AI Automation Testing Market Forecasts to 2030 - Global Analysis By Component (Testing Type, Service and Electric), Deployment, Organization Size, Technology, Application End User and By Geography

According to Stratistics MRC, the Global AI Automation Testing Market is accounted for $29.2 billion in 2023 and is expected to reach $95.3 billion by 2030 growing at a CAGR of 18.4% during the forecast period. AI Automation Testing involves the use of artificial intelligence and machine learning to enhance software testing processes. It enables automated test case generation, execution, and analysis, improving efficiency and accuracy. AI algorithms identify patterns, predict defects, and optimize testing, reducing manual intervention. This approach accelerates the testing lifecycle, ensures comprehensive coverage, and enhances the quality of software releases. The technology streamlines testing efforts, identifies vulnerabilities, and contributes to overall software reliability, meeting the demands of modern software development practices.

Market Dynamics:

Driver:

Accelerated software development

The need for rapid and continuous releases requires efficient and timely testing. AI in automation testing expedites the testing lifecycle, offering quick identification of defects, increased test coverage, and early bug detection. This synergy ensures that applications are thoroughly validated, aligning with the accelerated development pace. As organizations prioritize speed and quality in software delivery, the market experiences heightened adoption, playing a pivotal role in maintaining agility, reducing time-to-market, and enhancing overall software reliability.

Restraint:

High implementation cost

Organizations, particularly smaller ones, may be deterred by the substantial upfront expenses involved in acquiring AI tools, training personnel, and establishing the necessary infrastructure. This financial barrier limits the accessibility of advanced testing technologies, hindering broader adoption. The perceived financial burden could lead businesses to opt for traditional testing methods, slowing down the market expansion.

Opportunity:

Adoption

As software ecosystems become increasingly complex with varied devices, platforms, and configurations, AI-driven testing ensures flexibility and scalability. This adaptability addresses the challenges posed by diverse testing scenarios, leading to improved efficiency and comprehensive test coverage. Organizations seeking agile and responsive testing solutions value the capability to handle dynamic environments.

Threat:

Shortage of skilled professionals

The lack of experts proficient in both testing and AI impedes the successful implementation and utilization of advanced testing technologies. Companies face difficulties in harnessing the full potential of AI-driven testing, leading to delayed or suboptimal adoption. This scarcity hampers the growth of AI Automation Testing solutions, limiting their impact on improving testing efficiency and overall software quality.

Covid-19 Impact

While the demand for automated testing solutions increased due to the accelerated shift towards digital transformation, budget constraints and resource limitations slowed down adoption. Remote working conditions also highlighted the importance of robust software testing, driving interest in AI-driven testing solutions. The pandemic created a dual effect of increased demand for efficient testing solutions and challenges in implementation, resulting in a nuanced impact on the AI Automation Testing market.

The machine learning segment is expected to be the largest during the forecast period

The machine learning segment is estimated to have a lucrative growth, because the machine learning algorithms enable intelligent test script generation, dynamic test case prioritization, and adaptive test maintenance. This results in more effective identification of defects and improved testing coverage. Additionally, machine learning aids in predicting potential issues, reducing false positives, and automating repetitive testing tasks boosting the market growth.

The mobile-based segment is expected to have the highest CAGR during the forecast period

The mobile-based segment is anticipated to witness the highest CAGR growth during the forecast period, as it enhances testing efficiency, ensuring seamless functionality across diverse mobile platforms. The surge in mobile app development demands rigorous testing, and mobile-based AI solutions provide quicker, more accurate testing processes. As mobile technologies continue to evolve, the integration of AI automation testing becomes imperative for businesses to ensure robust and reliable mobile applications, meeting the dynamic expectations of end-users

Region with largest share:

North America is projected to hold the largest market share during the forecast period driven by the notable expansion of automated testing. As mobile apps become more functional, AI regression testing is being utilized more and more, which is impacting AI-enabled testing in North America. Furthermore, because of the existence of technology suppliers, the United States is anticipated to develop greatly throughout the projection period. The expansion of this market is driven by factors such as growing urbanization, evolving lifestyles, increased disposable income, and enhanced technology.

