Personalized Nutrition Market Forecasts to 2030 - Global Analysis By Product Type (Active Measurement and Standard Measurement), Type, Dietary Plan, Distribution Channel, Dosage Form, Application and By Geography

According to Stratistics MRC, the Global Personalized Nutrition Market is accounted for $15.6 billion in 2024 and is expected to reach $41.0 billion by 2030 growing at a CAGR of 17.5% during the forecast period. Personalized nutrition tailors dietary recommendations to individual characteristics such as genetics, metabolism, lifestyle, and health status. Leveraging technologies like DNA testing and digital health platforms, personalized nutrition analyzes an individual's unique nutritional needs and preferences to provide personalized dietary advice, meal plans, and supplementation recommendations. By considering factors such as nutrient deficiencies, food intolerances, and genetic predispositions to certain health conditions, personalized nutrition aims to optimize health outcomes, prevent chronic diseases, and enhance overall well-being. Embracing a holistic approach that integrates scientific evidence, behavioral insights, and technological innovations, personalized nutrition empowers individuals to make informed choices about their diet and lifestyle, promoting long-term health and vitality tailored to their specific biological makeup and health goals.

According to the National Institutes of Health, the sales of probiotics supplements are projected to be more than USD 64 billion in 2023.

Market Dynamics:

Driver:

Rising health awareness and focus on wellness

As consumers become more health-conscious and proactive about managing their well-being, there is a growing demand for personalized nutrition solutions that cater to individual health goals, preferences, and dietary needs. Personalized nutrition services, including dietary counseling, genetic testing, and meal planning apps, experience heightened interest and adoption as individuals seek customized approaches to optimize their health and prevent chronic diseases driving the market growth.

Restraint:

High cost of personalized plans

High cost of personalized nutrition plans may hinder market expansion and penetration into new customer segments, limiting the reach and scalability of personalized nutrition businesses. Manufacturers, service providers, and healthcare practitioners may struggle to attract and retain customers in competitive markets where pricing is a barrier to entry, constraining revenue growth and profitability in the personalized nutrition sector.

Opportunity:

Growing consumer interest in precision medicine

Precision medicine approaches integrate biomarker data, genetic testing, and other personalized health metrics to inform dietary interventions and optimize nutritional outcomes. Consumers are increasingly interested in accessing personalized nutrition plans that incorporate biomarker analysis, metabolic profiling, and genetic information to customize dietary recommendations, identify nutrient deficiencies, and mitigate genetic predispositions to certain health conditions, fostering a deeper understanding of the interplay between genetics, nutrition, and health.

Threat:

Limited scientific evidence

Insufficient scientific evidence may pose challenges for regulatory oversight and quality assurance in the personalized nutrition market. Regulatory agencies face complexities in establishing evidence-based criteria for evaluating the safety, efficacy, and accuracy of personalized nutrition products and services, particularly in the absence of standardized protocols and validated biomarkers for assessing individual nutritional needs and responses. Limited regulatory oversight may create opportunities for noncompliance, product mislabeling, and consumer harm, necessitating regulatory interventions to ensure consumer protection and public health.

Covid-19 Impact

The pandemic of COVID-19 has had a significant impact on the tailored nutrition market's growth. The increased growth rate during the pandemic is primarily attributable to a shift in people's attitudes toward a healthy lifestyle and the adoption of health diets to promote immunity. As health problems become more prevalent, people are turning to health supplements to boost their immunity, which is driving up demand for individualized nutrition. Personalized nutrition now encompasses a more top-to-bottom approach, which involves a survey of an individual's inherited characteristics, dietary proclivities, physical movement, rest practices, micro biome, and even metabolism rates.

The nutraceuticals segment is expected to be the largest during the forecast period

The nutraceuticals is expected to be the largest during the forecast period as nutraceuticals complement precision nutrition testing methods such as genetic testing, biomarker analysis, and microbiome profiling, enabling healthcare practitioners and consumers to identify nutrient deficiencies, genetic predispositions, and metabolic imbalances that may impact dietary requirements and health outcomes. Nutraceutical formulations can be customized based on personalized nutrition test results to address specific nutrient needs and optimize health status.

The tablets segment is expected to have the highest CAGR during the forecast period

The tablets segment is expected to have the highest CAGR during the forecast period as they are safe to consume, inexpensive to produce, and effective at delivering nutrients. Tablets can be produced in various shapes and sizes. These are developed by adding powdered ingredients to create a solid tablet that can easily break down inside the digestive tract. Furthermore, most tablets have additives that enhance their texture, appearance, or taste. While others have a coating to avoid breakdown going through the small intestine the major nutrients are adsorbed.

