PUBLISHER: Stratistics Market Research Consulting | PRODUCT CODE: 1308577
PUBLISHER: Stratistics Market Research Consulting | PRODUCT CODE: 1308577
Toilet Paper Market Forecasts to 2030 - Global Analysis By Type, Ply Count, Application, End User, Distribution Channel and By Geography
According to Stratistics MRC, the Global Toilet Paper Market is accounted for $31.93 billion in 2023 and is expected to reach $50.93 billion by 2030 growing at a CAGR of 6.9% during the forecast period. Toilet paper (also known as bathroom tissue or toilet tissue) for storage in a dispenser next to a toilet, it is often provided as a long strip of perforated paper wrapped around a paperboard core. Toilet paper has additional applications as it is a commonly found home item. It is referred to as a roll or bundle of toilet paper. Sweat may be absorbed or removed using it. One can clean using toilet paper instead of a paper towel since it is less abrasive. The majority of contemporary toilet paper sold in wealthy countries is made to degrade in septic tanks, unlike certain other toiletries and tissues. The environment quickly decomposes wet toilet paper. There are one to six plies (layers of thickness) on a roll of toilet paper, with more back-to-back plies offering better strength and absorbency.
According to QS Supplies China uses over 4 billion miles of toilet paper each year, more than any other country.
Market Dynamics:
Driver:
Growing interest in greener products
The use of toilet paper is becoming a contentious issue among consumers as a result of growing knowledge about the destruction of forests for the manufacturing of paper pulp. However, producers are always looking for alternatives to lessen the demand for virgin paper pulp and are making an effort to properly obtain raw resources. Additionally, participants are committed to using greener practises across the product's full production chain. For instance, Georgia-Pacific's Compact Coreless 2-Ply Bathroom Tissue will further minimise the use of paper pulp for the tissue roll's core and contribute to environmental preservation. Similar to this, Lucart Group manufactures these papers from post-consumer recycled beverage carton fibres. As a result, there is now a greater need for environmentally friendly bath tissues due to rising environmental concerns.
Restraint:
Introduction of bidet toilets
A pressing need to reduce the use of this paper has arisen due to growing awareness about the preservation of natural resources. The market has a number of significant options, including bidet toilets, which should reduce the demand for toilet paper. Additionally, the growing cost of paper pulp as a raw material would have an adverse effect on market size.
Opportunity:
Increasing number of commercial buildings
The global hospitality business has expanded as a result of the rising popularity of travel and tourism. This has driven the need for tissue products in hotels, resorts, and restaurants, which will help the industry, develop along with the stricter cleanliness standards. In addition, the growing working-class population has increased the use of products in offices and business sectors to meet employee needs. Similar to this, the rise in the number of working women has raised the need for offices and public facilities to maintain high standards of hygiene. Therefore, the expansion of commercial facilities is anticipated to drive this market's expansion.
Threat:
Excessive price of raw commodities
Suppliers of raw materials are important players in the toilet paper industry. The market's expansion is hampered by rising raw material prices. Additionally, the adoption of toilet paper products is constrained by strict limitations placed on the manufacturing and import of raw materials like wood, are limited supply of high-quality wood.
COVID-19 Impact:
Sales and demand for toilet paper have increased as a result of the COVID-19 outbreak. In the early stages of the lockdown, there was a noticeable increase in demand for toilet paper in the market. In affluent nations, toilet paper is a basic necessity, therefore the lockdown caused a panicky shopping frenzy among the public.
The rolled segment is expected to be the largest during the forecast period:
The rolled segment is estimated to have a lucrative growth, due to its conventional structure, which provides ease of use and the ability to refill products, the rolled category is anticipated to keep a significant share of the market. However, because of the enthusiastic response from consumers, players are developing new product offers in the folded shape. Kimberly-Clark, for instance, sells folded bath tissue, which only enables the use of one tissue at a time. As a result, compared to the rolled form, around 40% less paper is used. Therefore, the category is anticipated to increase quickly because to the rising customer demand for folded form.
