According to Stratistics MRC, the Global Automotive Alternator and Starter Motor Market is accounted for $33.88 billion in 2023 and is expected to reach $52.86 billion by 2030 growing at a CAGR of 6.6% during the forecast period. An automotive starter is a component used to turn on an internal combustion engine and is responsible for the engine functioning under its own power. Electric, hydraulic, and pneumatic starters are alternatives to automotive starters. Alternators are vehicle parts that are used to charge batteries and power electrical systems. The alternator provides electricity to the vehicle's ignition, electronics, and lights, as well as charging the battery. It is a critical component of the automotive charging system that powers the engine. A voltage regulator, an alternator, and a battery are the three major mechanisms of a car charging system.
According to the International Organization of Motor Vehicle Manufacturers, global motor vehicle production increased from around 77.1 million in 2020 to 80.1 million in 2021.
Market Dynamics:
Driver:
Rising spending on automobiles in emerging economies
Increased spending on the automobile industry by developing economies such as India offers numerous opportunities for market participants. India and other developing and developed economies are likely to spend more on automobiles due to new technology, manufacturer investment in R&D, and the development of creative automotive parts. Over the forecast period, this is expected to enhance the global automotive alternator and starting motor market. Furthermore, India has emerged as a highly desirable destination for the automotive industry.
Restraint:
Increasing demand for electric vehicles
The growing need for electric vehicles is an important obstacle to the development of the alternator and starter motor businesses. Customers are increasingly opting for electric automobiles over those with internal combustion engines. For instance, sales of electric cars (EVs) more than doubled from 2020 to 2021, reaching 6.6 million, a record high. The use of electric vehicles eliminates the necessity for alternator and separator motors, posing a substantial barrier to the expansion of the automotive alternator and the motor industry.
Opportunity:
Increase in the global automobile market
Increased global automobile production may benefit the global automobile starter and alternator market. Furthermore, increased global car sales provide growth opportunities for the automotive starter and alternator markets. Additionally, the pace of urbanization and increase in population disposable income drive the expansion of the automotive industry, which is expected to accelerate market growth.
Threat:
Initial cost, complexity, weight and electromagnetic interference
Alternators can be more expensive than regular generators, which may be prohibitive in some situations. Alternators are more sophisticated than standard generators, making them more difficult to repair or service. Alternators can be quite heavy which may be an issue in applications where weight is crucial, such as airplanes. Alternators can generate electromagnetic interference (EMI) that can disrupt other electrical systems, necessitating additional shielding or filtering.
COVID-19 Impact:
To prevent the spread of the COVID-19 virus, governments around the world implemented stringent lockdowns and made social distancing essential. Nationwide blockades led auto production plants to shut down partially or fully, affecting the automobile starter and alternator business immediately. The drop in global car sales in 2020 as a result of these blockades and limitations has adversely impacted sales of global car starters and alternators.
The commercial vehicle segment is expected to be the largest during the forecast period:
Due to an increase in the transport of commodities through both heavy and light commercial vehicles, the commercial vehicle category is predicted to have the largest share throughout the projection period. This, in turn, substantially accelerates the expansion of this segment. Furthermore, increased customer preference for online shopping and free home delivery services enhances the demand for both heavy-duty and light-duty vehicles, consequently expanding the segment's growth.
The hybrid/micro-hybrid segment is expected to have the highest CAGR during the forecast period:
Hybrid/Micro-Hybrid segment is expected to witness substantial growth throughout the projection period, due to strict environmental rules and a growing awareness of low- or zero-emission vehicles, the hybrid vehicle industry is witnessing strong demand in developing countries such as Mexico, India, and Brazil. In addition, the governments of these countries are providing incentives to encourage the purchase of hybrid electric vehicles. To meet the rising demand for hybrid and micro-hybrid vehicles, numerous automakers are introducing products with low-emission powertrains. For instance, in 2022, Maruti Suzuki announced a makeover of the Baleno in India, which included micro-hybrid traits like a start-stop capability.
