Instant Coffee Market Forecasts to 2030 - Global Analysis By Type (Powdered, Freeze-dried and Granules), Flavour (Regular, Decaffeinated and Flavoured), Price Range, Packaging, Distribution Channel, Application and By Geography

According to Stratistics MRC, the Global Instant Coffee Market is accounted for $10.52 billion in 2023 and is expected to reach $26.18 billion by 2030 growing at a CAGR of 13.8% during the forecast period. Instant coffee, a popular beverage, offers convenience and quick preparation. Made from brewed coffee that has been freeze-dried or spray-dried into a soluble powder, it dissolves rapidly in hot water. This process preserves the flavor and aroma of coffee, providing a consistent taste experience. Instant coffee caters to busy lifestyles, allowing people to enjoy a cup of coffee almost instantly without the need for brewing equipment. Its long shelf life and portability make it a favourite choice for travellers and office workers.

According to International Coffee Organization, in 2015, China produced more coffee than Kenya and Tanzania combined, and consumed more than Australia, owing to increasing disposal income of consumers.

Market Dynamics:

Driver:

Mounting trend towards functional beverages

As consumers increasingly prioritize health and wellness, they seek beverages that offer not only convenience but also added functional benefits. Instant coffee, with its versatility and widespread acceptance, presents an ideal platform for incorporating functional ingredients such as collagen, adaptogens, or probiotics. These enhancements cater to the evolving preferences of health-conscious consumers, offering a convenient way to incorporate wellness into their daily routines. As a result, the integration of functional ingredients in instant coffee products opens up new avenues for market growth.

Restraint:

Quality concerns

Quality concerns in instant coffee primarily revolve around flavor, aroma, and overall sensory experience. Inferior processing methods or poor-quality beans can result in a bland or bitter taste, detracting from consumer satisfaction. Additionally, issues like inconsistent particle size during grinding or improper packaging leading to staleness can affect the coffee's quality. Negative experiences with low-quality instant coffee may deter consumers from repurchasing, damaging brand reputation and market trust.

Opportunity:

Growing popularity in e-commerce platforms

With the increasing preference for online shopping and the convenience it offers, consumers are turning to e-commerce channels to purchase their favourite instant coffee brands. E-commerce platforms provide a broader reach, enabling instant coffee manufacturers to target a wider audience and expand their market presence. Direct-to-consumer sales through online platforms facilitate convenient purchasing experiences, personalized marketing strategies, and the ability to showcase product innovations. This trend underscores the importance of digital strategies and online presence for instant coffee brands to capitalize on the evolving consumer preferences and shopping habits.

Threat:

Competition from coffee alternatives

Increasing availability and popularity of alternative beverages like ready-to-drink cold brews, energy drinks, and tea-based beverages offer consumers diverse options beyond traditional coffee. Health-focused alternatives such as herbal teas or functional beverages also compete for market share, particularly among health-conscious consumers. These alternatives cater to evolving consumer preferences and offer unique flavor profiles and health benefits, potentially diverting consumers away from instant coffee.

Covid-19 Impact

The covid-19 pandemic significantly benefitted the instant coffee market. Lockdowns and social distancing measures led to a surge in demand for at-home coffee consumption. With cafes and restaurants closed or operating at limited capacity, consumers turned to instant coffee for their caffeine fix. This increased demand prompted manufacturers to ramp up production to meet the surge in orders. Additionally, the convenience and long shelf life of instant coffee appealed to consumers looking for pantry staples during uncertain times. As a result, the instant coffee market experienced notable growth amidst the pandemic-driven changes in consumer behaviour.

The powdered segment is expected to be the largest during the forecast period

The powdered segment is estimated to have a lucrative growth. Powdered instant coffee is a convenient and quick alternative to brewed coffee. It is made from coffee beans that are roasted, ground, and then brewed into a concentrated liquid. The liquid is then dried into a powder form, which preserves the flavor and aroma. To prepare, simply mix the powder with hot water, and you have a cup of coffee ready to drink. Powdered instant coffee is popular for its ease of use, long shelf life, and ability to be easily transported. It comes in various flavours and strengths, catering to different preferences.