The household segment is expected to have the highest CAGR during the forecast period:
The household segment is anticipated to witness the highest CAGR growth during the forecast period, due to paper is a need for everyday use, families utilise it at a higher rate. Residential facilities are increasing their usage, which is considerably boosting the segment's growth. Similar to this, the rise in single-parent homes and nuclear families has increased the number of households and the consumption of these papers per family. As a result, a substantial portion of the toilet paper market is anticipated to belong to the domestic sector.
Region with largest share:
Asia Pacific is projected to hold the largest market share during the forecast period owing to the Asian nations that have substantially lower per capita use. But the existence of densely populated nations, rising urbanisation, and industrialization have improved lavatory facilities, increasing product demand. Furthermore, given the rise in the number of families and business establishments that have toilets in the restrooms, the trend of westernising Asian cultures is anticipated to sustain product demand.
Region with highest CAGR:
Middle East & Africa is projected to have the highest CAGR over the forecast period, owing to the existence of less developed nations, their dire economic situations, and the overall lower average volume of tissue consumption across all regional markets, the Middle East and Africa market now has a smaller share. However, the market is anticipated to expand steadily, with the demand for sanitary tissue products in the area being driven by the rising awareness of personal hygiene and care.
Key players in the market
Some of the key players profiled in the Toilet Paper Market include Kimberly-Clark, Georgia-Pacific LLC, Essity AB, Procter & Gamble Co., Sofidel Group, Kruger Inc, WEPA Hygieneprodukte GmbH, Empresas CMPC S.A, Unilever, Hengan Group, Asia Pulp and Paper (APP), Wausau Paper Corporation, Svenska Cellulosa Aktiebolaget, Cascades Tissue Group Inc., Absormex CMPC Tissue and Caprice Paper Products Pty. Ltd.
Key Developments:
In July 2019, Cascades acquired Orchid Paper Products Company, which is expected to support the former in strengthening its footprint in the market.
In April 2019, Georgia Pacific announced to invest of around USD 120 million in its Naheola Mill, the U.S. which produces bath tissues. This investment is expected to grow the company's bath tissue business.
Types Covered:
- Folded
- Rolled
Ply Counts Covered:
- One
- Two
- Other Ply Counts
Applications Covered:
- Healthcare
- Household
- Hospitality
- Other Applications
End Users Covered:
- Commercial
- Residential
Distribution Channels Covered:
- Online
- Offline
Regions Covered:
- North America
- US
- Canada
- Mexico
- Europe
- Germany
- UK
- Italy
- France
- Spain
- Rest of Europe
- Asia Pacific
- Japan
- China
- India
- Australia
- New Zealand
- South Korea
- Rest of Asia Pacific
- South America
- Argentina
- Brazil
- Chile
- Rest of South America
- Middle East & Africa
- Saudi Arabia
- UAE
- Qatar
- South Africa
- Rest of Middle East & Africa
What our report offers:
- Market share assessments for the regional and country-level segments
- Strategic recommendations for the new entrants
- Covers Market data for the years 2021, 2022, 2023, 2026, and 2030
- Market Trends (Drivers, Constraints, Opportunities, Threats, Challenges, Investment Opportunities, and recommendations)
