PUBLISHER: SkyQuest | PRODUCT CODE: 1647547
PUBLISHER: SkyQuest | PRODUCT CODE: 1647547
Sparkling Water Market size was valued at USD 35.3 billion in 2023 and is poised to grow from USD 40.81 billion in 2024 to USD 130.14 billion by 2032, growing at a CAGR of 15.6% during the forecast period (2025-2032).
The global market for sparkling water is on an upward trajectory, driven by a shift towards healthier lifestyles across all demographics. Consumers increasingly favor sparkling water over traditional sugary sodas, contributing to a projected growth rate. The onset of the Covid-19 pandemic initially dampened demand; however, as public spaces closed, household consumption surged. Bottled water companies ramped up production to meet this rising demand, with sparkling water consumption increasing by 34.06% in 2021. Enhanced awareness of sparkling water's health benefits, such as improved digestion and lower dental risks compared to soda, further attracts consumers. Moreover, innovative marketing campaigns highlight the product's quality and hydration benefits, bolstering brand recognition and appealing to health-conscious buyers worldwide.
Top-down and bottom-up approaches were used to estimate and validate the size of the Sparkling Water market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.
Sparkling Water Market Segments Analysis
Global Sparkling Water Market is segmented by Product, Category, Packaging Type, Distribution Channel and region. Based on Product, the market is segmented into Purified Water, Mineral Water, Spring Water and Sparkling Water. Based on Category, the market is segmented into Plain and Flavoured. Based on Packaging Type, the market is segmented into Bottles, Cans and Others. Based on Distribution Channel, the market is segmented into Store Based and Non Store Based. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.
Driver of the Sparkling Water Market
The sparkling water market is experiencing significant growth driven by a shift in consumer preferences toward healthier beverage options, with many individuals opting for sparkling water instead of traditional soda and sugary carbonated drinks. This trend aligns with a broader movement towards healthier living, as consumers of various age groups increasingly seek out nutritious alternatives. The market's expansion is further supported by rising awareness of the importance of a healthy lifestyle, as well as the appealing attributes of sparkling water, including its mineral content-such as magnesium, calcium, and sodium-which can aid digestion and alleviate constipation, making it an enticing choice for health-conscious consumers.
Restraints in the Sparkling Water Market
The growth of the sparkling water market is expected to face challenges due to the affordability of alternative carbonated drinks, which may divert consumers' preferences. Furthermore, the projected influence of domestic taxation policies and logistical issues related to shipping routes could negatively impact market development throughout the forecast period. These factors combined may hinder the market's potential by making it more difficult for sparkling water brands to compete effectively against cheaper alternatives while also navigating the complexities introduced by regulatory and distribution-related obstacles. Consequently, these restraints may significantly affect the overall growth trajectory of the sparkling water market in the coming years.
Market Trends of the Sparkling Water Market
The sparkling water market is experiencing significant growth driven by an increasing consumer shift toward healthier beverage options. With rising health consciousness, consumers are increasingly opting for vitamin-enriched and functional sparkling waters over sugary soft drinks and tap water. This trend is influenced by concerns regarding health issues such as obesity, digestive issues, and overall wellness. The market is further propelled by innovative flavors, enhanced ingredients, and convenient packaging, appealing to a diverse demographic seeking refreshing and health-oriented alternatives. As consumers prioritize hydration without compromising on taste, the sparkling water segment is poised for sustained expansion in the beverage industry.