Alternative Data Market Forecasts to 2030 - Global Analysis By Data Type, Technology, Application, End User and By Geography

According to Stratistics MRC, the Global Alternative Data Market is accounted for $8.24 billion in 2023 and is expected to reach $144.77 billion by 2030 growing at a CAGR of 50.6% during the forecast period. Alternative data refers to unconventional or non-traditional datasets sourced from a variety of channels such as social media, satellite imagery, web scraping, sensors, and more. These data sets provide insights beyond what traditional financial or economic indicators offer, allowing for unique perspectives and predictive analytics. Its diverse nature and availability through technological advancements have made it a valuable resource for gaining competitive advantages in decision-making processes and market analysis.

According to the International Trade Administration, US Department of Commerce, the US consists of one-third of the IT industry across the globe, making the country the largest tech market in the world.

Market Dynamics:

Driver:

Increasing demand for unique insights

Traditional data sources often lack depth and granularity, prompting businesses, investors, and researchers to turn to alternative data for fresh perspectives and actionable insights. This demand fosters innovation in data collection, processing, and analysis technologies, facilitating access to diverse datasets from sources such as social media, IoT devices, and satellite imagery. As organizations recognize the value of alternative data in gaining a competitive edge, market adoption and investment continue to rise, fueling further growth.

Restraint:

Lack of standardization and benchmarking

The lack of standardization and benchmarking in alternative data arises from the diverse nature of data sources, collection methods, and analytical techniques. Without standardized methodologies, comparing and evaluating datasets becomes challenging, hindering transparency, reliability, and interoperability. This lack of uniformity hampers market growth by impeding data integration, inhibiting cross-sector collaboration, and increasing the risk of inaccuracies and biases in decision-making.

Opportunity:

Rising investments in data infrastructure

Robust data infrastructure facilitates the integration of alternative data sources, enhances data quality, and accelerates insights generation. Improved infrastructure also supports scalability and flexibility, allowing organizations to handle large volumes of data and adapt to evolving market demands. Consequently, increased investments in data infrastructure enhance the accessibility, reliability, and usability of alternative data, driving broader adoption across industries and accelerating market growth.

Threat:

Data privacy concerns

Data privacy concerns in alternative data revolve around the collection, storage, and usage of sensitive personal information, raising regulatory compliance challenges and ethical considerations. Organizations face scrutiny over data handling practices, potentially leading to legal liabilities and reputational damage. Lack of clear guidelines and standards exacerbates uncertainties, discouraging investment and adoption. These concerns hinder market growth by limiting data accessibility, increasing compliance costs, and eroding consumer trust.

Covid-19 Impact

The covid-19 pandemic significantly impacted the alternative data market by accelerating its growth and adoption. As traditional data sources became less reliable due to disruptions in supply chains and economic activity, the demand for alternative data surged. Organizations increasingly turned to alternative data sources, such as mobility data, sentiment analysis, and satellite imagery, to gain real-time insights into rapidly changing market dynamics and consumer behaviour. This heightened reliance on alternative data not only underscored its value but also propelled investments in data analytics and infrastructure, driving further growth in the market.

The web traffic segment is expected to be the largest during the forecast period

The web traffic segment is estimated to have a lucrative growth. Web traffic data provides insights into online user behaviour and engagement. It encompasses metrics such as website visits, page views, click-through rates, bounce rates, and session duration. Analyzing web traffic data enables businesses to understand customer preferences, track marketing campaign effectiveness, and optimize website performance. This data is often collected using web analytics tools like Google Analytics or through partnerships with internet service providers.

The risk management segment is expected to have the highest CAGR during the forecast period

The risk management segment is anticipated to witness the highest CAGR growth during the forecast period, due to its enhanced decision-making processes. These datasets provide early warning signals, help identify emerging trends, and improve predictive modeling accuracy. Alternative data enables proactive risk mitigation strategies, enhances portfolio diversification, and aids in assessing counterparty risk. They provide valuable insights into dynamic and complex risk landscapes, enabling organizations to better anticipate and navigate challenges in sectors such as finance, insurance, cybersecurity, and supply chain management.

