Hair Growth Supplement and Treatment Market Forecasts to 2030 - Global Analysis By Type, By Form, Gender, Distribution Channel and By Geography

According to Stratistics MRC, the Global Hair Growth Supplement and Treatment Market is accounted for $7.88 billion in 2023 and is expected to reach $13.60 billion by 2030 growing at a CAGR of 8.1% during the forecast period. Hair growth supplements are products containing vitamins and minerals to address potential deficiencies contributing to hair loss or brittle hair. They aim to support hair health by providing essential nutrients. Hair loss treatments, on the other hand, contain active ingredients proven to treat hair loss and stimulate hair growth. These treatments are backed by research, tested, and refined to offer effective solutions for hair loss concerns.

According to the National Library of Medicine, androgenetic alopecia impacts around 50 million men and approximately 30 million women across the U.S.

Market Dynamics:

Driver:

Increasing prevalence of hair loss

The increasing prevalence of hair loss is a significant driver in the market. Factors such as genetics, hormonal imbalances, stress, diet, and environmental influences contribute to hair loss issues. This rising concern has led to a surge in demand for innovative hair growth supplements and treatments tailored to address specific underlying causes of hair loss. Additionally, companies are investing in research and development to create effective products, meeting the growing need for personalized solutions in the hair care industry, which is fueling market growth.

Restraint:

Side effects associated with certain treatments

Side effects associated with certain treatments can be a restraint in the market. These side effects can range from mild to severe and can affect the overall demand for these products. Biotin supplements, which are commonly used for hair growth, can cause side effects such as skin rashes, digestive problems, and increased insulin levels. Similarly, minoxidil, a topical medication used for hair regrowth, can cause side effects such as scalp irritation, unwanted facial hair growth, and changes in heart rate. These side effects can deter potential users from using these products, thereby impacting market growth.

Opportunity:

Rising demand for natural and organic hair growth products

Consumers are increasingly seeking products that are free from chemicals and artificial ingredients, opting for solutions that are perceived as safer and more sustainable. This trend aligns with the growing preference for holistic and wellness-focused approaches to hair care. Companies can cater to this demand by offering effective, natural, and organic hair growth solutions stand to capitalize on this market trend and meet the evolving needs of health-conscious consumers.

Threat:

Counterfeit products and false advertising

Deceptive marketing schemes, like those seen in the Nutrafol class action lawsuit, mislead consumers with false claims of clinical efficacy, potentially harming their health and violating consumer protection laws. The illicit trafficking of counterfeit goods, including pharmaceuticals for hair and weight loss treatments, not only generates substantial profits for criminal enterprises but also endangers consumers by providing ineffective or harmful products, undermining trust in the industry, which will have a major impact on the industry growth.

Covid-19 Impact:

The COVID-19 pandemic has had a notable impact on the market, with widespread lockdowns and social distancing measures leading to increased demand for hair growth supplements and treatments as people sought ways to address stress-related hair concerns. However, disruptions in the global supply chain and manufacturing delays hindered the availability of certain products, leading to price fluctuations and shortages in some regions. As the pandemic progressed, the market also saw a shift towards online sales and telehealth consultations, with a growing emphasis on e-commerce platforms and virtual consultations for hair-related issues.

The tablets & capsules segment is expected to be the largest during the forecast period

The tablets and capsules segment is expected to be the largest during the forecast period in the Hair Growth Supplement and Treatment Market due to various factors. Tablets and capsules are the most common forms of supplements, making them easily accessible and familiar to consumers and they are easy to consume and can be taken with or without food, making them convenient for individuals with busy lifestyles. Moreover, the growing demand for natural and organic hair growth supplements has led to an increase in the production of tablets and capsules, as they can be formulated with various vitamins, minerals, and herbal extracts that support hair growth.

