Non-Potato Veggie Chips Market Forecasts to 2030 - Global Analysis By Source (Leafy Vegetable Chips, Root Vegetable Chips and Other Sources), Flavour, Processing Method, Distribution Channel, End User and By Geography

According to Stratistics MRC, the Global Non-Potato Veggie Chips Market is accounted for $4.3 billion in 2023 and is expected to reach $6.7 billion by 2030 growing at a CAGR of 6.7% during the forecast period. Non-Potato Veggie Chips are savory, crispy snacks made from a variety of vegetables other than potatoes. These chips undergo a process of slicing, seasoning, and often baking or frying to achieve their crunchy texture. Popular alternatives include kale, beets, carrots, and parsnips. These chips offer a healthier option compared to traditional potato chips, as they often retain more nutrients and can cater to diverse dietary preferences, providing a flavorful and satisfying snack with a range of vibrant, natural colors and unique vegetable flavors.

According to the State of Obesity 2022, Better Policies for a Healthier America report released by the Trust for America's Health (TFAH), 4 in 10 American adults suffer from obesity, and this is projected to continue in the next few years.

Market Dynamics:

Driver:

Growing awareness about healthy snacks

Consumers are increasingly recognizing the nutritional benefits of veggie chips, leading to a growing demand for non-potato alternatives. These snacks offer a tasty and wholesome alternative, incorporating various vegetables to cater to health-conscious individuals. As the awareness of the importance of mindful eating continues to rise, the market is poised for further expansion, driven by the preference for nutritious and flavourful snack choices. The growing emphasis on health and wellness is driving the demand for snacks that offer both taste and nutritional benefits.

Restraint:

Limited shelf life

Non-potato veggie chips face a challenge in the market due to their limited shelf life. Unlike traditional potato chips, non-potato veggie chips often contain higher moisture content and natural oils, making them prone to quicker spoilage. This limitation poses a logistical challenge for retailers and distributors in managing inventory to prevent product expiration. Consumers, expecting freshness and quality, may be deterred by the short shelf life, impacting repeat purchases.

Opportunity:

Growing vegetarian population

The market is experiencing a surge in growth driven by the expanding vegetarian population seeking innovative snack options. As more consumers adopt plant-based lifestyles, the demand for alternative snacks has intensified, propelling the market forward. This trend aligns with the growing awareness of health and sustainability, attracting a diverse consumer base. Food manufacturers are capitalizing on this shift, introducing a variety of non-potato veggie chips to cater to the evolving preferences of a health-conscious and environmentally aware market.

Threat:

Perceived higher cost

The premium pricing is attributed to the use of diverse vegetables, innovative preparation methods, and health-conscious positioning. While these alternatives boast nutritional benefits and cater to evolving dietary preferences, the price point can act as a deterrent for budget-conscious shoppers. Manufacturers face the challenge of justifying the added expense through transparent communication of nutritional value and unique selling propositions. These are the factors hampering the growth of the market.

Covid-19 Impact:

The COVID-19 pandemic significantly impacted market as lockdowns and restrictions led to supply chain disruptions and reduced consumer spending. The shift towards healthier snacking options was hindered by economic uncertainties. However, as consumer preferences evolved towards wellness and immunity-boosting products, the market witnessed a gradual recovery. Companies adapted by introducing innovative flavors and packaging to meet changing demands.

The root vegetable chips segment is expected to be the largest during the forecast period

The root vegetable chips segment is expected to be the largest during the forecast period. Root vegetable chips have surged in popularity, diversifying the non-potato veggie chips market. Consumers seeking healthier snack alternatives are drawn to the rich flavors and nutritional benefits of root vegetables. These chips often boast a vibrant color palette and unique textures, providing a satisfying crunch. As health-conscious trends persist, the root vegetable chip segment continues to carve a niche in the snack industry, offering a tasty and nutritious option for those looking beyond traditional potato chips.

