North America Electric Zero Turn Mower Market Size, Share, and Growth Analysis, By Cutting Width (Less than 50 inches, 50-60 inches), By Power Source (Gas, Diesel), By Horsepower, By Yard Space, By Application, By Country - Industry Forecast 2025-2032

North America Electric Zero Turn Mower Market size was valued at USD 0.6 billion in 2023 and is poised to grow from USD 0.62 billion in 2024 to USD 0.85 billion by 2032, growing at a CAGR of 4.0% during the forecast period (2025-2032).

The North America electric zero-turn mower market is witnessing significant growth, driven by heightened environmental awareness and a transition towards cleaner, quieter lawn care options. Both consumers and businesses are increasingly favoring electric mowers due to their benefits, including lower emissions, reduced operating costs, and quieter performance. Advances in battery technology have enhanced these mowers' capabilities, making them a compelling alternative to gas-powered models. In response, manufacturers in the lawn and garden equipment industry are broadening their product offerings to capitalize on this rising demand. This trend indicates a continued upward trajectory for the market in the coming years, positioning electric zero-turn mowers as a key player in the landscaping equipment sector.

Top-down and bottom-up approaches were used to estimate and validate the size of the North America Electric Zero Turn Mower market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

North America Electric Zero Turn Mower Market Segments Analysis

North America Electric Zero Turn Mower Market is segmented by Cutting Width, Power Source, Horsepower, Yard Space, Application, Distribution Channel and Country. Based on Cutting Width, the market is segmented into Less than 50 inches, 50-60 inches and more than 60 inches. Based on Power Source, the market is segmented into Gas, Diesel and Electric. Based on Horsepower, the market is segmented into Low (less than 10HP), Medium (10HP - 25HP) and High (more than 25HP). Based on Yard Space, the market is segmented into Small yard (less than 1 acre), Medium yard (1 to 3 acres) and Large yard (more than 3 acres). Based on Application, the market is segmented into Residential and Commercial. Based on Distribution Channel, the market is segmented into Direct sales and Indirect sales. Based on Country, the market is segmented into US and Canada.

Driver of the North America Electric Zero Turn Mower Market

The North America Electric Zero Turn Mower market is experiencing growth due to the increasing global awareness of environmental issues, particularly regarding air and noise pollution. As both consumers and businesses strive for eco-friendly landscaping solutions, electric zero-turn mowers are becoming the preferred choice, offering a cleaner alternative to gas-powered models. These mowers generate zero emissions and operate quietly, effectively minimizing air and noise pollution. This heightened environmental consciousness, especially in areas with stringent emissions regulations and a strong emphasis on sustainable landscaping practices, is significantly fueling the demand for electric mowers and driving market expansion in the region.

Restraints in the North America Electric Zero Turn Mower Market

A major challenge confronting the North America Electric Zero Turn Mower market is the current limitations in battery technology. Although these electric mowers provide benefits such as lower emissions and quieter performance, their overall efficiency is significantly influenced by the battery's capacity and longevity. Many existing batteries struggle with shorter runtimes, which can disrupt large landscaping tasks and require frequent recharging. Furthermore, the expense associated with high-capacity, durable batteries can be considerable, resulting in a higher initial investment for consumers. This combination of factors presents a notable restraint in the market's growth and widespread adoption.

Market Trends of the North America Electric Zero Turn Mower Market

The North America Electric Zero Turn Mower market is currently experiencing a significant trend towards the integration of autonomous features, driven by consumer demand for innovative and efficient lawn care solutions. Manufacturers are increasingly equipping these mowers with advanced technologies, such as GPS and sensors, which facilitate self-driving capabilities. This shift reflects a broader industry move towards automation and smart landscaping tools, providing users with enhanced precision, labor savings, and the ability to operate seamlessly in predefined patterns. As the desire for convenient maintenance solutions continues to rise, the incorporation of autonomous features is anticipated to accelerate, significantly transforming the market landscape.