Region with largest share:

North America is projected to hold the largest market share during the forecast period owing to the presence of major companies, extensive government funding, and an increase in research activities in the region. The presence of well-developed infrastructure for developing AI-based platforms for personalized nutrition is one of the major factors responsible for market growth. For instance, in October 2022, GenoPalate, Inc. announced an investment of USD 5.6 million through equity financing to support its product line in personalized nutrition. The company provides personalized supplements and online programs on nutrition. GenoPalate is enhancing its nutritional health data platform on the web- and mobile-based applications.

Region with highest CAGR:

Asia Pacific is projected to hold the highest CAGR over the forecast period owing to robust product pipelines in personalized nutrition & supplements and a large patient population. Similarly, India is emerging as a hub for startups in the personalized nutrition and supplements market. For instance, in April 2020, BhookhaHaathi, an Indian nutraceutical startup, launched AI-based personalized nutrition services. The system collects relevant information to offer customized suggestions. The company is extending its current nutraceutical business.

Key players in the market

Some of the key players in Personalized Nutrition market include Amway , Arizona Nutritional Supplements, Asiamerica, Ingredients, Atlas Biomed Group Limited, Balchem Corporation, Barrington Nutritionals, BASF SE, DNA Fit, DSM, GX Sciences, LLC, Habit, LLC, Herbalife Nutrition Ltd, Maat Nutritionals, Metagenetics, Inc., Mixfix, Inc., Natures Product Inc., Nutralliance, Inc., Superior Supplement Manufacturing, Viome Life Sciences, Inc. and Wellness Coach

Key Developments:

In May 2024, BASF expands its biomass balance portfolio for selected chemical intermediates. New range of products contribute to the replacement of fossil resources with renewable raw materials according to a certified biomass balance approach

In April 2024, Vattenfall and BASF sign purchase agreement for 49 percent of Germany's Nordlicht offshore wind farms. The two companies are deepening their partnership in the field of renewable energy

In November 2023, Acquisition of Arizona Nutritional Supplements by Founders Aaron Blunck and Jonathan Pinkus Marks a New Era of Innovation and Growth. This acquisition by its visionary founders further underscores their unwavering commitment to taking the company to new heights.

Product Types Covered:

• Active Measurement
• Standard Measurement

Types Covered:

• Dietary Supplements
• Functional Foods
• Nutraceuticals
• Custom-Made Meals
• Digital Solutions

Dietary Plans Covered:

• Dairy-Free
• Gluten-Free
• Vegan/Plant-Based
• Keto
• Paleo
• Mediterranean
• Low-FODMAP
• Other Dietary Plan

Distribution Channels Covered:

• Direct-to-Consumer
• Healthcare Providers
• Pharmacies
• Supermarkets & Hypermarkets
• Specialty Stores

Dosage Forms Covered:

• Capsule
• Tablets
• Powders
• Liquids
• Other Dosage Forms

Applications Covered:

• Standard Supplement
• Disease Prevention & Management
• Overall Health & Wellness
• Weight Management
• Performance Optimization
• Other Applications

Regions Covered:

• North America
  • US
  • Canada
  • Mexico
• Europe
  • Germany
  • UK
  • Italy
  • France
  • Spain
  • Rest of Europe
• Asia Pacific
  • Japan
  • China
  • India
  • Australia
  • New Zealand
  • South Korea
  • Rest of Asia Pacific
• South America
  • Argentina
  • Brazil
  • Chile
  • Rest of South America
• Middle East & Africa
  • Saudi Arabia
  • UAE
  • Qatar
  • South Africa
  • Rest of Middle East & Africa

What our report offers:

• Market share assessments for the regional and country-level segments
• Strategic recommendations for the new entrants
• Covers Market data for the years 2022, 2023, 2024, 2026, and 2030
• Market Trends (Drivers, Constraints, Opportunities, Threats, Challenges, Investment Opportunities, and recommendations)
• Strategic recommendations in key business segments based on the market estimations
• Competitive landscaping mapping the key common trends
• Company profiling with detailed strategies, financials, and recent developments
• Supply chain trends mapping the latest technological advancements

Free Customization Offerings:

All the customers of this report will be entitled to receive one of the following free customization options:

• Company Profiling
  • Comprehensive profiling of additional market players (up to 3)
  • SWOT Analysis of key players (up to 3)
• Regional Segmentation
  • Market estimations, Forecasts and CAGR of any prominent country as per the client's interest (Note: Depends on feasibility check)
• Competitive Benchmarking
  • Benchmarking of key players based on product portfolio, geographical presence, and strategic alliances