Anti-Aging Supplements Market Forecasts to 2030 - Global Analysis By Product (Collagen, Omega-3 Fatty Acids and Other Product Types), Form (Powder, Capsules and Other Forms), Distribution Channel, Application and By Geography

According to Stratistics MRC, the Global Anti-Aging Supplements Market is accounted for $60.9 billion in 2024 and is expected to reach $103.3 billion by 2030 growing at a CAGR of 9.2% during the forecast period. Anti-aging supplements are dietary supplements that are specifically formulated to support healthy aging and address age-related concerns. These supplements typically contain a combination of vitamins, minerals, antioxidants, botanical extracts, and other bioactive compounds that are believed to have potential benefits in promoting overall well-being, maintaining youthful vitality, and reducing the visible signs of aging. Anti-aging supplements provide a concentrated source of essential nutrients that may be beneficial for overall health and well-being. Anti-aging supplements may include ingredients like glucosamine, chondroitin, collagen peptides, and calcium, which are believed to support joint mobility, flexibility, and bone strength.

According to the United Nations World Population Prospects 2019 report, the total population aged 40 to 59 was roughly 1.8 billion in 2019, with a projected increase to 2.0 billion by 2030.

Market Dynamics:

Driver:

Growing emphasis on preventative health

The anti-aging supplement market is experiencing a surge due to a growing emphasis on preventative health measures. With increasing awareness about the importance of proactive health management, consumers are turning to supplements to combat aging signs before they appear. This trend is driven by a desire to maintain vitality and well-being throughout the lifespan. Anti-aging supplements offer a convenient and accessible way to support healthy aging, addressing issues like skin elasticity, cognitive function, and overall vitality. As the population ages and lifestyles become more health-conscious, the demand for these supplements continues to rise, propelling market growth.

Restraint:

Strict government regulations

Strict government regulations can significantly restrain the anti-aging supplement market by imposing rigorous requirements for product safety, efficacy, and labeling. Regulatory bodies often scrutinize claims made by supplement manufacturers, demanding substantial scientific evidence to support anti-aging assertions. Compliance costs associated with navigating complex regulatory frameworks also pose barriers, particularly for smaller companies. These stringent measures aim to safeguard consumers from false promises and potential health risks but can stifle innovation and market expansion within the anti-aging supplement sector.

Opportunity:

Shifting consumer preferences towards plant-based substitutes

Shifting consumer preferences towards plant-based substitutes presents a significant opportunity for the anti-aging supplement market. With growing awareness about the health benefits of plant-based diets, consumers are increasingly seeking natural and sustainable alternatives to traditional anti-aging products. Plant-based supplements offer a rich source of antioxidants, vitamins, and minerals essential for skin health and overall well-being, aligning with the trend towards holistic approaches to aging. This shift reflects a desire for cleaner, ethically sourced products without compromising on efficacy. Consequently, manufacturers in the anti-aging supplement sector are diversifying their offerings to cater to this evolving consumer demand.

Threat:

Safety concerns

The anti-aging supplement market raises safety concerns primarily due to the lack of regulation and oversight in the industry. There's a risk of misleading claims and the unverified efficacy of these supplements, potentially leading consumers to rely on ineffective or even harmful products. Adverse reactions, interactions with medications, and long-term health consequences remain largely unknown. Additionally, the use of synthetic ingredients and undisclosed additives can pose significant health risks. Without proper regulation and rigorous testing, ensuring the safety and efficacy of anti-aging supplements becomes a paramount concern for consumers and health authorities alike.

Covid-19 Impact:

The COVID-19 pandemic has had a significant impact on the market for anti-ageing supplements. On the one hand, as consumers have become more concerned with maintaining their general health and bolstering their immune systems to defend themselves from illnesses like the coronavirus, there has been a rise in demand for supplements that claim to promote immunity. People have grown more critical and wary about the efficacy and safety of these products as a result of growing public awareness. Consumers now place a greater emphasis on scientific evidence and supplement producers' openness when making purchasing selections.

The vitamins segment is expected to be the largest during the forecast period

The vitamins segment is estimated to hold the largest share. For maintaining general health and wellbeing, vitamins are important micronutrients. Because of their potential advantages in promoting healthy ageing and fighting off age-related oxidative stress, vitamins are frequently included in the context of anti-ageing supplements. Vitamins with antioxidant abilities, such as vitamins C, E, and A, are known to assist the body in scavenging damaging free radicals. These vitamins are used in anti-ageing supplements to lower oxidative stress and improve cellular health because free radicals can harm cells and speed up the process of ageing.

The capsules segment is expected to have the highest CAGR during the forecast period

The capsules segment is projected to have lucrative growth during the forecast period. Consumers can get anti-ageing supplements in popular and practical capsule form. They are frequently employed because they are simple to consume, provide accurate dosages, and can keep the supplement's components from deteriorating. The anti-ageing supplement's active ingredients are enclosed in a capsule that is normally made up of gelatin or vegetarian substitutes. Ultimately, consumer preferences, ease of use, and the precise formulation and components of the supplement all play a role in the decision about using a capsule-based anti-ageing supplement.