- Strategic recommendations in key business segments based on the market estimations
- Competitive landscaping mapping the key common trends
- Company profiling with detailed strategies, financials, and recent developments
- Supply chain trends mapping the latest technological advancements
Free Customization Offerings:
All the customers of this report will be entitled to receive one of the following free customization options:
- Company Profiling
- Comprehensive profiling of additional market players (up to 3)
- SWOT Analysis of key players (up to 3)
- Regional Segmentation
- Market estimations, Forecasts and CAGR of any prominent country as per the client's interest (Note: Depends on feasibility check)
- Competitive Benchmarking
- Benchmarking of key players based on product portfolio, geographical presence, and strategic alliances
Table of Contents
1 Executive Summary
2 Preface
- 2.1 Abstract
- 2.2 Stake Holders
- 2.3 Research Scope
- 2.4 Research Methodology
- 2.4.1 Data Mining
- 2.4.2 Data Analysis
- 2.4.3 Data Validation
- 2.4.4 Research Approach
- 2.5 Research Sources
- 2.5.1 Primary Research Sources
- 2.5.2 Secondary Research Sources
- 2.5.3 Assumptions
3 Market Trend Analysis
- 3.1 Introduction
- 3.2 Drivers
- 3.3 Restraints
- 3.4 Opportunities
- 3.5 Threats
- 3.6 Application Analysis
- 3.7 End User Analysis
- 3.8 Emerging Markets
- 3.9 Impact of Covid-19
4 Porters Five Force Analysis
- 4.1 Bargaining power of suppliers
- 4.2 Bargaining power of buyers
- 4.3 Threat of substitutes
- 4.4 Threat of new entrants
- 4.5 Competitive rivalry
5 Global Toilet Paper Market, By Type
- 5.1 Introduction
- 5.2 Folded
- 5.3 Rolled
6 Global Toilet Paper Market, By Ply Count
- 6.1 Introduction
- 6.2 One
- 6.3 Two
- 6.4 Other Ply Counts
7 Global Toilet Paper Market, By Application
- 7.1 Introduction
- 7.2 Healthcare
- 7.3 Household
- 7.4 Hospitality
- 7.5 Other Applications
8 Global Toilet Paper Market, By End User
- 8.1 Introduction
- 8.2 Commercial
- 8.3 Residential
9 Global Toilet Paper Market, By Distribution Channel
- 9.1 Introduction
- 9.2 Online
- 9.3 Offline
10 Global Toilet Paper Market, By Geography
- 10.1 Introduction
- 10.2 North America
- 10.2.1 US
- 10.2.2 Canada
- 10.2.3 Mexico
- 10.3 Europe
- 10.3.1 Germany
- 10.3.2 UK
- 10.3.3 Italy
- 10.3.4 France
- 10.3.5 Spain
- 10.3.6 Rest of Europe
- 10.4 Asia Pacific
- 10.4.1 Japan
- 10.4.2 China
- 10.4.3 India
- 10.4.4 Australia
- 10.4.5 New Zealand
- 10.4.6 South Korea
- 10.4.7 Rest of Asia Pacific
- 10.5 South America
- 10.5.1 Argentina
- 10.5.2 Brazil
- 10.5.3 Chile
- 10.5.4 Rest of South America
- 10.6 Middle East & Africa
- 10.6.1 Saudi Arabia
- 10.6.2 UAE
- 10.6.3 Qatar
- 10.6.4 South Africa
- 10.6.5 Rest of Middle East & Africa
11 Key Developments
- 11.1 Agreements, Partnerships, Collaborations and Joint Ventures
- 11.2 Acquisitions & Mergers
- 11.3 New Product Launch
- 11.4 Expansions
- 11.5 Other Key Strategies
12 Company Profiling
- 12.1 Kimberly-Clark
- 12.2 Georgia-Pacific LLC
- 12.3 Essity AB
- 12.4 Procter & Gamble Co.
- 12.5 Sofidel Group
- 12.6 Kruger Inc
- 12.7 WEPA Hygieneprodukte GmbH
- 12.8 Empresas CMPC S.A
- 12.9 Unilever
- 12.10 Hengan Group
- 12.11 Asia Pulp and Paper (APP)
- 12.12 Wausau Paper Corporation
- 12.13 Svenska Cellulosa Aktiebolaget
- 12.14 Cascades Tissue Group Inc.
- 12.15 Absormex CMPC Tissue
- 12.16 Caprice Paper Products Pty. Ltd.
