Electronic Shelf Label Market Forecasts to 2030 - Global Analysis By Product Type (Segmented E-Paper, Full-Graphic E-Paper, Liquid-Crystal Display and Other Product Types), Component Type, Technology, Application, End User and By Geography

According to Stratistics MRC, the Global Electronic Shelf Label Market is accounted for $1.7 billion in 2024 and is expected to reach $4.1 billion by 2030 growing at a CAGR of 15.8% during the forecast period. Electronic Shelf Labels (ESLs) are digital displays used in retail environments to show product pricing and information. They are typically placed on store shelves alongside merchandise and are designed to replace traditional paper price tags. ESLs are capable of displaying various types of information such as product names, prices, promotions, stock levels, and barcodes. They often use technologies like electronic paper (e-paper) or liquid crystal displays (LCDs) for the display, and may incorporate wireless communication protocols such as Bluetooth or Wi-Fi for data transmission and updates.

According to US Census Bureau March 2022, total retail revenues in 2021 were roughly USD 6.6 trillion, an increase of around USD 1 billion from the previous year.

Market Dynamics:

Driver:

Growing trend of retail automation

The market is witnessing a notable surge in retail automation trends. Retailers are increasingly adopting these systems to automate pricing and product information updates. This shift eliminates manual efforts, reduces errors, and enhances operational efficiency. This technology's real-time updates and dynamic pricing capabilities align with the evolving retail landscape, offering a seamless and responsive shopping experience to customers while streamlining management processes for retailers.

Restraint:

Security concerns

Ensuring the integrity of data transmission from backend systems to ESLs is critical to prevent tampering or unauthorized access. Encryption protocols must be robust to thwart hacking attempts. Moreover, secure authentication mechanisms are vital to verify commands sent to ESLs, preventing malicious manipulation. Continuous monitoring and updates to security protocols are necessary to stay ahead of evolving threats and safeguard sensitive information in the dynamic environment. Thus, security concern is the factor restraining the growth of the market.

Opportunity:

Advancements in ESL technology

The integration of IoT sensors allows for real-time updates, ensuring accuracy and efficiency. E-ink displays provide clear visibility and low energy consumption, reducing operational costs. Furthermore, the adoption of wireless communication protocols like Bluetooth enables seamless connectivity for remote management and customization. These technological advancements enhance the market's capabilities, offering a dynamic and responsive retail environment.

Threat:

High installation and supporting infrastructure costs

The market faces significant challenges due to high installation and supporting infrastructure costs. Implementing these systems requires substantial investment in hardware, software, and network infrastructure. Additionally, ongoing maintenance and support expenses contribute to the overall cost burden for businesses adopting technology. These high costs can be a barrier to entry for smaller retailers or organizations with limited budgets, impacting the widespread adoption of solutions across the retail industry.

Covid-19 Impact:

The COVID-19 pandemic has significantly impacted the Electronic Shelf Label (ESL) market. Initially, disruptions in the supply chain led to shortages of ESL components, affecting production and deployment. However, as retailers shifted focus to online channels, the demand for ESLs surged due to their role in enhancing digital shopping experiences and enabling real-time pricing updates. This shift accelerated ESL adoption, driving innovation in the market despite the initial challenges posed by the pandemic.

The liquid-crystal display segment is expected to be the largest during the forecast period

The liquid-crystal display is expected to be the largest during the forecast period. Its versatility, low power consumption, and sharp visual quality make it ideal for displaying pricing, promotions, and product information in retail environments. These systems leveraging LCDs offer real-time updates, enabling retailers to manage inventory efficiently and enhance customer experiences. As the demand for dynamic pricing and digital signage grows, LCD-based solutions continue to play a pivotal role in revolutionizing retail operations.

The batteries segment is expected to have the highest CAGR during the forecast period

The batteries segment is expected to have the highest CAGR during the forecast period. These batteries, often of the coin or button-cell type, power the digital displays, enabling real-time pricing updates and promotional messaging. With the increasing adoption of ESLs by retailers worldwide to enhance customer experience and streamline operations, the demand for efficient, long-lasting batteries has surged. This trend has also led to innovations in battery technology to meet the specific requirements of applications.

