Men's Underwear Market Size, Share, and Growth Analysis, By Product (Briefs, Boxers), By Material (Cotton, Polyester), By Age Group, By Distribution Channel, By Region - Industry Forecast 2025-2032

Men's Underwear Market size was valued at USD 41.22 billion in 2023 and is poised to grow from USD 43.45 billion in 2024 to USD 66.17 billion by 2032, growing at a CAGR of 5.4% during the forecast period (2025-2032).

The global men's underwear market is poised for growth, driven by increasing health and hygiene awareness, diverse product offerings, and evolving consumer preferences. Key factors such as rising disposable income, fashion trends, and lifestyle changes contribute to this growth. There is a notable shift toward various fabrics, with manufacturers enhancing designs to engage a broader audience. Despite setbacks from the COVID-19 pandemic, market recovery is on the horizon as normalcy returns. Millennials are at the forefront of this demand, favoring innovative options. The modern retail landscape enhances product visibility, while brands invest in R&D for better fit and comfort. Noteworthy innovations, like Saxx's 3D pouch design, highlight the industry's focus on advanced tailoring and functionality, presenting new opportunities for growth.

Top-down and bottom-up approaches were used to estimate and validate the size of the Men's Underwear market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Men's Underwear Market Segments Analysis

Global Men's Underwear Market is segmented by Product, Material, Age Group, Distribution Channel and region. Based on Product, the market is segmented into Briefs, Boxers, Boxer briefs, Trunks, Hipsters, Thongs and Others. Based on Material, the market is segmented into Cotton, Polyester, Modal, Nylon, Bamboo and Others. Based on Age Group, the market is segmented into 15 - 30, 31 - 45, 46 - 60 and Above 60. Based on Distribution Channel, the market is segmented into Wholesaler/Distributor, Specialty store, Hypermarket/Supermarket, E-commerce and Others. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Men's Underwear Market

One of the key factors propelling the global Men's Underwear market is the increasing emphasis on health and hygiene among consumers. Men are becoming more aware of their personal cleanliness and are seeking underwear that provides enhanced moisture management, breathability, and odor control. This shift is notably pronounced in emerging markets, where improved disposable incomes and growing urbanization are heightening the importance placed on grooming and hygiene. Consequently, brands are proactively developing products that incorporate features like antimicrobial properties, moisture-wicking fabrics, and superior ventilation to meet this rising consumer demand and preferences in the marketplace.

Restraints in the Men's Underwear Market

The Men's Underwear market faces significant challenges due to fierce competition among numerous manufacturers vying for market share. Brands differentiate themselves through product attributes, quality, pricing strategies, and brand awareness, but this rivalry frequently escalates into price wars. Such aggressive pricing tactics can considerably erode profit margins for manufacturers, making it increasingly difficult for them to sustain profitability. As companies strive to balance competitive pricing with quality offerings, the financial pressure may also limit investment in research and development, hindering innovation within the market. Consequently, the overall landscape of the Men's Underwear market remains fraught with both opportunities and restraints.

Market Trends of the Men's Underwear Market

The men's underwear market is witnessing a notable trend towards premium and luxury offerings, driven by a shift in consumer preferences for quality and comfort over price. As modern consumers prioritize their personal comfort and lifestyle, they are increasingly inclined to invest in high-end underwear made from superior materials featuring advanced technologies like moisture-wicking, odor resistance, and breathability. This growing demand for luxury men's underwear is prompting brands to innovate and enhance their product lines, catering to discerning customers seeking both functionality and style. Consequently, the market is evolving, with premium segments gaining traction and reshaping the competitive landscape of men's underwear.