Region with largest share:

Asia Pacific is projected to hold the largest market share during the forecast period owing to the region's expanding digital economy, increasing demand for data-driven insights, and advancements in technology infrastructure. Rising investments in data analytics and artificial intelligence are fueling the adoption of alternative data sources. Regulatory changes and evolving consumer behaviour further contribute to the market's momentum, creating opportunities for data providers, analytics firms, and businesses to leverage alternative data for competitive advantage and innovation.

Region with highest CAGR:

North America is projected to have the highest CAGR over the forecast period, owing to its robust technological infrastructure, a mature financial ecosystem, and a strong emphasis on innovation. The presence of numerous financial institutions, tech firms, and data providers fuels growth, with a focus on diverse data sets such as consumer behaviour, geospatial data, and IoT sensors. Regulatory changes, such as GDPR and CCPA, shape data privacy practices, influencing market dynamics. Investments in AI and machine learning are further driving adoption of the market.

Key players in the market

Some of the key players profiled in the Alternative Data Market include Dataminr Inc., M Science LLC, Geotab Inc., Lattice, AltHub, Preqin Ltd., 7Park Data Inc., The Earnest Research Company, Thinknum Inc., Convergence Inc., UBS Evidence Lab, YipitData, Talkingdata, Advan Research Corporation, Ravenpack International SL and Eagle Alpha Ltd.

Key Developments:

In November 2023, Blockchain developer Lattice unveils 'alternative data availability' network for optimism. The Optimism blockchain ecosystem is getting its own "alternative data availability" or "alt-DA" chain, called Redstone.

In September 2023, AltHub, an advisory and marketing resource for alternative data providers, announced the launch of its AI-driven platform called AltLab360, helping firms more easily collect, package and commercialize their data assets.

Data Types Covered:

• Satellite & Weather Data
• Web Scraped Data
• Mobile Application Usage
• Credit & Debit Card Transactions
• Email Receipts
• Geo-location (Foot Traffic) Records
• Social & Sentiment Data
• Web Traffic
• Other Data Types

Technologies Covered:

• Natural Language Processing (NLP)
• Artificial Intelligence (AI)
• Data Aggregation
• Cloud Computing
• Other Technologies

Applications Covered:

• Predictive Analytics
• Sentiment Analysis
• Marketing and Advertising
• Risk Management
• Fraud Detection
• Other Applications

End Users Covered:

• Automotive
• Media & Entertainment
• Real Estate & Construction
• Retail
• Industrial
• Transportation & Logistics
• Energy
• Other End Users

Regions Covered:

• North America
  • US
  • Canada
  • Mexico
• Europe
  • Germany
  • UK
  • Italy
  • France
  • Spain
  • Rest of Europe
• Asia Pacific
  • Japan
  • China
  • India
  • Australia
  • New Zealand
  • South Korea
  • Rest of Asia Pacific
• South America
  • Argentina
  • Brazil
  • Chile
  • Rest of South America
• Middle East & Africa
  • Saudi Arabia
  • UAE
  • Qatar
  • South Africa
  • Rest of Middle East & Africa

What our report offers:

• Market share assessments for the regional and country-level segments
• Strategic recommendations for the new entrants
• Covers Market data for the years 2021, 2022, 2023, 2026, and 2030
• Market Trends (Drivers, Constraints, Opportunities, Threats, Challenges, Investment Opportunities, and recommendations)
• Strategic recommendations in key business segments based on the market estimations
• Competitive landscaping mapping the key common trends
• Company profiling with detailed strategies, financials, and recent developments
• Supply chain trends mapping the latest technological advancements

Free Customization Offerings:

All the customers of this report will be entitled to receive one of the following free customization options:

• Company Profiling
  • Comprehensive profiling of additional market players (up to 3)
  • SWOT Analysis of key players (up to 3)
• Regional Segmentation
  • Market estimations, Forecasts and CAGR of any prominent country as per the client's interest (Note: Depends on feasibility check)
• Competitive Benchmarking
  • Benchmarking of key players based on product portfolio, geographical presence, and strategic alliances