Boat Rental Market Size, Share, and Growth Analysis, By Boat Type (Inboard Boats, Outboard Boats), By Boat Size (Less than 30 ft, between 30 and 79 ft), By Power, By Activity, By Region - Industry Forecast 2025-2032

Boat Rental Market size was valued at USD 21.0 billion in 2023 and is poised to grow from USD 22.36 billion in 2024 to USD 37.01 billion by 2032, growing at a CAGR of 6.5% during the forecast period (2025-2032).

The boat rental industry is witnessing significant growth, driven by the increasing trend of consumers seeking access over ownership. As many boats remain idle for extended periods, leasing these vessels not only promotes sustainability but also provides an additional income stream for owners. Rental companies cater to diverse client needs by offering a variety of powered and non-powered vessels, with optional crew services and luxury amenities that enhance the overall experience. This shift towards rental services is particularly pronounced in Europe, where boats are a popular choice for leisure activities like cruising and fishing. The advent of digitalization has further transformed the market, enabling flexible hourly and partial rentals, meeting consumer demand for affordability and convenience in enjoying luxury experiences on the water.

Top-down and bottom-up approaches were used to estimate and validate the size of the Boat Rental market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Boat Rental Market Segments Analysis

Global Boat Rental Market is segmented by Boat Type, Boat Size, Power, Activity and region. Based on Boat Type, the market is segmented into Inboard Boats, Outboard Boats, Sail Boats and Others. Based on Boat Size, the market is segmented into Less than 30 ft, between 30 and 79 ft and Greater than 79 ft. Based on Power, the market is segmented into Engine Powered, Man Powered and Sail Propelled. Based on Activity, the market is segmented into Sailing and Leisure, Fishing and Others. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Boat Rental Market

The global boat rental industry is poised for growth, driven by an increase in consumers' disposable incomes and a burgeoning interest in luxury experiences such as sailing and marine tourism. In recent years, the popularity of recreational boating has surged, further contributing to the sector's expansion. Additionally, various government initiatives and programs aimed at promoting marine tourism are anticipated to bolster industry development even further. These combined elements underline the strong potential for growth in the boat rental market, reflecting a shift in consumer preferences toward experiential leisure activities on the water. Overall, these dynamics are expected to significantly propel the market forward.

Restraints in the Boat Rental Market

The boat rental market faces several restraints that can impact its growth, primarily due to various cost factors. The overall expense of renting a boat is influenced by factors such as the destination, type of vessel, inter- and intra-national taxes, and additional cover charges. Boats are available at diverse price ranges, with monohulls and smaller sailboats costing around USD 10,000 per week, while luxury super yachts can exceed USD 210,000 weekly. Furthermore, unreported expenses like VAT, insurance, and gratuities can add an additional 15.1% to 30.0% to the base price. These complex fee structures can pose challenges, particularly for consumers in emerging markets, potentially hindering the industry's global expansion.

Market Trends of the Boat Rental Market

The boat rental market is experiencing a significant upward trend as companies increasingly turn to smartphone apps to address challenges related to payment standardization and customer service quality. With the market's inherent fragmentation complicating operational efficiency, the demand for streamlined pricing structures and enhanced customer experiences has never been higher. Boat rental apps are becoming essential tools for businesses looking to differentiate themselves and capture a larger share of the market. As a result, these technological advancements are fostering an environment conducive to growth, allowing customers to enjoy seamless booking experiences while enabling rental companies to optimize their operations and improve service delivery.