Region with largest share:

Asia Pacific commanded the largest market share during the extrapolated period. Due to the region's rapidly ageing population, including a sizeable percentage of people over the age of 60, Asia-Pacific is expected to continue to dominate the worldwide anti-ageing supplement market in the years to come. Additionally, as people age, their concern for maintaining their health and looks increases, this raises the market for anti-ageing vitamins. With the region's growing middle class and increased disposable income, demand for high-end health and wellness products, like anti-aging supplements, has surged.

Region with highest CAGR:

North America is expected to witness profitable growth over the projection period due to high disposable income, increasing aesthetic consciousness, and growing knowledge of ageing problems. Consumers of various age groups are anticipated to utilise goods that enhance cognitive health more frequently, which will drive market expansion in this area. A lucrative growth potential has been developed for the local market as a result of how simple it is to purchase these anti-ageing supplements due to their increasing availability on e-commerce platforms. These elements are therefore anticipated to boost market expansion in this region.

Key players in the market

Some of the key players in Anti-Aging Supplements market include Allergan, INC., Amway, AVON Products INC., Beiersdorf AG, ESTEE Lauder Companies INC., Forever Living Products, Herbalife, Jeunesse Global, L'OREAL S.A., Life Extension, Lifevantage Corporation, Liquid Health, Inc., Mannatech Incorporated, Natrol LLC, Natural Factors Nutritional Products Ltd,, Nootropics Depot, NOVOS Labs, NOW Foods, NU Skin Enterprises, Onnit Labs, Inc, Oriflame Cosmetics, Procera Health, Procter & Gamble CO., Rodan + Fields, Shaklee Corporation, UNILEVER PLC, Usana Health Sciences and VitaminExpress.

Key Developments:

In April 2024, The Estee Lauder Companies (ELC) and Microsoft Corp. announced the creation of an AI Innovation Lab as an expansion of their global strategic relationship. Leveraging cutting-edge generative AI capabilities in Microsoft's Azure OpenAI Service, the companies will work together to develop solutions that further empower ELC's more than 20 prestige beauty brands as they create closer consumer connections and increase speed to market with local relevancy.

In January 2024, Shaklee, a leading health and wellness company, whose founder invented the first multivitamin in the US, launches a new line of supplements uniquely designed to target multiple solutions related to today's biggest health and wellness concerns, including stress, mood, energy, sleep, gut health, hair, skin & nails, healthy aging, and women's health.

Products Covered:

• Collagen
• Omega-3 Fatty Acids
• Resveratrol
• Antioxidants
• Multivitamin
• Ascorbic acid
• Multivitamin
• Retinol
• Coenzyme Q10
• Minerals
• Vitamins
• Herbal Extracts
• Niacinamide
• Sunscreen Ingredients
• Hyaluronic Acid
• Chemical Peels
• Other Product Types

Forms Covered:

• Powder
• Capsules
• Patches
• Gummies
• Gels
• Syrup
• Serums
• Cream
• Other Forms

Distribution Channels Covered:

• Supermarkets and Hypermarkets
• Health and Wellness Stores
• Pharmacy and Drugstores
• Convenience Stores
• Beauty Salons
• Online Stores
• Other Distribution Channels

Applications Covered:

• Hair Care
• Skin Care
• Body Care
• Facial Care

Regions Covered:

• North America
  • US
  • Canada
  • Mexico
• Europe
  • Germany
  • UK
  • Italy
  • France
  • Spain
  • Rest of Europe
• Asia Pacific
  • Japan
  • China
  • India
  • Australia
  • New Zealand
  • South Korea
  • Rest of Asia Pacific
• South America
  • Argentina
  • Brazil
  • Chile
  • Rest of South America
• Middle East & Africa
  • Saudi Arabia
  • UAE
  • Qatar
  • South Africa
  • Rest of Middle East & Africa

What our report offers:

• Market share assessments for the regional and country-level segments
• Strategic recommendations for the new entrants
• Covers Market data for the years 2022, 2023, 2024, 2026, and 2030
• Market Trends (Drivers, Constraints, Opportunities, Threats, Challenges, Investment Opportunities, and recommendations)
• Strategic recommendations in key business segments based on the market estimations
• Competitive landscaping mapping the key common trends
• Company profiling with detailed strategies, financials, and recent developments
• Supply chain trends mapping the latest technological advancements

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All the customers of this report will be entitled to receive one of the following free customization options:

• Company Profiling
  • Comprehensive profiling of additional market players (up to 3)
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• Regional Segmentation
  • Market estimations, Forecasts and CAGR of any prominent country as per the client's interest (Note: Depends on feasibility check)
• Competitive Benchmarking
  • Benchmarking of key players based on product portfolio, geographical presence, and strategic alliances