Safari Tourism Market Size, Share, and Growth Analysis, By Type (Adventure Safari, Private Safari), By Accommodation Type (Safari Resorts & Lodges, Safari Camps), By Group, By Booking Mode, By Region - Industry Forecast 2025-2032

Safari Tourism Market size was valued at USD 32.1 billion in 2023 and is poised to grow from USD 33.96 billion in 2024 to USD 53.32 billion by 2032, growing at a CAGR of 5.8% during the forecast period (2025-2032).

Safari tourism is experiencing significant growth, driven by the rising influence of bloggers and social media influencers who entice their followers with captivating experiences and content. An increasing demand for unique travel experiences, coupled with heightened spending from the middle and upper-middle classes, is propelling this trend. However, challenges such as high costs, infrastructure limitations, and security concerns may hinder market expansion. Despite this, there are ample opportunities for growth, particularly in African safaris, renowned for their stunning wildlife encounters. New market entrants are enhancing the safari experience by incorporating local cultural elements, while social media continues to amplify interest. Top destinations include Africa, alongside popular countries like Thailand, India, and Brazil, with European tourists mainly hailing from the UK, Germany, and France.

Top-down and bottom-up approaches were used to estimate and validate the size of the Safari Tourism market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Safari Tourism Market Segments Analysis

Global Safari Tourism Market is segmented by Type, Accommodation Type, Group, Booking Mode and region. Based on Type, the market is segmented into Adventure Safari, Private Safari and Others. Based on Accommodation Type, the market is segmented into Safari Resorts & Lodges, Safari Camps, Treehouses and Others. Based on Group, the market is segmented into Friends, Families, Couples and Solos. Based on Booking Mode, the market is segmented into Direct Booking, Agents And Affiliates Account and Marketplace Booking. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Safari Tourism Market

A primary catalyst for the growth of the global safari tourism market is the rising desire among travelers for unique and authentic experiences. Safari tourism offers an unparalleled chance to observe wildlife in its natural environment while also immersing oneself in the rich cultures and traditions of various destinations. Furthermore, the increasing prevalence of the middle and upper-middle-class demographic, who typically exhibit a greater willingness to allocate funds towards travel, is further propelling market growth. As the thirst for immersive and adventurous experiences continues to rise, the demand for safari tourism is anticipated to flourish over the coming years.

Restraints in the Safari Tourism Market

One major constraint facing the global safari tourism market is the considerable expense linked to safari tours, which restricts the size of the potential customer base. The high costs arise from various elements, including transportation, lodging, and required permits. Additionally, inadequate infrastructure in certain regions, characterized by subpar road networks and a scarcity of lodging options, can impede market expansion. Moreover, safety issues, such as the risk of wildlife encounters and political instability in some areas, may deter prospective travelers, further adversely affecting the growth of the safari tourism sector. Overall, these factors collectively pose significant challenges to the market.

Market Trends of the Safari Tourism Market

The global safari tourism market is witnessing a significant trend towards sustainable and responsible tourism, driven by an increasingly environmentally conscious consumer base. Travelers are actively seeking safari experiences that prioritize conservation and support local communities, pushing companies to adopt eco-friendly practices. This shift has led to enhanced offerings, including sustainable lodges, wildlife conservation programs, and initiatives that engage with indigenous cultures. Operators are also emphasizing experiential travel, blending adventure with cultural immersion, to deliver more meaningful and authentic experiences. As demand for these conscientious options grows, the industry is adapting to meet the expectations of eco-conscious travelers, ensuring a positive impact on wildlife and communities.