List of Tables
- Table 1 Global Toilet Paper Market Outlook, By Region (2021-2030) ($MN)
- Table 2 Global Toilet Paper Market Outlook, By Type (2021-2030) ($MN)
- Table 3 Global Toilet Paper Market Outlook, By Folded (2021-2030) ($MN)
- Table 4 Global Toilet Paper Market Outlook, By Rolled (2021-2030) ($MN)
- Table 5 Global Toilet Paper Market Outlook, By Ply Count (2021-2030) ($MN)
- Table 6 Global Toilet Paper Market Outlook, By One (2021-2030) ($MN)
- Table 7 Global Toilet Paper Market Outlook, By Two (2021-2030) ($MN)
- Table 8 Global Toilet Paper Market Outlook, By Other Ply Counts (2021-2030) ($MN)
- Table 9 Global Toilet Paper Market Outlook, By Application (2021-2030) ($MN)
- Table 10 Global Toilet Paper Market Outlook, By Healthcare (2021-2030) ($MN)
- Table 11 Global Toilet Paper Market Outlook, By Household (2021-2030) ($MN)
- Table 12 Global Toilet Paper Market Outlook, By Hospitality (2021-2030) ($MN)
- Table 13 Global Toilet Paper Market Outlook, By Other Applications (2021-2030) ($MN)
- Table 14 Global Toilet Paper Market Outlook, By End User (2021-2030) ($MN)
- Table 15 Global Toilet Paper Market Outlook, By Commercial (2021-2030) ($MN)
- Table 16 Global Toilet Paper Market Outlook, By Residential (2021-2030) ($MN)
- Table 17 Global Toilet Paper Market Outlook, By Distribution Channel (2021-2030) ($MN)
- Table 18 Global Toilet Paper Market Outlook, By Online (2021-2030) ($MN)
- Table 19 Global Toilet Paper Market Outlook, By Offline (2021-2030) ($MN)
- Table 20 North America Toilet Paper Market Outlook, By Country (2021-2030) ($MN)
- Table 21 North America Toilet Paper Market Outlook, By Type (2021-2030) ($MN)
- Table 22 North America Toilet Paper Market Outlook, By Folded (2021-2030) ($MN)
- Table 23 North America Toilet Paper Market Outlook, By Rolled (2021-2030) ($MN)
- Table 24 North America Toilet Paper Market Outlook, By Ply Count (2021-2030) ($MN)
- Table 25 North America Toilet Paper Market Outlook, By One (2021-2030) ($MN)
- Table 26 North America Toilet Paper Market Outlook, By Two (2021-2030) ($MN)
- Table 27 North America Toilet Paper Market Outlook, By Other Ply Counts (2021-2030) ($MN)
- Table 28 North America Toilet Paper Market Outlook, By Application (2021-2030) ($MN)
- Table 29 North America Toilet Paper Market Outlook, By Healthcare (2021-2030) ($MN)
- Table 30 North America Toilet Paper Market Outlook, By Household (2021-2030) ($MN)
- Table 31 North America Toilet Paper Market Outlook, By Hospitality (2021-2030) ($MN)
- Table 32 North America Toilet Paper Market Outlook, By Other Applications (2021-2030) ($MN)
- Table 33 North America Toilet Paper Market Outlook, By End User (2021-2030) ($MN)
- Table 34 North America Toilet Paper Market Outlook, By Commercial (2021-2030) ($MN)
- Table 35 North America Toilet Paper Market Outlook, By Residential (2021-2030) ($MN)
- Table 36 North America Toilet Paper Market Outlook, By Distribution Channel (2021-2030) ($MN)
- Table 37 North America Toilet Paper Market Outlook, By Online (2021-2030) ($MN)
- Table 38 North America Toilet Paper Market Outlook, By Offline (2021-2030) ($MN)
- Table 39 Europe Toilet Paper Market Outlook, By Country (2021-2030) ($MN)