The online retail segment is expected to have the highest CAGR during the forecast period

The online retail segment is expected to have the highest CAGR during the forecast period due to the increasing popularity of online shopping, convenience, and accessibility to a wide range of hair growth products. The COVID-19 pandemic has also accelerated the growth of e-commerce, with consumers preferring to shop online for health and wellness products, including hair growth supplements and treatments. The online retail segment offers a seamless shopping experience, with easy access to product information, customer reviews, and the ability to compare prices and products from different brands. Moreover, the increasing use of smartphones and the internet, coupled with the growing trend of personalized hair care, is expected to further boost the growth of the online retail segment in the market.

Region with largest share:

Over the forecast period, North America is positioned to dominate the Hair Growth Supplement and Treatment Market due to a higher prevalence of hair-related issues, increased consumer awareness about hair health, availability of advanced treatment options, robust research and development activities, and the presence of key market players. Additionally, favorable reimbursement policies and rising disposable incomes further contribute to the region's dominance. As a result, North America is expected to maintain its leading position in driving market growth.

Region with highest CAGR:

During the forecast period, the Asia Pacific region is projected to witness rapid expansion in the Hair Growth Supplement and Treatment Market. This growth can be attributed to factors such as a large population base, increasing disposable incomes, changing lifestyle patterns, and rising awareness about personal grooming and aesthetics. Moreover, advancements in healthcare infrastructure, growing urbanization, and a burgeoning middle-class population drive demand for hair growth solutions in the region, fostering substantial market growth and opportunities for industry players.

Key players in the market

Some of the key players in Hair Growth Supplement and Treatment Market include Alma Lasers, Amway, Capillus, Cipla Inc., Curallux, LLC., ExoCoBio, GNC Holdings, Inc., InVite Health, Johnson & Johnson Services, Inc, Kerastase, Lexington International, LLC, Merck & Co., Inc., Nioxin, Nutraceutical Wellness Inc., NutraStim, OUAI HAIRCARE, Viviscal Limited (Church & Dwight) and WON TECH Co., Ltd.

Key Developments:

In September 2023, Alma Lasers collaborated with Kate Hudson on the 'Beyond the Trend' Campaign. The aim behind the collaboration is to highlight its best products including LMNT, PrimeX, and others.

In January 2023, Nutraceutical Wellness Inc. announced a partnership with Sephora U.S. to provide quality hair health supplements.

Types Covered:

• Hair Loss Supplements
• Hair Loss Treatments

Forms Covered:

• Tablets & Capsules
• Gummies & Soft Gels
• Liquids
• Powders

Genders Covered:

• Male
• Female

Distribution Channels Covered:

• Hypermarkets/Supermarkets
• Specialty Stores
• Drugstores & Pharmacies
• Online Retail
• Other Distribution Channels

Regions Covered:

• North America
  • US
  • Canada
  • Mexico
• Europe
  • Germany
  • UK
  • Italy
  • France
  • Spain
  • Rest of Europe
• Asia Pacific
  • Japan
  • China
  • India
  • Australia
  • New Zealand
  • South Korea
  • Rest of Asia Pacific
• South America
  • Argentina
  • Brazil
  • Chile
  • Rest of South America
• Middle East & Africa
  • Saudi Arabia
  • UAE
  • Qatar
  • South Africa
  • Rest of Middle East & Africa

What our report offers:

• Market share assessments for the regional and country-level segments
• Strategic recommendations for the new entrants
• Covers Market data for the years 2021, 2022, 2023, 2026, and 2030
• Market Trends (Drivers, Constraints, Opportunities, Threats, Challenges, Investment Opportunities, and recommendations)
• Strategic recommendations in key business segments based on the market estimations
• Competitive landscaping mapping the key common trends
• Company profiling with detailed strategies, financials, and recent developments
• Supply chain trends mapping the latest technological advancements

Free Customization Offerings:

All the customers of this report will be entitled to receive one of the following free customization options:

• Company Profiling
  • Comprehensive profiling of additional market players (up to 3)
  • SWOT Analysis of key players (up to 3)
• Regional Segmentation
  • Market estimations, Forecasts and CAGR of any prominent country as per the client's interest (Note: Depends on feasibility check)
• Competitive Benchmarking
  • Benchmarking of key players based on product portfolio, geographical presence, and strategic alliances