Region with largest share:

North America is projected to hold the largest market share during the forecast period driven by the increasing adoption of digital price tags by retailers. These systems offer real-time pricing updates, reduce operational costs, and enhance the overall shopping experience. Factors such as the demand for efficient inventory management, technological advancements in display technologies, and the need for eco-friendly solutions are contributing to the expansion of the market.

Region with highest CAGR:

Asia Pacific is projected to hold the highest CAGR over the forecast period. The region has seen a rapid expansion in the retail sector, driven by urbanization, rising disposable incomes, and increasing consumer spending. This growth has led retailers to adopt advanced technologies to enhance customer experiences and streamline operations. Retailers in the regions are keen on adopting technologies that improve operational efficiency and cut down on costs.

Key players in the market

Some of the key players in Electronic Shelf Label market include Pricer AB, Displaydata, Altierre Corporation, Opticon, Teraoka Seiko, Hanshow Technology, SoluM, Altierre, E Ink Holdings, LG Innotek, Planar Systems, Samsung Electro-Mechanics, Panasonic, Delfi Technologies, and Easypak.

Key Developments:

In November 2022, Pricer strengthened its strategic partnership with StrongPoint, a leading grocery retailer that provides smart solutions for retail stores and distributes Pricer's ESLs in Europe. The new agreement increases StrongPoint's geographic scope to the UK and Ireland.

In August 2022, SoluM announced a partnership with Ekko GmbH, an Industry 4.0 SaaS platform. With this partnership, SoluM integrated Ekko's platform with its ESLs to provide enhanced logistics capabilities in retail stores.

Product Types Covered:

• Segmented E-Paper
• Full-Graphic E-Paper
• Liquid-Crystal Display
• Other Product Types

Component Types Covered:

• Display Modules
• Communication Modules
• Batteries
• Microcontrollers/Processors
• Other Component Types

Technologies Covered:

• Radio Frequency (RF)
• Infrared (IR)
• Near Field Communication (NFC)
• Other Technologies

Applications Covered:

• Pricing Management
• Inventory Management
• Promotion Management
• Product Information Display
• Other Applications

End Users Covered:

• Retail
• Healthcare
• Manufacturing
• Logistics and Warehousing
• Other End Users

Regions Covered:

• North America
  • US
  • Canada
  • Mexico
• Europe
  • Germany
  • UK
  • Italy
  • France
  • Spain
  • Rest of Europe
• Asia Pacific
  • Japan
  • China
  • India
  • Australia
  • New Zealand
  • South Korea
  • Rest of Asia Pacific
• South America
  • Argentina
  • Brazil
  • Chile
  • Rest of South America
• Middle East & Africa
  • Saudi Arabia
  • UAE
  • Qatar
  • South Africa
  • Rest of Middle East & Africa

What our report offers:

• Market share assessments for the regional and country-level segments
• Strategic recommendations for the new entrants
• Covers Market data for the years 2022, 2023, 2024, 2026, and 2030
• Market Trends (Drivers, Constraints, Opportunities, Threats, Challenges, Investment Opportunities, and recommendations)
• Strategic recommendations in key business segments based on the market estimations
• Competitive landscaping mapping the key common trends
• Company profiling with detailed strategies, financials, and recent developments
• Supply chain trends mapping the latest technological advancements

Free Customization Offerings:

All the customers of this report will be entitled to receive one of the following free customization options:

• Company Profiling
  • Comprehensive profiling of additional market players (up to 3)
  • SWOT Analysis of key players (up to 3)
• Regional Segmentation
  • Market estimations, Forecasts and CAGR of any prominent country as per the client's interest (Note: Depends on feasibility check)
• Competitive Benchmarking
  • Benchmarking of key players based on product portfolio, geographical presence, and strategic alliances