging.

Key players in the market

Some of the key players profiled in the Packaging Tape Printing Market include 3M Company, Avery Dennison Corporation, Tesa SE, Intertape Polymer Group Inc., Lintec Corporation, Nitto Denko Corporation, Scapa Group plc, Shurtape Technologies LLC, Hy-Tape International, Berry Global, Adhesives Research Inc., CCL Industries Inc., York Tape & Label Inc., Wuxi Bosheng Adhesive Products Corporation and Bagla Group.

Key Developments:

In March 2024, 3M launched the first known padded, paper-based curbside recyclable mailer material that businesses can also use to automate their packaging process. This new material called 3M(TM) Padded Automatable Curbside Recyclable (PACR) Mailer Material is capable of producing packages up to three times faster than manual packing when paired with qualified automated packaging machines.

In November 2023, Tesa introduced the new tesa(R) 51345, a paper-based reinforcement adhesive tape that can be used, for example, to reinforce packaging or cartons at sensitive points such as side hole handles, flap handles, and top-hole handles. It is part of a comprehensive range for corrugated board manufacturers

Products Covered:

• Acrylic Adhesive Tape
• Natural Rubber Adhesive Tape
• Double-sided Tape
• Eco-friendly Tape
• Other Products

Printing Ink Types Covered:

• Water-Based Inks
• Latex-Based Inks
• Hot Melt-Based Inks
• Ultraviolet-Curable Inks
• Solvent-Based Inks
• Other Printing Ink Types

Materials Covered:

• Polypropylene
• Polyethylene
• Polyester
• Polyvinyl Chloride
• Paper
• Other Materials

Tape Widths Covered:

• Narrow
• Medium
• Wide

Applications Covered:

• Branding
• Product Instructions
• Decorations
• Other Applications

End Users Covered:

• Food & Beverages
• Healthcare
• E-commerce
• Electronics
• Consumer Goods
• Automotive
• Other End Users

Regions Covered:

• North America
  • US
  • Canada
  • Mexico
• Europe
  • Germany
  • UK
  • Italy
  • France
  • Spain
  • Rest of Europe
• Asia Pacific
  • Japan
  • China
  • India
  • Australia
  • New Zealand
  • South Korea
  • Rest of Asia Pacific
• South America
  • Argentina
  • Brazil
  • Chile
  • Rest of South America
• Middle East & Africa
  • Saudi Arabia
  • UAE
  • Qatar
  • South Africa
  • Rest of Middle East & Africa

What our report offers:

• Market share assessments for the regional and country-level segments
• Strategic recommendations for the new entrants
• Covers Market data for the years 2022, 2023, 2024, 2026, and 2030
• Market Trends (Drivers, Constraints, Opportunities, Threats, Challenges, Investment Opportunities, and recommendations)
• Strategic recommendations in key business segments based on the market estimations
• Competitive landscaping mapping the key common trends
• Company profiling with detailed strategies, financials, and recent developments
• Supply chain trends mapping the latest technological advancements

Free Customization Offerings:

All the customers of this report will be entitled to receive one of the following free customization options:

• Company Profiling
  • Comprehensive profiling of additional market players (up to 3)
  • SWOT Analysis of key players (up to 3)
• Regional Segmentation
  • Market estimations, Forecasts and CAGR of any prominent country as per the client's interest (Note: Depends on feasibility check)
• Competitive Benchmarking
  • Benchmarking of key players based on product portfolio, geographical presence, and strategic alliances