- Table 40 Europe Toilet Paper Market Outlook, By Type (2021-2030) ($MN)
- Table 41 Europe Toilet Paper Market Outlook, By Folded (2021-2030) ($MN)
- Table 42 Europe Toilet Paper Market Outlook, By Rolled (2021-2030) ($MN)
- Table 43 Europe Toilet Paper Market Outlook, By Ply Count (2021-2030) ($MN)
- Table 44 Europe Toilet Paper Market Outlook, By One (2021-2030) ($MN)
- Table 45 Europe Toilet Paper Market Outlook, By Two (2021-2030) ($MN)
- Table 46 Europe Toilet Paper Market Outlook, By Other Ply Counts (2021-2030) ($MN)
- Table 47 Europe Toilet Paper Market Outlook, By Application (2021-2030) ($MN)
- Table 48 Europe Toilet Paper Market Outlook, By Healthcare (2021-2030) ($MN)
- Table 49 Europe Toilet Paper Market Outlook, By Household (2021-2030) ($MN)
- Table 50 Europe Toilet Paper Market Outlook, By Hospitality (2021-2030) ($MN)
- Table 51 Europe Toilet Paper Market Outlook, By Other Applications (2021-2030) ($MN)
- Table 52 Europe Toilet Paper Market Outlook, By End User (2021-2030) ($MN)
- Table 53 Europe Toilet Paper Market Outlook, By Commercial (2021-2030) ($MN)
- Table 54 Europe Toilet Paper Market Outlook, By Residential (2021-2030) ($MN)
- Table 55 Europe Toilet Paper Market Outlook, By Distribution Channel (2021-2030) ($MN)
- Table 56 Europe Toilet Paper Market Outlook, By Online (2021-2030) ($MN)
- Table 57 Europe Toilet Paper Market Outlook, By Offline (2021-2030) ($MN)
- Table 58 Asia Pacific Toilet Paper Market Outlook, By Country (2021-2030) ($MN)
- Table 59 Asia Pacific Toilet Paper Market Outlook, By Type (2021-2030) ($MN)
- Table 60 Asia Pacific Toilet Paper Market Outlook, By Folded (2021-2030) ($MN)
- Table 61 Asia Pacific Toilet Paper Market Outlook, By Rolled (2021-2030) ($MN)
- Table 62 Asia Pacific Toilet Paper Market Outlook, By Ply Count (2021-2030) ($MN)
- Table 63 Asia Pacific Toilet Paper Market Outlook, By One (2021-2030) ($MN)
- Table 64 Asia Pacific Toilet Paper Market Outlook, By Two (2021-2030) ($MN)
- Table 65 Asia Pacific Toilet Paper Market Outlook, By Other Ply Counts (2021-2030) ($MN)
- Table 66 Asia Pacific Toilet Paper Market Outlook, By Application (2021-2030) ($MN)
- Table 67 Asia Pacific Toilet Paper Market Outlook, By Healthcare (2021-2030) ($MN)
- Table 68 Asia Pacific Toilet Paper Market Outlook, By Household (2021-2030) ($MN)
- Table 69 Asia Pacific Toilet Paper Market Outlook, By Hospitality (2021-2030) ($MN)
- Table 70 Asia Pacific Toilet Paper Market Outlook, By Other Applications (2021-2030) ($MN)
- Table 71 Asia Pacific Toilet Paper Market Outlook, By End User (2021-2030) ($MN)
- Table 72 Asia Pacific Toilet Paper Market Outlook, By Commercial (2021-2030) ($MN)
- Table 73 Asia Pacific Toilet Paper Market Outlook, By Residential (2021-2030) ($MN)
- Table 74 Asia Pacific Toilet Paper Market Outlook, By Distribution Channel (2021-2030) ($MN)
- Table 75 Asia Pacific Toilet Paper Market Outlook, By Online (2021-2030) ($MN)
- Table 76 Asia Pacific Toilet Paper Market Outlook, By Offline (2021-2030) ($MN)
- Table 77 South America Toilet Paper Market Outlook, By Country (2021-2030) ($MN)
- Table 78 South America Toilet Paper Market Outlook, By Type (2021-2030) ($MN)