The baked segment is expected to have the highest CAGR during the forecast period

The baked segment is expected to have the highest CAGR during the forecast period. With a focus on diverse vegetable ingredients, these chips offer a crunchy and flavourful alternative to traditional potato chips. Health-conscious consumers are drawn to the natural, gluten-free, and often organic qualities of these snacks. As a result, the market is witnessing growth as more brands introduce innovative and unique vegetable chip varieties, catering to the evolving preferences of the health-conscious consumer base.

Region with largest share:

North America is projected to hold the largest market share during the forecast period. Fueled by a growing awareness of health and wellness, these chips, often made from vegetables like beets, carrots, and kale, offer a tasty and nutritious option. The market is witnessing innovation with diverse flavors and unique combinations, attracting health-conscious consumers. As a result, the non-potato veggie chips are poised for continued growth, reflecting changing consumer preferences towards wholesome and flavourful snack choices.

Region with highest CAGR:

Asia Pacific is projected to hold the highest CAGR over the forecast period. As awareness of health and wellness rises, consumers are gravitating towards vegetable-based chips made from ingredients like beetroot, sweet potato, and kale. This trend is further fuelled by a growing emphasis on natural and organic products. The market's expansion is also attributed to the rising popularity of diverse flavors and textures, offering a flavourful and nutritious snacking option for health-conscious consumers in the region.

Key players in the market

Some of the key players in Non-Potato Veggie Chips market include Sensible Portions Trafo, General Mills Inc., PepsiCo, Yum Yum, Synder's-Lance, Bare Snacks, Siete Family Foods, Calbee, Kellogg's, Scrubby's, Bare Snacks, Costco, JicaChips, Kiwa and Beanitos.

Key Developments:

In September 2023, PepsiCo acquired Bare Snacks, a producer of non-potato veggie chips and other healthy snacks, for $2.9 billion. This acquisition is expected to help PepsiCo expand its portfolio of healthy snack options and gain a foothold in the growing non-potato veggie chips market.

In August 2023, General Mills acquired Rhythm Superfoods, a producer of kale chips, for $100 million. This acquisition is expected to help General Mills expand its reach in the non-potato veggie chips market.

In March 2023, Beanitos, a producer of chips and puffs, introduced a new packaging design and upgraded its chips recipe. This product improvement results in lighter and crispier chips than earlier.

Sources Covered:

• Leafy Vegetable Chips
• Root Vegetable Chips
• Other Sources

Flavours Covered:

• Barbecue
• Cheese
• Classic Salty
• Salt & Pepper
• Cheese & Onion
• Jalapeno

Processing Methods Covered:

• Air-Fried
• Baked
• Dehydrated
• Freeze-Dried

Distribution Channels Covered:

• Convenience Stores
• Online Retailers
• Traditional Grocery Stores
• Hypermarkets
• Other Distribution Channels

End Users Covered:

• Foodservice
• Household
• Other End Users

Regions Covered:

• North America
  • US
  • Canada
  • Mexico
• Europe
  • Germany
  • UK
  • Italy
  • France
  • Spain
  • Rest of Europe
• Asia Pacific
  • Japan
  • China
  • India
  • Australia
  • New Zealand
  • South Korea
  • Rest of Asia Pacific
• South America
  • Argentina
  • Brazil
  • Chile
  • Rest of South America
• Middle East & Africa
  • Saudi Arabia
  • UAE
  • Qatar
  • South Africa
  • Rest of Middle East & Africa

What our report offers:

• Market share assessments for the regional and country-level segments
• Strategic recommendations for the new entrants
• Covers Market data for the years 2021, 2022, 2023, 2026, and 2030
• Market Trends (Drivers, Constraints, Opportunities, Threats, Challenges, Investment Opportunities, and recommendations)
• Strategic recommendations in key business segments based on the market estimations
• Competitive landscaping mapping the key common trends
• Company profiling with detailed strategies, financials, and recent developments
• Supply chain trends mapping the latest technological advancements

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