Artificial Intelligence (AI) in Fintech Market Forecasts to 2030 - Global Analysis By Component (Solution, Services and Other Component), Deployment Mode, Application, End User and By Geography

According to Stratistics MRC, the Global Artificial Intelligence (AI) in Fintech Market is accounted for $44.0 billion in 2024 and is expected to reach $58.6 billion by 2030 growing at a CAGR of 4.9% during the forecast period. Artificial Intelligence (AI) is revolutionizing the Fintech industry by enhancing efficiency, personalization, and security across various financial services. AI-powered algorithms analyze vast amounts of data swiftly, enabling better risk assessment, fraud detection, and credit scoring processes. In customer service, AI-driven chatbots and virtual assistant's offer 24/7 support, improving user experience and reducing operational costs for financial institutions. AI algorithms also optimize trading strategies by identifying patterns and trends in market data, thereby enhancing investment decisions and portfolio management.

According to a new poll conducted by Certified Fraud Examiners (ACFE) and analytics pioneer SAS, the use of Artificial Intelligence (AI) and Machine Learning (ML) for fraud detection increased internationally last year.

Market Dynamics:

Driver:

Deeper customer insights and personalization

AI can analyze vast amounts of customer data to understand their financial behavior, preferences, and risk profiles. This enables Fintech institutions to personalize financial products and services, offer targeted recommendations, and improve customer satisfaction. Imagine receiving investment advice tailored to your risk tolerance or loan options that consider your unique financial situation.

Restraint:

Bias in algorithmic decisions

AI algorithms can perpetuate biases present in the data they are trained on. This can lead to discriminatory lending practices, unfair risk assessments, or exclusion of certain demographics from financial services. Careful data selection, bias detection techniques, and ongoing monitoring are essential to mitigate bias in AI-driven decisions hampering the growth of the market.

Opportunity:

Enhanced efficiency and profitability

AI automates tedious tasks traditionally handled by human employees, such as loan processing, fraud detection, and customer service inquiries. This streamlines operations, reduces manual errors, and frees up human capital to focus on more strategic initiatives. Improved efficiency translates to cost savings and potentially higher profits for Fintech companies. This empowers Fintech companies to detect fraudulent transactions in real-time, prevent financial losses, and make more informed creditworthiness assessments.

Threat:

Lack of explainability and transparency

Financial institutions rely on AI for critical decisions such as credit scoring, investment strategies, and fraud detection. However, the inherent complexity of AI models often results in black-box processes where the rationale behind decisions is not easily understandable or explainable to stakeholders, including customers, regulators, and even internal auditors. This opacity can lead to several adverse effects.

Covid-19 Impact

The outbreak of COVID 19 affected the market growth as many retailers continue to face problems. Many merchants implemented point of sale financing alternatives for potential growth. Merchants are using current data like a bank account for underwriting. Still, these players are also using AI-based models to access consumer behavior based on the transaction made or by their product purchase.

The services segment is expected to be the largest during the forecast period

The services is expected to be the largest during the forecast period as the managed service is likely to grow quickly owing to its help in administering AI-enabled apps in fintech. Fintech startups are using AI to provide professional services expected to drive the development of the segment. Poor customer service or incorrect advice might result in customer loss. Virtual assistants and chatbots can access consumers' accounts in real-time, provide personalized recommendations, and aid them in managing their savings. Professional services would assist fintech in providing tailored 24/7 support to their consumers while decreasing the likelihood of incorrect advice, errors, or bad customer service.

The risk management segment is expected to have the highest CAGR during the forecast period

The risk management segment is expected to have the highest CAGR during the forecast period as AI algorithms handle sensitive financial data and automate decision-making processes, effective risk management practices are essential to mitigate potential risks and ensure regulatory compliance. Moreover, regulatory scrutiny around AI usage in finance requires adherence to data privacy laws (like GDPR) and financial regulations (like Basel III), necessitating transparent AI algorithms and accountable risk management frameworks which encourage the growth of the market.

Region with largest share:

North America is projected to hold the largest market share during the forecast period due to prominent AI software and systems suppliers, combined investment by financial institutions into AI projects, and the adoption of most AI in Fintech solutions. The region is expected to experience significant growth in this area in the coming years. Additionally, North America serves as the business hub for many AI Fintech firms, with companies like Sidetrade choosing to locate their North American operations in Calgary which drives the market growth.

Region with highest CAGR:

Asia Pacific is projected to hold the highest CAGR over the forecast period owing the quick expansion of domestic firms with supportive government measures creates numerous opportunities for the advancement of AI in the fintech business. Furthermore, prominent players invest in the region's new markets as part of their business strategy, adding to regional market growth.

Key players in the market

Some of the key players in Artificial Intelligence (AI) in Fintech market include Active.Ai, Amazon Web Services Inc., Betterment Holdings, ComplyAdvantage.com, Data Minr Inc., IBM Corporation, Intel Corporation, IPsoft Inc., Microsoft Corporation, Narrative Science, Next IT Corporation, Onfido, Pefin Holdings LLC, Ripple Labs Inc., Sift Science Inc., TIBCO Software, Trifacta Software Inc., WealthFront Inc. and Zeitgold

Key Developments:

In June 2024, Intel Gaudi Enables a Lower Cost Alternative for AI Compute and GenAI. Community-based software simplifies generative AI (GenAI) development and industry-standard Ethernet networking enables flexible scaling of AI systems.

In February 2024, Indian startup Sarvam AI collaborates with Microsoft to bring its Indic voice large language model (LLM) to Azure. The collaboration aims to enable Sarvam AI to leverage Azure AI and Azure Infrastructure to build and deploy their voice LLM stack

Components Covered:

• Solution
• Services
• Other Components

Deployment Modes Covered:

• Cloud
• On-Premise

Applications Covered:

• Risk Management
• Payments & Money Transfer
• Customer Service
• Insurance Services
• Asset Management
• Other Applications

End Users Covered:

• Banks & Financial Institutions
• Insurance Companies
• Investment Firms
• Fintech Startups
• Other End Users

Regions Covered:

• North America
  • US
  • Canada
  • Mexico
• Europe
  • Germany
  • UK
  • Italy
  • France
  • Spain
  • Rest of Europe
• Asia Pacific
  • Japan
  • China
  • India
  • Australia
  • New Zealand
  • South Korea
  • Rest of Asia Pacific
• South America
  • Argentina
  • Brazil
  • Chile
  • Rest of South America
• Middle East & Africa
  • Saudi Arabia
  • UAE
  • Qatar
  • South Africa
  • Rest of Middle East & Africa

What our report offers:

• Market share assessments for the regional and country-level segments
• Strategic recommendations for the new entrants
• Covers Market data for the years 2022, 2023, 2024, 2026, and 2030
• Market Trends (Drivers, Constraints, Opportunities, Threats, Challenges, Investment Opportunities, and recommendations)
• Strategic recommendations in key business segments based on the market estimations
• Competitive landscaping mapping the key common trends
• Company profiling with detailed strategies, financials, and recent developments
• Supply chain trends mapping the latest technological advancements

Free Customization Offerings:

All the customers of this report will be entitled to receive one of the following free customization options:

• Company Profiling
  • Comprehensive profiling of additional market players (up to 3)
  • SWOT Analysis of key players (up to 3)
• Regional Segmentation
  • Market estimations, Forecasts and CAGR of any prominent country as per the client's interest (Note: Depends on feasibility check)
• Competitive Benchmarking
  • Benchmarking of key players based on product portfolio, geographical presence, and strategic alliances