The food service segment is expected to have the highest CAGR during the forecast period

The food service segment is anticipated to witness the highest CAGR growth during the forecast period, due to its efficiency and consistency. It's widely used in restaurants, cafes, and catering businesses due to its convenience and quick preparation. This form of coffee allows for rapid service, minimizing wait times for customers. Additionally, it simplifies the coffee-making process for staff, ensuring uniformity in taste across batches. While instant coffee may not match the complexity of freshly brewed alternatives, its reliability and ease of storage make it a practical choice for establishments with high-volume demands or limited resources for coffee preparation.

Region with largest share:

Asia Pacific is projected to hold the largest market share during the forecast period owing to changing consumer preferences, urbanization, and increasing disposable incomes. The region's diverse demographics and cultural influences contribute to a growing acceptance of Western-style coffee consumption. Market players are capitalizing on this trend by introducing innovative products tailored to local tastes and preferences. Furthermore, the expanding e-commerce landscape further facilitates market penetration and accessibility for instant coffee brands in the Asia Pacific region.

Region with highest CAGR:

North America is projected to have the highest CAGR over the forecast period, owing to changing lifestyles, busy routines, and a growing appreciation for convenience. With a strong coffee culture already established, the rise of premium instant coffee products, catering to discerning palates and emphasizing quality and flavor, has further boosted market growth. Additionally, the increasing demand for on-the-go beverages and the expansion of e-commerce platforms contribute to the accessibility and popularity of instant coffee in the North American region.

Key players in the market

Some of the key players profiled in the Instant Coffee Market include Nestle, The J.M. Smucker Company, Jacobs Douwe Egberts (JDE), Keurig Dr Pepper, Tata Consumer Products, Strauss Group, Unilever, Starbucks Corporation, Tchibo, Lavazza, Vinacafe, Olam International, 3-in-1 Coffee Mix, Trung Nguyen, Giraldo Farms.

Key Developments:

In April 2023, Nestle launched its first instant coffee designed for iced beverages in response to increasing demand for cold coffee at-home. Ice Roast gives customers the opportunity to enjoy an even better cup of cold coffee at home and recreate their favourite drinks.

In January 2023, Tata Consumer Products has launched its premium instant coffee 'Tata Coffee Grand Premium'. The flavour locked decoction crystals of Tata Coffee Grand Premium locks in the taste and aroma. It is a 100 per cent coffee blend with flavour-locked decoction crystals.

Types Covered:

• Powdered
• Freeze-dried
• Granules

Flavours Covered:

• Regular
• Decaffeinated
• Flavoured

Price Ranges Covered:

• Economy
• Mid-Range
• Premium
• Top-tier

Packagings Covered:

• Jars
• Sachets
• Pouches
• Cans
• Other Packagings

Distribution Channels Covered:

• Supermarkets/Hypermarkets
• Convenience Stores
• Online Retail
• Other Distribution Channels

Applications Covered:

• Home Use
• Office Use
• Food Service
• Other Applications

Regions Covered:

• North America
  • US
  • Canada
  • Mexico
• Europe
  • Germany
  • UK
  • Italy
  • France
  • Spain
  • Rest of Europe
• Asia Pacific
  • Japan
  • China
  • India
  • Australia
  • New Zealand
  • South Korea
  • Rest of Asia Pacific
• South America
  • Argentina
  • Brazil
  • Chile
  • Rest of South America
• Middle East & Africa
  • Saudi Arabia
  • UAE
  • Qatar
  • South Africa
  • Rest of Middle East & Africa

What our report offers:

• Market share assessments for the regional and country-level segments
• Strategic recommendations for the new entrants
• Covers Market data for the years 2021, 2022, 2023, 2026, and 2030
• Market Trends (Drivers, Constraints, Opportunities, Threats, Challenges, Investment Opportunities, and recommendations)
• Strategic recommendations in key business segments based on the market estimations
• Competitive landscaping mapping the key common trends
• Company profiling with detailed strategies, financials, and recent developments
• Supply chain trends mapping the latest technological advancements

Free Customization Offerings:

All the customers of this report will be entitled to receive one of the following free customization options:

• Company Profiling
  • Comprehensive profiling of additional market players (up to 3)
  • SWOT Analysis of key players (up to 3)
• Regional Segmentation
  • Market estimations, Forecasts and CAGR of any prominent country as per the client's interest (Note: Depends on feasibility check)
• Competitive Benchmarking
  • Benchmarking of key players based on product portfolio, geographical presence, and strategic alliances