- Table 79 South America Toilet Paper Market Outlook, By Folded (2021-2030) ($MN)
- Table 80 South America Toilet Paper Market Outlook, By Rolled (2021-2030) ($MN)
- Table 81 South America Toilet Paper Market Outlook, By Ply Count (2021-2030) ($MN)
- Table 82 South America Toilet Paper Market Outlook, By One (2021-2030) ($MN)
- Table 83 South America Toilet Paper Market Outlook, By Two (2021-2030) ($MN)
- Table 84 South America Toilet Paper Market Outlook, By Other Ply Counts (2021-2030) ($MN)
- Table 85 South America Toilet Paper Market Outlook, By Application (2021-2030) ($MN)
- Table 86 South America Toilet Paper Market Outlook, By Healthcare (2021-2030) ($MN)
- Table 87 South America Toilet Paper Market Outlook, By Household (2021-2030) ($MN)
- Table 88 South America Toilet Paper Market Outlook, By Hospitality (2021-2030) ($MN)
- Table 89 South America Toilet Paper Market Outlook, By Other Applications (2021-2030) ($MN)
- Table 90 South America Toilet Paper Market Outlook, By End User (2021-2030) ($MN)
- Table 91 South America Toilet Paper Market Outlook, By Commercial (2021-2030) ($MN)
- Table 92 South America Toilet Paper Market Outlook, By Residential (2021-2030) ($MN)
- Table 93 South America Toilet Paper Market Outlook, By Distribution Channel (2021-2030) ($MN)
- Table 94 South America Toilet Paper Market Outlook, By Online (2021-2030) ($MN)
- Table 95 South America Toilet Paper Market Outlook, By Offline (2021-2030) ($MN)
- Table 96 Middle East & Africa Toilet Paper Market Outlook, By Country (2021-2030) ($MN)
- Table 97 Middle East & Africa Toilet Paper Market Outlook, By Type (2021-2030) ($MN)
- Table 98 Middle East & Africa Toilet Paper Market Outlook, By Folded (2021-2030) ($MN)
- Table 99 Middle East & Africa Toilet Paper Market Outlook, By Rolled (2021-2030) ($MN)
- Table 100 Middle East & Africa Toilet Paper Market Outlook, By Ply Count (2021-2030) ($MN)
- Table 101 Middle East & Africa Toilet Paper Market Outlook, By One (2021-2030) ($MN)
- Table 102 Middle East & Africa Toilet Paper Market Outlook, By Two (2021-2030) ($MN)
- Table 103 Middle East & Africa Toilet Paper Market Outlook, By Other Ply Counts (2021-2030) ($MN)
- Table 104 Middle East & Africa Toilet Paper Market Outlook, By Application (2021-2030) ($MN)
- Table 105 Middle East & Africa Toilet Paper Market Outlook, By Healthcare (2021-2030) ($MN)
- Table 106 Middle East & Africa Toilet Paper Market Outlook, By Household (2021-2030) ($MN)
- Table 107 Middle East & Africa Toilet Paper Market Outlook, By Hospitality (2021-2030) ($MN)
- Table 108 Middle East & Africa Toilet Paper Market Outlook, By Other Applications (2021-2030) ($MN)
- Table 109 Middle East & Africa Toilet Paper Market Outlook, By End User (2021-2030) ($MN)
- Table 110 Middle East & Africa Toilet Paper Market Outlook, By Commercial (2021-2030) ($MN)
- Table 111 Middle East & Africa Toilet Paper Market Outlook, By Residential (2021-2030) ($MN)
- Table 112 Middle East & Africa Toilet Paper Market Outlook, By Distribution Channel (2021-2030) ($MN)
- Table 113 Middle East & Africa Toilet Paper Market Outlook, By Online (2021-2030) ($MN)
- Table 114 Middle East & Africa Toilet Paper Market Outlook, By Offline (2021-2030) ($MN)
