PUBLISHER: Stratistics Market Research Consulting | PRODUCT CODE: 1462691
PUBLISHER: Stratistics Market Research Consulting | PRODUCT CODE: 1462691
According to Stratistics MRC, the Global Dairy-Based Beverages Market is accounted for $44.2 billion in 2023 and is expected to reach $69.1 billion by 2030 growing at a CAGR of 6.6% during the forecast period. Dairy-based beverages are liquid refreshments derived from milk or milk products. These beverages encompass a wide range of products, including milkshakes, yogurt drinks, flavored milk, and smoothies. They are popular for their nutritional value, providing essential nutrients such as calcium, protein, and vitamins. Dairy-based beverages offer various flavors and textures, catering to diverse consumer preferences and serving as refreshing and nourishing options for consumption.
Growing consumer awareness of health benefits associated with dairy-based beverages
Growing consumer awareness of the health benefits associated with dairy-based beverages serves as a key driver in the market. Dairy products are rich sources of essential nutrients such as calcium, protein, vitamins, and minerals, which are vital for maintaining overall health. Additionally, research highlighting the role of dairy consumption in promoting bone health, muscle growth, and weight management has led to increased demand for dairy-based beverages among health-conscious consumers. This trend is expected to continue driving market growth as consumers prioritize nutritious beverage options.
Concerns regarding lactose intolerance and allergies
A considerable portion of the global population is lactose-intolerant or allergic to dairy products, leading to a restricted consumer base. This limitation hampers market penetration and revenue potential for dairy beverage manufacturers. Additionally, the rising awareness of these issues among consumers has prompted them to seek alternative non-dairy options, such as plant-based milk substitutes. As a result, dairy-based beverage companies face challenges catering to diverse dietary preferences and health considerations.
Development of functional and fortified dairy beverages
Consumers are increasingly seeking beverages that offer additional health benefits beyond basic nutrition. Functional and fortified dairy drinks cater to this demand by incorporating ingredients like vitamins, minerals, probiotics, and protein enhancements. These beverages provide essential nutrients but also offer specific health-promoting properties such as improved digestion, immune support, and enhanced energy levels. Capitalizing on this trend allows dairy beverage manufacturers to differentiate their products, attract health-conscious consumers, and drive market growth.
Health-related controversies and negative perceptions
Health-related controversies and negative perceptions pose a significant threat to the dairy-based beverages market. Concerns regarding issues such as lactose intolerance, allergies, saturated fat content, and the environmental impacts of dairy farming can deter consumers from purchasing these products. Additionally, ongoing debates surrounding the potential links between dairy consumption and health issues like cardiovascular disease and certain types of cancer can further erode consumer confidence.
The COVID-19 pandemic has both positively and negatively impacted the Dairy-Based Beverages market. While there has been increased awareness of health monitoring and fitness due to the pandemic, disruptions in manufacturing, supply chains, and healthcare services have hindered market growth. However, the market is expected to rebound as healthcare systems recover, and there is a renewed focus on preventive healthcare and remote patient monitoring post-pandemic.
The milk beverages segment is expected to be the largest during the forecast period
The milk beverages segment is poised to dominate the dairy-based beverages market during the forecast period. This dominance can be attributed to several factors, including the widespread popularity of traditional milk as a staple beverage, its versatility in various culinary applications, and its inherent nutritional benefits such as calcium, protein, and vitamins. Additionally, the segment's continued innovation with flavored and fortified milk varieties, coupled with growing consumer demand for convenient and nutritious dairy options, further propels its market leadership.
The tetra packs segment is expected to have the highest CAGR during the forecast period
The tetra packs segment is projected to experience the highest growth rate during the forecast period in the dairy-based beverages market. This growth can be attributed to several factors, including the convenience and portability offered by tetra packs, which appeal to consumers seeking on-the-go beverage options. Additionally, advancements in packaging technology have enhanced the shelf life and preservation of dairy-based beverages in tetra packs, driving their popularity among both manufacturers and consumers.
Asia Pacific is positioned to sustain its dominance in the dairy-based beverages market due to the region's large and rapidly growing population, coupled with increasing urbanization and rising disposable incomes, which drive robust demand for dairy products. Additionally, changing dietary preferences, growing health consciousness, and a burgeoning middle class contribute to the market's expansion. Moreover, ongoing investments in dairy infrastructure, product innovation, and distribution networks further strengthen Asia Pacific's leading position in the global dairy-based beverages market.
Europe is poised for rapid growth in the dairy-based beverages market due to increasing consumer demand for healthy and convenient beverage options, coupled with a growing preference for dairy products, which is driving market expansion. Additionally, the region's strong dairy industry infrastructure, stringent quality standards, and innovation in product formulations and packaging techniques contribute to market growth. Furthermore, rising disposable incomes and changing consumer lifestyles are fueling the consumption of dairy-based beverages, positioning Europe as a key growth region in the market.
Key players in the market
Some of the key players in Dairy-Based Beverages Market include Agropur Cooperative, Arla Foods Amba, Chobani, LLC, Danone S.A., Dean Foods Company, Fonterra Co-operative Group Limited, FrieslandCampina N.V., General Mills, Inc., Grupo LALA, S.A.B. de C.V., ITC Ltd, Meiji Holdings Co., Ltd., Mengniu Dairy Co., Ltd., Mother Dairy Fruit and Vegetable Pvt. Ltd., Nestle S.A., PepsiCo, Inc., Suntory Holdings Limited, The Coca-Cola Company, The Kraft Heinz Company, Unilever PLC, Varun Beverages, Yakult Honsha Co., Ltd. and Yili Group.
In March 2024, Varun Beverages, leading bottler of beverage major PepsiCo, is expanding its production capacities in the juices and value-added dairy products segments in 2024, according to the latest annual report of the company. Besides, Varun Beverages Ltd (VBL) is strengthening its distribution network and chilling infrastructure, which is essential to enhance presence in the existing and under-penetrated markets, its promoter & Non-Executive Chairman Ravi Jaipuria told shareholders.
In April 2023, India's leading milk and milk Product Company, Mother Dairy Fruit and Vegetable Pvt. Ltd has announced that it is releasing 15 new products for the summer of 2023. According to the company and its food developers, the new products were developed on the basis of consumer insights. These new products were aimed at tapping into indulgence and the consumer's evolving consumption pattern. The new products include ready-to-consume Custard, 2 Cold Coffees and over 10 Ice Cream variants. In addition, the company has enriched its Nutrifit Curd offering with Vitamins A & D.
Note: Tables for North America, Europe, APAC, South America, and Middle East & Africa Regions are also represented in the same manner as above.