Region with largest share:
In terms of car sales, Asia-Pacific will lead the global market and is expected to dominate the market. Numerous OEMs establish manufacturing sites in this region's essential developing and developed countries. Furthermore, China and India have emerged as the most popular locations for the automotive sector. Several governments have placed measures in place to improve the infrastructure for electric and hybrid electric vehicles in order to reduce their carbon footprint. However, despite various efforts, there is still a significant need for cars powered by internal combustion engines, notably for commercial vehicles such as mass transit vehicles and mining applications.
Region with highest CAGR:
Asia pacific is expected to hold lucrative growth throughout the projected period because of the strict emission standards, many players in India have switched their focus to embrace micro-hybrid technology. In India, for instance, Maruti Suzuki has the largest market share, and the majority of the cars in the brand's portfolio contain SHVS (Smart Hybrid Vehicle By Suzuki) technology, which includes micro-hybrid characteristics such as idle start-stop.
Key players in the market
Some of the key players in Automotive Alternator and Starter Motor market include ASIMCO Technologies Group Limited, Cummins, Inc., Denso Corporation, HELLA GmbH & Co. KGaA, Hitachi Automotive Systems Ltd., Lucas Electrical, Ltd, Mitsuba Corporation, Mitsubishi Electric Corporation, Robert Bosch GmbH, Valeo SA, Controlled Power Technologies Ltd and The Bosch Group.
Key Developments:
In June 2022, Mahindra launched its new generation of Scorpio SUV in India that comes powerd by a gasoline and a diesel engine. With that, the car also features, start - stop feature.
In March 2020, Autoelectro introduced three new range of starter motors that incorporate stop-start technology. The motors are being used in cars like Seat Exeo, Mitsubishi Colt and some cars from Range Rover.
Products Covered:
- Starter Motor
- Alternator
- Other Products
Types Covered:
- Forced Engagement
- Flexible Engagement
- Other Types
Vehicle Types Covered:
- Commercial Vehicle
- Passenger Vehicle
- Trucks
- Buses & Coaches
- Off Road Vehicle
- Agriculture Tractors & Equipment
- Construction & Mining Equipment
- Other Vehicle Types
Power Outputs Covered:
- 3.0 Kw-5.0 Kw
- 1.0 Kw-3.0 Kw
- 5.0 Kw & Above
Sales Channels Covered:
- Aftermarket
- Original Equipment Manufacturer (OEM)
Technologies Covered:
- Integrated Starter Generator (ISG)
- Direct-Start
- Enhanced Starter
- Belt Alternator Starter (BAS)
- Internal Combustion Engine (IC Engine)
- Hybrid/Micro-Hybrid Powertrain
- Other Technologies
Regions Covered:
- North America
- Europe
- Germany
- UK
- Italy
- France
- Spain
- Rest of Europe
- Asia Pacific
- Japan
- China
- India
- Australia
- New Zealand
- South Korea
- Rest of Asia Pacific
- South America
- Argentina
- Brazil
- Chile
- Rest of South America
- Middle East & Africa
- Saudi Arabia
- UAE
- Qatar
- South Africa
- Rest of Middle East & Africa
What our report offers:
- Market share assessments for the regional and country-level segments
- Strategic recommendations for the new entrants
- Covers Market data for the years 2021, 2022, 2023, 2026, and 2030
- Market Trends (Drivers, Constraints, Opportunities, Threats, Challenges, Investment Opportunities, and recommendations)
- Strategic recommendations in key business segments based on the market estimations
- Competitive landscaping mapping the key common trends
- Company profiling with detailed strategies, financials, and recent developments
- Supply chain trends mapping the latest technological advancements
Free Customization Offerings:
All the customers of this report will be entitled to receive one of the following free customization options:
- Company Profiling
- Comprehensive profiling of additional market players (up to 3)
- SWOT Analysis of key players (up to 3)
- Regional Segmentation
- Market estimations, Forecasts and CAGR of any prominent country as per the client's interest (Note: Depends on feasibility check)
- Competitive Benchmarking
- Benchmarking of key players based on product portfolio, geographical presence, and strategic alliances