Region with highest CAGR:

Asia Pacific is projected to have the highest CAGR over the forecast period, owing to rising R&D spending, rising demand for automated testing solutions, and the introduction of new products. To support market expansion, Asia Pacific nations like China, Japan, India, and others are developing and introducing new platforms and goods. Additionally a possible upsurge in demand for automated and effective telecom infrastructure testing and maintenance may lead to a rise in the use of AI-enabled testing technologies in Japan.

Key players in the market

Some of the key players in the AI Automation Testing Market include Apexon, Applitools, Capgemini SE, D2L Corp., Functionize Inc., IBM Corporation, Keysight technologies, Mabl Inc., Micro Focus International Plc, Open Text, Parasoft, Perforce Software In, ReTest GmbH, Sauce Labs Inc., Testim, testRigor, Tricentis and UBS Hainer GmbH

Key Developments:

In December 2023, Apexon, a digital-first technology services company, today announced that Microsoft has named it a Solutions Partner for Data and AI. This prestigious accolade follows the company's recent achievements in securing the Microsoft Digital and App Innovation, and Infrastructure Solutions Partner designations

In August 2023, Apexon, has expanded its presence in India by setting up a new facility in Ahmedabad. The new delivery center will leverage the rich engineering talent pool in Ahmedabad and India and further strengthen Apexon's ability to deliver digital and business transformation for its global client base.

In July 2023, Applitools Partners with Sogeti on '2021 State of Artificial Intelligence Applied to Quality Engineering Report. Sogeti will introduce each follow-on section of the full report every two weeks from September to the end of January

Components Covered:

• Testing Type
• Service
• Other Components

Deployments Covered:

• Cloud
• On-Premise

Organization Sizes Covered:

• Large Enterprises
• Small And Medium-Sized Enterprises

Technologies Covered:

• NLP (Natural Language Processing)
• Machine Learning
• MBTA (Model-Based Test Automation)
• Computer Vision
• Other Technologies

Applications Covered:

• Web-Based
• Mobile-Based

End Users Covered:

• IT & Telecommunication
• Healthcare
• BFSI
• Government
• Defense And Aerospace
• Energy & Utilities
• Other End Users

Regions Covered:

• North America
  • US
  • Canada
  • Mexico
• Europe
  • Germany
  • UK
  • Italy
  • France
  • Spain
  • Rest of Europe
• Asia Pacific
  • Japan
  • China
  • India
  • Australia
  • New Zealand
  • South Korea
  • Rest of Asia Pacific
• South America
  • Argentina
  • Brazil
  • Chile
  • Rest of South America
• Middle East & Africa
  • Saudi Arabia
  • UAE
  • Qatar
  • South Africa
  • Rest of Middle East & Africa

What our report offers:

• Market share assessments for the regional and country-level segments
• Strategic recommendations for the new entrants
• Covers Market data for the years 2021, 2022, 2023, 2026, and 2030
• Market Trends (Drivers, Constraints, Opportunities, Threats, Challenges, Investment Opportunities, and recommendations)
• Strategic recommendations in key business segments based on the market estimations
• Competitive landscaping mapping the key common trends
• Company profiling with detailed strategies, financials, and recent developments
• Supply chain trends mapping the latest technological advancements

Free Customization Offerings:

All the customers of this report will be entitled to receive one of the following free customization options:

• Company Profiling
  • Comprehensive profiling of additional market players (up to 3)
  • SWOT Analysis of key players (up to 3)
• Regional Segmentation
  • Market estimations, Forecasts and CAGR of any prominent country as per the client's interest (Note: Depends on feasibility check)
• Competitive Benchmarking
  • Benchmarking of key players based on product portfolio, geographical presence, and strategic alliances